Soho Repertory Theatre, Inc.

What Soho Repertory Theatre, Inc. does

Soho Repertory Theatre, Inc. (Soho Rep) is a 501(c)(3) nonprofit civic theater headquartered in New York City that produces new theatrical works by playwrights it characterizes as radical and innovative. The organization operates from a ~60-seat mainstage at the Peter Jay Sharp Theater at Playwrights Horizons (416 W 42nd St) and runs the Walkerspace black-box venue in Tribeca, with administrative offices at 401 Broadway, Suite 300. Its programmatic portfolio includes the Writer Director Lab (in continuous operation since 1998), the Studio commissioning program (under which over 80% of recent productions have been commissioned or developed in-house), and Project Number One (a living-wage job-creation program launched in 2020 and now a permanent programmatic commitment). Notable productions include Fairview (2019 Pulitzer Prize for Drama) and IS GOD IS, the latter of which has been adapted into a feature film by Orion Pictures/Amazon MGM.

Soho Rep's revenue model is heavily donation-dependent, with more than 90% of income derived from contributions. Revenue is supplemented by ticket sales (starting at $35, with $20 rush tickets and 99¢ Sunday discounted seats), a tiered membership structure (Inner Circle at $2,000-$10,000 annually and Dot Project at $10-$1,000), an annual Spring Gala (tickets $500-$2,000; tables up to $30,000), script and merchandise sales, and venue rentals (Walkerspace at $4,400/week for non-profits). The organization is funded by a documented foundation base including the Scherman Foundation, Mellon Foundation, Howard Gilman Foundation, Shubert Foundation, Dorothy Strelsin Foundation, and the Venturous Theater Fund, and operates co-production and transfer partnerships with INTAR Theatre, The Sol Project, Ma-Yi Theater Company, MCC Theater, Berkeley Rep, Theater for a New Audience, Woolly Mammoth, and the Young Vic (London). Customer segments served include live theater audiences, playwrights and theatermakers under commission, and institutional funders. No proprietary technology platform or AI/ML systems are described in the available information.

Name

Soho Repertory Theatre, Inc.

Legal name

Soho Repertory Theatre, Inc.

Website

https://sohorep.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Soho Repertory Theatre is a 501(c)(3) nonprofit civic theater in New York City that produces world-premiere works by innovative playwrights, supports artists through its Studio commissioning program and Writer Director Lab, and derives over 90% of its income from donations, ticket sales, and foundation grants.

Ownership category

akta.pro rank

Product category

Off-Broadway Theater Production

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Fringe & Experimental Performing Arts (MPAGABAI), Theatre Services & Design (Scenic/Costume/Props/Stage Management) (MPAGABAO)

Keywords

• Live theater productions
• New play development
• Off-broadway theater
• Performing arts performances
• Theater membership programs

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Direct ticket sales for theatrical performances starting at $35 per ticket. Rush tickets available for $20. Special 99¢ Sunday discounted tickets.
2. Donations and Memberships: More than 90% of income comes from donations. Membership programs include Inner Circle ($2,000-$10,000 annually) and Dot Project (recurring gifts starting at $10). EIN: 13-2885288.
3. Merchandise and Script Sales: Sale of play scripts, supplements, tote bags, and other merchandise through the online shop.
4. Gala and Special Events: Annual Spring Gala with ticket and table purchases starting at $500, supporting production costs and artist wages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Soho Rep is a nonprofit Off-Broadway civic theater that produces world-premiere theatrical productions and develops new plays through artist programs. The company commissions and stages new works at a 60-seat venue in New York City and funds its operations through a combination of ticket sales, memberships, donations, theater rental, and merchandise. Over 80% of recent productions are commissioned or developed in-house, with notable works such as Fairview (2019 Pulitzer Prize) and IS GOD IS transferring to major venues worldwide.

Product overview

Soho Repertory Theatre is a civic theater producing ambitious, innovative new works by radical theatermakers. The organization operates as a portfolio of theatrical productions (core products) supplemented by related offerings including script sales, The Supplements publication series, branded merchandise, membership programs, theater rentals, and artist development initiatives (Writer Director Lab, Studio, Project Number One). Productions range from world premieres like The Potluck and The Fires to celebrated works like Fairview (Pulitzer Prize winner) and IS GOD IS that transfer to major venues worldwide. The company generates revenue through ticket sales, donations (over 90% of annual budget), script/publication sales, merchandise, and theater rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• The Potluck A 12-person musical by César Alvarez directed by Sarah Benson, co-produced by INTAR Theatre, presented at Peter Jay Sharp Theater at Playwrights Horizons; targeted at theater-going audiences seeking innovative new works.
• IS GOD IS Aleshea Harris's modern myth about twin sisters who journey from the Dirty South to the California desert to exact righteous revenge; premiered at Soho Rep in 2018 and won multiple OBIE Awards. Targeted at audiences interested in bold new American drama.
• Fairview Jackie Sibblies Drury's Pulitzer Prize-winning play examining racial dynamics through a Black family birthday dinner; premiered at Soho Rep in 2018 with multiple international transfers. Targeted at audiences engaging with contemporary socially engaged theater.
• Wolf Play Hansol Jung's play about a Korean boy navigating adoption and family, exploring chosen and unchosen families; premiered at Soho Rep and transferred to MCC Theater in 2023. Produced in association with Ma-Yi Theater Company.
• Notes on Killing Seven Oversight, Management and Economic Stability Board Members Mara Vélez Meléndez's drag show about decolonizing places and people, presented in partnership with The Sol Project; premiered May 17 to June 19, 2022. Targeted at audiences interested in Latinx and experimental theater.
• The Fires Raja Feather Kelly's surreal play set in 1974, 1998, and 2021 about three men in a South Brooklyn railroad apartment exploring love and identity; premiered May 8 to June 30, 2024. Targeted at audiences interested in contemporary Black theatrical storytelling.
• Inner Circle Membership Annual membership program at $2,000, $5,000, and $10,000 levels offering complimentary tickets, opening night invitations, website recognition, and access to special events. Targeted at high-net-worth individual theater patrons supporting new play development.
• Dot Project Membership Recurring gift program supporting Soho Rep's programs with monthly ($10-$250), quarterly ($50-$500), and annual ($10-$1,000) options. Tax-deductible and offering advance show notice, website recognition, and invitations to virtual events. Targeted at recurring individual donors.
• Walkerspace Theater Rental Walkerspace black box theater in Tribeca available for year-round rental to other producing companies, with a 22'W x 29'D stage and 14' grid height. Rates start at $4,400 per week for non-profits, with a preference for minimum one-week rentals.
• Spring Fête (Annual Gala) Annual fundraising gala featuring one-night-only performances, a cocktail hour, and a seated dinner to honor supporters and celebrate playwrights. Tickets range from $500 (Party Hat) to $2,000 (Firecracker) and tables from $5,000 (Noisemaker) to $30,000 (Diamond Diva), with a $215 tax-deductible portion per seat.

