Silpo

What Silpo does

Silpo is a major Ukrainian supermarket chain founded in 1998 and headquartered in Kyiv, operating as a core retail subsidiary of Fozzy Group, one of Ukraine's largest diversified retail conglomerates. The company runs a multi-format grocery retail business combining physical supermarket locations with an online delivery platform (silpo.ua) and a dedicated mobile application for iOS and Android, serving consumers across all major Ukrainian cities including Kyiv, Lviv, Kharkiv, Odesa, Dnipro, and Vinnytsia. Distribution combines own in-house courier delivery (Смаковершники), pickup points in major cities, and a Nova Poshta partnership that extends reach to cities without physical Silpo stores.

The product assortment spans over 4,400 SKUs across fresh produce, meat, dairy, bakery, prepared foods, confectionery, household goods, dietary supplements, and health products. Silpo has built a vertically integrated retail platform around proprietary sub-brands including Власна Кондитерська (in-house confectionery), Лавка Традицій (artisanal Ukrainian products), Жуїстика Сільпо (gourmet prepared foods), LOKO (quick-commerce delivery), and Фудхоли Сільпо Resto (food-hall concepts), together with a private-label portfolio. The technology stack centers on the e-commerce platform, a Balobonus loyalty program, the Власний Рахунок Плюс subscription tier, customer-service chatbots across Telegram/Viber/Facebook Messenger, and recipe-to-cart integration with Shuba.life.

The business model is transactional retail — unit pricing in Ukrainian Hryvnia — with revenue generated through one-time grocery purchases via physical stores and online delivery. A dedicated B2B channel (Сільпо для Бізнесу) targets business customers with wholesale pricing and cashless payment options. Silpo employs 10,000+ people, operates as a privately held subsidiary with no public listing, and is currently navigating material war-related supply-chain disruption following the August 2024 destruction of Fozzy Group distribution centers and refrigerated warehouse capacity near Kyiv.

Name

Silpo

Legal name

Silpo (Сільпо)

Website

https://silpo.ua

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Silpo is a major Ukrainian supermarket chain operating physical stores and online grocery delivery across Ukraine under Fozzy Group, serving consumers in major cities including Kyiv, Lviv, Kharkiv, Odesa, Dnipro, and Vinnytsia with 10,000+ employees and a proprietary loyalty and subscription program.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Grocery & Food Omnichannel (CRAFAEAE)

akta.pro secondary industry

Online Fresh Food Specialists (Produce/Meat/Seafood) (CRAHAIAF)

Keywords

• Grocery retail chain
• Online supermarket delivery
• Prepared foods bakery
• Loyalty subscription program
• Household consumer goods

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Grocery Sales: Retail sales of groceries, fresh produce, prepared foods, beverages, household goods, and consumer products through physical supermarket locations and online delivery platform

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Silpo operates a nationwide supermarket chain selling groceries, fresh produce, meat, dairy, bread, dietary supplements, and household consumer goods through physical retail stores across Ukraine. The company also runs an online grocery delivery platform accessible via website and mobile app, supported by its own courier service (Смаковершники), pickup points in major cities, and Nova Poshta delivery to additional regions. The offering is complemented by an in-house confectionery, prepared foods department, artisan Ukrainian products section (Лавка Традицій), and a loyalty subscription program (Власний Рахунок Плюс).

Product overview

Silpo is a major Ukrainian retail chain operated by Fozzy Group, offering a unified platform combining physical supermarket locations and an online delivery service. The core offering centers on the Silpo Online Supermarket accessible via website and mobile application, where customers can purchase groceries across extensive categories including produce, dairy, bakery, prepared foods, and private-label products. The service ecosystem includes pickup points for self-collect, LOKO express delivery for ready meals, and Nova Poshta delivery for nationwide reach. Loyalty is driven through the Власний Рахунок Плюхс subscription program with bonus points. Physical stores feature specialty concepts like Лавка Традицій (artisan foods) and Власна кондитерська (in-house bakery), while the Фудхоли food courts provide hot prepared meals. B2B services under Silpo для Бізнесу support commercial customers with wholesale pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Власна Кондитерська: Own in-house confectionery/patisserie producing baked goods and desserts for Silpo stores.
• Лавка Традицій
• Жуїстика Сільпо
• LOKO
• Фудхоли Сільпо Resto

