SFGG Rugby

What SFGG Rugby does

SFGG Rugby, legally the SFGG Rugby Foundation (EIN # 20-4039716), is a 501(c)(3) nonprofit amateur rugby club headquartered in San Francisco, California, formed in 2001 through the merger of San Francisco RFC (founded 1966) and Golden Gate Rugby Club (formed 1988). The organization operates a vertically integrated rugby program spanning youth (Tots ages 3–5 through Middle School ages 12–14), high school (girls-only JV and Varsity A & B squads drawing ~90 players per season from 16+ Bay Area high schools), men's (Division 2 club rugby with stated ambitions to return to Division 1), and SEÑORS (players aged 40+). Programs run across three seasonal formats — Winter (November–March), Summer 7s (May–July), and a spring pilot for girls flag rugby — and compete within Rugby NorCal and (historically) the Pacific Rugby Premiership framework under USA Rugby sanctioning.

Revenue is generated through a multi-stream nonprofit model: per-player seasonal registration fees ranging from $50 (Rugby Tots) to $225–$300 (U8 through High School), annual social memberships at $240/year or $20/month, donations via PayPal/check/Amazon Smile/Giving Assistant, corporate sponsorships (Roblox, DoorDash, Moss Adams, First Republic Bank, Body Mechanix, Couchbase, FAST Enterprises, UCSF Health), field rentals at the club-owned SFGG Field on Treasure Island, and merchandise sales through 8x8 Sports, Squad Locker, and X Grain. The club is volunteer-run (predominantly by parents), with Tony Wells serving as President and a coaching staff including Dennis Page (Varsity Coach), Ricky LaRocca (Strength and Conditioning), Kevin Dixon, Mateo Medrano, Wylie (JV Coach), and Liam Murphy (Overnight Advisor).

Technology infrastructure is entirely third-party and administrative: SportsEngine powers the website and member communications as the Sports Relationship Management (SRM) platform, while Rugby Xplorer handles all player registration and USA Rugby membership linkage. There is no proprietary software, no app, and no disclosed AI/ML capability. Distribution runs through the owned Treasure Island home facility, partner schools including Balboa High School for high school practices, league play within Rugby NorCal, and digital self-serve registration. Strategic priorities visible in the data include pipeline depth (youth-to-college with a stated 90% four-year college matriculation rate), financial accessibility (30% of players on scholarship), and facility monetization via field rentals.

Name

SFGG Rugby

Legal name

SFGG Rugby Foundation

Website

https://sfggrugby.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

SFGG Rugby Foundation is a 501(c)(3) nonprofit amateur rugby club in San Francisco operating youth (ages 3–14), high school girls', men's, and SEÑORS (40+) programs, serving Bay Area families through seasonal registration, social memberships, sponsorships, and field rentals.

Ownership category

akta.pro rank

Product category

Community Rugby Club Programs

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Club Sports Programs (EDALAIAB)

Keywords

• Youth rugby programs
• High school rugby
• Community rugby club
• Rugby league competition
• Rugby field rentals

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Player Registration Fees: Seasonal registration fees for youth, high school, and men's rugby programs. Fees cover tournament fees, fields, coaching, referees, game uniforms, sports trainers, and post-match refreshments.
2. Social Memberships: Annual social membership at $240/year or $20/month auto-pay. Includes entry to home matches, bottomless draft beers, discounted clubhouse rentals, and weight room access.
3. Donations: 501(c)(3) nonprofit accepting donations via PayPal, check, Amazon Smile, and Giving Assistant. Donations sustain field, clubhouse, and ongoing operations.
4. Sponsorships: Corporate sponsors provide financial support in exchange for logo placement and visibility on website and at events.
5. Field Rentals: SFGG Field on Treasure Island available for rental. Contact [email protected] for inquiries.
6. Merchandise Sales: Uniform store (8x8 Sports) and squad locker for SFGG swag. Men's preferred vendor is X Grain.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

SFGG Rugby delivers seasonal rugby participation programs across age tiers from 3-year-old Tots up to adult men's and 40+ SEÑORS divisions, including Summer 7s and NorCal Premier Division competitive play. The club also sells annual social memberships with match-day and clubhouse benefits, rents its Treasure Island field, and offers team uniforms and merchandise through online stores. The organization is fully volunteer-run and relies on registration fees, memberships, sponsorships, and donations as its funding base.

Product overview

SFGG Rugby is a community rugby club offering multiple programs across different age groups and skill levels. The organization operates Youth Rugby Programs (ages 3-18), Men's Rugby (Division 2), SEÑORS Rugby (40+ veterans), and Summer 7s seasonal play. Additional offerings include Social Memberships with match access and amenities, Field Rentals at their Treasure Island facility, and a merchandise store. The club participates in NorCal Rugby competitions and the Premier Division for high school rugby.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Rugby Programs Seasonal rugby programs for boys and girls ages 3-14, organized by age tiers: Tots (3-5), U8s (5-7), U10s (8-9), U12s (10-11), and Middle School (12-14). Programs include flag rugby, tackle rugby, and Summer 7s play, with co-ed formats at younger ages and separate girls' and boys' MS teams.

Quantifiable outcome

• 90% of graduating seniors attend four-year colleges
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• USA RugbycoreStrategic or Co-development PartnerGoverning body for American rugby. Provides sanctioning for participation, accident & liability coverage, and member benefits. Players register through Rugby Xplorer.
• Rugby NorCalcoreStrategic or Co-development PartnerRegional governing body for Northern California rugby. Provides sanctioning and governs competitions including youth leagues and high school premier division.
• Rugby XplorercoreTechnology or IntegrationPlayer registration platform used by USA Rugby. Required for all players to obtain USA ID number and register for seasons.
• SportsEnginecoreTechnology or IntegrationSports Relationship Management (SRM) platform powering the SFGG Rugby website, registration, and member communications.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• USA Rugby: National governing body for rugby in the United States. SFGG's players register through USA Rugby's Rugby Xplorer platform. Comparable as the umbrella sanctioning organization governing all of SFGG's competitive participation.
• Pro Rugby alumni / former MLR academy clubs: Major League Rugby and its affiliated clubs represent the next competitive tier above SFGG's amateur men's program. Comparable as the aspirational pathway for SFGG's top youth graduates and the broader US professional rugby ecosystem.

Direct peers

• Belmont Shore RFC: Long-standing Southern California rugby club that competed against SFGG in the Super League and RSL finals (defeated SFGG 24-21 in 2004). Directly comparable as a multi-program amateur rugby club with youth through men's teams operating an owned/long-term home facility.
• Old Mission Beach Athletic Club (OMBAC): Historic San Diego-based amateur rugby club fielding multiple age-grade and senior teams. Comparable as a Southern California community rugby club with a long competitive history and a similar volunteer-driven operating model.
• Austin Elite Rugby / Austin Gilgronis: Texas-based rugby organization that participated in Major League Rugby. Comparable as a US rugby entity with senior competitive teams, though at a higher (professional) tier than SFGG's current amateur standing.
• Santa Monica Rugby Club: Established Southern California men's and youth rugby club. Comparable community-based amateur rugby organization competing in the Pacific Rugby Premiership alongside SFGG.
• Life University Running Eagles: Atlanta-based elite rugby program that played SFGG in multiple national finals (2011 RSL, 2013 Elite Cup). Directly comparable as a top-tier US amateur rugby organization with both collegiate and club-level teams.
• Seattle Rugby Club: Major Pacific Northwest rugby club with men's, women's, and youth programs. Comparable as a multi-tier amateur rugby organization on the US West Coast with similar age-grade and senior team structure.

Others

• Balboa High School Athletic Department: San Francisco public high school where SFGG's high school team holds practices. Comparable as a school-based facility partner and feeder ecosystem for SFGG's high school recruitment motion.

Regional players

• Rugby NorCal: Regional governing body for Northern California rugby that sanctions SFGG's leagues and competitions. Comparable as the regional administrator for the same competitive ecosystem SFGG operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sfggrugby
• LinkedInlinkedin.com/company/sfgg-rugby

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SFGG Rugby