TOYOTA Sverige
- Company typePrivate
- Founded1964
- HeadquartersSundbyberg (Stockholm), Sweden
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
TOYOTA Sverige firmographics
Firmographics- Name
- TOYOTA Sverige
- Legal name
- Toyota Sverige
- Website
- https://sverige.toyota
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Ownership category
- akta.pro rank
TOYOTA Sverige industry classification
Industry- Product category
- Automotive Retail and Distribution
- NAICS
- Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
- akta.pro secondary industries
- Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ), Used / Refurbished Vehicle Subscription Programs (THADACAL)
Keywords
Where TOYOTA Sverige is headquartered
LocationHeadquarters
- HQ city
- Sundbyberg (Stockholm)
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
TOYOTA Sverige business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Vehicle Sales: Sale of new Toyota, Lexus vehicles through authorized dealer network. In 2019, Toyota Sverige sold 27,402 Toyota and Lexus vehicles in Sweden.
- Automotive Financial Services: Toyota Financial Services provides vehicle financing, leasing, insurance, and fleet management services. Founded 1982 in Australia, present in over 35 markets globally. In 2019, financed vehicles worth nearly 2 trillion SEK.
- Mobility Services (KINTO): KINTO brand offers mobility services including station-based car sharing (KINTO Share), car subscriptions (KINTO One, KINTO Flex), and ride services. Launched in Europe in 2020, currently available in Stockholm with expansion plans.
- After-sales Service and Parts: Maintenance, repair, and genuine parts sales through authorized Toyota and Lexus service centers across Sweden.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard vehicle sales pricing through authorized dealers |
| Subscription | Monthly | KINTO mobility subscription services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
TOYOTA Sverige product offering
Product offeringCore offering
Toyota Sverige operates as the Swedish general agent for Toyota, Lexus, and KINTO brands, selling a full lineup of passenger and commercial vehicles (hybrids, plug-in hybrids, BEVs, hydrogen fuel cell) through authorized dealers while offering mobility-as-a-service subscriptions, car sharing, and vehicle financing through KINTO and Toyota Financial Services. The company provides after-sales service, genuine parts, and fleet management to individual consumers, corporate customers, and government entities in Sweden.
Product overview
TOYOTA Sverige is the Swedish subsidiary of Toyota Motor Corporation, representing the Toyota Group's comprehensive mobility portfolio. The company operates three main automotive brands: Toyota (mainstream vehicles including hybrids, plug-in hybrids, BEVs, and fuel cell vehicles), Lexus (premium luxury vehicles with 99% hybrid sales), and KINTO (mobility services brand offering car sharing, subscriptions, and flexible leasing). Key product lines include the Toyota Corolla, Yaris Cross, RAV4, Camry, Hilux, Land Cruiser, bZ4X, and Prius for Toyota; and UX, RX, NX, LC, LS, ES, RZ, LBX, and LM for Lexus. Toyota pioneered hybrid technology with Prius in 1997 and fuel cells with Mirai in 2014. The company is transitioning from car manufacturer to mobility provider through KINTO services, supported by Woven City future mobility research. Toyota Financial Services provides financing and insurance across all brands. TOYOTA GAZOO Racing competes in motorsport and produces performance variants.
Differentiator
Problem solved
Functional benefit
Brands
- KINTO Share: Station-based car sharing service offered in Stockholm and expanding to other cities
- KINTO Join
- KINTO One
- KINTO Flex
- KINTO Ride
Quantifiable outcome
- More than 90% of Toyota and Lexus vehicles sold in Japan, North America, and Europe equipped with Toyota Safety Sense
- +7 more outcomes
Companies that use TOYOTA Sverige
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
TOYOTA Sverige technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature7 records
TOYOTA Sverige partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Löparakademin (Runner's Academy)minorKINTO supports the Runner's Academy initiative promoting increased inclusion through running activities. Example of KINTO's community engagement and corporate social responsibility programs in Sweden.
- KINTO Mobility NordiccoreRegional mobility services operator for Nordic countries (Sweden, Norway, Denmark, Finland). Operates KINTO Share car sharing, KINTO One subscription, and KINTO Flex leasing services. Part of Toyota's mobility transformation strategy.
- KINTO (Global)coreToyota Group's global mobility brand launched in Europe 2020. Offers services including car sharing (KINTO Share), ride services (KINTO Ride), subscription (KINTO One), and flexible leasing (KINTO Flex). In Sweden, provides station-based car sharing initially in Stockholm.
- Toyota Fleet MobilityminorJoint venture between Toyota Financial Services and Toyota Motor Europe established 2018 to provide better financing and vehicle services for small and medium businesses across Europe.
- Toyota Financial ServicescoreWholly-owned subsidiary of Toyota Motor Corporation providing automotive financial services including vehicle financing, leasing, insurance, and fleet management. Founded 1982, present in 35+ markets globally with European HQ in Germany. Toyota Sverige integrates TFS for Swedish market financial services.
- Toyota Motor EuropecoreRegional headquarters managing Toyota operations in Europe including European manufacturing, sales, and marketing. European HQ located in Brussels, Belgium. Coordinates national general agents like Toyota Sverige.
