Rodgers Ski & Sport

What Rodgers Ski & Sport does

Rodgers Ski & Sport is a family-owned specialty outdoor retailer founded in 1974 by David and Helen Rodgers, who began selling skis from a Datsun pickup at Plymouth State College before opening the first Rodgers Ski Outlet in Lincoln, NH in 1981. The company operates two physical retail locations — a flagship in Lincoln, NH near Loon Mountain and a second location in Scarborough, ME — and sells premium ski, snowboard, and bicycle equipment, apparel, and accessories from brands including Salomon, Nordica, Atomic, Arc'teryx, Mammut, Helly Hansen, Jamis, Electra, and Cannondale. Beyond hardware sales, the company runs differentiated service lines including the Boot Lab (heat molding, custom insoles, FIS/USSA boot prep), Pro Tuning (multi-tier ski and board tuning from $40 Bronze to $99 Full Monty), bike service tiers, and Mount & Test services, plus a tiered daily and multi-day rental program for ski packages, snowboards, and snowshoes.

Its revenue model is a three-stream hybrid: (1) retail hardware sales across ski, snowboard, bike, apparel, and accessories categories; (2) service revenue from tuning, boot fitting, mounting, and bike maintenance on a unit-pricing basis; and (3) usage-based rental revenue with tiered daily and multi-day pricing. The go-to-market is direct-to-consumer exclusively through the two brick-and-mortar locations — no e-commerce storefront is evident in the source data — supported by an organic Instagram presence (group rides, new arrivals, exclusive dealer announcements) and a marketing-light, expertise-led positioning. The customer base is segmented into ski enthusiasts, snowboarders, cycling enthusiasts, families, and competitive/race skiers, with the Boot Lab and race tune services explicitly targeting high-value race and boot-fitting customers. Rodgers also owns and operates the Mothership Snowboard Shop sub-brand, focused on small American-made snowboard brands, since 1996. The company is privately held, has no disclosed funding or institutional investors, and reports no patents, certifications, or regulatory actions.

Name

Rodgers Ski & Sport

Legal name

Rodgers Ski & Sport

Website

https://rodgersskiandsport.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Rodgers Ski & Sport is a family-owned specialty outdoor retailer operating two New England stores in Lincoln, NH and Scarborough, ME, selling ski, snowboard, and bike equipment, apparel, rentals, and professional fitting and tuning services to enthusiasts, families, and competitive racers.

Ownership category

akta.pro rank

Product category

Specialty Outdoor Recreation Retail

NAICS

Sporting Goods Retailers (459110)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Ski & Snowboard Rental & Demo Shops (CRAMAJAE), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• Specialty ski retail
• Outdoor recreation equipment
• Snowboard gear sales
• Bike shop services
• Ski tuning rentals

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: Sale of ski, snowboard, bike equipment, apparel, and accessories through two retail locations in Lincoln, NH and Scarborough, ME.
2. Service Revenue: Fees collected for ski/board tuning, boot fitting services (heat molding, punching, grinding), equipment mounting, and bike tune-ups.
3. Equipment Rentals: Daily and multi-day rental of ski packages, snowboards, snowshoes, and Nordic equipment with tiered pricing based on performance level.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Rodgers Ski & Sport is a specialty outdoor retailer selling skis, snowboards, bicycles, apparel, and accessories through two physical stores in New Hampshire and Maine. The company complements product sales with professional services including ski/board tuning, boot fitting (heat molding, punching, grinding), binding mounting, bike builds, and safety inspections, plus daily and seasonal equipment rentals. Its staff actively tests the gear they sell, and it operates an in-house Boot Lab and the Mothership Snowboard Shop sub-brand focused on small American-made snowboard brands.

Product overview

Rodgers Ski & Sport is a specialty outdoor retail company operating two flagship locations in Lincoln, NH and Scarborough, ME since 1974. The company offers a comprehensive portfolio of outdoor recreation products and services organized around four core pillars: (1) Ski & Snowboard equipment including skis, boots, bindings, and snowboards from premium brands like Salomon, Nordica, Atomic, and Lib Tech; (2) The Boot Lab providing professional boot fitting services including heat molding, customization, and alignment; (3) Professional tuning services for skis and boards ranging from basic maintenance to race-level preparation; (4) Bikes & Accessories featuring mountain, cruiser, gravel, hybrid, and e-bikes from brands like Jamis, Electra, and Cannondale; (5) Apparel including outerwear, layers, and lifestyle wear from brands like Armada, Arc'teryx, and Helly Hansen; (6) Accessories including helmets, goggles, gloves, bags, and heated accessories; and (7) Rentals & Leases offering daily and multi-day equipment packages for all skill levels. The company also offers mount and test services for ski bindings and comprehensive bike maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Skis & Boards

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Evo: Specialty ski, snowboard, and bike retailer with both retail stores and a major e-commerce platform. Most directly comparable to Rodgers as a multi-category winter/outdoor specialist combining gear sales, rentals, and services.
• Sun & Ski Sports: Multi-store specialty ski, snowboard, and cycling retailer across the U.S. Closely comparable to Rodgers in product mix (ski, bike, apparel, services) and rental/fitting offerings, but with broader geographic reach.
• Peter Glenn Ski & Sport: Specialty ski and snowboard retailer with multiple East Coast and Southeast locations. Comparable in-store gear, apparel, and service offering and shares Rodgers' regional specialty positioning.

Broad incumbents

• Eastern Mountain Sports (EMS): New England-based outdoor retailer with similar geographic footprint and assortment spanning ski, bike, and apparel. Operates as a broader outdoor generalist versus Rodgers' tighter ski/bike specialization.
• REI Co-op: Cooperative outdoor retailer with broad ski, snowboard, bike, and apparel assortment plus services (tuning, mounting, rentals). Larger scale than Rodgers and operates both retail and e-commerce, but overlaps directly in product and service categories.
• Backcountry: Large online specialty outdoor retailer carrying premium ski, snowboard, and bike gear with strong service/fitting content. Comparable product mix but operates primarily online and at much greater scale than Rodgers.

Others

• West Marine: Specialty retailer with similar in-store service culture and store-level expertise model, though focused on marine rather than snow/bike categories. Useful analog for valuation and operating benchmarks of specialty service-led retail.

Regional players

• Play It Again Sports: Franchise-based new and used sporting goods retailer with ski, bike, and fitness categories. Comparable breadth of sporting goods categories but focused on resale and lower price points.
• Joplin Sports / North Conway ski shops: Independent New Hampshire ski shops in North Conway and similar White Mountains markets. Direct regional competitors for destination ski traffic near Rodgers' Lincoln flagship.
• Skirack: New England specialty ski, snowboard, and bike retailer based in Western Massachusetts. Comparable assortment, service, and rental offerings; overlaps with Rodgers on regional brand positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rodgersskiandsport
• Xx.com/rodgersskinh
• Facebookfacebook.com/RodgersSkiSport

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodgers Ski & Sport