What Studiolab does

Studiolab is a French digital solutions company headquartered in Bezons (Île-de-France) with additional offices in Paris and Marseille, operating since 2019 as a privately held SARL. The company runs two complementary businesses: (1) a full-service digital agency delivering custom web development (using PHP frameworks including Laravel, Symfony, Magento 2, WordPress, and PrestaShop), native and hybrid mobile applications, middleware, AI integration projects, managed web hosting (three tiers from €950 to €3,000 per year on OVH infrastructure), and digital marketing services; and (2) a portfolio of seven proprietary SaaS products targeting specific verticals — ERPIFY (ERP/CRM/GMAO with offline mobile), Smanck (French collaborative suite with encrypted video conferencing), Test-Online (CACES certification testing), Paon (interactive presentations), Binits (jewelry/watchmaking management), Yloop (augmented reality tourism), and Le Fastidieux (healthcare scheduling).

The company's customer base spans enterprises (Bacardi, INA, Maisons du Monde, Dialog Insight, Viapresse) and SMBs/startups, with over 100 projects delivered. AI capabilities developed since 2019 in partnership with PhD researchers span NLP chatbots, recommendation engines, computer vision (facial recognition), generative content, and predictive analytics, embedded in both client deliverables and proprietary products. The firm's go-to-market combines direct sales (free quotes, dedicated commercial engineers, Calendly booking, phone/website contact) with self-serve SaaS sign-ups and 30-day free trials for products like Smanck.

StudioLab employs approximately 70 collaborators plus a network of freelance partners, operating across two main French regions (Île-de-France and Provence-Alpes-Côte d'Azur). Its revenue is generated through professional services (custom development, marketing), SaaS subscriptions (per-seat and usage-based pricing), and managed hosting — with French data sovereignty positioned as a recurring differentiator in client-facing material. The company is led by CEO/co-founder Stéphane Bieber (also Gérant), with Benjamin Douvry as Commercial Director and a multi-disciplinary management team spanning commercial, design, IT, and digital transformation functions.

Name

Studiolab

Legal name

Studiolab Société à Responsabilité Limitée

Website

https://studiolab.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Studiolab is a French full-service digital agency and SaaS publisher (Bezons, Île-de-France; ~70 staff) offering custom web/mobile development, AI integration, managed hosting, and seven proprietary vertical SaaS products to enterprises and SMBs across France.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Web development services
• Mobile app development
• SaaS products
• Digital agency services
• AI integration services

Headquarters

HQ city

Bezons

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Web Development & Design: Bespoke website development including showcase sites, e-commerce platforms, dynamic websites, and branding/UX-UI design services.
2. Mobile Application Development: Native, hybrid, and web application development for iOS, Android, and cross-platform deployment.
3. SaaS Products (ERPIFY, Smanck, Test-Online, Paon, Binits, Yloop): Proprietary software products offered on subscription basis with tiered pricing based on features and usage.
4. Web Hosting & Managed Services: High-availability dedicated server hosting with managed services including daily backups, 24/7 monitoring, security, and technical support.
5. Digital Marketing Strategy: Marketing strategy consulting, campaign management, content creation, and social media optimization services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Studiolab is a full-service digital agency that designs, develops, and operates custom web and mobile applications, branding and marketing assets, managed web hosting, and AI-integrated digital solutions for SMBs, large enterprises, public administrations, and startups. In parallel, it commercializes a portfolio of proprietary SaaS products (Yloop, Test Online, Smanck, Paon, Binits, ERPIFY, Le Fastidieux) addressing use cases such as recruitment testing, team collaboration, jewelry business management, ERP for SMBs, tourism guidance, and patient monitoring.

Product overview

StudioLab is a full-service digital agency offering both proprietary SaaS products and professional services. The product portfolio includes: Yloop (AR tourism app), Test Online (CACES testing platform), Smanck (collaboration suite), Paon (presentation generator), Binits (jewelry management), ERPIFY (ERP/CRM/GMAO), and Le Fastidieux (healthcare scheduling). Professional services span custom web development (websites, e-commerce, mobile apps), marketing strategy, managed hosting infrastructure, and branding/creative services. The company also implements AI solutions including chatbots, recommendation engines, facial recognition, and predictive analytics for client projects. The offerings range from ready-to-use SaaS products to fully customized development across platforms including WordPress, Magento, PrestaShop, Symfony, Laravel, and native mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Custom website design, development, and deployment for SMBs, large enterprises, administrations, and startups, including showcase sites, e-commerce platforms, and complex web applications.
• Mobile Application Development Design and development of native and cross-platform iOS and Android mobile applications tailored to client business needs.
• Marketing Strategy Digital marketing strategy and campaign services to help clients plan, launch, and optimize online growth initiatives.
• Web Hosting and Infrastructure Management Managed web hosting and infrastructure operations, including deployment, monitoring, and maintenance for client digital properties.
• Branding and Visual Identity Brand strategy, logo design, and visual identity production to help clients build or refresh their brand presence.
• AI Integration Services Consulting and implementation of AI capabilities into client digital products and processes, leveraging in-house AI expertise since 2019.
• Yloop Proprietary mobile SaaS application that helps tourists and locals discover and navigate points of interest, available on app stores.
• Test Online Proprietary SaaS platform enabling online testing and assessment workflows, primarily used by recruiters and HR teams.
• Smanck Proprietary SaaS suite for team collaboration and video conferencing (branded Smanck Collaboratif & Visio), enabling remote and hybrid teamwork.
• Paon Proprietary SaaS application designed for use by individuals and businesses for its specific underlying workflow.
• Binits Proprietary vertical SaaS solution tailored for jewelry professionals (jewelers), supporting jewelry-specific business workflows.
• ERPIFY Proprietary lightweight ERP SaaS aimed at small and mid-sized businesses needing affordable enterprise resource planning capabilities.
• Le Fastidieux Proprietary SaaS application for patient monitoring, intended for healthcare professionals and care settings.

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Devoteam: French-headquartered IT consulting firm focused on digital transformation, cloud, and emerging technologies. Comparable in French enterprise customer base and digital services mix, with substantially greater scale and AI/cloud specialization.
• Odoo: Open-source ERP/CRM/business management suite. Comparable to StudioLab's ERPIFY product on the ERP/CRM/GMAO axis, but at vastly greater scale with global SMB market reach — a competitive incumbent for ERPIFY's positioning.
• Publicis Sapient: Global digital transformation arm of Publicis Groupe; provides end-to-end web, mobile, commerce, and platform engineering at much larger scale. Competes with StudioLab for the same French enterprise digital transformation mandates but as part of a much wider portfolio.
• Sopra Steria: Large European IT services group with significant presence in France offering custom software development, digital services, and managed infrastructure. Overlaps with StudioLab's web development, middleware, and managed hosting offerings but at substantially larger scale.

Direct peers

• SQLI: French digital services group specializing in web/e-commerce platforms, customer experience, and digital transformation for enterprise clients. Comparable in size band and similar mix of professional services and product offerings, with broader European footprint.
• Smile: French open-source digital agency (now part of Smile Group) offering custom web development, e-commerce platforms (Magento, WordPress, PrestaShop), mobile apps, and SaaS products. Directly comparable to StudioLab in service mix, French SMB/enterprise focus, and open-source technology stack.
• Webnet: French digital agency specializing in web and mobile application development, e-commerce platforms, and SaaS product development. Closely comparable to StudioLab in size, French SMB/enterprise focus, and productized service offerings.
• Clever Age: French digital agency focused on e-commerce (Magento, Salesforce Commerce Cloud), web platforms, and digital transformation. Closely aligned with StudioLab's e-commerce platform development work (Bacardi, INA, Maisons du Monde references) and French enterprise customer base.
• Ekino: Paris-based digital agency offering web and mobile application development, data, and digital transformation. Comparable size and full-stack digital agency model with similar French enterprise target customers.

Others

• OVHcloud: French cloud infrastructure provider and StudioLab's hosting partner. Not a competitor but a key infrastructure dependency and ecosystem player; both serve French customers prioritizing data sovereignty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdTpm5Q_nQxbMjSoAiPRd2g
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/studiolab.fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studiolab