RE-ENGINEERED
RE-ENGINEERED is a Netherlands-based wellness company founded in 2011 that provides personal training, fitness coaching, and performance improvement programs. Operating from Haarlem with 11-50 employees, it serves individuals seeking structured physical-performance coaching services.
- Company typePrivate
- Founded2011
- HeadquartersHaarlem, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What RE-ENGINEERED does
RE-ENGINEERED is a Netherlands-based wellness company headquartered in Haarlem that delivers personal training, fitness coaching, and performance improvement programs. Founded in 2011, the company operates with a headcount in the 11-50 range and functions as a for-profit, privately held entity. Its stated service line targets individuals seeking structured physical-performance outcomes through coaching-based interventions rather than self-directed fitness content.
The business model is service-based, with revenue presumably derived from per-session or program-based fees for in-person coaching; however, no pricing structure, customer count, contract terms, or revenue figures are disclosed in the available source data. The company's web presence at re-engineered.nl currently returns only a generic "Please wait while your request is being verified..." loading page, which provides no product, service, or corporate detail beyond the descriptive short description. No app listings, distribution channels, marketing channels, partnerships, certifications, or technology stack are present in the source.
The analytical picture is materially constrained by a near-complete absence of disclosed operational detail. No funding history, no management team, no named customers, no product portfolio, no regulatory filings, and no M&A activity are recorded. The verification-only website state introduces unresolved ambiguity about whether the business is actively operating, recently pivoted, or in a dormant state. Any investment-grade assessment must therefore treat RE-ENGINEERED as a low-data-availability target and weight conclusions accordingly.
RE-ENGINEERED firmographics
Firmographics- Name
- RE-ENGINEERED
- Website
- https://re-engineered.nl
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 11–50 employees
- Short description
- RE-ENGINEERED is a Netherlands-based wellness company founded in 2011 that provides personal training, fitness coaching, and performance improvement programs. Operating from Haarlem with 11-50 employees, it serves individuals seeking structured physical-performance coaching services.
- Ownership category
- akta.pro rank
Where RE-ENGINEERED is headquartered
LocationHeadquarters
- HQ city
- Haarlem
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
RE-ENGINEERED business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
RE-ENGINEERED product offering
Product offeringCore offering
RE-ENGINEERED is a wellness company that delivers personal training, fitness coaching, and performance improvement programs to clients. Offerings appear to be coaching-led services rather than packaged digital products. The company website currently presents only a verification/loading page with no additional product detail.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Training One-on-one or small-group personal training services aimed at individual clients seeking guided fitness instruction.
- Fitness Coaching Coaching engagements that guide individual clients on fitness programming, technique, and habit formation.
- Performance Improvement Programs Structured programs designed to help clients improve physical performance, conditioning, and training outcomes.
Companies that use RE-ENGINEERED
Customer profileIdeal customer profiles1 record
RE-ENGINEERED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RE-ENGINEERED competitors and assessment
Company assessmentBroad incumbents
- Basic-Fit: Largest low-cost gym operator in the Netherlands and broader Europe; competes for the same Haarlem-area fitness spend but at a lower price point with self-service rather than coached offerings.
- David Lloyd Leisure: European premium health-club operator with racquets, family, and personal-training programs; comparable as a full-service wellness operator that includes coached performance programming.
- Equinox: Premium global fitness brand with personal training and performance programs at the high end of the market; serves as a comparable for where a specialist performance brand could position at the premium tier.
- Life Time Fitness: Large US wellness operator integrating personal training, performance labs, and recovery services; relevant as a broader incumbent showing how performance-coaching can be packaged inside a larger wellness offering.
- Holmes Place: Premium European health-club chain with personal training and performance-coaching offerings; relevant as a broader incumbent serving similar premium urban wellness customers.
Emerging players
- Orangetheory Fitness: Coach-led group training franchise with a defined performance-improvement methodology and heart-rate-based programming; structurally similar to a results-oriented personal-training offering.
- F45 Training: Global functional-training franchise built around coached group sessions; comparable because it sells a structured, results-oriented coached training product rather than open-gym access.
- Barry's Bootcamp: Global boutique fitness brand built on coached, high-intensity group sessions; comparable as a premium coached-training concept rather than a traditional gym.
- CrossFit (affiliate network): Performance-oriented coached-training network with affiliate gyms worldwide; relevant as a coaching-led strength-and-conditioning model competing for similar performance-improvement clients.
Direct peers
- TrainMore: Dutch personal-training studio chain offering small-group and 1:1 coaching; directly comparable because it competes for the same Dutch consumer seeking coached, results-oriented training rather than open-gym access.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
RE-ENGINEERED social profiles
Digital presenceRE-ENGINEERED financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE-ENGINEERED leadership team
Management profileNumber of profiles
RE-ENGINEERED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE-ENGINEERED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE-ENGINEERED
What does RE-ENGINEERED do?
RE-ENGINEERED is a wellness company that delivers personal training, fitness coaching, and performance improvement programs to clients. Offerings appear to be coaching-led services rather than packaged digital products. The company website currently presents only a verification/loading page with no additional product detail.
When was RE-ENGINEERED founded?
RE-ENGINEERED was founded in 2011. It employs 11 to 50 people.
Where is RE-ENGINEERED based?
RE-ENGINEERED is headquartered in Haarlem, Netherlands, in the Europe region.
Who are RE-ENGINEERED's main competitors?
Broad incumbents on record are Basic-Fit, David Lloyd Leisure, Equinox, Life Time Fitness and Holmes Place. Emerging players are Orangetheory Fitness, F45 Training, Barry's Bootcamp and CrossFit (affiliate network). TrainMore is listed as a direct peer.
Does RE-ENGINEERED have an API?
No public API is recorded for RE-ENGINEERED.