PrivateLenderLaw

Name

PrivateLenderLaw

Legal name

LaRocca Hornik Greenberg Kittredge Carlin & McPartland LLP

Website

https://privatelenderlaw.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Legal Services for Private Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Offices of Lawyers (541110)

SIC

Loan Brokers (6163)

akta.pro primary industry

Hard Money & Private Mortgage Lending Intermediation (FSAEAEAH)

akta.pro secondary industries

Hard Money / Private Mortgage Brokers (FSALABAH), Private Credit & Direct Lending Fundraising Placement (FSAEALAE), Private Credit — Real Estate Debt (Bridge, Mezz, CMBS-like) (FSAHAJAI)

Keywords

• Commercial real estate lending law
• Loan closing services
• Foreclosure loss mitigation
• Lender regulatory compliance
• Automated loan documents

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Legal Services - Loan Closings: Attorney fees for real estate loan closing services, representing lenders in commercial real estate transactions. Services include document preparation, review, negotiation, and closing representation across all 50 states with 24-hour turnaround capability.
2. Foreclosure and Loss Mitigation Services: Legal representation for lenders in foreclosure proceedings, non-performing loan workouts, and loss mitigation. Hourly or matter-based billing for complex litigation and transactional matters.
3. DocLab Software Services: Automated loan document generation platform offered as standalone software or API integration, generating state-compliant documents for private lenders.
4. Regulatory and Compliance Advisory: Ongoing legal counsel for licensing requirements, HMDA compliance, usury laws, and state-specific regulatory matters for private lenders operating across multiple jurisdictions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Private Lender Law is a law firm providing specialized legal services for private commercial real estate lenders across all 50 states, including 24-hour loan closings, foreclosure and loss mitigation, regulatory and licensing compliance, title review, fund/investor relations, master loan agreements, deal structuring, and nonperforming loan workouts. The firm also offers DocLab, its proprietary automated loan document generation platform, available standalone or via API integration with loan origination systems like Baseline.

Product overview

Private Lender Law is a law firm offering a comprehensive suite of legal services for the private commercial lending industry, anchored by its proprietary DocLab automated loan document generation platform. DocLab generates state-compliant loan documents in minutes and is available as a standalone application or via API integration with existing loan origination systems. The firm's service portfolio includes loan closings (24-hour nationwide), foreclosure loss mitigation, regulatory and licensing compliance, title review, fund and investor relations, master loan agreements, deal structuring, nonperforming loan workouts, and legal research and analysis. The DocLab platform serves as the core technology product that streamlines document management across all lending operations.

Differentiator

Problem solved

Functional benefit

Brands

• DocLab: Proprietary automated loan document generation platform built specifically for private lenders to generate state-compliant, attorney-backed loan documents.

Products and services

• DocLab Automated Loan Documents Proprietary automated loan document generation platform that generates state-compliant, attorney-backed loan documents in minutes. Available as a standalone application or API integration.
• Loan Closings 24-hour loan closing services available in all 50 states for private commercial real estate lenders. Includes contract preparation, title search, due diligence, Rapid E-Closing technology (electronic signatures for 12 of 15 average documents), and closing execution.
• Foreclosure Loss Mitigation Comprehensive foreclosure and loss mitigation services including notice of default issuance, repayment negotiations, foreclosure filings, eviction proceedings, and post-sale procedures. Handles both judicial and non-judicial foreclosure processes.
• Regulatory & Licensing Services Lender compliance and licensing services including regulatory requirements guidance, compliance reviews, licensing for all 50 states, and monitoring of regulatory changes across federal and state lending laws.
• Title Review Nationwide title review and title insurance review services through Private Lender Title. Includes negotiating removal of standard exceptions, adding state-specific endorsements, and ensuring lender's first lien position.
• Fund & Investor Relations Investor relations and private placement services under Reg D including Rule 506(b) and 506(c) offerings. Includes offer structuring, document preparation (PPM, subscription agreements), SEC Form D filing, compliance, and investor verification.
• Master Loan Agreements Drafting and negotiation of master loan purchase agreements, note purchase agreements, and loan participation agreements supporting fix-and-flip loans, construction loans, blanket mortgages, and REIT financing.
• Deal Structuring Commercial real estate deal structuring services including loan document preparation, covenant design, security interest structuring, regulatory compliance integration, and capital stack optimization.
• Nonperforming Loan Workouts Nonperforming loan resolution services including portfolio evaluation, collateral recovery, workout strategies, bankruptcy navigation, and foreclosure alternatives for transforming challenged assets into profitable outcomes.
• Legal Research & Analysis Legal research and analysis services for private lending including regulatory research, due diligence, legal opinions on enforceability, and updates on usury laws, consumer protection regulations, and licensing requirements.

Quantifiable outcome

• 24-hour loan closing capability in all 50 states
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• BaselinecoreTechnology or Integration · 7 May 2026Baseline is a loan origination and servicing software platform for private lenders. The API integration connects origination data directly to Private Lender Law's DocLab automated document generation platform, eliminating duplicate data entry and enabling lenders to generate customized loan document packages with greater speed, accuracy, and consistency. The integration reportedly saves hundreds of hours per month for mutual customers.
• National Private Lender's Association (NPLA)coreStrategic or Co-development PartnerJonathan Hornik serves as founding member and general counsel for NPLA. The firm purchased the NPLA and NPLA Conference in 2022. NPLA is the largest non-bank private lending conference in the country, providing industry leadership and advocacy for private lenders.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ironclad: Ironclad is a leading contract lifecycle management (CLM) and AI-driven legaltech platform that competes with DocLab at the document automation layer, serving legal teams across industries including financial services.
• SpotDraft: SpotDraft is a contract automation and CLM platform targeted at in-house legal teams, representing the broader legaltech trend that may commoditize aspects of PrivateLenderLaw's DocLab document generation.

Others

• Baseline (by AppFolio / loan origination): Baseline is a loan origination and servicing software platform for private lenders and is currently a strategic DocLab API integration partner, representing the loan origination technology ecosystem adjacent to PrivateLenderLaw's legaltech.
• Lima One Capital: Lima One Capital is a major private/hard money lender and would be a typical PrivateLenderLaw client; it represents the broader private lending ecosystem in which the firm's services are embedded.

Broad incumbents

• Ice Miller LLP: Ice Miller's Financial Services practice represents lenders and servicers across consumer and commercial credit products, providing regulatory and transactional services that overlap with PrivateLenderLaw's regulatory and licensing offerings.
• Troutman Pepper Locke: Troutman Pepper Locke is a national law firm with a recognized financial services and mortgage banking practice, competing for the same private lender clients while offering broader corporate and litigation capabilities.
• Nelson Mullins Riley & Scarborough: Nelson Mullins has a significant financial services and mortgage lending practice, serving banks and non-bank lenders with regulatory and transactional services, representing a larger incumbent competing for adjacent work.

Direct peers

• Buckley Madole, P.C. Buckley Madole is a boutique law firm focused on private/hard money lending documentation and compliance, directly competing with PrivateLenderLaw for private lender clients nationwide.
• Geraci Law Firm: Geraci Law Firm is one of the most prominent U.S. law firms serving the private lending and hard money lending industry, providing loan documentation, regulatory, and closing services very similar to PrivateLenderLaw's core offering.
• Bartolone Law: Bartolone Law specializes in private lending legal services for hard money and non-bank lenders in California, providing loan documentation, closings, and compliance support comparable to PrivateLenderLaw.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Privatelenderlaw
• LinkedInlinkedin.com/company/privatelenderlaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrivateLenderLaw