What tavria v does

Tavria V (ТОВ ТАВРІЯ-В) is one of Ukraine's largest privately-held multi-format retail operators, founded in 1992 in Odesa and headquartered at Gagarin plateau 5/3 in the Arcadian Palace building. The company operates 135 retail facilities totaling 333,508.8 m² across 9 Ukrainian regions (Odesa, Kyiv, Kharkiv, Mykolaiv, Kherson, Khmelnytskyi, Ivano-Frankivsk, Chornomorsk, Izmail), spanning hypermarkets, supermarkets, convenience stores, the KOSMOS premium delicatessen chain, PURE discount stores (priced 20-30% below comparable products), and BLISK&VIDRO drogeries for cosmetics and household goods. It serves mass-market to premium urban consumers across multiple income tiers, with a roughly USD 250M revenue base.

The company is vertically integrated across retail, own food production, logistics, real estate, and construction. Production facilities include the Nash Khlib bakery brand, Kazka Smaku confectionery (~200 SKUs), Ukrainska Zirka fish production, meat and culinary departments, and sewing operations. Catering and foodservice comprise T-SPRINT fast-food cafes, Bagetta Espresso Bar, Romeo&Bagetta, TREF Cinema Cafe and TREF Beer Hub with an on-site brewery producing four beer types. Distribution runs through dedicated logistics centers serving 100+ facilities, complemented by an e-commerce platform (tavriav.ua) delivering ~70,000 SKUs in 6 cities and partnerships with three delivery aggregators (Glovo, Zakaz.ua, Bond.delivery). The CleverBonus loyalty program unifies the ecosystem across formats.

The revenue model is predominantly transactional across eight streams: retail trade, wholesale, catering and foodservice, own food production sales, commercial real estate leasing, construction and development, international import (3.7% of assortment), and in-store advertising (reported to lift sales volumes 2-2.5x during BTL campaigns). The company employs approximately 5,000 workers, has 500+ suppliers, and runs self-service checkout terminals with rule-based age verification. As an LLC filing ownership structure documents but without public shares, Tavria V is privately held with no disclosed venture, private equity, or institutional investors.

Name

tavria v

Legal name

ТОВ "ТАВРІЯ-В" (Limited Liability Company Tavria-V)

Website

https://tavriav.org

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Tavria V is a privately-held Ukrainian multi-format retail group operating 135 hypermarkets, supermarkets, convenience stores, premium (KOSMOS), discount (PURE), and drogerie (BLISK&VIDRO) outlets across 9 regions, plus own food production, foodservice, online grocery (tavriav.ua), and real estate, serving mass to premium urban consumers.

Ownership category

akta.pro rank

Product category

Multi-format Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), All Other Specialty Food Retailers (445298), Specialty Food Retailers (4452), Convenience Retailers and Vending Machine Operators (44513), Meat Retailers (445240)

SIC

Retail-Grocery Stores (5411), Retail-Eating & Drinking Places (5810), Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Retail-Convenience Stores (5412)

akta.pro primary industry

Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)

akta.pro secondary industries

Discount Convenience with Foodservice / QSR Attach (CRAEAJAD), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO), Grocery & Specialty Food Marketplaces (CRAFABAE)

Keywords

• Multi-format grocery retail
• Supermarket chain operations
• Own food production
• Online grocery delivery
• Retail loyalty program

Headquarters

HQ city

Odessa

HQ country

Ukraine

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail trade: Revenue from sale of food, beverages, household chemicals, cosmetics, and general merchandise through owned supermarket chain including hypermarkets, supermarkets, convenience stores, and specialty formats (Kosmos premium, PURE discount, Blisk&Vidro drogerie).
2. Wholesale trade: Wholesale operations as part of key business directions alongside retail.
3. Catering and foodservice: Revenue from fast food cafes (T-SPRINT), fine dining restaurants (VIP class), Bagetta Espresso Bar, Romeo&Bagetta restaurant-buffet, TREF Cafe Beer Hub with own brewery, and banquet catering services.
4. Food production for sale: Own production sold through retail network: fresh bakery (Nash Khlib), confectionery under Kazka Smaku brand (200 types), meat and fish semi-finished products, prepared meals, and sewn goods.
5. Leasing and real estate: Revenue from lease of commercial premises in shopping centers to third-party tenants (middle and middle-up level retailers including shoes, accessories, perfumery, cosmetics, souvenirs, tobacco, jewelry, pharmacies, beauty salons, tanning studios). Premium gallery 'Sady Peremohy' hosts deluxe fashion brands.
6. Construction and development: Real estate development and construction division handling new retail facility development, reconstruction, and maintenance since 2003.
7. International trade and import: Direct import of products from abroad. Import share in product range is 3.7%. Company is official importer and distributor for dozens of foreign companies.
8. Advertising and promotions: In-store advertising services including visual media (banners, light boxes, indoor constructs), audio advertising on corporate radio, and BTL-activities. Promotional activities reportedly increase sales volume 2-2.5 times.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Tavria V runs a multi-format retail group combining hypermarkets, supermarkets, convenience stores, premium Kosmos delicatessen markets, PURE discount stores, and BLISK&VIDRO drogeries across 9 regions of Ukraine. The portfolio is supported by own food production (bakeries, confectionery, meat and fish processing, culinary departments), an online supermarket at tavriav.ua with delivery in 6 cities, foodservice venues including T-Sprint cafes and TREF restaurants, the CleverBonus cross-format loyalty program, in-store advertising services, and a commercial real estate leasing business.