Products and services

• Silpo Online Supermarket (Сільпо Онлайн-супермаркет) Ukrainian online grocery delivery platform offering food products, household goods, and prepared foods with home delivery and pickup options across Ukraine, accessible via website and mobile app.
• Silpo Supermarkets (Physical Stores) Physical retail store network with modern designer supermarket format across Ukrainian cities including Kyiv, Lviv, Kharkiv, Odesa, Dnipro, Vinnytsia, and others, offering in-store shopping across produce, dairy, bakery, prepared foods, and consumer goods.
• Silpo Mobile App (Мобільний застосунок Сільпо) Mobile application for iOS and Android enabling customers to browse products, place orders, access exclusive promotions, and manage deliveries on the go.
• Vlasnyi Rakhunok Plius Subscription (Власний Рахунок Плюс) Subscription program offering loyalty rewards, bonus points (балобонуси), cashback, and exclusive discounts for regular customers on purchases across physical and online stores.
• LOKO Quick Delivery Quick commerce delivery service offering ready meals and grocery products delivered within minutes to customers in supported cities.
• Silpo for Business (Сільпо для Бізнесу) B2B service offering business delivery, wholesale pricing, and cashless payment options for commercial customers including corporate grocery supplies and bulk purchasing.
• Gift Certificates (Подарункові сертифікати) Gift certificate program allowing customers to purchase and redeem gift cards for products at Silpo physical stores and online channels.

Quantifiable outcome

• Operating nationwide delivery coverage across Ukraine

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fozzy GroupcoreOthers · 1 August 2025
• Nova PoshtaminorStrategic or Co-development Partner · 1 August 2025
• Shuba.lifeminorGTM or Marketing Partner

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kroger (US): Kroger is one of the largest US grocery retailers, operating supermarkets with omnichannel pickup and delivery, loyalty programs, and private-label brands. It is comparable to Silpo in business model and omnichannel execution rather than direct geographic competition, serving as a relevant strategic benchmark.
• SPAR Ukraine: SPAR Ukraine operates as part of the global SPAR network, with supermarket stores focused on fresh produce, private label, and packaged grocery. It competes with Silpo in similar mid-market supermarket categories but as a regional franchisee of a larger international group.
• Auchan Ukraine: Auchan Ukraine is part of the global Auchan Retail group, operating hypermarkets with groceries and household goods. As a multinational incumbent, it offers overlapping grocery capabilities with Silpo but as part of a broader portfolio across multiple geographies.

Direct peers

• Fora (Fozzy Group): Fora is a sister supermarket chain under the same Fozzy Group parent as Silpo, operating in similar grocery categories with comparable store formats. The two chains compete within Ukraine and share logistics infrastructure that was partially damaged in the August 2024 strikes, making them functionally a peer benchmark.
• Varus: Varus is a Ukrainian supermarket chain operating physical stores and online delivery with a comparable product mix including private-label and prepared foods. It is a direct competitor in the same omnichannel grocery segment as Silpo.
• ATB-Market: ATB-Market is one of Ukraine's largest grocery retail chains with nationwide coverage of discount supermarkets and online delivery. It is the closest direct competitor to Silpo in terms of product breadth, geographic reach, and omnichannel grocery offering within Ukraine.
• Metro Cash & Carry Ukraine: Metro Cash & Carry Ukraine operates wholesale and HoReCa-focused stores selling groceries in bulk to businesses and individual customers. It is comparable to Silpo's B2B channel ('Сільпо для Бізнесу') and overall grocery assortment, serving overlapping customer segments in Ukraine.
• Tavria V: Tavria V is a Ukrainian supermarket chain offering a broad grocery assortment including fresh, prepared foods, and private-label products. It operates primarily in southern Ukraine and competes with Silpo in overlapping regions and product categories.
• Novus: Novus is a Ukrainian supermarket chain offering a broad assortment of fresh produce, prepared foods, and private-label goods, with online delivery in major cities. It competes directly with Silpo in the modern supermarket format and similar mid-premium positioning.

Others

• Rozetka (E-commerce): Rozetka is Ukraine's largest e-commerce marketplace and has expanded into grocery delivery. While not a direct supermarket competitor, it is an adjacent online retail ecosystem that overlaps with Silpo's e-commerce grocery ambitions and could converge in the same online-grocery segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/silpo_ua
• Facebookfacebook.com/silpo
• Instagraminstagram.com/silpoua
• TikToktiktok.com/@silpo.ukraine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silpo