Ski Dock
Ski Dock is a Texas boat and watercraft dealership operating three showrooms in Austin, Conroe, and Horseshoe Bay. It sells new and pre-owned boats, PWCs, parts and accessories, and provides factory-certified service, mobile repair, and financing referrals to recreational lake-market consumers.
- Company typePrivate
- Founded-
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ski Dock does
Ski Dock, operating as Austin Water Sports, Inc., is a multi-location Texas boat and watercraft dealership headquartered in Austin with three physical storefronts in Austin, Conroe (Houston market), and Horseshoe Bay (Lake LBJ). The company retails new boats under authorized franchises from Centurion, Supreme, Chaparral, Yamaha, and Balise, alongside pre-owned boats, personal watercraft, marine parts and accessories, and lifestyle micro-mobility products including Onewheel and Murf electric bikes. Beyond retail, Ski Dock generates recurring revenue through factory-certified service and repair (including a mobile service unit dispatched to marinas and residences), parts and accessories, and financing referrals routed through third-party lenders.
The business model is a vertically integrated marine dealership: front-end unit sales produce the bulk of gross margin, while service, parts, and accessories deliver higher-velocity, recurring revenue across the boat-ownership lifecycle. Customer acquisition combines walk-in showroom traffic, annual on-the-water boat shows (e.g., the 2026 Lake Conroe Boat Show), and a geographic footprint deliberately aligned with Texas's premium lake destinations (Lake Austin, Lake Travis, Lake Conroe, Lake LBJ), which concentrates the addressable market in high-income lakefront households. Pricing follows standard marine-retail conventions: manufacturer-suggested retail pricing on new units, market-based pricing on pre-owned inventory, and hourly/diagnostic rates plus markups on parts, accessories, and labor.
Ski Dock firmographics
Firmographics- Name
- Ski Dock
- Legal name
- Austin Water Sports, Inc.
- Website
- https://skidock.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ski Dock is a Texas boat and watercraft dealership operating three showrooms in Austin, Conroe, and Horseshoe Bay. It sells new and pre-owned boats, PWCs, parts and accessories, and provides factory-certified service, mobile repair, and financing referrals to recreational lake-market consumers.
- Ownership category
- akta.pro rank
Ski Dock industry classification
Industry- Product category
- Boat Dealership
- NAICS
- Boat Dealers (441222), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)
Keywords
Where Ski Dock is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Ski Dock business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- New Boat Sales: Sales of new boats from branded manufacturers including Centurion, Supreme, Chaparral, Yamaha, and Balise. Prices range from approximately $49,900 for used boats to well over $100,000 for new premium wake boats.
- Pre-Owned Boat Sales: Sales of certified pre-owned boats at various price points. Includes trade-in programs where customers can apply boat value as credit toward new purchases.
- PWC/WaveRunner Sales: Sales of new and pre-owned personal watercraft from Yamaha and Kawasaki brands. New PWCs include Yamaha Jetblaster Pro, FX Cruiser SVHO, VX Deluxe. Used PWCs priced $10,995-$14,900.
- Service and Repair: Full-service department offering boat repair, maintenance, mobile service, and PWC service. Factory-certified technicians provide brand-specific expertise. Includes inboard repair, sterndrive repair, and jet boat services.
- Parts and Accessories: Parts ordering for boats including engine components, replacement hardware, and electrical parts. Pro shop offers wake surf boards, wakeboards, water skis, tubes, inflatables, paddleboards, life jackets, wet suits, wake ballast, boat care products, and marine supplies.
- Boat Financing: Third-party financing services referral. Company offers flexible financing options but routes customers to external financing platform (gateway.appone.net).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used boats from multiple manufacturers including Centurion, MB Sports, MasterCraft, and Supreme |
| One time/ perpetual license | Pay-as-you-go | New and used Yamaha and Kawasaki personal watercraft |
| One time/ perpetual license | Pay-as-you-go | New 2025 Yamaha 222 FSH Sport E center console boat |
| Other | Monthly | Flexible boat financing through third-party lender |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Ski Dock product offering
Product offeringCore offering
Ski Dock is a multi-location Texas boat dealership that sells new and pre-owned boats, personal watercraft (PWCs/WaveRunners), and trailers from brands including Centurion, Supreme, Chaparral, Yamaha, and Balise. The company provides a complete boat ownership experience with factory-certified service and repair (including mobile lakeside service), parts ordering, trade-in and sell programs, financing referrals, and a Pro Shop offering marine accessories and water sports equipment.
Product overview
Ski Dock is a multi-location Texas boat dealership (Austin, Houston, and Lake LBJ) offering a comprehensive portfolio of marine products and services. The core offering centers on new and pre-owned boat sales across five major brands: Centurion (wake boats), Supreme (wake boats), Chaparral, Yamaha, and Balise (luxury pontoons), along with new and pre-owned personal watercraft (Yamaha WaveRunners, Kawasaki). The company operates a unified business model combining retail sales, financing, trade-in services, and factory-certified maintenance/repair (including mobile lakeside service). A complementary Pro Shop sells marine accessories including wakesurf boards, wakeboards, water skis, paddleboards, life jackets, wet suits, and wake ballast from brands such as O'Neill, Liquid Force, HO Sports, Phase 5, and Ronix. The company also offers non-marine lifestyle products including Onewheel electric boards and Murf e-bikes, positioning the dealership as a broad water-lifestyle retailer rather than a single-product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- New Boat Sales Sales of new boats from multiple brands including Centurion, Supreme, Chaparral, Yamaha, and Balise, offered at three Texas dealership locations (Austin, Houston/Conroe, and Lake LBJ/Horseshoe Bay). Targeted at water sports and recreational boating customers.