Product overview

Tavria V is a multi-format Ukrainian retail company operating a portfolio of distinct store formats and own-production brands. Its core retail offering spans supermarket chain ТАВРІЯ В (hypermarkets, supermarkets, convenience stores), premium delicatessen markets Космос, low-price discounter ПЮРЕ, and drogerie-format БЛИСК&ВІДРО — all supported by an online platform at tavriav.ua. The company differentiates through extensive own manufacturing: bakeries under 'Наш Хліб', confectionery 'Казка Смаку', meat and fish production including brand 'Українська Зірка', culinary departments, and sewing production. Its catering portfolio includes fast-food cafes (Т-Спрінт Кафе), espresso bars (Bagetta), full-service restaurants (TREF Cinema Cafe, TREF Beer Hub), and the Hola Lola cafe. A loyalty program (CleverBonus) and self-service checkout terminals tie the ecosystem together, while third-party delivery integrations (Zakaz.ua, Glovo, Bond.delivery) extend reach digitally.

Differentiator

Problem solved

Functional benefit

Brands

• KOSMOS: Premium class supermarkets with gastronomic delicacies and famous European brands. Natural and eco-friendly products for successful, dynamic customers.
• BLISK&VIDRO
• PURE
• CleverBonus (КлеверБонус)
• Kazka Smaku (Казка Смаку)
• Ukrainska Zirka (Українська зірка)
• Nash Khlib (Наш Хліб)

Products and services

• Tavria V Supermarket Chain (ТАВРІЯ В)

Quantifiable outcome

• BTL-activities in TAVRIA V supermarkets lead to 2-2.5 times increase in sales volume
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• GlovocoreChannel Partner/ Reseller/ DistributorThird-party food delivery partnership. Glovo provides delivery services for Tavria V supermarkets in Odesa and for Kosmos delicatessen market.
• Zakaz.uacoreChannel Partner/ Reseller/ DistributorDelivery partner providing logistics services for Tavria V online supermarket orders.
• Bond.deliverycoreChannel Partner/ Reseller/ DistributorDelivery service partner for Tavria V supermarkets and restaurants including TREF Cafe Beer Hub and Kosmos Sady Pobedy.
• CleverBonus program partnerscoreGTM or Marketing PartnerLoyalty program operates across multiple brands: TAVRIA V supermarkets, Kosmos delicatessen market, PURE discount stores, Blisk&Vidro drogeries, T-SPRINT CAFE, Romeo&Bagetta, and internet shop tavriav.ua.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• ATB-Market: ATB-Market is the largest national grocery chain in Ukraine, operating a discount-led store network across the country. It directly competes with Tavria V for everyday grocery baskets via hypermarket and supermarket formats and is the most relevant scale comparator in the Ukrainian market.
• Fozzy Group / Silpo: Fozzy Group owns Silpo supermarkets and Fora neighborhood stores, the second-largest grocery chain in Ukraine. Like Tavria V, it runs multi-format retail with own production and a strong loyalty program (Vlasnyi Rakhunok), directly comparable in banner portfolio, in-store foodservice, and own-brand strategy.
• Novus (Ukraine): Novus is a Ukrainian supermarket chain with hypermarket and smaller-format stores in and around Kyiv and other major cities. It is comparable to Tavria V on supermarket format, own-production food, and growing online grocery offering (Novus online).
• Varus (RuFoods): Varus is a Ukrainian supermarket chain operating across multiple regions with a format mix comparable to Tavria V's main banner. It targets similar mid-market urban shoppers and competes directly with the Tavria V supermarket and convenience formats in shared regions.
• METRO Cash & Carry Ukraine: METRO Cash & Carry operates a B2B/B2C cash-and-carry model in Ukraine, serving HoReCa and small retailers. It overlaps with Tavria V on wholesale distribution and foodservice supply, and competes in the same retail regions for premium and bulk grocery customers.
• Auchan Retail Ukraine: Auchan operates hypermarkets in Ukraine under a multi-format model similar to Tavria V's flagship banner. Both companies run large-store grocery with in-store prepared foods and own brand lines, making Auchan the closest international-format direct competitor.

Emerging players

• Rohlik Group: Rohlik is a Central European online grocery operator (Czech Republic, Hungary, Austria, Germany) running vertically integrated e-grocery with own fulfillment centers. It is comparable to Tavria V's tavriav.ua internet supermarket and own-production stack on the online-grocery-plus-private-label playbook.

Broad incumbents

• Lidl (Schwarz Group): Lidl is a global hard-discount grocery chain operating under Schwarz Group. While Lidl does not yet operate in Ukraine, its PURE-style 20–30% discount positioning and lean own-brand approach make it the closest international benchmark for Tavria V's PURE banner.
• Carrefour: Carrefour is a global hypermarket and supermarket operator with franchised and direct operations across Eastern Europe. It is a broad incumbent comparable on format mix (hyper/supermarket/convenience), private label depth, and loyalty program architecture relevant to Tavria V's omnichannel strategy.

Regional players

• SPAR International: SPAR operates through regional partners including franchised operations in Ukraine (SPAR Ukraine). Comparable to Tavria V on the multi-format grocery franchise/partnership model and own-brand focus, with broader international scale benefits.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tavriav
• Instagraminstagram.com/tavriav

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tavria v