Sacree Plv

What Sacree Plv does

Sacrée PLV (legal entity SAS Sacree PLV, founded 2008 in Saint-Loubès, near Bordeaux) is a French full-service design and production agency specializing in point-of-sale advertising displays — Publicité sur Lieu de Vente (PLV). Co-founded by Raphael Velasco and Philippe Souleyreau, the company operates from a single headquarters in Saint-Loubès and supports large French retailers (GMS) and consumer brand owners with complete project ownership from creative concept through 3D design, prototyping, printing, transformation, assembly, filling, storage, and last-mile delivery to stores.

The core product portfolio spans Box Automatique (self-assembling flat-delivered boxes up to 80kg capacity), Box Palette (standardized pallet-form displays up to 100kg), Display systems, PLV Barquette (modular trays), PLV Bois (wood displays sourced from Gironde forests), PLV Multimateriaux (cardboard, wood, metal combinations), Totem et Stand (event arches), Eco conception, and custom PLV. Production leverage comes from the company's asset-light model — it is not captive to its own machine fleet and instead draws on European group-level technical resources, with mastery of all four major printing techniques (screen, offset, flexography, and digital, including a Nozomi EFI C18000). Differentiated tooling includes an in-house augmented reality visualization app and interactive 3D PDFs for client previews.

Revenue is generated through custom project-based, multi-year contracts rather than standard pricing tiers. The company serves as a direct B2B service provider to large retailers (Intermarché, Decathlon, Gifi, Tati) and brands across cosmetics (Dessange, Acorelle, Dim, Miss Den, Steripan), publishing (Harper Collins, Bergère, Elsa Esnoult, Almaniaks), retail/grocery (Léa Nature, Ethiquable, Freegun, BlocInnov), and health (Isostar). Assembly is executed through partnerships with French workshops and CAT (Centres d'Aide par le Travail). The company is privately owned with no external investment, modest capital of €37,000, headcount of 1-10, and Certified B Corporation status.

Name

Sacree Plv

Legal name

SAS Sacree PLV

Website

https://www.sacreeplv.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Sacrée PLV is a French full-service agency designing and producing point-of-sale displays (PLV) — including boxes, pallet displays, wood and multi-material stands — for large French retailers and consumer brands, with end-to-end capabilities from 3D design and printing through assembly, filling, and store delivery.

Ownership category

akta.pro rank

Product category

Point-of-Sale Advertising Displays

NAICS

Packaging and Labeling Services (56191)

SIC

Paperboard Containers & Boxes (2650), Commercial Printing (2750)

akta.pro primary industry

Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)

akta.pro secondary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Point of sale displays
• Retail display manufacturing
• PLV production
• Cardboard display stands
• Custom retail merchandising

Headquarters

HQ city

Saint-loubès

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PLV Design and Production: Complete PLV creation and production services including consultation, 3D design, prototyping, graphic creation, printing, and transformation. Services encompass storage, assembly, filling, and delivery for end-to-end project management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sacrée PLV is a full-service point-of-sale (PLV - Publicité sur Lieu de Vente) agency that designs and produces cardboard, wood, and multi-material display stands, boxes, pallets, totems, and custom merchandising units. The company manages each project from creative consultation, 3D design and prototyping, through printing, assembly, filling, storage, and delivery to retail platforms and stores. It serves large French retailers, hypermarkets (GMS), brands, and publishers with custom project-based engagements.

Product overview

Sacrée PLV is a specialized point-of-sale advertising (PLV) and display stand design and production agency offering a comprehensive portfolio of physical display products including Box Automatique (self-assembling boxes), Box Palette (pallet displays), Display systems, PLV Barquette (modular trays), PLV Bois (wood displays), PLV Multimateriaux (multi-material displays), Totem et Stand (arches and stands), and custom Eco conception solutions. The company provides a full-service offering combining Conseil (consulting), Création Design et Prototypage (design and prototyping), Production using four printing techniques (sérigraphie, offset, flexographie, numérique), Montage/Remplissage (assembly/filling), and Logistique (logistics/storage). Additionally, they offer digital add-ons including 3D Interactif et PDF 3D (interactive 3D visualization with augmented reality) and Packaging solutions. The offering is structured as a single integrated service rather than a software platform, combining physical product manufacturing with creative design and logistics services.

