Service95

What Service95 does

Service95 Limited is a privately held digital media company registered in England and Wales (company no. 13451669), headquartered at 88-90 Baker Street, London. Founded by singer and cultural figure Dua Lipa, the company operates as a curated editorial platform distributed primarily through two free email newsletters—the Service95 Newsletter (weekly) and the Book Club Newsletter (monthly)—delivered via Sailthru and hosted on a standard content management system under the service95.com domain. The platform also publishes across Instagram, YouTube, and TikTok, and produces the 'At Your Service' podcast featuring cultural figure interviews. Its editorial coverage spans culture, activism, travel, style, wellbeing, identity, relationships, books, and shopping, with recurring content series including 'Dua's Lists' (Culture, Reading, Travel, Wish) and city-specific travel guides from international creative contributors.

The platform's core products are its newsletters and editorial content (including the Book Club with monthly reads, author Q&As, reading playlists, and the permanent Manifesto Library installation at Livraria Lello in Porto), supported by in-person community events such as book tastings. There is no proprietary technical IP beyond the SERVICE95 registered trademark and standard content/email infrastructure. The platform does not offer a public API, mobile app, or AI-driven features.

Service95 monetizes through two revenue streams: (1) affiliate commerce commissions on purchases made via shopping links in editorial content, and (2) branded content under the 'Service95 Partnerships' category, which facilitates sponsored editorial collaborations with brands. Both newsletters and editorial content are free to consumers; there is no subscription fee. The company targets a primarily female, culturally engaged, globally distributed audience and operates without disclosed institutional funding, headcount data, or public revenue figures.

Name

Service95

Legal name

Service95 Limited

Website

https://service95.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Lifestyle Media and Newsletter Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Book Publishers (513130), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Digital Content & Media Subscriptions (CRAFAIAA)

akta.pro secondary industries

Children’s Subscription & Book Club Publishing (MPAJAFAO), E-book Subscription & Bundling Services (MPAJAMAB)

Keywords

• Digital media platform
• Newsletter publishing
• Editorial content curation
• Book club community
• Cultural lifestyle content

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Affiliate commerce: Service95 generates revenue through affiliate commissions when readers purchase products via shopping links featured in editorial content. The site states: 'When you purchase something through our shopping links, we may earn an affiliate commission.' This is a performance-based commerce revenue stream tied to editorial recommendations.
2. Branded content and partnerships: The platform features 'Service95 Partnerships' as a content category, suggesting paid or sponsored editorial content partnerships with brands. Brands can reach the platform's engaged global audience through curated partnership content.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Service95 is a digital media platform founded by Dua Lipa that publishes curated editorial content across culture, activism, travel, style, books, and lifestyle categories. It distributes two free email newsletters (the Service95 Newsletter and the Book Club Newsletter), an 'At Your Service' podcast, and recurring recommendation series known as 'The Lists,' and operates a Book Club featuring monthly book selections, author Q&As, reading playlists, and community events. Revenue is generated primarily through affiliate commerce commissions on shopping links and branded content partnerships.

Product overview

Service95 is a digital media platform and newsletter publication curated by artist and cultural commentator Dua Lipa. The core offering consists of two newsletters (Service95 Newsletter and Book Club Newsletter) delivering curated editorial content across culture, activism, travel, self, style, and shopping categories. The platform features recurring content series including The Lists (The Culture List, The Reading List, The Travel List, The Wish List), the At Your Service Podcast, and a Book Club component with monthly book selections and events. Service95 operates as a unified content platform rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Brands

• Service95 Book Club: A book club featuring monthly reads curated by Dua, author Q&As, reading playlists, and community events.
• At Your Service Podcast

