Southern Marinas

What Southern Marinas does

Southern Marinas is a privately held marina owner and operator headquartered in Palm Beach Gardens, Florida, with a portfolio of 16 marinas across 8 U.S. states encompassing more than 6,700 boat slips. Founded in 2001 by principals Mitchell Jones, Andrew Gendron, and Gary Rosmarin, the company acquires and operates premium waterfront recreational properties through a buy-and-operate platform model backed by institutional private equity. Following a February 2021 sale of its original portfolio to a publicly traded REIT, the principals formed a new partnership with KSL Capital Partners and rapidly assembled a second portfolio of 16 marinas across Florida, Tennessee, North Carolina, Washington, Idaho, Missouri, Ohio, New York, and New Jersey between mid-2021 and late-2021. In April 2026, Stonepeak completed a recapitalization acquiring the company from KSL with undisclosed terms.

The company generates revenue through a diversified set of marina-related services: wet slip and dry storage rentals, RV site rentals, boat rental fleet operations including Freedom Boat Club memberships, ship's store retail, fuel dock operations, marine service and repair, on-site restaurants and bars, and vacation cabin and condominium rentals. Customers are primarily individual recreational boat owners, RV enthusiasts, and transient boaters using waterways such as the Intracoastal Waterway and America's Great Loop. Each property is operated under its retained acquired brand identity (e.g., Elliott Bay Marina, Hayden Lake Marina, Sequoyah Marina, Harbortown Marina) while corporate-level systems standardize operations and purchasing across the portfolio.

The business is capital-intensive and real-asset-driven rather than software- or IP-driven; the underlying technology platform is operational, focused on marina management systems rather than consumer-facing software. Go-to-market is sales-led and direct-to-consumer: growth is achieved through strategic acquisitions of established marina properties with proven operational fundamentals, and distribution occurs through property-specific websites, on-site management, phone inquiries, and website contact forms, with no third-party resellers or marketplace channels employed.

Name

Southern Marinas

Legal name

Southern Marinas, LLC

Website

https://southernmarinas.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Southern Marinas is a private owner-operator of 16 premium marinas across 8 U.S. states, managing more than 6,700 boat slips and offering slip rentals, RV sites, boat rentals, fuel, marine service, and hospitality to recreational boaters and RV travelers. The company is currently owned by Stonepeak following its April 2026 recapitalization from KSL Capital Partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Palm Beach Gardens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Marina Slip Rentals: Revenue from wet slips, dry storage, and covered slips for boats ranging from small vessels to 300+ foot yachts. Slip rentals represent the core revenue stream across the 16-property portfolio.
2. RV Site Rentals: RV resort sites with full utility hookups at properties like Bay Point Resort and Marina (175 scenic RV sites), Millstone Resort and Marina, and Tims Ford Marina and Resort.
3. Boat Rental Fleet Operations: Extensive boat rental fleets operated at most properties including Freedom Boat Club memberships and individual rentals.
4. Ship's Store Sales: On-site ship's stores offering marine supplies, provisions, and nautical equipment at each property.
5. Fuel Dock Operations: Fuel dock services at most marina locations providing gasoline and diesel to vessel owners.
6. Marine Service and Repair: Full-service marine departments offering boat maintenance, repair, and winter storage services.
7. Restaurant and Hospitality: On-site restaurants and bars operated at select properties including Hard Dock Cafe, Off the Hook Grill, The Boathouse Bar & Grill, and others.
8. Vacation Condo and Cabin Rentals: Lakeside cabin rentals and vacation condo rentals at resort properties like Grand Harbor Condominiums and Marina and Tims Ford Marina and Resort.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Southern Marinas acquires, owns, and operates marinas and waterfront recreational properties across the United States. The company offers wet slip rentals, dry storage, fuel dock services, ship's store sales, marine repair, boat rentals (including Freedom Boat Club memberships), RV site rentals, vacation cabin/condo rentals, and on-site restaurants across its 16-property portfolio spanning 8 U.S. states with more than 6,700 boat slips.

