St. John Ambulance Australia (victoria) Inc.

What St. John Ambulance Australia (victoria) Inc. does

St. John Ambulance Australia (Victoria) Inc. is a registered charity (Reg: 10096) and Australian Taxation Office Health Promotion Charity operating continuously in Victoria since 1883. It is the state's leading provider of first aid training and the largest provider of event health services, supported by 501–1000 paid employees and a volunteer base exceeding 2,500 that includes qualified professional responders, ambulance officers, and emergency medical technicians. The organisation is independently funded (no parent company) and serves a broad customer base spanning individuals, workplaces, schools, community groups, event organisers, and government agencies.

The organisation operates across five revenue streams: accredited first aid training (RTO 88041), event health services, first aid product retail and wholesale, Non-Emergency Patient Transport (NEPT), and a Seniors Community Care subsidiary. Core technology assets include Electronic Patient Care Records for field responders, GPS tracking with heat mapping for event operations, a corporate client portal, and the SJx online video training platform. The organisation holds multiple certifications including ISO 9001 (Quality Management), RTO 88041, QICSA accreditation for non-emergency patient transport, and Social Traders certification.

St. John Ambulance Australia (Victoria) generates revenue through unit-priced training courses (ranging from $49 for short Provide CPR/First Aid modules to $8,995 for Advanced Diplomas), contracted event health coverage (4,200+ events annually including the Australian Open, Formula 1 Australian Grand Prix, and Melbourne Cup Carnival), product sales through major national retailers (Bunnings, Woolworths, BCF, Repco, Chemist Warehouse), NEPT contracts, and government-funded seniors care. Pricing is largely transaction-based and unit-priced rather than subscription-based, with commercial customers typically procuring workplace training, kits, and on-call event coverage as discrete contracts.

Name

St. John Ambulance Australia (victoria) Inc.

Legal name

St John Ambulance Australia (Vic) Ltd

Website

https://stjohnvic.com.au

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

501–1,000 employees

Short description

St. John Ambulance Australia (Victoria) Inc. is Victoria's leading first aid training provider and largest event health services operator, delivering accredited training, on-site event medical coverage, first aid products, non-emergency patient transport, and seniors community care across the state.

Ownership category

akta.pro rank

Product category

First Aid and Emergency Health Services

NAICS

Ambulance Services (621910), Emergency and Other Relief Services (624230)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

EMS Education, Training & Simulation Centers (HLAFANAL)

akta.pro secondary industries

Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Private EMS Providers (Contract/Interfacility) (HLAFANAB), Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

Keywords

• First aid training
• Event health services
• Patient transport services
• First aid supplies
• Community health programs

Headquarters

HQ city

Notting Hill

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. First Aid Training: Nationally recognised training courses delivered face-to-face and virtual classroom. Revenue from course fees ranging from $49 for eLearning to $8,995 for Diploma courses. St John is Victoria's leading provider of First Aid Training.
2. Event Health Services: First Aid & Event Health Services provided at sports, music, major events, community and commercial events. Largest and most comprehensive provider in Victoria covering 4,200+ events annually.
3. First Aid Products: Sale of first aid kits, defibrillators (AED), PPE, and consumables through retail partners and direct. Products branded for corporate gifts.
4. Seniors Community Care: In-home care services including nursing, personal care, home care, respite, transportation, meals. Funded through Home Care Packages, DVA, private nursing, and TCP.
5. Non-Emergency Patient Transport: Patient transport services between healthcare facilities, appointments and home. Transports low to medium acuity patients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

St John Ambulance Victoria delivers nationally recognised first aid training, event health and medical coverage, non-emergency patient transport, in-home seniors care, and retail first aid products across Victoria, Australia. Operating as a self-funded registered charity since 1883 under RTO 88041, it reinvests proceeds into community programs such as First Aid in Schools and relies on a workforce of more than 2,500 paid staff and volunteers to deliver fee-for-service health, training, and transport services.

