Rockaway Brewing Company
Rockaway Brewing Company is an independently-owned craft brewery and single-location taproom in Long Island City, Queens, founded in 2012, producing approximately 12 on-tap beer styles and selling cans to-go, branded merchandise, wine, and cocktails directly to local consumers.
- Company typePrivate
- Founded2012
- HeadquartersLong Island City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rockaway Brewing Company does
Rockaway Brewing Company is a craft brewery and taproom operator founded in 2012 in Long Island City, Queens, New York, where it self-positions as the first and oldest brewery in the borough. The company produces a diverse portfolio of approximately 12 on-tap beers spanning hazy IPAs (Rockaway IPA, Cultural Wasteland/Industry Plant), pale ales (Vacation Zone, 1875 Pale Ale), pilsners and lagers (American Pils, No Siesta All Fiesta, Lawn Master), sours (Squish), stouts (Black Gold Dry Irish Stout), and malt-forward ales (Rockaway ESB, Pure Madness on nitro), with a subset available as packaged cans for off-premise takeaway. Brewing operations use standard craft techniques, including nitro serving for certain styles (Pure Madness, Black Gold) to enhance mouthfeel.
The company's core go-to-market is direct-to-consumer through a single taproom at 46-01 5th St, LIC, where beer is sold on-tap for on-premise consumption and as cans-to-go; revenue is supplemented by branded merchandise (tees, hats, beanies, onesies, long-sleeves, postcards) sold exclusively at the taproom and by electronic gift cards sold online via Square. The taproom beverage menu has been broadened beyond beer to include curated Long Island wines (Channing Daughters), craft cocktails (Halftone Distillery, Unmet Queen), Brooklyn Cider House hard cider, and non-alcoholic options from Industrial Arts and Devolve Brewing — a deliberate mix-extension to capture non-beer visitors. Distribution is wholly concentrated at the single Queens location with no wholesale, retail, or multi-site accounts referenced.
Commercially, the business relies on a small team (1-10 employees), weekday happy hour incentives ($2 off drafts, $10 beer-plus-shot combo), event programming (e.g., World Cup viewing), and a single Instagram presence (@rockawaybrewco) for marketing. There is no disclosed funding, no institutional or PE backing, no parent company, and no published revenue; the operating model is consistent with a founder-owned independent craft brewery. Tech stack is minimal — the only disclosed integration is Square for online gift card processing — and there are no AI, API, or platform capabilities.
Rockaway Brewing Company firmographics
Firmographics- Name
- Rockaway Brewing Company
- Legal name
- Rockaway Brewing Co.
- Website
- https://rockaway.beer
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rockaway Brewing Company is an independently-owned craft brewery and single-location taproom in Long Island City, Queens, founded in 2012, producing approximately 12 on-tap beer styles and selling cans to-go, branded merchandise, wine, and cocktails directly to local consumers.
- Ownership category
- akta.pro rank
Rockaway Brewing Company industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where Rockaway Brewing Company is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rockaway Brewing Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- On-tap beer sales: Draft beer sold for on-premise consumption at the taproom, including happy hour promotions ($2 off select drafts, $10 beer + shot combos).
- Cans to-go: Packaged beer sold for off-premise consumption directly from the taproom.
- Merchandise sales: Sale of branded apparel including t-shirts, hats, beanies, onesies, and postcards. Also electronic gift cards sold in any denomination.
- Wine, cocktails, and non-alcoholic beverages: Supplements beer offerings with wine (Rosato, Syrah), cocktails on tap (Negroni, Coffee Old Fashioned), hard cider, and non-alcoholic options including guest brews from Industrial Arts and Devolve Brewing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rockaway Tee |
| Unit Pricing | Pay-as-you-go | Kiddo Onesie |
| Unit Pricing | Pay-as-you-go | Beach Beanie |
| Unit Pricing | Pay-as-you-go | Brownie Retirement Party Long Sleeve |
| Unit Pricing | Pay-as-you-go | Postcards |
| Other | Pay-as-you-go | Electronic Gift Card |
| Other | Pay-as-you-go | Happy Hour Draft Discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Rockaway Brewing Company product offering
Product offeringCore offering
Rockaway Brewing Company is a craft brewery that produces a diverse portfolio of beer styles including hazy IPAs, West Coast pale ales, stouts, sours, pilsners, wheat beers, and cream ales. The company operates a taproom in Long Island City, Queens where beer is sold on-tap for on-premise consumption and as cans to-go for off-premise consumption, complemented by branded merchandise, wine, cocktails, and non-alcoholic beverages.