- Toyota Motor CorporationcoreParent company of Toyota Sverige. Toyota Motor Corporation is the global automotive conglomerate headquartered in Toyota City, Japan, producing vehicles under Toyota, Lexus, and other brands. Founded 1937, it is the world's largest automotive manufacturer producing over 10 million vehicles annually.
- Folksam InsuranceminorSwedish insurance company that named Toyota RAV4 as 'Sweden's Safest Car' in 2019, recognizing Toyota's safety technology leadership in the Swedish market.
Scale indicators17 records
Expansion highlights8 records
TOYOTA Sverige competitors and assessment
Company assessmentDirect peers
- Mercedes-Benz Sverige: National sales company for Mercedes-Benz passenger and commercial vehicles in Sweden. Competes with Toyota Sverige's Lexus premium brand and Toyota Professional commercial lineup, with strong EQ-series BEV portfolio.
- Polestar Sverige: Swedish-headquartered BEV-only brand with strong domestic presence. Pure-EV competitor to Toyota Sverige's electrified portfolio, with subscription-based ownership model that competes directly with KINTO services.
- Volkswagen Group Sverige: National distributor for Volkswagen, Audi, Porsche, Skoda, SEAT, and Cupra brands in Sweden. Directly competes with Toyota Sverige across mainstream, premium, and performance segments with extensive electrified portfolio including ID-series BEVs.
- Volvo Cars Sverige: Volvo Cars' Swedish national sales company distributing premium vehicles (including EVs and plug-in hybrids) through authorized dealers. Most direct competitor to Toyota Sverige in the Swedish passenger vehicle market with strong national brand identity and aggressive electrification roadmap.
- Kia Sverige: National distributor for Kia in Sweden, sister brand to Hyundai. Competes with Toyota Sverige with EV6/EV9 BEV lineup and broad electrified portfolio, increasingly aggressive in Swedish market.
- Hyundai Sverige: National distributor for Hyundai in Sweden with strong Ioniq BEV sub-brand. Directly competes with Toyota Sverige across passenger and SUV segments with aggressive electrification strategy and competitive pricing.
- Ford Motor Sverige: National distributor for Ford passenger and commercial vehicles in Sweden. Competes with Toyota Sverige in mainstream SUV, passenger car, and commercial vehicle segments, with growing Mustang Mach-E BEV lineup.
- BMW Sverige: National distributor for BMW and MINI brands in Sweden. Direct competitor to Toyota Sverige in premium segment with established i-series BEVs and electrified model lineup, plus financial services through BMW Financial Services.
- Tesla Sverige: Tesla's Swedish sales and service operation. Pure BEV competitor in Sweden with strong brand positioning in EVs, competing directly with Toyota's bZ-series and Lexus RZ BEVs.
Broad incumbents
- Stellantis Sverige: National sales operation for Stellantis brands (Peugeot, Citroen, Opel, Fiat, Jeep, Alfa Romeo) in Sweden. Broad incumbent peer offering mass-market and premium European alternatives to Toyota and Lexus lineups with growing EV portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
TOYOTA Sverige social profiles
Digital presenceTOYOTA Sverige financial estimates
Financial estimateRevenue estimate
Valuation estimate
TOYOTA Sverige leadership team
Management profileNumber of profiles
TOYOTA Sverige funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TOYOTA Sverige M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TOYOTA Sverige
What does TOYOTA Sverige do?
Toyota Sverige operates as the Swedish general agent for Toyota, Lexus, and KINTO brands, selling a full lineup of passenger and commercial vehicles (hybrids, plug-in hybrids, BEVs, hydrogen fuel cell) through authorized dealers while offering mobility-as-a-service subscriptions, car sharing, and vehicle financing through KINTO and Toyota Financial Services. The company provides after-sales service, genuine parts, and fleet management to individual consumers, corporate customers, and government entities in Sweden.
Is TOYOTA Sverige a public or private company?
TOYOTA Sverige is a private company. It is classified as corporate owned and is currently operating.
When was TOYOTA Sverige founded?
TOYOTA Sverige was founded in 1964.
Where is TOYOTA Sverige based?
TOYOTA Sverige is headquartered in Sundbyberg (Stockholm), Sweden, in the Europe region.
How does TOYOTA Sverige make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are automotive Financial Services, mobility Services (KINTO) and after-sales Service and Parts.
Who are TOYOTA Sverige's main competitors?
Direct peers on record are Mercedes-Benz Sverige, Polestar Sverige, Volkswagen Group Sverige, Volvo Cars Sverige, Kia Sverige, Hyundai Sverige, Ford Motor Sverige, BMW Sverige and Tesla Sverige. Stellantis Sverige is listed as a broad incumbent.
Does TOYOTA Sverige have an API?
No public API is recorded for TOYOTA Sverige.
What industry is TOYOTA Sverige in?
TOYOTA Sverige's product category is Automotive Retail and Distribution. Its primary akta.pro industry code is FSAKANAA, Auto & Vehicle Leasing (Personal Use), with a secondary code of TLABAHAJ, Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs). Its NAICS code is 532112 and its SIC code is 7510.