Star Services Heating and Air Conditioning
Star Services Heating and Air Conditioning is a privately held, locally owned HVAC contractor in North Georgia providing installation, repair, maintenance, and 24/7 emergency service for residential and commercial customers, supported by a maintenance plan subscription and multi-brand OEM dealer partnerships.
- Company typePrivate
- Founded2002
- HeadquartersGainesville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Star Services Heating and Air Conditioning does
Star Services Heating and Air Conditioning is a privately held, locally owned HVAC services contractor founded circa 2002 and headquartered in Gainesville, Georgia, operating across the North Atlanta metro area (Alpharetta, Cumming, Duluth, Johns Creek, Dawsonville, Buford, and surrounding communities). The company delivers heating, cooling, and indoor air quality solutions for residential and commercial customers, organized around six service lines: AC repair and installation, heating systems, commercial HVAC, residential HVAC, 24/7 emergency service, and recurring maintenance plans. Its technical capabilities span variable refrigerant volume/flow (VRV/VRF) heat recovery systems, geothermal ground-source heat pumps, energy recovery ventilation (ERV), water source heat pumps, hanging heaters, direct fire units, and makeup air units, supported by NATE-, EPA-, and Georgia state-licensed technicians.
The business generates revenue through a mix of transactional service and repair work (professional services), one-time system installation and replacement projects, subscription-style maintenance plans with annual inspections and priority service, and commercial system design plus ongoing support. Pricing is quote-based and not publicly disclosed; the company offsets ticket-size friction via Wells Fargo consumer financing and discount programs (Military/Senior 5% off first service, up to $1,200 off system replacement, 10% off furnace replacement). Authorized dealer relationships with 13 HVAC OEMs — Daikin, Trane, Carrier, Goodman, Lennox, Rheem, Ruud, Mitsubishi, Gree, Nordyne, York, McQuay, and GrandAire — give Star Services a multi-brand installation and service platform.
Go-to-market is sales-led and field-based, with 24/7 phone-based dispatch, website lead capture, in-home estimates, and technician-driven upsell on site. Customer acquisition runs through Google organic search, Facebook, Instagram, Nextdoor, referrals, direct mail, branded service vehicles, and Google Guaranteed Partner status. The company reports 5,000+ served customers and 4.7–4.9 star ratings across Google, Facebook, Yelp, and Angie's List. There are no disclosed funding rounds, M&A, or institutional investors; the business is bootstrapped and founder-/operator-led within a single regional market.
Star Services Heating and Air Conditioning firmographics
Firmographics- Name
- Star Services Heating and Air Conditioning
- Legal name
- Star Services Heating & Air Conditioning
- Website
- https://star-svcs.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Star Services Heating and Air Conditioning is a privately held, locally owned HVAC contractor in North Georgia providing installation, repair, maintenance, and 24/7 emergency service for residential and commercial customers, supported by a maintenance plan subscription and multi-brand OEM dealer partnerships.
- Ownership category
- akta.pro rank
Star Services Heating and Air Conditioning industry classification
Industry- Product category
- HVAC Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822)
- akta.pro primary industry
- HVAC Installation, Service & Repair (IMAIABAA)
- akta.pro secondary industries
- HVAC Service, Maintenance & Repair (BPABACAA), Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), HVAC System Replacement & Change-Outs (HSAOAGAB), Heat Pump Repair & Maintenance (HSAOAHAD)
Keywords
Where Star Services Heating and Air Conditioning is headquartered
LocationHeadquarters
- HQ city
- Gainesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Star Services Heating and Air Conditioning business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Service and Repair: On-demand HVAC repair and service for both residential and commercial properties, including emergency 24/7 services
- System Installation and Replacement: New AC installation, heating system replacement, and complete HVAC system upgrades for residential and commercial customers
- Maintenance Plans: Predictive/preventive maintenance programs and full coverage contracts providing recurring revenue through annual inspections, priority service, and discounted repairs
- Commercial HVAC Services: System design, installation, and ongoing support for commercial properties including VRV/VRF, geothermal, and specialized heating systems
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Military & Senior Discount |
| Other | Pay-as-you-go | System Replacement Offer |
| Other | Pay-as-you-go | Furnace Replacement Special |
| Subscription | Annual | Maintenance Plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Star Services Heating and Air Conditioning product offering
Product offeringCore offering
Star Services Heating and Air Conditioning sells and delivers residential and commercial heating, ventilation, and air conditioning services, including new system installation, replacement, on-demand repair, 24/7 emergency response, and recurring preventive maintenance plans. The company carries and services all major HVAC equipment brands and operates exclusively in the North Georgia metro area, with Wells Fargo consumer financing available to support larger system purchases.