Quantifiable outcome

• Pulitzer Prize for Drama awarded to Fairview in 2019
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, support and major.

• INTAR TheatrecoreStrategic or Co-development Partner · 1 January 2026Co-production partnership with INTAR Theatre for the world premiere of The Potluck by César Alvarez, directed by Sarah Benson. Soho Rep and INTAR present this production as a collaboration.
• The Sol ProjectcoreStrategic or Co-development PartnerNational theater initiative dedicated to producing Latinx playwrights' work. Partnered with Soho Rep on Notes on Killing Seven Oversight, Management and Economic Stability Board Members. The project is a national theater initiative working in partnership with leading theaters around the country.
• Ma-Yi Theater CompanycoreStrategic or Co-development PartnerAssociation with Ma-Yi Theater Company for Wolf Play, directed by Dustin Wills. Ma-Yi is an acclaimed company behind numerous Asian American theater productions. Wolf Play was produced in association with Ma-Yi.
• TBD Casting Co.supportTechnology or IntegrationCasting partner for Soho Rep productions. All casting inquiries and submissions directed to TBD Casting at [email protected].
• MCC TheatermajorChannel Partner/ Reseller/ DistributorWolf Play transferred to MCC Theater where it ran from January 26 to April 2, 2023, following its Soho Rep premiere.
• Berkeley Repertory TheatremajorChannel Partner/ Reseller/ DistributorCo-commissioned Fairview with Berkeley Repertory Theatre, where it transferred in Fall 2018.
• Theater for a New AudiencemajorChannel Partner/ Reseller/ DistributorFairview transferred to Theater for a New Audience's 290 seat theater from June 2 to August 11, 2019.
• Orion PicturesmajorStrategic or Co-development PartnerIS GOD IS has been turned into a major motion picture by Orion Pictures under Amazon MGM's prestigious Orion label. Written and directed by Aleshea Harris, starring Kara Young, Mallori Johnson, Janelle Monáe, Vivica A. Fox, and Sterling K. Brown.
• Young Vic (London)majorChannel Partner/ Reseller/ DistributorFairview transferred to Young Vic (550 seats) in Waterloo, London, England from November 28, 2019 to January 18, 2020.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Playwrights Horizons: Off-Broadway nonprofit dedicated to new American plays and musicals, and Soho Rep's actual venue partner at the Peter Jay Sharp Theater. Directly comparable commissioning and artist-development model.
• Woolly Mammoth Theatre Company: DC-based nonprofit producing bold new plays; received Fairview transfer. Comparable artistic risk profile and transfer pipeline.
• Theater for a New Audience: NYC-based nonprofit producing new and classic work; received Fairview transfer in 2019. Comparable Off-Broadway scale and new-work mission.
• Signature Theatre: NYC nonprofit producing residencies with playwrights and new work. Similar mission-driven model and audience for risk-taking contemporary theater.
• MCC Theater: Off-Broadway nonprofit producing new work in NYC; received Soho Rep's Wolf Play transfer in 2023. Comparable scale, audience, and new-work focus.
• New York Theatre Workshop: Off-Broadway nonprofit producing ambitious new works in NYC. Closely comparable civic-theater model focused on playwright development and productions that transfer to larger venues, including Broadway and London's West End.
• Atlantic Theater Company: Off-Broadway nonprofit producing new plays and premieres in NYC. Soho Rep productions have transferred to Atlantic, indicating overlapping curatorial taste and donor base.
• Vineyard Theatre: Off-Broadway nonprofit focused on new plays and musicals that have transferred to Broadway and beyond. Similar pipeline for nurturing emerging playwrights and risk-taking work.
• Berkeley Repertory Theatre: Regional nonprofit theater co-commissioning and hosting transfers of Soho Rep productions including Fairview. Comparable new-work focus at slightly larger scale.

Broad incumbents

• Steppenwolf Theatre Company: Larger established nonprofit producing new works and premiering plays that tour nationally. Operates at broader scale but shares a new-work, ensemble-driven mission relevant to Soho Rep's downstream transfer partners.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/sohorep
• YouTubeyoutube.com/user/sohorep
• Facebookfacebook.com/sohorepnyc
• Instagraminstagram.com/sohorep
• LinkedInlinkedin.com/company/soho-rep

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soho Repertory Theatre, Inc.