Products and services

• Service95 Newsletter A weekly email newsletter delivering curated editorial content covering culture, activism, travel, wellbeing, style, identity, and relationships, including an exclusive letter from founder Dua Lipa. Offered free of charge to global subscribers.
• Book Club Newsletter A monthly email newsletter focused on the Service95 Book Club, featuring author Q&As, reading playlists, book recommendations, and community events centered around Dua's Monthly Read. Offered free of charge.
• At Your Service Podcast A podcast series hosted by Dua Lipa featuring conversations with cultural figures and notable guests, including interviews such as the one with Dan Levy. Distributed via YouTube and other podcast platforms.
• Dua's Monthly Read A monthly book selection curated by Dua Lipa as the centerpiece of the Service95 Book Club, currently featuring 'Having Spent Life Seeking' by Kae Tempest. Includes author Q&As, reading playlists, and community discussions.
• Manifesto Library A permanent collection of curated books at Livraria Lello in Porto, representing the physical manifestation of the Service95 Book Club community.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Livraria LellocoreStrategic or Co-development PartnerService95 Book Club has a permanent collection called the 'Manifesto Library' at Livraria Lello in Porto. This partnership creates a physical manifestation of the Book Club community, with Service95 curating a selection of books that form a permanent installation at one of the world's most famous bookshops. The partnership enhances Service95 Book Club's credibility and community-building efforts.
• SailthrucoreTechnology or IntegrationSailthru, operated by Sailthru, Inc., serves as Service95's newsletter distribution provider. The Privacy Policy notes that personal data is shared with Sailthru for the purpose of providing newsletters to subscribers.
• GoDaddycoreTechnology or IntegrationGoDaddy, operated by GoDaddy, Inc., is identified as Service95's hosting provider. The Privacy Policy lists GoDaddy among third-party service providers engaged to provide services which facilitate the business.
• Action AidminorStrategic or Co-development PartnerService95 collaborated with Action Aid on the 'What is home?' photography series by Beirut-based photographer Laura Menassa documenting displaced women in Lebanon. The partnership enabled humanitarian photography journalism covering displacement in Lebanon, with Service95 providing editorial platform and Action Aid providing ground-level access and context.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goop: Celebrity-founded (Gwyneth Paltrow) lifestyle media and commerce brand spanning editorial, newsletters, podcasts, and product. Directly comparable in leveraging founder brand equity to monetize cultural/wellness content via owned media and affiliate commerce.
• Hello Sunshine: Reese Witherspoon-founded media brand building a book-to-screen culture and community around female-led storytelling. Comparable in celebrity founder brand equity, book/reading community focus, and media/community business model.
• Puck News: Subscription newsletter media brand combining editorial credibility with personality-driven journalism and branded content revenue. Comparable in leveraging founder/journalist brand to build a defensible niche newsletter business.
• The Newsette: Daily lifestyle newsletter targeting culturally engaged women with curated recommendations, brand partnerships, and shopping/affiliate monetization. Closely comparable audience, format, and revenue model to Service95.

Broad incumbents

• Substack: Largest newsletter publishing platform powering thousands of independent writers in culture, books, and lifestyle. Comparable as the dominant distribution and monetization infrastructure competing for cultural/newsletter attention and partnerships.
• Refinery29: Digital media brand targeting millennial/Gen-Z women with editorial coverage of culture, style, wellness, and activism. Comparable audience and editorial mix with established brand partnership business.
• The Cut / New York Magazine: Digital lifestyle/culture vertical from New York Magazine targeting culturally engaged women with editorial coverage, recommendations, and brand partnerships. Comparable audience and editorial positioning; much larger scale and budget.
• Condé Nast (Vogue, Vanity Fair): Established publishing portfolio covering culture, books, travel, and style with global editorial reach and brand partnership offerings. Overlaps substantively with Service95's categories but at vastly greater scale.

Emerging players

• Book of the Month: Subscription book club with monthly curated selections and community. Closely comparable to Service95's Book Club component (monthly reads, author engagement) but operates purely as book subscription rather than integrated media brand.

Others

• Novel Effect: Included as a broader ecosystem participant; BookClubz / TBR and similar book community tools represent adjacent ecosystem players that Service95's Book Club competes with for reading-community mindshare. Weak overlap included only to acknowledge the broader reading-community ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@service95
• Instagraminstagram.com/service95
• TikToktiktok.com/@service95
• LinkedInlinkedin.com/company/service95

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service95