What Spread Truth does

Spread Truth Ministries is a 501(c)(3) Christian nonprofit founded in 2001 and headquartered in Bloomington, Illinois, operating with a small staff of 1-10 employees. The organization is structured around a single proprietary content framework called "The Story," which presents the gospel through a four-part metanarrative (Creation, Fall, Rescue, Restoration). This framework is operationalized across a portfolio of physical products (booklets, bracelet kits, conversation cards, sports balls, DVDs, training kits, children's books, coloring books), a free mobile app, online training courses, and mission trip programs in NYC and Kenya. The core technical "platform" is the four-part narrative structure itself, which is reused across every product, language edition, and ministry setting.

The revenue model is donor-driven: Spread Truth is tax-exempt and primarily funded through charitable contributions, including a recurring "Innovators" monthly giving program. E-commerce sales of physical resources are explicitly designed to be a small portion of total funding because the organization prioritizes maximizing distribution over per-unit margin. Bulk pricing tiers (e.g., $10/pack at 5-149 units, $9/pack at 150+) and a discounted Resource Sample Pack ($50 versus $105 retail) incentivize institutional buyers. Mission trip fees partially offset program costs, and free digital products (PDFs, the Story app) drive top-of-funnel reach. The stated reach is 180 of 196 countries through digital distribution and partner networks.

Spread Truth serves a hybrid customer base consisting of individual Christians seeking evangelism confidence, churches and ministries purchasing bulk resources for congregational equipping, children's ministry leaders, missions organizations, and specialized ministry settings such as prisons, rehab centers, and crisis pregnancy centers. Distribution is omnichannel: direct-to-consumer e-commerce, a free app, email newsletter, active social channels (Facebook, Instagram, Vimeo, X/Twitter), in-person training events and mission trips, and partner organizations including Arab World Media for Arabic-language outreach to Muslim audiences. High-profile endorsements from Burk Parsons (Saint Andrew's Chapel), Jim Cymbala (Brooklyn Tabernacle), Dr. Charles Stanley (First Baptist Atlanta), and David Platt (International Mission Board) provide credibility and act as a top-of-funnel acquisition channel.

Name

Spread Truth

Legal name

Spread Truth Ministries

Website

https://spreadtruth.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Spread Truth Ministries is a 501(c)(3) Christian nonprofit that equips believers to share the gospel through booklets, films, training programs, and mission trips, serving individuals, churches, and ministries across 180+ countries.

Ownership category

akta.pro rank

Product category

Religious Education / Christian Ministry Resources

NAICS

Religious Organizations (8131)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD)

akta.pro secondary industries

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE), Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press) (BPAGAJAI), Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC), Faith-Based & Mission Service Programs (EDAIAGAI)

Keywords

• Christian evangelism resources
• Gospel sharing tools
• Discipleship training materials
• Religious curriculum publishing
• Faith-based mission programs

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Donations and Charitable Giving: Spread Truth is a 501(c)(3) tax-exempt organization that is completely donor-based. They rely on generous donors to provide free web-based resources and fund their global gospel outreach programs. Monthly giving program called 'Innovators' supports ongoing operations.
2. Product Sales: Sale of gospel resources including booklets, training guides, films, and branded merchandise through their online store. By design, product sales provide a very small portion of funding - their goal is not to profit from gospel tools but to see them used widely.
3. Mission Trip Fees: Revenue from participants covering costs for NYC and Kenya mission trips. Participants typically raise funds to cover fees, with funds above minimum supporting global programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Spread Truth equips Christians with practical gospel-sharing resources, evangelism training programs, and short-term mission trip opportunities. The organization produces and sells printed booklets, training kits, films, sports outreach equipment, and a free mobile app built around its proprietary "The Story" four-part narrative framework (Creation, Fall, Rescue, Restoration), and runs annual NYC and Kenya mission trips. Most operating funding comes from charitable donations, with product sales priced near cost to maximize global distribution reach.

