Sea Level Social

What Sea Level Social does

Sea Level Social, LLC is a privately held, bootstrapped marketing services company headquartered in Wilmington, North Carolina, that operates exclusively in the U.S. K-12 school nutrition vertical. The company functions as an outsourced social media department for school districts, providing full-service account management across Facebook, Instagram, and Twitter — including account creation, unlimited monthly posts, custom district-branded media kits, quarterly analytics, daily human monitoring with comment response, on-site photography visits, local Facebook group outreach, and short-form video production. It was founded by Liz Whiteman Roesel (President & Co-Founder) and Arianne Branch (VP of Strategy & Content, Co-Founder), both UNC Wilmington alumni, and currently employs approximately 19 people.

The business operates on a recurring monthly subscription model with pricing not publicly disclosed. Its go-to-market is sales-led direct-to-district, supplemented by referral channels and partnerships with five state School Nutrition Associations (Tennessee, Alabama, South Carolina, Ohio, Georgia) that provide conference presence, award programs, and member referrals. The company has accumulated an industry-specific content library, campaign templates, and free downloadable resources (flyers, graphics, slide decks) that function as top-of-funnel lead magnets. Client-side tooling includes the Client Hub portal for request submissions, video uploads, surveys, and webinar recordings, plus the annual Engage Awards program to drive retention.

Sea Level Social serves 85+ school nutrition program customers and has 12+ years of operating history in the vertical. It has won five state-level industry awards between 2023 and 2025, all from School Nutrition Association state chapters. The company is privately held by its two founders, has no disclosed institutional investment, no parent company, and no subsidiaries. No funding rounds, acquisitions, patents, certifications, regulatory actions, or AI/ML capabilities were disclosed in the available materials.

Name

Sea Level Social

Legal name

SEA Level Social, LLC

Website

https://sealevelsocialmedia.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Sea Level Social is a Wilmington, NC-based social media management firm that exclusively serves U.S. K-12 school nutrition programs, functioning as an outsourced marketing department on recurring monthly subscriptions for 85+ districts.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services for K-12 School Nutrition

NAICS

Information (51)

akta.pro primary industry

Social Media Management, Scheduling & Community Tools (BPAMALAJ)

Keywords

• School nutrition marketing
• Social media management services
• K-12 nutrition programs
• School district marketing
• Child nutrition branding

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Social Media Management Services: Full-service social media management for school nutrition programs including account creation, unlimited posts, branding, analytics, monitoring, and strategy consultations. Clients can submit custom requests, pictures, and content for publishing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SEA Level Social provides fully outsourced social media management exclusively for K-12 school nutrition programs. Services include creating and managing accounts on Facebook, Instagram, and Twitter, publishing unlimited posts per month (including client-submitted photos and menus), creating custom brand/media kits, delivering quarterly analytics reports, providing daily account monitoring with comment responses, and conducting on-site photography visits.

Product overview

SEA Level Social is a social media management service dedicated exclusively to school nutrition programs, functioning as a full-service outsourced marketing team. The core offering centers on complete social media account management — creating and managing accounts across Facebook, Instagram, and Twitter with unlimited posts monthly, custom branding/media kit design, quarterly analytics, daily monitoring, and on-site photography. Additional services include strategy consulting, a campaign content library, printable flyers, custom surveys, and website management. The company also provides a client-facing portal (Client Hub) with request submission, video upload, and newsletter tools. Free resources include marketing templates (flyers, hiring graphics, school breakfast/lunch graphics, coloring pages), a customizable School Nutrition Slide Deck in Canva and PowerPoint formats, and a free Custom Lunch Tray Graphic per district. An annual Engage Awards program recognizes top-performing client social media content. The portfolio also covers association-level work including award winners, speaker spotlights, conference brochures, and logos for School Nutrition Association state chapters.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Account Management
• Unlimited Posts
• Branding & Media Kit
• Analytics & Reporting
• Social Media Outreach
• Onsite Photography
• Strategy Consulting
• Content Library
• Printable Flyers & Digital Signage
• Survey Services
• Website Management & Design
• Reels & Short-Form Video
• Client Hub Portal

