Says Who
Says Who is a Denmark-based design studio founded in 2010 that provides strategic furniture design and product development services for global furniture brands and manufacturers, operating with 11-50 employees.
- Company typePrivate
- Founded2010
- HeadquartersEgå, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Says Who does
Says Who is a Denmark-based design services firm headquartered in Egå that provides strategic furniture design and product development services to global furniture brands and manufacturers. Founded in 2010, the firm operates as a private for-profit company with 11-50 employees and operates its web presence at sayswho.dk. The firm functions as an outsourced industrial/product design partner rather than a manufacturer or retailer, working at the front end of the furniture value chain on concepts and product development for established international brands.
The company sells design expertise and product development capability on a project basis to furniture sector clients globally. Its business model is services-led: fees generated from design commissions, product development engagements, and likely supplementary royalty or licensing arrangements that are common in furniture design partnerships. There is no disclosed pricing model, no publicly available customer list, no distribution channel data, and no patent, certification, or award information in the source data; the firmographic and value-proposition fields in the scraped data returned only loading/verification placeholders rather than substantive content.
The firm's headcount band of 11-50 reflects a boutique studio structure typical of European industrial design houses, where output is constrained by the capacity of senior designers. Operating geographies beyond Denmark are not explicitly enumerated, but the stated client base of "global" furniture brands implies cross-border project work. No funding history, M&A activity, leadership changes, or technology stack disclosures are available in the source material, which limits visibility into the firm's capital structure, ownership, and growth signals.
Says Who firmographics
Firmographics- Name
- Says Who
- Website
- https://sayswho.dk
- Company type
- Private
- Founded year
- 2010
- Headcount range
- 11–50 employees
- Short description
- Says Who is a Denmark-based design studio founded in 2010 that provides strategic furniture design and product development services for global furniture brands and manufacturers, operating with 11-50 employees.
- Ownership category
- akta.pro rank
Says Who industry classification
Industry- Product category
- Furniture Design Services
- NAICS
- Other Specialized Design Services (54149)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Says Who is headquartered
LocationHeadquarters
- HQ city
- Egå
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Says Who business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Says Who product offering
Product offeringCore offering
Says Who provides strategic furniture design and product development services for global furniture brands and manufacturers. Founded in 2010 and based in Egå, Denmark, the firm supports clients across the furniture industry with design-led product development work.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Furniture Design and Product Development
Companies that use Says Who
Customer profileIdeal customer profiles1 record
Says Who technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Says Who competitors and assessment
Company assessmentDirect peers
- GamFratesi: Danish-Italian design studio developing furniture and product collections for international manufacturers. Closely comparable as a small Scandinavian studio whose work is commercialized through global furniture brands.
- Space Copenhagen: Danish design studio operating from Copenhagen, working across furniture, interiors and product design for global brands. Directly comparable in size, geographic base, and furniture/product development focus.
- Note Design Studio: Stockholm-based design studio working across furniture, product and interior design for global brands. Comparable Scandinavian boutique studio serving furniture manufacturers.
- Norm Architects: Copenhagen-based architecture and design practice producing furniture, products and interiors for international brands. Comparable as a Danish multi-disciplinary studio serving global furniture clients.
- Hans Thyge & Co: Danish design studio specialized in furniture, products and strategic design for international manufacturers. Highly comparable in service offering and target clients.
Emerging players
- Studioilse: London-based design studio led by Ilse Crawford, working across furniture, products and interiors for international brands. Comparable boutique positioning, though UK-based.
Broad incumbents
- Foster + Partners: Global architecture and design firm with a product design practice that has produced furniture collections for manufacturers. Comparable product design capability, but vastly larger and broader.
- Yabu Pushelberg: Internationally established design firm with deep furniture and hospitality product work for global brands. Comparable service category, but materially larger and broader in scope than Says Who.
- Tom Dixon: UK-based design brand and studio developing furniture, lighting and accessories for global markets. Comparable furniture product development capability, but operates at significantly larger scale and as a brand-owner.
Regional players
- Schmidt Hammer Lassen Architects: Danish architecture practice with product/furniture design work for international clients. Comparable Danish base and product design capability, though primarily an architecture firm.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Says Who social profiles
Digital presenceSays Who financial estimates
Financial estimateRevenue estimate
Valuation estimate
Says Who leadership team
Management profileNumber of profiles
Says Who funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Says Who M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Says Who
What does Says Who do?
Says Who provides strategic furniture design and product development services for global furniture brands and manufacturers. Founded in 2010 and based in Egå, Denmark, the firm supports clients across the furniture industry with design-led product development work.
When was Says Who founded?
Says Who was founded in 2010. It employs 11 to 50 people.
Where is Says Who based?
Says Who is headquartered in Egå, Denmark, in the Europe region.
Who are Says Who's main competitors?
Direct peers on record are GamFratesi, Space Copenhagen, Note Design Studio, Norm Architects and Hans Thyge & Co. Studioilse is listed as an emerging player. Broad incumbents are Foster + Partners, Yabu Pushelberg and Tom Dixon. Schmidt Hammer Lassen Architects is listed as a regional player.
Does Says Who have an API?
No public API is recorded for Says Who.
What industry is Says Who in?
Says Who's product category is Furniture Design Services. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54149.