Differentiator

Problem solved

Functional benefit

Products and services

• Box Automatique Self-assembling display boxes (Box Soufflet, Box à tasseaux) delivered flat for rapid in-store assembly, supporting up to 80kg capacity. Designed for retailers and brands needing fast-deploying, heavy-duty point-of-sale displays.
• Box Palette Floor-standing pallet-display units with standardized pallet dimensions (400/300, 600/400, 800/600) combining transport, storage, and point-of-sale functions. Supports up to 100kg with wood or metal elements, for retail promotional campaigns.
• Display Non-pallet PLV display systems designed for in-store deployment, typically delivered with products pre-loaded for direct placement in retail environments.
• PLV Barquette Modular tray system for economical point-of-sale displays using stackable trays of various sizes with printed or unprinted sections, suited for flexible retail merchandising.
• PLV Bois Custom wood display stands built using sustainably managed Gironde forests wood, developed over 2 years of experience with wine crates, aimed at eco-responsible brands.
• PLV Multimateriaux Multi-material display stands combining cardboard, metal, wood, and other materials for longer installations or heavy products, providing qualitative and creative differentiation for retail environments.
• Totem et Stand Arches and stands for trade shows, seminars, and events enabling varied communication close to consumers, ideal for tastings and product animations.
• Eco conception Eco-responsible display solutions using wood, water-based printing techniques, and kraft paper printing for low environmental impact PLV, aligned with Certified B Corporation status.
• PLV sur mesure Custom display solutions for specific animations and unusual requests, including unique or specialized designs tailored to client needs.
• Packaging Packaging solutions with high-quality finishes including offset printing on Nano Channel corrugated material, extending the agency's PLV design and production capabilities to packaging.
• Conseil (Consulting) Expert consulting services that help clients identify the best marketing and PLV solutions based on their needs, objectives, and budget.
• Création Design et Prototypage Design and prototyping services including 3D design, rendered images, films, augmented reality, prototype creation and transport testing, and graphic design for PLV projects.
• Production (Impression) Printing production services across four major techniques — screen printing (sérigraphie), offset (direct or laminated), flexography (traditional or high quality), and high-quality digital with varnish and white — selected per project for optimal results.
• Montage / Remplissage Assembly and filling services executed through partner workshops in France including CAT (Centres d'Aide par le Travail) organizations, ensuring proper display assembly and transport to GMS distribution platforms.
• Logistique Storage and shipping services including dispatch or warehouse storage, with assembly and shipment management aligned with annual PLV operations and store delivery schedules.

Quantifiable outcome

• Over 10 years of client relationships with industry leaders
• +1 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• French Workshops (Ateliers en France)coreImplementation/ SI/ Consulting PartnerPartnership with multiple French workshops and CAT (Centres d'Aide par le Travail) for assembly and filling operations of PLV displays. These partnerships enable the company to scale production capacity for large marketing operations while maintaining quality assembly standards.
• Léa NaturecoreStrategic or Co-development PartnerOngoing collaboration with Léa Nature, a natural products company, including the development of the 'Box automatique Léa Nature' featuring rounded sides for better product visibility and reinforced structure for heavy products. Multiple projects including box automatic, box coloring, box infusion, and Floressance product lines.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Great Northern: North American integrated POP display and packaging company providing design, production, and fulfillment for retail and brand marketers. Comparable to Sacrée PLV in the full-service POP display value chain but with owned production facilities and a much larger scale.
• Mayr-Melnhof Packaging: European folding carton and packaging group serving FMCG and cosmetics customers. Comparable to Sacrée PLV in paper-based packaging for cosmetics and consumer goods but focused on cartons rather than free-standing POS displays.
• Gascogne: French paper and packaging manufacturer producing kraft paper, sacks, and packaging solutions. Comparable to Sacrée PLV as a French paper-based packaging peer with overlapping customer segments in retail and consumer goods.
• Smurfit Kappa: Global paper-based packaging leader with a dedicated POP Solutions division that designs and produces point-of-sale displays for retailers and brands worldwide. Comparable to Sacrée PLV in offering multi-material display and packaging solutions but operates at vastly larger scale with owned production assets.
• Menasha Packaging: Specialist in retail-facing packaging and POP displays with manufacturing capabilities across North America. Comparable to Sacrée PLV in producing corrugated and multi-material in-store displays for consumer goods brands, but with deeper vertical integration.
• DS Smith: International packaging company (now part of International Paper) with a strong POP display business serving large European retailers. Comparable to Sacrée PLV in providing design-to-delivery display services for FMCG and retail customers, but with significantly broader geographic and product reach.

Regional players

• Pusterla: Italian luxury packaging and display specialist serving premium brands across Europe. Comparable to Sacrée PLV in high-end paper-based packaging for cosmetics and consumer goods, with similar emphasis on quality finishes and brand presentation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sacreeplv
• Instagraminstagram.com/sacreeplv
• LinkedInlinkedin.com/company/sacree-plv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sacree Plv