SITL Group Home Renovation and New Construction

What SITL Group Home Renovation and New Construction does

SITL Group Home Renovation and New Construction is a privately held, licensed, bonded, and insured design-build contractor founded in 2013 and headquartered at 2 Armonk St, Suite 140, Greenwich, Connecticut. The company operates an integrated one-stop-shop model spanning home renovation, ground-up new construction, architectural design and 3D visualization, plumbing and heating (including radiant underfloor systems), flooring, kitchen and bathroom remodeling, cabinetry sourced from 7+ suppliers, masonry, landscaping, finish carpentry, and end-to-end project management including permits and inspections. Project cycles range from room-specific renovations (averaging $55K-$90K for basement finishing, up to $250K for high-end projects) to whole-house gut renovations and 10-24 month custom home builds.

The firm employs an in-house team of architects, designers, project managers, plumbers, flooring contractors, and masons, reducing dependence on third-party subcontractors and supporting quality control across all phases. Technology includes collaborative 3D design tools that allow clients to visualize material selections and finished projects prior to construction, and a complete plumbing department capable of full system replacements (e.g., copper-to-PVC conversion). Marketing and customer acquisition are driven by a sales-led, direct-to-consumer field-sales motion through the company website, organic search, area-specific landing pages covering 12 Fairfield County towns (Greenwich, Stamford, New Canaan, Darien, Norwalk, Westport, Fairfield, Old Greenwich, Cos Cob, Riverside, Weston, and surrounding communities), a Houzz Pro profile, video gallery, and a referral/word-of-mouth channel.

Revenue is generated entirely from project-based professional services fees across four streams: home renovation services, new construction, architecture and design services, and landscaping/masonry. Pricing is quote-based, with free consultations and detailed estimates offered to all prospects. The company serves exclusively individual homeowners and property owners (SMB/consumer segment) and has no disclosed enterprise customers, no recurring revenue component, no third-party channel partners, and no disclosed institutional funding. No revenue figure has been publicly disclosed.

Name

SITL Group Home Renovation and New Construction

Legal name

SITL Group Home Renovation and New Construction

Website

https://sitlgroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

SITL Group is a licensed, bonded, and insured Greenwich, Connecticut-based design-build contractor providing home renovation, new construction, architecture, plumbing, flooring, masonry, and landscaping services to homeowners across 12 Fairfield County towns.

Ownership category

akta.pro rank

Product category

Residential Construction Services

NAICS

Architectural Services (54131), Flooring Contractors (23833), Interior Design Services (54141)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Residential General Contracting (New Build) (IMAFAAAB), Patio Construction (Pavers, Concrete & Stone) (HSAPALAB)

Keywords

• Home renovation services
• New construction
• Kitchen remodeling
• Bathroom remodeling
• Residential construction contractor

Headquarters

HQ city

Greenwich

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Home Renovation Services: Revenue generated from comprehensive home renovation projects including kitchen remodels, bathroom remodels, flooring, plumbing, and finish carpentry. Projects range from room-specific updates to whole-house gut renovations. Billed as one-time project fees with some possibility of phased/repeat engagement.
2. New Construction: Revenue from ground-up new construction of custom homes, from land assessment and architectural planning through to completion. Project timelines range from 10 to 24 months. Billed as one-time project fees.
3. Architecture and Design Services: Fees from architectural plans, 3D design visualization, and interior design services, either as standalone offerings or bundled into larger renovation/construction projects.
4. Landscaping and Masonry: Revenue from outdoor projects including landscaping, stone patios, outdoor kitchens, fire pits, retaining walls, and concrete installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SITL Group is a one-stop design-build contractor that delivers home renovation, new construction, architectural planning, 3D visualization, plumbing, heating, flooring, masonry, and landscaping services for residential property owners. The company manages each project end-to-end, from initial consultation and design through permitting, construction, and final walkthrough, using its own in-house team of architects, designers, project managers, plumbers, flooring contractors, and masons. Projects are billed as one-time professional service fees, with free consultations and detailed estimates offered to homeowners.

