What Catrack Entertainment does

Catrack Entertainment Pvt. Ltd. is a privately held Punjabi music label founded in 1990 as Catrack Cassettes Industries in Chandigarh and now headquartered in Mohali, Punjab, India. The company has built a 500+ release catalogue spanning folk, bhangra, devotional, film, and pop Punjabi music, including recordings from iconic artists such as Babbu Maan, Malkit Singh, Manmohan Waris, and Channi Singh. It operates as a full creative house, combining catalogue ownership with an in-house production facility (H.L. Studio), digital distribution services for third-party artists and labels, and a four-channel YouTube ecosystem (@Catrack, @CatrackMusic, @CatrackKidsTV, @CatrackKidsShorts) aggregating 3.3M+ subscribers and 200M+ views.

The company monetizes the catalogue and adjacent services through five distinct revenue streams: sync and licensing royalties from the catalogue (used in film, OTT, advertising, and brand partnerships), YouTube advertising and platform partnerships, digital distribution fees for independent artists and labels across Spotify, Apple Music, YouTube Music, and JioSaavn, studio recording/production/post-production services at H.L. Studio, and content production including Punjabi film projects, music videos, and children's content. Go-to-market is hybrid — direct-to-consumer via owned YouTube channels and B2B via in-person engagements at the Mohali office for licensing, distribution sign-ups, and studio bookings.

In April 2026, Catrack was acquired by Times Music, a joint venture between The Times Group and U.S.-based Primary Wave Music, as part of Times Music's roll-up of regional and legacy Indian music IP. Post-acquisition, the strategic emphasis is on AI-enabled voice cloning, dubbing, and contemporary reinterpretation of the catalogue to expand global reach, alongside sync licensing and brand integrations. The company is also investing in AI tools for Indian-language voice, music cloning, dubbing, and content automation, though AI is currently positioned as a feature layer rather than a standalone business.

Name

Catrack Entertainment

Legal name

Catrack Entertainment Pvt. Ltd.

Website

https://catrack.com

Company type

Private

Founded year

1990

Operating status

Acquired

Headcount range

11–50 employees

Short description

Catrack Entertainment is a privately held Punjabi music label founded in 1990 in Mohali, India, operating a 500+ release catalogue, H.L. Studio production facility, digital distribution to global streaming platforms, and four YouTube channels with 3.3M+ subscribers. Acquired by Times Music in April 2026.

Ownership category

akta.pro rank

Product category

Punjabi Music Label and Content Distribution

NAICS

Record Production and Distribution (512250), Record Production and Distribution (51225), Sound Recording Studios (51224), Music Publishers (51223)

SIC

Services-Motion Picture & Video Tape Production (7812), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Record Labels (Major & Independent) (MPAIAAAA)

akta.pro secondary industries

Public Performance/Neighboring Rights for AV Uses (Cue Sheet & Reporting Services) (MPAIALAK), Custom Music & Original Score/Composition (MPAIALAD)

Keywords

• Punjabi music label
• Music catalog publishing
• Audio recording studio
• Digital music distribution
• Sync licensing

Headquarters

HQ city

Mohali

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Music Catalogue Licensing & Sync: Monetization of Catrack's Punjabi music catalogue through sync licensing, film and OTT integrations, and brand partnerships. The catalogue featuring artists such as Babbu Maan, Malkit Singh, and Manmohan Waris is licensed for contemporary reinterpretations.
2. YouTube Channel Monetization: Revenue from four YouTube channels (@Catrack, @CatrackMusic, @CatrackKidsTV, @CatrackKidsShorts) with 3.3M+ subscribers and 200 million+ views, monetized through advertising and platform partnerships.
3. Digital Distribution Services: Digital music distribution services for independent artists and labels, getting their music onto streaming platforms globally.
4. Studio Recording & Production: H.L. Studio in Mohali provides recording, mixing, mastering, dubbing, and full production services. Booked by the day or by the project, available to artists, producers, and labels.
5. Film & Content Production: Punjabi film projects, music videos, and kids' content production including Catrack Kids TV channel.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Catrack Entertainment operates a Punjabi music label built around a 500+ release catalogue spanning folk, bhangra, devotional, film, and pop genres accumulated since 1990. It monetizes the catalogue through its own YouTube channels (3.3M+ subscribers, 200M+ views), licensed distribution on Spotify, Apple Music, YouTube Music, and JioSaavn, and sync/film/OTT/brand licensing. Complementary offerings include H.L. Studio recording and production services in Mohali and digital music distribution services for independent artists and labels.