- Pre-Owned Boat Sales Sales of certified pre-owned boats featuring brands such as Centurion, MB Sports, MasterCraft, and Supreme at various price points, with trade-in options for customer upgrades.
- New Personal Watercraft (WaveRunner/PWC) Sales Sales of new Yamaha and Kawasaki personal watercraft including Jetblaster, FX Cruiser SVHO, VX Deluxe, and FX Limited SVHO models.
- Pre-Owned Personal Watercraft Sales Sales of pre-owned Yamaha and Kawasaki personal watercraft, with prices ranging from $10,995 to $14,900.
- Boat Trailer Sales Sales of boat trailers alongside watercraft inventory for transportation needs.
- Boat Financing Flexible boat financing options arranged through a third-party lender via the AppOne gateway, helping customers purchase boats on their preferred timeline.
- Trade-In and Boat Selling Service Boat valuation and trade-in services that allow customers to apply existing boat value as credit toward new purchases or sell boats outright.
- Boat Service and Repair Factory-certified technician services for boat repair and maintenance across multiple brands, including inboard, sterndrive, and jet boat services, performed at the dealership service department.
- Mobile Boat Service Lakeside boat repair service that brings mechanics directly to the customer's dock location for convenient on-water repairs and maintenance.
- Boat Parts Wide selection of boat parts available for order including engine components, replacement hardware, and electrical parts.
- Pro Shop / Marine Accessories Marine supply store offering safety gear, boat care products, water toys including wakesurf boards, wakeboards, water skis, paddleboards, life jackets, wet suits, and wake ballast equipment from brands like O'Neill, Liquid Force, HO Sports, Phase 5, and Ronix.
Companies that use Ski Dock
Customer profileSegments4 records
Ideal customer profiles4 records
Ski Dock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ski Dock partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Ski Dock competitors and assessment
Company assessmentDirect peers
- OneWater Marine: Public multi-brand marine retailer with a portfolio of regional dealerships selling new and pre-owned boats, PWCs, and parts/service. Closely comparable operating model to Ski Dock.
- Skipper Bud's: Multi-location recreational boat dealer carrying premium brands with full sales, service, and storage operations. Comparable as a regional multi-brand dealer with similar premium brand mix.
- Galati Yacht Sales: Family-owned multi-brand yacht and sport boat dealer with locations across the Gulf Coast. Comparable premium brand portfolio and full-service dealership model.
- MarineMax: The largest U.S. recreational boat retailer, operating multi-brand dealerships across premium brands with integrated service, financing, and brokerage. Most directly comparable in business model to Ski Dock's multi-brand Texas dealership.
Broad incumbents
- Bass Pro Shops: Outdoor retailer that sells boats, PWCs, and marine accessories as part of a much broader hunting/fishing portfolio. Comparable on the boat/PWC retail and accessory side but with a wider product universe.
- West Marine: National marine parts, accessories, and apparel retailer with some boat sales in select locations. Overlaps with Ski Dock's Pro Shop and parts business.
Others
- Boats Group (Boat Trader): Largest online boat marketplace in North America connecting buyers and sellers. Adjacent/ecosystem peer that competes for buyer attention and lead generation in the same boat-buying journey.
- BoatUS (GEICO Marine Insurance): Boater services organization providing towing, insurance, and member benefits. Adjacent ecosystem peer serving the same boat-owner customer base across the U.S.
- Ronix / Liquid Force (wake accessory brands): Wakesurf/wakeboard/water ski brands whose products Ski Dock retails in its Pro Shop. Ecosystem/supplier peer representing the accessory side of the wake-sports category.
Regional players
- Lone Star Marine (Texas): Texas-based boat dealer with locations across DFW, Austin, and Houston markets. Direct regional competitor in the same Texas lakes with overlapping premium brand offerings.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ski Dock social profiles
Digital presenceSki Dock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ski Dock leadership team
Management profileNumber of profiles
Profiles5 records
Ski Dock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ski Dock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ski Dock
What does Ski Dock do?
Ski Dock is a multi-location Texas boat dealership that sells new and pre-owned boats, personal watercraft (PWCs/WaveRunners), and trailers from brands including Centurion, Supreme, Chaparral, Yamaha, and Balise. The company provides a complete boat ownership experience with factory-certified service and repair (including mobile lakeside service), parts ordering, trade-in and sell programs, financing referrals, and a Pro Shop offering marine accessories and water sports equipment.
Is Ski Dock a public or private company?
Ski Dock is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ski Dock founded?
Ski Dock was founded in -1. It employs 1 to 10 people.
Where is Ski Dock based?
Ski Dock is headquartered in Austin, United States, in the North America region.
How does Ski Dock make money?
Six revenue lines are on record. New Boat Sales are the primary driver. The others are pre-Owned Boat Sales, PWC/WaveRunner Sales, service and Repair, parts and Accessories and boat Financing.
Who are Ski Dock's main competitors?
Direct peers on record are OneWater Marine, Skipper Bud's, Galati Yacht Sales and MarineMax. Broad incumbents are Bass Pro Shops and West Marine. Others are Boats Group (Boat Trader), BoatUS (GEICO Marine Insurance) and Ronix / Liquid Force (wake accessory brands). Lone Star Marine (Texas) is listed as a regional player.
Does Ski Dock have an API?
No public API is recorded for Ski Dock.
What industry is Ski Dock in?
Ski Dock's product category is Boat Dealership. Its primary akta.pro industry code is CRAMAIAA, Boat & Personal Watercraft (PWC) Retail. Its NAICS code is 441222 and its SIC code is 3730.