Reverie 73

What Reverie 73 does

Reverie 73 is a Massachusetts-based recreational cannabis retailer operating three adult-use dispensary locations in Lowell, Gloucester, and Beverly. The company serves adult-use cannabis consumers in the state of Massachusetts with a broad product assortment spanning flower, edibles, vaporizers, concentrates, beverages, tinctures, topicals, pre-rolls, pet products, and accessories. Reverie 73 generates revenue through in-store retail transactions supplemented by online pre-ordering via the Dutchie e-commerce platform and a Reverie Rewards loyalty program designed to drive repeat visits. The company is structured as a private LLC headquartered in Lowell, MA, with 11-50 employees, and pursues a multi-location North Shore and Greater Boston retail strategy supported by community engagement and event sponsorships.

The business model is straightforward retail: per-transaction margin on cannabis and accessory sales, with no ancillary B2B, wholesale, or cultivation vertical disclosed. Distribution is anchored in three physical retail sites, with the Beverly location opened in 2025 representing the most recent unit addition. The technology stack is lean and largely third-party: Dutchie for online ordering and fulfillment, and standard POS and loyalty tooling. The brand asset is reinforced by a 5-star rating at the NECANN Cup 2026, positioning Reverie 73 within the recognized tier of Massachusetts dispensaries. The overall operating posture is that of a small, multi-store regional retailer scaling within a single regulated state rather than a multi-state operator.

Name

Reverie 73

Legal name

Reverie 73 LLC

Website

https://reverie73.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Reverie 73 is a Massachusetts-based recreational cannabis retailer operating three adult-use dispensaries in Lowell, Gloucester, and Beverly, serving local adult-use consumers with a broad cannabis and accessory assortment via in-store and Dutchie-powered online ordering.

Ownership category

akta.pro rank

Product category

Recreational Cannabis Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)

akta.pro secondary industry

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

Keywords

• Recreational cannabis dispensary
• Cannabis retail
• Cannabis flower products
• Cannabis concentrates and edibles
• THC-infused beverages

Headquarters

HQ city

Lowell

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Cannabis Sales: Direct retail sales of cannabis products including flower, edibles, concentrates, beverages, tinctures, topicals, and accessories to adult recreational consumers (21+) in Massachusetts. Products are sold through in-store browsing and online ordering with in-store pickup. Revenue is generated through one-time transaction-based purchases.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Reverie 73 operates three recreational cannabis dispensaries in Lowell, Gloucester, and Beverly, Massachusetts, selling flower, edibles, vaporizers/cartridges, concentrates, beverages, tinctures, topicals, pre-rolls, pet CBD products, and accessories to adult consumers aged 21 and over. The company combines in-showroom retail with 24-hour online pre-ordering for in-store pickup and a tiered loyalty program called Reverie Rewards.

Product overview

Reverie 73 is a recreational cannabis dispensary operating three retail locations in Massachusetts (Lowell, Gloucester, and Beverly). The company offers a curated selection of cannabis products centered around its core categories: Flower (Indica, Sativa, and Hybrid strains from brands like Bountiful Farms and Garden Remedies), Edibles, Concentrates (wax, shatter, oil, hash), Vaporizers/Cartridges, Beverages (Buzzy, Pine + Star), Tinctures, Topicals, and Pre-rolls. Additional offerings include Pet Products (Treeworks CBD Pet Drops), Accessories, and Berkshire Roots food products. The company also operates a loyalty program called Reverie Rewards with tiered benefits. Online ordering is available 24 hours/day through their website.

Differentiator

Problem solved

Functional benefit

Brands

• Reverie Rewards: Loyalty program with four tiers (Inspire, Delight, Dream, Reverie) offering points per dollar spent and exclusive perks based on annual spending levels.