Product overview

Catrack Entertainment is a Punjabi music label based in Mohali, Punjab, established in 1990. It operates as a full creative house encompassing a music catalog (500+ Punjabi music releases spanning folk, bhangra, devotional, film and pop genres), H.L. Studio (in-house recording and production facility), digital distribution services (reaching Spotify, Apple Music, YouTube, JioSaavn), and a family of four YouTube channels (@Catrack, @CatrackMusic, @CatrackKidsTV, @CatrackKidsShorts) with a combined 3.3M+ subscribers. The portfolio also includes Punjabi film projects, music videos, and dedicated children's content. In 2026, Catrack was acquired by Times Music as part of its regional music IP roll-up strategy, with plans to monetize the catalog through sync licensing, film/OTT integrations, and brand partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Catrack Music Catalog Licensed Punjabi music catalogue of 500+ releases accumulated since 1990, featuring artists such as Babbu Maan, Malkit Singh, Manmohan Waris, Channi Singh, and contemporary acts including Yo Yo Honey Singh, monetized via streaming platforms, YouTube channels, and sync/film/OTT/brand licensing.
• H.L. Studio In-house recording and production facility in Mohali offering audio recording, mixing, mastering, film and video post-production (dubbing, editing, surround sound mixing), visual content creation (animated videos, music video production), and full album production services; booked by the day or by the project for artists, producers, and labels.
• Digital Distribution Digital music distribution service that delivers independent artists' and labels' music to Spotify, Apple Music, YouTube, and JioSaavn under written distribution agreements with authorized representatives.
• Film & Family Content Production Production of Punjabi film projects, music videos, and Catrack Kids TV — a dedicated channel of Punjabi songs, animated stories, and learning content for children distributed through YouTube.
• Music Catalogue Licensing & Sync Licensing of tracks from the Catrack Punjabi music catalogue for synchronization in films, OTT platforms, advertising, and brand campaigns, leveraging artists such as Babbu Maan, Malkit Singh, and Manmohan Waris.

Quantifiable outcome

• 3.3M+ subscribers across four YouTube channels
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• Times Music (The Times Group & Primary Wave Music)coreStrategic or Co-development Partner · 30 April 2026Catrack Entertainment was acquired by Times Music, a joint venture between India's The Times Group and U.S.-based Primary Wave Music. This represents Times Music's third catalogue acquisition following ARC Musicq and Symphony Recording Co. Times Music plans to preserve and monetize Catrack's catalogue through sync licensing, film and OTT integrations, brand partnerships, and contemporary reinterpretation initiatives for renewed global commercial reach.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Saregama (RP-Sanjiv Goenka Group): India's oldest recorded-music label with one of the deepest legacy catalogues. Directly comparable as an Indian catalogue-holder pursuing sync licensing, film/OTT integration, and digital re-monetization of heritage recordings.
• T-Series: India's largest music label and film production house. Overlaps with Catrack on Punjabi film soundtracks, bhakti/devotional content, and YouTube distribution (T-Series operates one of the world's largest YouTube channels).
• Sony Music India: Indian arm of a global major label. Comparable as a multi-language catalogue holder with sync, distribution, and artist-development operations across regional Indian markets including Punjabi.
• Zee Music Company: Indian music label owned by Zee Entertainment. Comparable in producing film soundtracks and regional-language music, with strong digital distribution and YouTube presence.
• Tips Industries: Long-established Indian music label with catalogue across multiple genres and languages. Comparable as a catalogue-holder leveraging legacy recordings for sync and digital distribution.

Direct peers

• Saga Music: Punjabi music label producing singles, film soundtracks, and music videos. Comparable to Catrack in regional-language focus, artist-driven content strategy, and digital-first distribution via YouTube.
• Speed Records: One of India's largest Punjabi music labels, headquartered in Mohali/Chandigarh. Directly comparable as a regional Punjabi label with strong artist roster, YouTube presence, and film-soundtrack exploitation — competes for the same artists, sync placements, and listener attention.
• White Hill Music: Punjabi music label with a strong roster and YouTube channel presence. Closely comparable to Catrack in scale, regional focus, and content mix across music and film soundtracks.

Others

• Times Music: Parent company of Catrack since April 2026, and a JV between The Times Group and Primary Wave Music. Relevant as Catrack's new strategic owner and as a comparable Indian catalogue aggregator pursuing the same sync and regional-IP roll-up strategy.
• Believe Music (India operations): Global digital music distribution and label-services company with Indian operations. Comparable as a provider of distribution-to-Spotify/Apple Music services to independent Indian labels and artists, which is Catrack's digital distribution offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/catrack
• YouTubeyoutube.com/@Catrack
• Facebookfacebook.com/CatrackOfficial
• Instagraminstagram.com/catrackentertainment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catrack Entertainment