Sarah Ho Jewellery

What Sarah Ho Jewellery does

Sarah Ho Jewellery (legal entity SHO Jewellery Ltd.) is a UK-incorporated, founder-owned luxury fine jewellery house founded by Sarah Ho in 2005. The brand designs and produces High Jewellery and Fine Jewellery collections featuring natural gemstones, pearls, and diamonds set in 18ct recycled gold, with every piece hallmarked at the London Assay Office under Sarah Ho's registered makers mark. Core product lines include the Numerati numbered-ring collection, Suki & Sky, Candy Rock, Love, and named High Jewellery suites such as Amaryllis, Lotus, and Wisteria, alongside bespoke commissions and an heirloom revamp service that repurposes gems and pearls from vintage and antique pieces into contemporary designs.

The company sells exclusively through an appointment-only, white-glove model rather than e-commerce: a Mayfair headquarters showroom at 14 Hanover Square in London, a flagship boutique at Metropole Shopping Monte-Carlo in Monaco, plus remote sales via telephone, video call, and WhatsApp to international clients. All purchases include UK hallmarking, a Sarah Ho Certificate of Authenticity with a one-year guarantee, complimentary clean and polish, and global shipping via trusted couriers; diamonds over 1.00ct are accompanied by GIA certificates and all stones comply with Kimberley Process and Responsible Jewellery Council standards. Pricing is opaque — High Jewellery and the Amaryllis Suite are 'Price on Application,' and bespoke work is custom-quoted — so the revenue model is fundamentally high-ticket, one-off luxury sales to ultra-high-net-worth individuals, jewellery collectors, and clients seeking bespoke or heirloom-revamp commissions, rather than volume or recurring revenue.

The brand's go-to-market is built on earned media and event placement rather than paid advertising: editorial features in Vogue Hong Kong, Prestige, Forbes, the New York Times, and Tatler magazines; front-cover features on Hong Kong Tatler (April 2015) and Macau Tatler (December 2011); celebrity placements at events such as the GQ Men of the Year Awards (Bella Hadid), Olivier Awards (Beverley Knight), Cannes (Lara Stone), Evening Standard Theatre Awards (Lily Donaldson), and The Fashion Fund Fair (Karlie Kloss); plus charity partnerships including the Emeralds & Ivy Ball and The Naked Heart Foundation. The company has expanded from the UK into Hong Kong, Macau, and Monaco with the help of trade partnerships (Hong Kong Diamond Fund Diamond Sponsor 2015, Phillips Auction House at Art Basel 2016, Kimberlite Diamonds collaboration) but operates with no disclosed external funding, a small founder-led team, and no public financial reporting.

Name

Sarah Ho Jewellery

Legal name

SHO Jewellery Ltd.

Website

https://shojewellery.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Sarah Ho Jewellery is a UK-founded, owner-operated luxury fine jewellery house (est. 2005) selling handcrafted, hallmarked high-jewellery and fine-jewellery collections in 18ct recycled gold and natural gemstones to ultra-high-net-worth clients via appointment-only showrooms in London Mayfair and Monaco, plus virtual consultations and bespoke heirloom-revamp services.

Ownership category

akta.pro rank

Product category

Fine Jewellery

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

High Jewelry & Haute Joaillerie (CRAKAAAE)

akta.pro secondary industries

Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

Keywords

• Fine jewellery design
• High jewellery pieces
• Bespoke jewellery service
• Heirloom jewellery revamp
• Recycled gold jewellery

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. High Jewellery & Fine Jewellery Sales: One-of-a-kind high jewellery and fine jewellery pieces sold through showrooms and flagship boutique. Pieces feature natural gemstones, pearls, and diamonds in bold, vibrant combinations. Collections include Numerati (numbered rings 1-9), Suki & Sky, Candy Rock, Love, and High Jewellery suites such as Amaryllis, Lotus, and Wisteria.
2. Bespoke & Revamp Services: Custom design service transforming cherished or outdated heirlooms into modern contemporary pieces. The revamp service reimagines gemstones from vintage and antique pieces into new bespoke creations. Clients work directly with Sarah Ho's team to develop custom pieces.
3. Global Shipping: Worldwide shipping of jewellery pieces using trusted couriers based on shipment value and destination. All pieces include gift packaging.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sarah Ho Jewellery designs and sells handcrafted fine and high jewellery made from 18ct recycled gold with natural gemstones, pearls, and conflict-free diamonds, plus bespoke design and heirloom revamp services. Pieces are sold by appointment through showrooms in London Mayfair and Monaco, with virtual consultations and worldwide shipping for international clients. All jewellery is hallmarked at the London Assay Office and accompanied by certificates of authenticity.