Products and services

• Flower Cannabis flower sold in Indica, Sativa, and Hybrid strains from brands such as Bountiful Farms and Garden Remedies, sold to adult recreational consumers at Reverie 73 dispensary locations.
• Edibles THC-infused food products including gummies, chocolates, and baked goods sold to adult recreational consumers seeking discreet, smoke-free consumption options.
• Concentrates High-potency cannabis extracts including wax, shatter, oil, and hash, produced through solvent-based, CO2, rosin press, and water-based extraction methods, sold to experienced adult consumers.
• Vaporizers and Cartridges Rechargeable, battery-powered vaporizers paired with pre-filled glass cartridges of cannabis concentrate, sold as an alternative to smoking flower.
• Cannabis Beverages THC-infused drinks including sodas, teas, and energy drinks from brands such as Buzzy and Pine + Star, marketed for precise dosing and quicker onset compared to traditional edibles.
• Tinctures Concentrated liquid cannabis extracts dissolved in alcohol, glycerin, or oil, packaged in glass bottles with droppers for precise sublingual dosing.
• Topicals Cannabis-infused creams, balms, lotions, and gels applied to the skin for targeted pain relief without psychoactive effects.
• Pre-rolls Pre-rolled cannabis joints sold in various strains and sizes, ready for immediate consumption.
• Pet CBD Products Pet-safe CBD products such as Treeworks CBD Pet Drops for managing anxiety, joint discomfort, and inflammation in pets.
• Cannabis Accessories Cannabis accessories including pipe cleaners, cleaning supplies, and storage solutions sold alongside cannabis products.
• Berkshire Roots Food Products Meat rubs and seasonings from the Berkshire Roots brand offered at Reverie 73 dispensary locations as an ancillary food product.
• Reverie Rewards Loyalty Program Multi-tiered customer loyalty program with four levels (Inspire, Delight, Dream, Reverie) awarding points per dollar spent, birthday rewards, and exclusive member perks based on annual spending.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Dutchie: Cannabis e-commerce and POS platform powering Reverie 73's online ordering and menu. Not a direct competitor but a critical infrastructure/enabler for the company's digital ordering channel.

Broad incumbents

• AYR Wellness: Multi-state cannabis operator with dispensary, cultivation, and processing operations. Comparable dispensary business model but with significantly larger geographic and operational footprint.
• Trulieve: Multi-state cannabis leader with retail and cultivation operations. Competes in MA adult-use retail; broader and better capitalized than Reverie 73 but overlapping on adult-use dispensary offering.
• Green Thumb Industries: National multi-state cannabis operator with significant retail footprint including Massachusetts stores. Comparable retail model but at much broader scale and product breadth than Reverie 73.
• Curaleaf: Largest U.S. multi-state cannabis operator with extensive retail, cultivation, and brand portfolio. Overlaps as an adult-use dispensary competitor in Massachusetts but operates at vastly larger scale across many states.

Direct peers

• Theory Wellness: Massachusetts cannabis cultivator and retailer operating multiple dispensaries across the state. Directly comparable multi-store adult-use dispensary model with a curated, education-led retail approach.
• Temescal Wellness: Massachusetts-licensed cannabis cultivator and dispensary operator with multiple adult-use retail locations. Comparable multi-store MA dispensary competing for overlapping regional demand.
• Garden Remedies: Massachusetts-licensed cannabis cultivator and retailer with multiple adult-use dispensary locations. Comparable as a MA multi-store operator; also a brand Reverie 73 carries, suggesting overlapping customer base.
• Canna Provisions: Massachusetts recreational cannabis dispensary operator with multiple retail locations in Western and Central MA. Comparable multi-store adult-use retail model targeting the same MA consumer demographic.
• Sanctuary Medicinals: Massachusetts-based recreational and medical cannabis dispensary chain with multiple retail locations. Directly comparable as a multi-store MA adult-use operator competing for the same North Shore / Greater Boston consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/myreverie73
• Facebookfacebook.com/Reverie73Official
• LinkedInlinkedin.com/company/reverie-73
• Instagraminstagram.com/reverie.73

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reverie 73