What Sellex does

Sellex S.A.U. is a privately held Spanish furniture design and manufacturing company founded in 1977 and headquartered in Irun, Gipuzkoa, in the Basque Country. The company describes itself as an editor of 'honest design furniture' — connecting spaces with people through intelligent, creative, and functional solutions — and produces a broad portfolio spanning chairs (SLAM, MASS, KLOK, NEST, HAMMOK, SWING, LISE, IRINA), stools and high chairs (HANDY, SET, SLAM, MASS, NEST), tables (FAST, TOOL, FLY, FOLD, LORCA, MIX, PLANC, ZUBI Light), low-seating lounge furniture, shelving (ZUMM, T-99), folding beds and bunk beds (LA LITERAL), and mobile partition walls (CALM). The product range is developed in collaboration with internationally recognized designers including Lievore Altherr Molina, Mario Ruiz, Stephen Philips (Arup), Javier Cuñado (ITEMdesignworks), and Burkhard Vogtherr, and the company has applied an ecodesign methodology to product development since 2012, formalized in the 100/100 line of furniture made from 100% recycled and recyclable materials.

The company operates in the contract (B2B) and residential (B2C) furniture segments, with primary verticals in hospitality, healthcare, education, corporate offices, transportation terminals, funeral/memorial spaces, and government/public buildings. Revenue is generated through hardware sales via a direct e-commerce store and direct B2B sales for project-based contract work; pricing is not publicly disclosed and projects are typically contact-based. Distribution is supported by a multi-language website (Spanish, English, French, German), immersive 3D Virtual Showrooms across four vertical environments, and recurring participation in major design trade shows including Milan Design Week (Fuorisalone) and Clerkenwell Design Week under Spain's ICEX 'Interiors From Spain' program.

Sellex holds product certifications including Cidemco (UNE 1129, EN 747 for LA LITERAL folding beds/bunkbeds), TECNALIA, ANSI-BIFMA X5.1-2011 for the SLAM High Chair, and fire-retardant compliance under BS5852:2006, UNE EN 1021, and UNI 9175:2010, supporting specification in regulated institutional tenders. The company has received the Premio Nacional Diseño 2011 (Spanish National Design Award) and offers a 5-year product warranty. Sellex reports commercial presence across more than 35 countries spanning Europe, Latin America, Asia Pacific, the Middle East, Africa, and North America, though no revenue, headcount, or ownership figures are publicly disclosed.

Name

Sellex

Legal name

Sellex S.A.U.

Website

https://sellex.es

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Sellex S.A.U. is a privately held Spanish furniture design and manufacturer founded in 1977, producing chairs, tables, benches, shelving, folding beds, and partition walls for contract and residential markets across hospitality, healthcare, education, offices, transport, and public spaces.

Ownership category

akta.pro rank

Product category

Contract Furniture

NAICS

Institutional Furniture Manufacturing (337127), Household and Institutional Furniture Manufacturing (33712), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Public Bldg & Related Furniture (2531), Office Furniture (2520), Household Furniture (2510)

akta.pro primary industry

Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA)

Keywords

• Contract furniture design
• Chairs and seating
• Tables and shelving
• Folding bunk beds
• Sustainable office furniture

Headquarters

HQ city

Irún

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture Sales: Sellex generates revenue through the sale of contract furniture including chairs, benches, tables, stools, shelving units, folding beds, and partition walls. Products are sold directly through their online store and through direct sales to institutional clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sellex designs, manufactures, and sells contract furniture for public and residential spaces, including chairs, stools, tables, benches, low seatings, shelving units, folding bunk beds, and mobile partition walls. The portfolio is developed with international designers and sold via direct e-commerce (Spain) and direct B2B sales (international contract projects) to verticals such as hospitality, healthcare, education, corporate offices, airports, and funeral/memorial facilities.