Product overview

Sarah Ho Jewellery is an award-winning fine jewellery designer offering two core product tiers: High Jewellery (luxury bespoke and limited edition pieces) and Fine Jewellery (contemporary collections). The portfolio includes branded collections such as Numerati (numbered rings), Candy Rock, Love, and Suki & Sky. The company also offers bespoke and revamp services, transforming heirlooms or repurposing vintage gems into contemporary designs. All pieces feature natural gemstones, pearls, and diamonds (VS1 clarity or higher) set in 18ct recycled gold, with hallmarking from the London Assay Office. Products are available for purchase by appointment in London Mayfair or Monaco boutique showrooms, or via virtual video consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• High Jewellery Luxury high jewellery pieces featuring natural gemstones, pearls, and diamonds in bold, audacious combinations. Sold by appointment at London Mayfair and Monaco showrooms and via video consultations, priced on application.
• Fine Jewellery Contemporary fine jewellery collections with an emphasis on sustainable design and repurposed materials. Sold by appointment at London Mayfair and Monaco showrooms and via virtual consultations, priced on application.
• Numerati Collection A range of fine jewellery rings numbered one through nine within the Sarah Ho Jewellery portfolio, recognised as a ground-breaking trend-setting range.
• Candy Rock Collection A branded fine jewellery collection within the Sarah Ho Jewellery portfolio.
• Love Collection A branded fine jewellery collection within the Sarah Ho Jewellery portfolio.
• Suki & Sky Collection A branded fine jewellery collection within the Sarah Ho Jewellery portfolio, featuring the Suki Monogram ring.
• The Amaryllis Suite High Jewellery suite marking the 10th anniversary of Sarah Ho London, featuring necklaces, earrings, and rings in 18ct white gold with 37.02ct of diamonds; the central pendant can be worn independently or replaced with an alternate diamond brooch.
• Bespoke Design & Heirloom Revamp Service Bespoke design service creating custom pieces from scratch and revamp service transforming cherished or outdated heirlooms into modern masterpieces. Clients work directly with Sarah Ho's team, with pricing determined by materials, design complexity, and labour.

Quantifiable outcome

• All diamonds are VS1 clarity or higher for diamond set pieces
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Phillips Auction HouseminorStrategic or Co-development Partner · 1 March 2016Sarah Ho collaborated with Phillips Auction House during Art Basel. The partnership involved displaying Sarah Ho jewellery at Phillips' Art Basel presence, targeting collectors and art enthusiasts in the luxury audience.
• Responsible Jewellery CouncilcoreStrategic or Co-development PartnerSarah Ho's gold supplier is a confirmed member of the Responsible Jewellery Council. This membership ensures the gold used in Sarah Ho jewellery meets responsible business practices for gold and precious metals supply chains, aligning with the brand's sustainability commitments.
• Kimberlite DiamondsminorStrategic or Co-development PartnerSarah Ho collaborated with Kimberlite Diamonds by designing 12 pieces of high jewellery. This collection leveraged Kimberlite's diamond expertise combined with Sarah Ho's distinctive design aesthetic.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ana Khouri: Brazilian independent fine jewellery designer with a sustainability-forward ethos and small batch / bespoke model. Comparable in independent scale, ethical sourcing narrative, and focus on contemporary fine jewellery using natural gemstones.
• Shaun Leane: London-based independent fine jewellery designer with a single atelier and bespoke offerings. Operates a similar model combining signature collections with bespoke commissions, targeting HNW clients with iconic, sculptural pieces - directly comparable in scale, geography, and go-to-market to Sarah Ho.
• Repossi: Independent Parisian fine jewellery house led by Gaia Repossi, known for distinctive fine and high jewellery collections. Comparable as a designer-led independent high jewellery maison with flagship retail in luxury destinations.
• Fernando Jorge: Brazilian-born, London-based independent fine jewellery designer known for bold, vibrant gemstone combinations in 18ct gold. Closely comparable aesthetic, materials (natural gemstones, gold, diamonds), and appointment-driven luxury distribution model.
• Suzanne Kalan: Los Angeles-based independent fine jewellery designer specialising in colourful gemstone pieces in 18ct gold. Comparable positioned as an independent designer-led brand targeting the same celebrity-driven, collector-oriented luxury jewellery segment as Sarah Ho.
• Pippa Small: London-based independent jewellery designer known for handcrafted, ethical fine jewellery. Comparable in boutique-scale operating model, bespoke focus, and ethical-sourcing positioning targeting HNW collectors.

Broad incumbents

• David Yurman: Established American fine jewellery house with strong celebrity placements and signature branded collections. Comparable celebrity-driven GTM and signature-collection branding, but at substantially larger scale with multi-channel retail.
• Boucheron: Heritage French high jewellery maison (Kering) with Place Vendôme flagship and global boutiques. Comparable in high jewellery collections, bespoke service, and celebrity endorsement strategy - sets the elevated price-point benchmark Sarah Ho's Amaryllis Suite competes against.
• Pomellato: Italian fine jewellery house (Kering) with a heritage of coloured gemstones and gold jewellery in bold designs. Comparable aesthetic philosophy of vibrant gemstones in gold, set by an established brand with broader scale and multi-channel reach.

Emerging players

• Messika: Independent Parisian fine and high jewellery house that scaled from a single-designer foundation to a global multi-channel operation. Relevant precedent for what an independent fine jewellery founder brand could scale into with capital and retail expansion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/shojewellery
• LinkedInlinkedin.com/company/sho-fine-jewellery

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarah Ho Jewellery