Product overview
Rockaway Brewing Company is a craft brewery and taproom offering a portfolio of 12+ distinct beers including IPAs, pale ales, pilsners, sours, stouts, and lagers, along with wine, cocktails, and branded merchandise at their Long Island City taproom. The core products are their rotating and seasonal beer offerings, complemented by food-free taproom beverages and apparel accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- Rockaway IPA
- Cultural Wasteland - Industry Plant
- Vacation Zone
- Pondering Hat
- American Pils
- Squish
- No Siesta, All Fiesta!
- Lawn Master
- 1875 Pale Ale
- Rockaway ESB
- Pure Madness
- Black Gold Dry Irish Stout
- Moving Light
- Branded Merchandise and Gift Cards
- Wine, Cocktails, and Non-Alcoholic Beverages
Companies that use Rockaway Brewing Company
Customer profileSegments2 records
Ideal customer profiles2 records
Rockaway Brewing Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Rockaway Brewing Company partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Rockaway Brewing Company competitors and assessment
Company assessmentBroad incumbents
- Sixpoint Brewery: Brooklyn-based craft brewer with broad distribution and a taproom. Competes in the same NYC craft beer category but at significantly larger scale and with much wider geographic distribution than Rockaway.
- Other Half Brewing: Highly regarded NYC craft brewery known for IPAs and hazy styles. Overlaps with Rockaway's IPA-forward portfolio but operates at much larger scale with multiple locations and a national cult following.
- Brooklyn Brewery: Iconic NYC craft brewer with broad regional distribution and a large Williamsburg taproom. A larger, established player in the same craft beer category who competes for the same NYC craft consumer but at much greater scale and distribution.
Direct peers
- Fifth Hammer Brewing: Craft brewery with taproom in Long Island City, Queens. Closest geographic direct peer, operating a near-identical DTC model of rotating draft beer, cans to-go, and taproom experience to Rockaway Brewing's.
- Industrial Arts Brewing: Upstate New York craft brewery whose non-alcoholic offerings are sold at Rockaway Brewing's taproom. Comparable craft brewing portfolio and taproom-oriented business model targeting the same regional craft beer consumer.
- KCBC (Kings County Brewing Collective): Brooklyn-based craft brewery and taproom. Comparable small-batch craft brewer operating a similar DTC model of rotating draft beer, cans to-go, and a community-focused taproom.
- SingleCut Beersmiths: Astoria, Queens-based craft brewery with a taproom and strong musical-identity brand. Directly comparable Queens craft beer competitor targeting overlapping local customers with a similar DTC taproom model.
- Transmitter Brewing: NYC craft brewery with a taproom presence in Brooklyn and additional NY locations. Comparable small-batch craft brewer operating a similar rotating-style taproom and packaged beer model.
- LIC Beer Project: Craft brewery and taproom located in the same Long Island City neighborhood as Rockaway Brewing. Directly comparable small-scale production brewery with on-premise taproom model serving the LIC/Queens customer base.
- Big aLICe Brewing: Long Island City-based craft brewery and taproom. Direct neighborhood peer offering rotating craft styles on draft plus a taproom experience competing for the same LIC foot traffic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rockaway Brewing Company social profiles
Digital presenceRockaway Brewing Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rockaway Brewing Company leadership team
Management profileNumber of profiles
Rockaway Brewing Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rockaway Brewing Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rockaway Brewing Company
What does Rockaway Brewing Company do?
Rockaway Brewing Company is a craft brewery that produces a diverse portfolio of beer styles including hazy IPAs, West Coast pale ales, stouts, sours, pilsners, wheat beers, and cream ales. The company operates a taproom in Long Island City, Queens where beer is sold on-tap for on-premise consumption and as cans to-go for off-premise consumption, complemented by branded merchandise, wine, cocktails, and non-alcoholic beverages.
Is Rockaway Brewing Company a public or private company?
Rockaway Brewing Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rockaway Brewing Company founded?
Rockaway Brewing Company was founded in 2012. It employs 1 to 10 people.
Where is Rockaway Brewing Company based?
Rockaway Brewing Company is headquartered in Long Island City, United States, in the North America region.
How does Rockaway Brewing Company make money?
Four revenue lines are on record. On-tap beer sales are the primary driver. The others are cans to-go, merchandise sales and wine, cocktails, and non-alcoholic beverages.
Who are Rockaway Brewing Company's main competitors?
Broad incumbents on record are Sixpoint Brewery, Other Half Brewing and Brooklyn Brewery. Direct peers are Fifth Hammer Brewing, Industrial Arts Brewing, KCBC (Kings County Brewing Collective), SingleCut Beersmiths, Transmitter Brewing, LIC Beer Project and Big aLICe Brewing.
Does Rockaway Brewing Company have an API?
No public API is recorded for Rockaway Brewing Company.
What industry is Rockaway Brewing Company in?
Rockaway Brewing Company's product category is Craft Beer. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFALAB, Packaging & Production Breweries (Limited/No On-site Service). Its NAICS code is 31212 and its SIC code is 2082.