Product overview

SITL Group Home Renovation and New Construction is a licensed, bonded, and insured home renovation and new construction company operating as a one-stop-shop in Fairfield County, Connecticut. With 11 years of experience, the company offers a comprehensive portfolio of services including Home Renovation, New Construction, Architecture and 3D Design, Kitchen Remodeling, Bathroom Remodeling, Plumbing and Heating, Flooring Services, Masonry, Landscaping, Project Management, and Carpentry. The core offering centers on design-build services where the company manages projects from initial architectural planning through construction completion. Cabinetry services utilize partnerships with seven major suppliers (Kith Kitchens, Fabuwood, Cubitac, FGM, Forevermark, Alusso, and Shiloh Cabinetry) offering over 100 finishes. The company also provides radiant heat installation as part of their plumbing/heating services and comprehensive masonry and landscaping as complementary exterior services.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Renovation Comprehensive home renovation services including complete overhauls and room-specific updates for homeowners, with innovative designs and quality craftsmanship.
• New Construction Ground-up custom home construction tailored to client preferences and lifestyle, including land assessment, architectural planning, and full build with project timelines ranging from 10 to 24 months.
• Architecture and 3D Design Collaborative planning with in-house architects and 3D designers to visualize projects before construction begins, including scaled architectural drawings and blueprints.
• Kitchen Remodeling Complete kitchen remodeling including cabinetry selection from multiple suppliers, 3D visualization, layout design, countertops, backsplashes, and fixture installation. Offers kitchen cabinetry from over 10 supply companies with more than 100 different finishes.
• Bathroom Remodeling Full bathroom remodeling services including stall showers, bathtub replacements, vanities, sinks, lighting, and wall coverings for full, three-quarter, and half bathrooms.
• Plumbing and Heating Comprehensive plumbing services including system replacements, fixture installations, and advanced hydro heating solutions such as radiant underfloor heating systems for bathrooms, kitchens, and entire homes.
• Flooring Services Expert installation and refinishing of hardwood, laminate, vinyl, and epoxy flooring.
• Masonry Services Masonry contractor services including stone patios, outdoor kitchens and BBQ areas, stone fireplaces, retaining walls, interior masonry, stone pathways, concrete slabs, and stone steps.
• Landscaping Services Complete landscaping services including site review, landscape design, site grading, irrigation system design, installation and repair, rock features, planting, and year-round lawn services including spring and fall clean-ups.
• Project Management End-to-end project management services including cost estimating, planning, architectural plans and blueprints, project monitoring, interior design, and permit expediting and inspection coordination.
• Carpentry Services Finished carpentry services for residential and commercial spaces.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kith KitchenscoreStrategic or Co-development PartnerFamily-owned cabinet supplier offering beautifully customized options with lifetime warranties. Combines modern manufacturing with quality materials. SITL uses Kith Kitchens cabinets for kitchen and bathroom remodels.
• FabuwoodcoreStrategic or Co-development PartnerCabinet manufacturer focused on consistent quality and uniform appearance using fine raw materials. Their cabinets consist of twelve individual elements delivering uncompromising reliability. SITL sources Fabuwood cabinets for kitchen remodels.
• CubitaccoreStrategic or Co-development PartnerCabinet manufacturer with veteran woodworkers who select exotic materials and fixtures representing diverse design genres. Known for precision cuts, soft-close hinges, and custom touches. SITL uses Cubitac for high-end kitchen projects.
• FGM CabinetryminorStrategic or Co-development PartnerNew Jersey-based company with over 15 years of experience supplying high-quality solid wood cabinets, offering both semi-custom and Ready-to-Assemble (RTA) options. Core values: Fast, Accurate, and Reliable.
• ForevermarkminorStrategic or Co-development PartnerAssembled cabinet manufacturer with KCMA (Kitchen Cabinet Manufacturers Association) certification, ensuring quality products that meet or exceed California Air Resources Board emission standards.
• Alusso CabinetryminorStrategic or Co-development PartnerLeading USA manufacturer of high-quality European-design kitchen cabinets using European materials with USA assembly. Family-owned and operated, emphasizing a 'Family First' philosophy.
• Shiloh CabinetrycoreStrategic or Co-development PartnerShiloh began as a molding and lumber supplier and now operates approximately 1.5 million square feet of manufacturing space, controlling product quality from start to finish. SITL sources Shiloh cabinetry for kitchen and bathroom remodels.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CaseDesign Remodeling: National design-build remodeling brand with multiple offices offering integrated design, architecture, and construction services — broader geographic footprint and scale than SITL.
• Kitchen Tune-Up: National kitchen remodeling franchise offering cabinet refinishing and kitchen updates — competes for SITL's kitchen remodel projects but with a narrower service scope and franchise model.
• DreamMaker Bath & Kitchen: Franchise-based kitchen and bath remodeling brand with national reach — overlaps with SITL on the kitchen/bath remodel segment but operates at a fundamentally different scale and model.
• Re-Bath: National bathroom remodeling franchise competing for the same kitchen/bath renovation spend SITL targets, though it lacks SITL's broader custom-home and design capabilities.

Regional players

• Witt Construction: Connecticut-based residential design-build firm serving Fairfield County towns with custom homes and renovations. The most geographically overlapping peer to SITL Group, competing for the same affluent homeowner base.

Direct peers

• Normandy Remodeling: Chicago-area design-build remodeling firm with in-house design, architecture, and project management serving affluent homeowners — directly comparable operating model and customer profile.
• BOWA: Mid-Atlantic luxury design-build remodeler offering integrated architecture, construction, and project management for high-end residential clients — same design-build one-stop-shop model as SITL.
• Lamont Bros Design + Build: Portland-based integrated design-build firm handling custom homes and whole-house renovations with in-house design and construction — closely mirrors SITL's full-lifecycle approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SITL Group Home Renovation and New Construction