Product overview
Star Services Heating & Air Conditioning is a local HVAC service company offering a unified suite of heating, cooling, and air quality services. The portfolio consists of six core service offerings: AC Repair & Installation and Heating Systems (covering installation, replacement, and repair for air conditioners and furnaces/heat pumps); Commercial HVAC and Residential HVAC (differentiated by property type with specialized equipment such as VRV/VRF systems for commercial and ERV systems for residential); Emergency Service (24/7 rapid response support); and Maintenance Plans (preventive/predictive maintenance programs with full coverage contracts). The company services all major HVAC brands and operates exclusively in the North Georgia metro area.
Differentiator
Problem solved
Functional benefit
Products and services
- AC Repair & Installation Professional air conditioning installation, replacement, and repair services for residential and commercial customers, including new AC installation, system replacements, emergency repairs, and preventive maintenance to ensure optimal cooling performance.
- Heating Systems Complete heating solutions including furnace installation and replacement, heat pump services, boiler maintenance, and duct cleaning for residential and commercial properties.
- Commercial HVAC Commercial HVAC services including system design, installation, and 24/7 support for VRV/VRF heat recovery, geothermal, water source heat pumps, hanging heaters, direct fire units, and makeup air units across commercial properties in North Georgia.
- Residential HVAC Complete home comfort services for residential properties including installations, replacements, Energy Recovery Ventilation (ERV) systems, home inspections, free estimates, and warranty service.
- Emergency Service 24/7 emergency HVAC repair services with rapid response from licensed technicians, including weekend service and holiday coverage for residential and commercial customers.
- Maintenance Plans Preventive and predictive maintenance programs and full coverage contracts including annual inspections, priority service, and discounted repairs for residential and commercial HVAC customers on an annual subscription basis.
Quantifiable outcome
- Decreased energy bills reported after HVAC system replacement
Companies that use Star Services Heating and Air Conditioning
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Star Services Heating and Air Conditioning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Star Services Heating and Air Conditioning partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- DaikincoreAuthorized dealer and service partner for Daikin HVAC products including AC systems, heat pumps, and commercial equipment
- TranecoreAuthorized dealer for Trane commercial and residential HVAC equipment
- CarriercoreAuthorized Carrier HVAC dealer offering installations, repairs, and maintenance
- GoodmancoreAuthorized dealer for Goodman residential and commercial HVAC systems
- LennoxcoreAuthorized Lennox dealer providing installation and service
- RheemcoreAuthorized Rheem dealer for HVAC and water heating solutions
- RuudcoreAuthorized Ruud dealer for heating and cooling equipment
- MitsubishicoreAuthorized Mitsubishi dealer for ductless and VRF systems
- GreecoreAuthorized Gree dealer for residential and commercial HVAC
- NordynecoreAuthorized Nordyne dealer for HVAC equipment
- YorkcoreAuthorized York dealer for commercial and residential systems
- McQuaycoreAuthorized McQuay dealer for commercial HVAC
- GrandAirecoreAuthorized GrandAire dealer for HVAC equipment
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Star Services Heating and Air Conditioning competitors and assessment
Company assessmentBroad incumbents
- Trane Technologies: Global manufacturer of residential and commercial HVAC systems with a deep authorized-dealer network. Star Services is a Trane dealer — relevant as a broad incumbent that sets product roadmap, warranty terms, and incentives Star Services' technicians depend on.
- Carrier Residential HVAC: Major HVAC equipment manufacturer and parent of a national dealer/installer network. Star Services is an authorized Carrier dealer — comparable as a brand/systems counterparty and as the type of broad incumbent whose dealer relationships supply Star Services' install pipeline.