Product overview

Spread Truth is a non-denominational Christian ministry that provides a comprehensive portfolio of gospel-sharing resources, training programs, and mission opportunities. The core product line centers on The Story framework, which presents the Bible's metanarrative through four themes: Creation, Fall, Rescue, and Restoration. Key products include The Story Booklet (English and Spanish), The Story Bracelet Kit, The Story Training materials (Training Guide, Training with Leader Notes, and complete Training Kit), and The Story Film DVD. For children's evangelism, the company offers The Story Maker line including the Children's Book, Coloring Book, Training Kit, and Training Book. Sports camp outreach is supported through The Story Basketball and The Story Soccer Ball. Additional gospel resources include The Man on the Middle Cross (Booklet, DVD, Outreach Cards), Everything Will Be Okay, and I'm A Christian! discipleship booklet. Small group resources include Life as We Know It (My Story Book and Host Leader Guide) and Questions in a Box. The organization also offers mission programs including annual NYC trips and partnerships like Spread Truth Africa. All resources are available through their online store, with many free digital versions and some free web-based resources supported by donor funding.

Differentiator

Problem solved

Functional benefit

Brands

• The Story: A gospel-sharing resource designed to equip Christians to share the gospel with people who long to be connected to God through the rescue of Jesus Christ. Features The Story Booklet, The Story film, and The Story Training materials.
• The Story Maker
• The Story App
• LIFE as We Know It
• The Man on the Middle Cross
• Gospel Everywhere
• Arab World Media