Product overview

Southern Marinas is a premier marina owner and operator offering a portfolio of marina properties across the United States. The company operates 16 marina properties across 8 U.S. states with more than 6,700 slips. The core product offering consists of wet slip rentals and dry storage services. Individual marina properties serve as the primary brand entities (acquired brands including Elliott Bay Marina, Hayden Lake Marina, Sequoyah Marina, Ocean Isle Marina, Tims Ford Marina and Resort, Harbortown Marina, Cedar Creek Marina, Four Corners Resort and Marina, Grand Harbor Resort and Marina, Millstone Resort and Marina, Calabash Marina, San Marco Marina, Stock Island Marina, West Shore Marina, and All Seasons Marina). These properties offer various amenities and services including Freedom Boat Club memberships, boat rentals, RV resort sites, fuel docks, ship's stores, boat service centers, restaurants, and other recreational facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Elliott Bay Marina Iconic Seattle, Washington marina offering 1,200 wet slips for vessels up to 300 feet with panoramic views of the Seattle skyline and Mount Rainier, including repair facilities, fuel dock, convenience store, Freedom Boat Club, and Landry's restaurants.
• Hayden Lake Marina Premier marina on Hayden Lake in the Coeur d'Alene region of Idaho offering the only public moorage on the lake, with covered wet slips, winter storage, boat rental fleet, ship's store, fuel dock, boat service center, and The Boathouse Bar & Grill.
• Sequoyah Marina Full-service marina on Norris Lake in Andersonville, Tennessee offering more than 430 wet slips for vessels up to 80 feet, a restaurant, boat rentals, ship's store, and fuel dock.
• Ocean Isle Marina

Quantifiable outcome

• Over 50 marina and resort properties acquired and managed over 20+ years
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Aqua Marine PartnersminorStrategic or Co-development Partner · 18 March 2020Acquired three premier Florida marina properties from Aqua Marine Partners: Hi-Lift Marina in Aventura, Hidden Harbour Marina in Pompano Beach, and Palm Harbour Marina in Cape Haze. Andy Sturner, CEO of Aqua Marine Partners, indicated continued development partnership for neighboring properties.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Loggerhead Marinas: Loggerhead operates a portfolio of marinas concentrated in the southeastern U.S. (notably Florida), offering slip rentals, dry storage, and marine services similar to Southern Marinas; it is a directly comparable regional-scale operator with overlapping customer base.
• Safe Harbor Marinas: Safe Harbor is a major consolidated marina owner-operator with a national portfolio of full-service marinas; both companies pursue premium, multi-amenity marinas via institutional capital and serve overlapping recreational boating customer segments.
• Suntex Marina Investors: Suntex is one of the largest U.S. marina owner-operators, owning and managing more than 100 marinas nationwide under a similar acquisition-and-operate playbook; it is the closest scaled comparable to Southern Marinas' portfolio strategy.
• Oasis Marinas: Oasis Marinas is a marina management and operations company serving as a third-party operator and acquirer of marina properties; its service offering and target customer base (recreational boaters, transient traffic) closely overlap with Southern Marinas.

Others

• KSL Capital Partners: KSL Capital Partners is a travel-and-leisure-focused private equity firm that previously owned Southern Marinas before selling to Stonepeak in 2026; it is an investor/ecosystem participant rather than an operating competitor.
• BoatU.S. BoatU.S. (Boat Owners Association of The United States) provides towing, insurance, and membership services to recreational boaters; it serves the same end customer as Southern Marinas and is an ecosystem participant rather than a direct competitor.

Broad incumbents

• Brunswick Corporation: Brunswick is a diversified marine conglomerate spanning boats, engines, and marine technology; while not a marina operator, it anchors the recreational boating ecosystem in which Southern Marinas' customers participate.
• West Marine: West Marine is the largest U.S. retailer of boating supplies, parts, and accessories with significant physical retail footprint; it serves the same recreational boater segment that purchases supplies at Southern Marinas' on-site ship's stores.
• MarineMax: MarineMax is the largest U.S. recreational boat dealer with adjacent marina, brokerage, and charter operations; it serves the same affluent recreational boating customer base as Southern Marinas, although its core business is boat sales rather than slip rentals.

Regional players

• Aqua Marine Partners: Aqua Marine Partners is a Florida-focused marina owner/operator that previously sold three premier marinas to Southern Marinas in 2020; it is a regional competitor with overlapping Florida footprint and a prior strategic relationship with the company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/southern-marinas

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Marinas