Product overview

St John Ambulance Victoria operates as a multi-service humanitarian organization offering a comprehensive portfolio of first aid training courses, vocational qualifications, medical products, event health services, patient transport, and community programs. The training offerings span short first aid courses (HLTAID009 CPR, HLTAID011 Provide First Aid, HLTAID012 Education and Care First Aid, HLTAID013 Remote First Aid, HLTAID015 Advanced Resuscitation, Occupational First Aid), Mental Health First Aid, childcare-focused courses (Caring for Babies and Kids), and vocational diplomas/certificates (HLT51020 Diploma of Emergency Health Care, HLT31120 Certificate III Non-Emergency Patient Transport, BSB40520 Certificate IV Leadership and Management, CHC33021 Certificate III Individual Support). The product portfolio includes First Aid Kits, Defibrillators (AED), and PPE. Service offerings encompass Event Health Services (first aid at events), Non-Emergency Patient Transport (NEPT), and Seniors Community Care (in-home care). Community programs include First Aid in Schools, CPR Lab, Party Ready, and Defib in Your Street. The SJx platform delivers video-enhanced immersive training via virtual classroom technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Provide First Aid (HLTAID011) Nationally recognised accredited first aid course providing participants with the skills and certification required to administer first aid in workplace and community settings, delivered by St John Ambulance Victoria as a Registered Training Organisation (RTO 88041).
• Provide CPR (HLTAID009) Short accredited cardiopulmonary resuscitation course teaching participants how to perform CPR on adults, children, and infants, delivered face-to-face, virtually, or via blended learning.
• Diploma of Emergency Health Care (HLT51020) Vocational diploma qualification for students pursuing careers in emergency health care and pre-hospital care, delivered over multiple terms with instalment payment options.
• Certificate III in Non-Emergency Patient Transport (HLT31120) Vocational certificate qualification preparing students for roles in non-emergency patient transport, with pathways into patient transport operations.
• Caring for Babies and Kids Targeted short first aid course for parents, carers, and educators covering first aid scenarios involving babies and young children.
• Mental Health First Aid Accredited training course teaching participants how to provide initial support to people experiencing mental health issues, including depression, anxiety, and crisis situations.
• Provide First Aid in Remote or Isolated Site (HLTAID013) Nationally recognised course for people working or travelling in remote or isolated locations, covering extended first aid management and communication strategies.
• Provide Advanced Resuscitation (HLTAID015) Accredited advanced resuscitation course covering the use of oxygen therapy and resuscitation equipment, often required for workplace first aid officers.
• Event Health Services On-site event medical and first aid coverage service delivered by paid staff and volunteers for sporting fixtures, concerts, festivals, community events, and corporate gatherings, supported by Electronic Patient Care Records, real-time GPS tracking, and heat mapping.
• Non-Emergency Patient Transport Scheduled non-emergency patient transport service moving patients between homes, hospitals, and care facilities, used by NDIS providers, WorkCover, insurers, and health services.
• Seniors Community Care In-home community care service supporting more than 2,000 older adults across Victoria with daily living support, personal care, and independence-at-home services.
• First Aid Kits and Defibrillators Retail range of workplace, home, and travel first aid kits, AED defibrillators, and replacement first aid supplies sold to consumers and businesses through shop.stjohn.org.au and retail partners including Bunnings, Officeworks, and Woolworths.

Quantifiable outcome

• 166,761 people trained in First Aid in 2025
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• CSL SeqiruscoreStrategic or Co-development Partner · 1 January 2026Partnership to introduce snake bite first aid module to primary school students. CSL Seqirus supports the program reaching 5,000 additional students in regional communities. CSL Seqirus manufactures antivenoms in Australia.
• Victorian Farmers FederationcoreStrategic or Co-development PartnerPartnership on 'Making our Farms Safer' initiative which supplies 2 First Aid Kits to 220 Farmers. Supports agricultural community safety.
• Toyota/LexuscoreStrategic or Co-development PartnerLong-time partnership supplying corporate branded First Aid Kits for Lexus vehicles. Co-branded product relationship.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Allens Training (RTO 90909): Private nationally registered RTO delivering HLTAID first aid, CPR, and advanced resuscitation courses online and onsite across Australia; directly competes on price and convenience in the same training categories that drive St John Victoria's core training revenue.
• Healthcorp: Australian first aid and workplace health training RTO offering HLTAID courses, AED sales, and onsite training to corporate clients; comparable product set (training + products) and similar B2B GTM motion to St John Ambulance Victoria's workplace business.
• Surf Life Saving Australia: Volunteer-based patrolled lifesaving organisation delivering first aid training, event first aid coverage at surf carnivals, and community CPR programs; comparable volunteer-driven model with overlapping training products and beach/marine event services.
• Australian Red Cross (First Aid Training): National humanitarian organisation delivering first aid training, mental health first aid, and community education programs; competes directly with St John Ambulance Victoria for individual, workplace, and school training contracts across the same HLTAID-coded course categories.
• St John Ambulance NSW: Sister St John Ambulance state entity delivering the same first aid training, event health services, and community programs in New South Wales; operates under the same national St John brand with comparable RTO, volunteer model, and product lines but is geographically separated from the Victorian operation.
• Event Medical Services (EMS Australia): Private provider of first aid, ambulance, and paramedic services at public events across Victoria and Australia; overlaps directly with St John Victoria on event health services contracts for festivals, sports, and corporate functions.
• Royal Life Saving Society Australia: National charitable organisation providing first aid, CPR, and aquatic rescue training alongside water safety education; overlaps with St John on workplace and community first aid training, and competes for school-based and aquatic event health contracts.

Broad incumbents

• Ambulance Victoria: Statutory 911/public EMS provider for the state of Victoria with the largest paramedic workforce in the state; competes for talent, non-emergency patient transport contracts, and large-scale event medical coverage, but operates a fundamentally different emergency response mandate and funding model.
• Medibank Health Solutions (Medibank Private): Large Australian private health insurer with a health services division historically offering workplace first aid, flu vaccination, and corporate wellness programs; broader incumbent with overlapping workplace health capability but not a specialist first aid RTO.

Regional players

• St John Ambulance Western Australia: Independent St John state entity in Western Australia delivering first aid training, event health, and patient transport under the same national brand; comparable service mix and RTO/charity structure but operates in a separate geographic market with no overlap with Victoria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/StJohnVictoria
• Facebookfacebook.com/stjohnvic
• LinkedInlinkedin.com/company/st-john-ambulance-victoria
• Instagraminstagram.com/stjohnvic
• TikToktiktok.com/@stjohnvic

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. John Ambulance Australia (victoria) Inc.