Products and services

• The Story Booklet 12-page visually engaging narrative explaining the Bible's major plotline of Creation, Fall, Rescue, and Restoration, sold in 20-pack bundles for individual believers and churches to share with non-Christian audiences. Available in English and Spanish.
• The Story Bracelet Kit Visual witnessing tool using four colors of beads (green for Creation, blue for Fall, red for Rescue, yellow for Restoration) with dual-language English/Spanish explanation cards. Available in 10-pack and 50-pack sizes.
• The Story Conversation Card Foldout visual aid using four worldview questions to guide someone through the Bible's metanarrative of Creation, Fall, Rescue, and Restoration.
• The Story Outreach Cards Pocket-sized business-card format cards featuring a QR code linking to TheStoryFilm.com for starting gospel conversations.
• The Story Film DVD Physical DVD of The Story short film, designed for settings without reliable internet or electronic device access.
• The Story Training Guide 36-page training book providing an overview of God's Story of redemption, designed to teach Christians to know, live, and share the gospel message.
• The Story Training Kit Complete training kit including The Story Training Book, Leader Notes, booklets, conversation cards, ESV Bible, DVD, bracelet, and access to 13 free bonus training videos presented by Executive Director Jerry McCorkle.
• The Story Training with Leader Notes Training guide with leader notes for leading group training sessions on The Story framework.
• The Story Maker Children's Book Full-color paperback children's book based on The Story Maker video animation, teaching children about God's grand plan through creation, fall, rescue, and restoration.
• The Story Maker Coloring Book 32-page coloring book presenting the Gospel story for children, pairing with The Story Maker animated short film.
• The Story Maker Booklet Children's version of the gospel booklet explaining the narrative of Creation, Fall, Rescue, and Restoration for kids, sold in 20-pack bundles.
• The Story Maker Training Kit Children's evangelistic training kit with 12 lessons, 10 Story Maker Booklets, 10 gospel bracelets, flashcards, and access to a training website with additional resources.
• The Story Basketball Official size 5 basketball incorporating the four colors (green, blue, red, yellow) and themes (Creation, Fall, Rescue, Restoration) for sports camp evangelism.
• The Story Soccer Ball Official size 5 soccer ball designed for sports camps, incorporating the four colors and themes of The Story gospel narrative.
• The Man on the Middle Cross Booklet Unstapled fold-out booklet about how anyone can come to Jesus, featuring the story of the thief on the cross. Intended for prisons, rehab centers, and crisis pregnancy centers.
• The Man on the Middle Cross DVD 7-minute short film showing how the thief on the cross was forgiven and how Jesus invites all to come to Him, intended for prisons, rehab centers, and crisis pregnancy centers.
• Everything Will Be Okay 10-page booklet about hope in God who defeated Death, addressing anxiety and fear with the message that for Christians everything will be okay.
• I'm A Christian! So what happens next? Discipleship booklet designed to guide new believers through 4 key steps: understanding their new identity, prayer guidance (APTAT), Bible reading tips, and sharing their faith.
• LIFE: My Story Book Small group resource where participants write out four stories: Beginnings, Obstacles, Hope, and Future, building community through storytelling.
• Life as We Know It Host Leader Guide Facilitator guide for leading groups through the My Story books in the Life as We Know It program.
• The Story App Free mobile application for sharing the gospel, available at thestoryfilm.com/apps for iOS and Android, with multi-language support including Arabic.
• NYC Mission Trip (Go Tell) Annual flagship Go Tell program bringing Christians to New York City for hands-on gospel training and missional outreach. Hundreds of participants join each year.
• Kenya Mission Trip Short-term mission trip program to Kenya offering hands-on gospel training and cross-cultural evangelism experience.
• Gospel Resource Sample Pack Comprehensive welcome kit including The Story Booklets, Conversation Cards, Training Guides, Bracelet Kits, Story Maker Booklets, Man on the Middle Cross materials, Life as We Know It resources, and I'm a Christian booklets. Bundled at $50 (regularly $105).
• Online Evangelism Course Online evangelism training course hosted on the Kajabi platform, equipping Christians with practical skills for sharing their faith.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Arab World MediacoreStrategic or Co-development PartnerArab World Media engages unreached peoples of the Arab world through media (web, film, app). Their online discipleship program is designed for Arabic-speaking Muslim seekers and isolated believers from a Muslim background. They study the Bible, explore faith, and connect with believers in an anonymous environment. The partnership enables The Story film (Arabic translation) to reach Arabic speakers who can then connect with Arabic-speaking Christians for follow-up.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alpha: Globally adopted evangelism course run through churches, featuring films and discussion-based training. Directly comparable as a branded evangelism training program that churches implement to equip members to share their faith.
• Cru (Campus Crusade for Christ): One of the largest U.S.-based evangelical organizations, producing evangelism and discipleship resources, training programs, and global mission initiatives. Directly comparable product portfolio (training curricula, gospel presentation tools, missions programs) and donor-supported operating model.
• InterVarsity Christian Fellowship: Campus and global evangelical organization producing evangelism and discipleship resources, training programs, and missions opportunities. Comparable as a faith-based nonprofit equipping Christians with practical evangelism tools and missional experiences.
• Billy Graham Evangelistic Association: Long-established evangelical organization producing gospel films, evangelism training, and global outreach campaigns. Highly comparable as a direct competitor in the evangelism-resource space targeting churches and individuals, with a similar donor-funded model and global ambition.
• Awana: Children's discipleship and evangelism ministry producing curricula, training, and resources adopted by churches worldwide. Comparable to Spread Truth's Story Maker children-focused products in audience, content type, and church distribution channel.
• JESUS Film Project: Produces the JESUS film and multilingual evangelism resources for global distribution, including a mobile app and church-based training. Closely comparable to Spread Truth's The Story film/app approach and emphasis on free digital distribution to unreached populations.
• The Navigators: International evangelical organization producing discipleship and evangelism training curricula, gospel resources, and missions programs. Comparable as a developer of church-adopted evangelism/discipleship tools with a global field footprint.
• Child Evangelism Fellowship (CEF): Focused on children's evangelism through Gospel-oriented curricula (Good News Club, Wonder Book), training, and global outreach. Directly comparable to Spread Truth's Story Maker children's evangelism line and church-based distribution model.
• Evangelism Explosion International: Produces evangelism training curricula adopted by churches globally, with on-the-ground training programs. Comparable as a competing church-adopted evangelism training methodology seeking similar equipping outcomes for believers.
• In Touch Ministries: Founded by Dr. Charles Stanley (a Spread Truth endorser), this ministry produces evangelical teaching content, broadcasts, and resources for global distribution. Comparable as a donor-funded evangelical content producer with a strong pastoral endorsement network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/spread_truth
• YouTubevimeo.com/spreadtruth
• Facebookfacebook.com/SpreadTruthPage
• Instagraminstagram.com/spread_truth
• LinkedInlinkedin.com/company/spread-truth-ministries-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spread Truth