What Sailthru does

Sailthru is a cross-channel customer messaging platform that orchestrates email, SMS, mobile push, in-app, and web campaigns for media, publishing, and retail brands. The platform uses AI and machine learning to unify behavioral, transactional, and engagement data into real-time 360° customer profiles, then powers one-to-one personalization, recommendations, and predictive content via features such as AI-Fueled Performance and the Lifecycle Optimizer journey orchestration tool. Configurable analytics dashboards and data-streaming integrations allow outputs to feed CDPs, BI tools, and adtech systems.

Founded in 2008 and headquartered in New York, Sailthru was acquired by Zeta Global Corp. (NYSE: ZETA) in 2021 and now operates as a product brand within the Zeta Marketing Platform. It is sold via a consultative, 'Request a Demo' enterprise field-sales motion with annual, quote-based subscription pricing; specific list prices are not published. Through the parent stack, Sailthru is positioned alongside Zeta CDP, Zeta Identity, Athena AI agents, and other ZMP modules, and participates in the Palantir-Zeta strategic partnership. The platform reports serving brands such as Daily Maverick, with placeholders on the website referencing conversion uplift, time savings, and subscriber growth outcomes.

Name

Sailthru

Legal name

Zeta Global Corp.

Website

https://sailthru.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Sailthru is an AI-powered cross-channel messaging platform that orchestrates personalized email, SMS, mobile push, in-app, and web campaigns for media, publishing, and retail brands. It operates as a product brand within Zeta Global's marketing cloud.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Marketing automation platform delivered as a subscription service, providing access to cross-channel campaign management, customer profiling, AI-powered personalization, and analytics capabilities

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sailthru is a cross-channel customer messaging platform that enables marketers to orchestrate coordinated email, SMS, mobile push, in-app, and web campaigns from a single interface. It uses AI and machine learning to build unified 360-degree customer profiles and deliver one-to-one personalized messaging across the customer lifecycle. The platform is purpose-built for media, publishing, and retail brands seeking to acquire, grow, and retain customers through consistent, data-driven engagement.

Product overview

Sailthru is a cross-channel customer messaging platform within the Zeta Marketing Platform ecosystem. It enables coordinated campaigns across email, SMS, mobile push, in-app, and web channels using AI-powered personalization and unified customer profiles. The platform includes Lifecycle Optimizer for journey orchestration, analytics dashboards, and integrates with the broader Zeta stack including Zeta CDP, Athena AI agents, and Zeta Identity solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Sailthru Cross-channel customer messaging platform that orchestrates coordinated email, SMS, mobile push, in-app, and web campaigns for media, publishing, and retail brands. Includes Lifecycle Optimizer for journey orchestration, AI-powered personalization, unified customer profiles, configurable analytics dashboards, and integrations with CDPs, BI tools, and adtech platforms.

Quantifiable outcome

• Up to 0% uplift in conversion rates (placeholder metric)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• PalantircoreStrategic or Co-development PartnerPalantir and Zeta Global announced a strategic partnership. This is mentioned in the Zeta Global website navigation, indicating a significant strategic alliance between the two companies to combine Palantir's data platform capabilities with Zeta's marketing cloud technology.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HubSpot Marketing Hub: Broad marketing automation and CRM platform that competes with Sailthru, primarily in the mid-market segment across email, automation, and customer journey orchestration.
• Oracle Responsys: Enterprise cross-channel marketing platform within Oracle Advertising and Customer Experience, overlapping with Sailthru's enterprise messaging and orchestration capabilities.
• Adobe Marketo Engage: B2B and B2C marketing automation platform within the Adobe Experience Cloud, competing with Sailthru on cross-channel orchestration for enterprise customers.
• Salesforce Marketing Cloud: Enterprise martech suite from Salesforce covering email, SMS, mobile push, journey orchestration, and CDP — overlapping with Sailthru as part of a much broader platform aimed at large enterprises.

Emerging players

• Cordial: Cross-channel messaging platform with strong data orchestration and journey-building features, serving similar mid-market retail and consumer brands as Sailthru.
• Attentive: SMS-first marketing platform that has expanded into email and cross-channel messaging, directly competing with Sailthru in the retail vertical.

Direct peers

• Braze: Customer engagement platform coordinating email, SMS, push, in-app, and web messaging with strong AI personalization, competing head-to-head with Sailthru in media, retail, and consumer brands.
• Klaviyo: Email and SMS marketing platform focused on retail and ecommerce brands, overlapping directly with Sailthru's retail vertical messaging capabilities.
• Iterable: Cross-channel marketing platform offering email, SMS, push, and in-app messaging with AI-driven personalization, directly overlapping Sailthru's core orchestration capability and similar mid-market to enterprise customer base.
• Customer.io: Cross-channel messaging platform (email, push, SMS, in-app, webhooks) targeted at SaaS and digital-native companies, with a similar journey-orchestration feature set to Sailthru's Lifecycle Optimizer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sailthru
• LinkedInlinkedin.com/company/sailthru
• Facebookfacebook.com/sailthru

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sailthru