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Tennessee School Nutrition AssociationcoreStrategic or Co-development PartnerActive partnership where SEA Level Social supports Tennessee SNA through award programs including the President's Award of Service 2025, member spotlights, and conference social media content.
• Alabama School Nutrition AssociationcoreStrategic or Co-development PartnerStrong partnership including multiple awards (Industry Service Award 2024, Best Time Saver Award), conference support, and social media services for Alabama SNA members.
• School Nutrition Association of South CarolinacoreStrategic or Co-development PartnerPartnership includes award programs (Industry Leader of the Year 2023, Award Winners 2024), conference materials, and ongoing support for SNA of SC.
• School Nutrition Association of OhiocoreStrategic or Co-development PartnerPartnership includes Industry Member of the Year 2024 award, speaker spotlights, conference brochures, and social media support for SNA of Ohio.
• Georgia School Nutrition AssociationcoreStrategic or Co-development PartnerPartnership includes General Session slides, award winner features, member spotlights, and conference materials for GSNA.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Finalsite: Finalsite is a K-12-focused web design, communications, and marketing platform serving schools and districts. It is comparable because it occupies the same school-marketing buyer (typically communications/marketing directors) and offers website management plus social/marketing services, directly overlapping SEA Level Social's website and social offerings.
• Smore: Smore provides newsletter and communication tools purpose-built for schools and educators. It is comparable to SEA Level Social because both target K-12 communications teams with simplified, verticalized marketing tools, though SEA Level Social is a full-service agency while Smore is a self-serve platform.

Broad incumbents

• Sprout Social: Sprout Social is a general-purpose social media management and analytics platform used by agencies and brands. It is comparable to SEA Level Social because both deliver social media publishing, monitoring, and analytics workflows, though Sprout Social is a horizontal SaaS tool while SEA Level Social delivers it as a managed service.
• Hootsuite: Hootsuite is a leading horizontal social media management platform offering publishing, scheduling, monitoring, and analytics. It is comparable to SEA Level Social as a broader incumbent in the same social media management category, competing for the same workflows on a self-serve basis.
• SchoolStatus: SchoolStatus is a K-12 district communication and family engagement platform. It is comparable as a broader incumbent serving the same school-district buyer with messaging and engagement capabilities that partially overlap with SEA Level Social's social-media outreach into parent communities.
• ParentSquare: ParentSquare is a unified K-12 communication and family engagement platform used by school districts nationwide. It is comparable to SEA Level Social as a broader incumbent in school-district communication that overlaps on district-wide messaging, social-style outreach, and community engagement functionality.

Others

• PrimeroEdge (Cybersoft): PrimeroEdge is K-12 school nutrition management software for menu planning, eligibility, and meal counting. It is an adjacent ecosystem participant — not a direct competitor — because it sells to the same Food Service Director buyer that SEA Level Social serves, often inside the same district.
• TITAN Family Security (TITAN Solutions): TITAN is school nutrition and operations software serving K-12 districts. It is an adjacent ecosystem participant comparable to SEA Level Social only in that it sells into the same school nutrition program buyer, but its product is operational software rather than marketing services.
• Templafy (Open Sesame / school marketing agencies): Ignite Social Media is a long-running social media marketing agency with education-vertical clients. It is an adjacent participant comparable to SEA Level Social as a competing agency model, though it serves multiple verticals rather than specializing in K-12 nutrition.

Emerging players

• Buffer: Buffer is a self-serve social media scheduling and analytics tool popular with small teams. It is comparable as an emerging/lean alternative to SEA Level Social's managed service for buyers who prefer tooling over agency execution in the same social-media management workflow.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sealevelsocial
• LinkedInlinkedin.com/company/sealevelsocial
• Instagraminstagram.com/sealevelsocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea Level Social