Product overview

Sellex is a Spanish furniture design company (Sellex S.A.U.) founded in 1977, based in Irun, Gipuzkoa, Spain. The company serves as an editor of honest design furniture, connecting spaces with people through intelligent, creative, and functional solutions. Their product portfolio encompasses multiple furniture families across categories including: Seating (SLAM, MASS, KLOK, NEST, HAMMOK, SWING, LISE, IRINA chairs; HANDY, SET, SLAM, MASS, NEST stools; HAMMOK, SLAM Lounge, VALERI low seatings), Tables (FAST, TOOL, FLY, FOLD, LORCA, MIX, PLANC, ZUBI Light), Shelving (ZUMM, T-99), Bunk Beds (LA LITERAL), and Partition Walls (CALM). The company emphasizes sustainable design through their 'Beyond Design' philosophy and 100/100 product line made from 100% recycled and recyclable materials. They also offer Virtual Showrooms as an immersive digital experience service for visualizing furniture in various environments.

Differentiator

Problem solved

Functional benefit

Products and services

• SLAM Chair Versatile chair family designed for contract environments with multiple base configurations (sled, pyramidal, 4-glides, castors) and variations including Basic, with Arms, Swivel, and Wooden Legs. Available in 100/100 recycled versions. Designed for offices, hospitality, healthcare, and high-traffic public spaces.
• MASS Chair Stackable chair with high stacking capacity designed by Javier Cuñado (ITEMdesignworks) for multi-purpose, high-traffic environments such as auditoriums, classrooms, and event spaces. Available in Basic and with Armrests versions, including 100/100 recycled variants.
• KLOK Chair Bell-shaped silhouette chair with soft, timeless lines. Lightweight, robust, and stackable. Designed by Stephen Philips (Arup) for intensive use environments and debuted at Fuorisalone Milan Design Week 2026.
• NEST Chair Ergonomic chair family with Basic, Sled, Pyramidal on 4 Glides, Pyramidal on 4 Castors, and Wooden Legs configurations. Designed for hospitality and office environments.
• HAMMOK Chair Multi-environment chair family available in Basic, with Armrests, Dinner, and Cantilever versions. Designed for offices, hospitality, and education spaces.
• SWING Chair Comprehensive chair program for Meeting, Conference, and Board Directors Meeting Rooms. Available with Alu Base, 4 Castors, 4 Glides, 5 Castors bases, and various armrest configurations.
• LISE Chair Workspace chair designed by Alberto Lievore for office and collaborative environments.
• IRINA Chair Basic chair designed for hospitality environments.
• HANDY Stool Versatile stool designed by Stephen Philips (Arup), available with upholstery pad and wooden pad options. Polypropylene construction.
• SET Stool Stool available in Sled, Wooden Legs, and Central Leg configurations at 45, 65, and 76 cm heights.
• SLAM High Chair High stool in 65 cm and 76 cm heights, made of recycled and recyclable steel and polypropylene. Available in 100/100 sustainable versions.
• MASS High Chair High chair at 67 cm and 76 cm heights. Available in 100/100 recycled versions.
• NEST High Chair High chair at 65 cm and 76 cm heights. Available in sled base configuration.
• FAST Table Folding table designed by Carlos Tíscar. Available in Frame 0, A, B, B2, and C configurations for event, hospitality, and multi-purpose spaces.
• TOOL Folding Table Folding and stackable table with configurations including Lectern, Meeting Table, Whiteboard, and combinations thereof, for training, meeting, and multi-purpose rooms.
• FLY Table Table system with Individual and Meeting configurations in Circular, Rectangular, and Elliptic shapes with metal or wooden legs.
• FOLD Table Folding-leg table designed by O.T.S. for multi-purpose and event spaces.
• LORCA Table Table designed by Abad, available as Meeting and Office configurations for workspaces.
• MIX Table Auxiliary tables in Circular, Organic, Oval, and Rectangular shapes for offices, hospitality, and lounge areas.
• PLANC Table Tables in Square, Rectangular, Circular, and High configurations for meeting and collaboration spaces.
• ZUBI Light Table Textured melamine table with heights of 75 cm and 110 cm, with optional electrification for adapting spaces to new work, leisure, and waiting-area configurations.
• HAMMOK Low Seating Lounge chair designed by Burkhard Vogtherr for waiting areas in hotels, offices, libraries, and corporations.
• SLAM Lounge Lounge seating available in Sled and Pyramidal configurations for reception and waiting areas.
• VALERI Lounge chair and sofa on stainless steel frame for reception, waiting, relax areas, and residential use. Designed by Lievore Altherr Molina.
• ZUMM Shelving Wall shelving system in extruded aluminium with upright tubes. Configurable from open shelving to closed cupboards. Fixed to wall, self-standing, or hanging. Designed by Lievore Altherr Molina.
• T-99 Shelving Shelving system designed by Estudi Blanc for workspaces, offices, and public libraries.
• LA LITERAL Folding Bunk Beds Folding beds and bunkbeds fixed to wall for maximizing space. Ideal for hostels, student residences, hotels, and homes. Designed by Lievore Altherr Molina. Certified for public use under UNE 1129 and EN 747.
• CALM Partition Walls Mobile partition walls or room dividers enabling creation of quieter atmospheres without closing spaces. Available in 50, 70, 100, and 140 cm widths. Designed by Mario Ruiz.
• Sellex Virtual Showrooms Immersive virtual 3D showrooms covering four environments: Office, Funeral Home, Hospitality, and Passenger Terminals. Available in high-quality downloadable versions (compatible with 3D glasses) and web browser versions, allowing customers to equip and customize finishes in each environment.
• 100/100 Sustainable Product Line Line of contract furniture made from 100% recycled and recyclable materials with low environmental impact, available across multiple product families including SLAM and MASS. Designed for buyers prioritizing sustainability and ecodesign.
• KLOK Chair (differentiated launch entry) Bell-shaped, soft, timeless chair designed by Stephen Philips (Arup). Lightweight, robust, and stackable for intensive-use environments.

