What Pusterla does

Pusterla 1880 is a 145-year-old Italian luxury secondary packaging manufacturer, family-owned by the Meana family since 1922 and headquartered in Lombardy, Italy. The company designs and manufactures bespoke premium packaging across five core formats-rigid boxes (coffret en carton), round boxes (coffret rond), folding cartons (étuis), metal boxes (coffret métal), and multi-material boxes (coffret multimatières)-using paper, cardboard, wood, metal, textile, polymers, and bioplastics, with advanced finishing techniques including lithography, flexography, hot stamping, embossing, and specialty varnishes. It serves the world's most prestigious luxury brands across cosmetics, perfumery, spirits (champagne, whisky, cognac), fashion and accessories, jewellery, and automotive verticals, with documented projects for LVMH houses (Hennessy, Louis Vuitton, Dior, Guerlain, Moët & Chandon, Cointreau), Kering brands (Gucci, Bvlgari), Chanel-affiliated names, Burberry, Ferrari, and Lamborghini.

Name

Pusterla

Legal name

Pusterla 1880 S.P.A.

Website

https://pusterla1880.com

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pusterla 1880 is a 145-year-old Italian family-owned manufacturer of bespoke luxury secondary packaging-rigid boxes, round boxes, folding cartons, metal and multi-material boxes-serving global cosmetics, perfumery, spirits, fashion, jewellery, and automotive maisons from 15+ production sites across five continents.

Ownership category

akta.pro rank

Product category

Luxury Secondary Packaging Manufacturing

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Secondary & Gift Packaging (Folding Cartons, Sets, Rigid Boxes) (IMALAJAK)

akta.pro secondary industries

Secondary & Multipack Packaging (IMALAHAB), Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable) (IMALAJAM), Secondary Packaging & Case Packing (Multipacks, Shrink, Cartoning) (AFAFAJAK), Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)

Keywords

• Luxury secondary packaging
• Rigid boxes manufacturing
• Folding cartons production
• Metal packaging design
• Co-packing services

Headquarters

HQ city

Cherré

HQ country

France

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Luxury Secondary Packaging Manufacturing: Design and manufacture of bespoke secondary packaging (rigid boxes, round boxes, folding cartons, metal boxes, multi-material boxes, and wooden boxes) for luxury brands in cosmetics, perfumery, spirits, fashion, jewellery, and beverages. Revenue is generated through custom manufacturing contracts with luxury goods companies. The company also offers co-packing services, including integrated contract packing, accessory insertion, transport packaging, and full-service product co-packing.
2. Co-packing and Contract Services: Full-service co-packing (contract packing) including accessory addition, specific finishing, transport packaging development, and product co-packing for promotional boxes. Services are provided integrated or through partners.
3. Design, Prototyping, and R&D Services: Custom packaging design, eco-design, prototyping and sampling services. The company creates prototypes and pre-production samples for client presentations and limited-edition prestige series, as well as market research testing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pusterla 1880 designs and manufactures custom luxury secondary packaging — including rigid boxes, round boxes, folding cartons, metal boxes, and multi-material boxes — for prestige brands in cosmetics, perfumery, spirits, fashion, jewellery, and beverages. The group complements manufacturing with full-service co-packing, design, eco-design, prototyping, R&D, and import-export logistics across production sites on five continents.

Product overview

Pusterla 1880 is a luxury secondary packaging group that designs and manufactures custom packaging in various forms and materials. The product portfolio centers on five core packaging types: Rigid Boxes (coffret en carton), Round Boxes (coffret rond), Folding Cartons (étuis), Metal Boxes (coffret métal), and Multi-material Boxes (coffret multimatières). The group complements its manufacturing expertise with a comprehensive suite of services including co-packing, design and eco-design, R&D (with patented innovations like Caleco and Tamper Evident), prototyping, and import-export logistics. The company serves luxury brands globally with manufacturing facilities across Italy, France, UK, USA, Tunisia, Moldova, and China.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffret en carton (Rigid Boxes) Rigid, coated cardboard boxes designed to protect and enhance luxury products through various finishing options, offering the best relationship between quality, cost, sustainability, and innovation. Targeted at luxury brands in cosmetics, perfumery, spirits, fashion, jewellery, and accessories.
• Coffret rond (Round Boxes) Specially designed round boxes tailored to specific needs and product characteristics, developed by specialist teams. Targeted at luxury spirits and gift packaging applications for premium brands.
• Étuis (Folding Cartons) Custom-sized sleeves and cartons available in square, rectangular, flat, tall, faceted, and transparent configurations for luxury brands.
• Coffret métal (Metal Boxes) Recyclable and reusable metal gift boxes that serve as durable objects enhancing products with timeless elegance and reliability. Targeted at premium spirits (e.g., Moët & Chandon, Hennessy, Chivas Regal, Cointreau, Veuve Clicquot) and luxury cosmetics brands.
• Coffret Multimatières (Multi-material Boxes) Custom packaging combining multiple materials such as metal and silk, cardboard and wood, or polymer and textile to create unique luxury packaging solutions for premium brands.
• Co-packing and Contract Packing Services Contract packaging services that allow customers to streamline and simplify product logistics, including quality control, reworking, finishing, accessory addition, and transport packaging — provided integrated or through partners. Targeted at luxury brands seeking single-source accountability.
• Design & Eco-design Services Packaging design services focused on sustainability that develop novel solutions from specific customer requirements while considering environmental impact. Targeted at luxury brand owners needing eco-designed bespoke packaging.
• R&D and Prototyping Services Research and development of new products and alternative materials, plus high-quality prototype and pre-production sample creation using dedicated production equipment. Produces patented innovations such as Caleco and Tamper Evident packaging.
• Import-Export and Logistics Services International presence ensuring cultural and territorial proximity to customers for packaging production and logistics management, including distribution support. Leverages manufacturing sites on five continents.
• Caleco (sustainable cellulose inserts) Patented sustainable alternative to thermo-formed plastic inserts placed inside rigid boxes; uses 100% FSC-certified thermo-compressed cellulose, reducing design and production time while eliminating plastic. Sold as a differentiated component of Pusterla's luxury rigid-box offerings.
• Tamper Evident Folding Box Plastic-free folding-box packaging with a patented tamper-evident / inviolability system, offering advantages in production costs, product protection, and aesthetics. Targeted at luxury and pharmaceutical-adjacent packaging applications.

Quantifiable outcome

• First European packaging company to issue Sustainability-Linked bonds (€25M Euro PP, ISIN IT0005436677)
• +1 more outcomes

Named customers47 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, minor and supporting.

• Burt Rigid Box, Inc.coreStrategic or Co-development Partner · 5 January 2023Acquired business unit integrated as the first US site of Pusterla 1880. Now consolidated under Pusterla US, Inc., serving the North American luxury packaging market alongside Taylor Box.
• Taylor Box CompanycoreStrategic or Co-development Partner · 5 January 2023Acquired in full and merged with Pusterla 1880 as the first American site of the global packaging group. Together with Burt Rigid Box, consolidated under Pusterla US, Inc. to expand into the North American luxury packaging market.
• Green Future ProjectcoreStrategic or Co-development Partner · 1 January 2022Environmental partnership for carbon offset and sustainability initiatives. Pusterla 1880 participates in reforestation projects through this platform, supporting the Green Future Project mission to accelerate climate action through collective initiatives.
• Eden Reforestation ProjectscoreStrategic or Co-development Partner · 1 January 2022Pusterla 1880 collaborates with Eden Reforestation Projects to replenish mangrove populations along estuaries of Madagascar's west coast, offsetting 115,435.5 kg of CO2. Each mangrove tree absorbs 12.3 kg of CO2 per year.
• CNA ParmaminorStrategic or Co-development Partner · 1 January 2019Partner in the Parma Città del Profumo 2020 initiative, supporting the rediscovery of Parma as an international perfume center. CNA Parma represents artisan craftsmanship and creativity.
• Mouillettes & CominorStrategic or Co-development Partner · 1 January 2019Partner in the Parma Città del Profumo 2020 cultural initiative. Developed the project concept and creates olfactory training and consulting programs.
• IGB (Industrie Grafiche Bressan)supportingTechnology or IntegrationLicensing partner for the Tamper Evident tamper-proof packaging system. Pusterla 1880 has incorporated IGB's patented inviolability mechanism into its Tamper Evident line of packaging, originally developed for the pharmaceutical sector.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• GPA Global: GPA Global is a direct competitor specializing in luxury packaging — folding cartons, rigid boxes, and marketing collateral for premium spirits, beauty, and fashion brands. Comparable to Pusterla in target customer base (LVMH, spirits, beauty) and bespoke design-led approach, with global manufacturing footprint.
• Autajon Group: Autajon is a French-headquartered direct competitor producing luxury and premium packaging (folding cartons, labels, rigid boxes) for cosmetics, wines & spirits, and pharmaceuticals. Closely comparable to Pusterla in customer verticals, European heritage, and bespoke positioning.
• HH Global: HH Global is a UK-headquartered direct competitor providing outsourced packaging, print, and retail display solutions to global brands. Comparable to Pusterla in serving luxury and premium consumer brand clients with bespoke, multi-geography execution.
• McLaren Packaging: McLaren Packaging is a Scotland-based manufacturer specializing in luxury rigid boxes, presentation packaging, and spirits/champagne gift packaging. Direct peer to Pusterla in core format (rigid boxes) and key verticals (spirits, whisky).
• Adamark (formerly Advent Group): Adamark is a UK-based luxury packaging manufacturer producing rigid boxes and presentation cases for premium spirits, beauty, and gifting. Directly comparable to Pusterla's rigid box business and shared customer base in luxury spirits.

Broad incumbents

• Coveris: Coveris is a large European flexible and rigid plastic packaging manufacturer with a luxury-adjacent product range. Broader incumbent with overlapping rigid packaging capabilities, but primarily serves FMCG rather than luxury-only verticals like Pusterla.
• Smurfit Westrock: Smurfit Westrock is the world's largest paper-based packaging company, formed from the 2024 Smurfit Kappa–WestRock merger. A broad incumbent with global corrugated and consumer packaging footprint that overlaps Pusterla's folding carton category but operates at vastly larger scale in commodity packaging.
• Mayr-Melnhof Karton: Mayr-Melnhof is an Austrian-listed packaging group with a Karton division producing folding cartons for consumer goods and pharmaceuticals. Broad incumbent with overlapping folding carton capability; less luxury-specialized than Pusterla.
• Mondi Group: Mondi is a European-listed paper and packaging group producing corrugated, kraft paper, and flexible packaging. A broad incumbent with scale advantages in raw materials; overlaps with Pusterla at the carton-board level but does not specialize in luxury secondary packaging.
• Stora Enso Packaging: Stora Enso is a Finnish-listed biomaterials and packaging company with a Packaging Materials division serving consumer goods. Broad incumbent with overlapping carton-board supply capability; much larger scale but commodity-oriented rather than luxury-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pusterla-1880---s.p.a.
• Xx.com/PusterlaAsia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries18 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pusterla