Direct peers
- One Hour Heating & Air Conditioning: Large franchised residential and light commercial HVAC service and installation company operating across multiple U.S. metros. Directly comparable as a multi-state service contractor with similar installation, repair, and maintenance offerings — though at meaningfully larger scale than Star Services.
- Aire Serv Heating & Air Conditioning: Neighborly-branded franchised HVAC service provider offering residential and commercial heating, cooling, and air quality installation, repair, and maintenance. Closely comparable business model: technician-led service, recurring maintenance plans, and 24/7 emergency response.
- Goettl Air Conditioning & Heating: Residential and light commercial HVAC service and installation company with Southwest U.S. coverage. Comparable in offering breadth (AC, heating, air quality, maintenance plans) and ownership profile as a private, founder-led operation that has scaled multi-market.
- Service Champions Heating & Air Conditioning: Residential HVAC service and replacement specialist in the Western U.S. with a technician-led installation motion, financing partnerships, and a recurring maintenance plan offering — directly analogous to Star Services' GTM and revenue model.
- CoolToday: Regional residential HVAC, plumbing, and electrical service company operating across Florida and the Southeast. Comparable service mix (install, replace, maintain), recurring maintenance programs, and strong local digital reputation — a useful template for a Southeast-focused HVAC rollup.
- Baker Brothers Plumbing, Air & Electric: Dallas-area home services provider offering HVAC, plumbing, and electrical installation and repair with strong digital reputation and recurring maintenance agreements. Closely comparable in customer mix (residential primary, commercial secondary) and service-led GTM.
- Coolray Heating, Cooling, Plumbing & Electrical: Atlanta-area home services company covering HVAC, plumbing, and electrical with a Southeast footprint. Particularly relevant peer given Atlanta metro overlap and similar residential-service focus with commercial capability.
- Horizon Services: Mid-Atlantic residential HVAC, plumbing, and electrical service company with 24/7 emergency availability and a multi-brand authorized dealer footprint. Direct comparison point for a regional, technician-led HVAC service operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Star Services Heating and Air Conditioning compliance and trust
Trust signalCompliance5 records
Star Services Heating and Air Conditioning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Star Services Heating and Air Conditioning leadership team
Management profileNumber of profiles
Star Services Heating and Air Conditioning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Star Services Heating and Air Conditioning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Star Services Heating and Air Conditioning
What does Star Services Heating and Air Conditioning do?
Star Services Heating and Air Conditioning sells and delivers residential and commercial heating, ventilation, and air conditioning services, including new system installation, replacement, on-demand repair, 24/7 emergency response, and recurring preventive maintenance plans. The company carries and services all major HVAC equipment brands and operates exclusively in the North Georgia metro area, with Wells Fargo consumer financing available to support larger system purchases.
Is Star Services Heating and Air Conditioning a public or private company?
Star Services Heating and Air Conditioning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Star Services Heating and Air Conditioning founded?
Star Services Heating and Air Conditioning was founded in 2002. It employs 11 to 50 people.
Where is Star Services Heating and Air Conditioning based?
Star Services Heating and Air Conditioning is headquartered in Gainesville, United States, in the North America region.
How does Star Services Heating and Air Conditioning make money?
Four revenue lines are on record. Service and Repair is the primary driver. The others are system Installation and Replacement, maintenance Plans and commercial HVAC Services.
Who are Star Services Heating and Air Conditioning's main competitors?
Broad incumbents on record are Trane Technologies and Carrier Residential HVAC. Direct peers are One Hour Heating & Air Conditioning, Aire Serv Heating & Air Conditioning, Goettl Air Conditioning & Heating, Service Champions Heating & Air Conditioning, CoolToday, Baker Brothers Plumbing, Air & Electric, Coolray Heating, Cooling, Plumbing & Electrical and Horizon Services.
Does Star Services Heating and Air Conditioning have an API?
No public API is recorded for Star Services Heating and Air Conditioning.
What industry is Star Services Heating and Air Conditioning in?
Star Services Heating and Air Conditioning's product category is HVAC Services. Its primary akta.pro industry code is IMAIABAA, HVAC Installation, Service & Repair, with a secondary code of BPABACAA, HVAC Service, Maintenance & Repair. Its NAICS code is 23822.