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ICEX / Interiors From SpaincoreGTM or Marketing PartnerICEX (Spanish Institute for Foreign Trade) under the 'Interiors From Spain' initiative collaborates with Sellex for international trade show participation including Clerkenwell Design Week 'El Salon' exhibition. This partnership supports Spanish design promotion abroad.
• DisegnominorStrategic or Co-development PartnerDesign publication that co-curated the 'El Salon' exhibition at Clerkenwell Design Week alongside ICEX and curator Tomás Alonso.
• Tomás AlonsominorStrategic or Co-development PartnerDesigner who curated the 'El Salon' exhibition at Clerkenwell Design Week, bringing contemporary Spanish design into dialogue with historic architectural settings.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pedrali: Italian contract furniture manufacturer serving hospitality, public spaces, and residential markets with a design-led catalog. Closely matches Sellex in mid-sized European design-led B2B contract positioning.
• Actiu: Spanish manufacturer of office and contract furniture. Direct competitor in the Spanish market with overlapping B2B contract focus and design-led positioning.
• Andreu World: Spanish furniture manufacturer specializing in chairs and tables for workspaces and public spaces. Closest comparable to Sellex — similar Spanish origin, contract furniture focus, and design heritage.
• Inclass: Spanish design furniture manufacturer focused on workspaces and contract markets. Comparable mid-sized profile with design-led product positioning for offices and public spaces.
• Ondarreta: Spanish (Basque Country) furniture manufacturer serving contract markets including hospitality and public spaces. Geographic proximity to Sellex's Irun HQ and similar mid-sized product positioning.
• Nowy Styl: Polish manufacturer of office and contract furniture with broad European reach. Comparable mid-sized European furniture company serving B2B contract markets.
• Kusch+Co: German contract furniture manufacturer specializing in seating for public spaces including airports, educational facilities, and healthcare. Direct peer in high-traffic public seating contracts.
• Wilkhahn: German manufacturer of office and contract furniture with strong design heritage. Comparable European mid-sized competitor with design-led office seating and tables.
• Brunner: German manufacturer of office and contract furniture for public spaces. Comparable European mid-sized competitor in office and public-space seating and tables.

Broad incumbents

• Vitra: Swiss design furniture company with a much broader portfolio including office, residential, and accessories. Larger and broader than Sellex but overlapping significantly in design-led contract furniture and B2B project work.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SellexFurniture
• LinkedInlinkedin.com/company/sellex-s-a

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sellex