rHerd

What rHerd does

rHerd, LLC is a mobile-first, offline-capable barn management SaaS platform targeting the U.S. equine industry. Founded in 2025 and headquartered in North Branch, Minnesota, the company is led by co-founders Erin Braaten (CEO) and Mikala Bedor (COO), with Taite Walmsley of Vitality Horsemanship serving as a domain advisor. The platform is purpose-built for the physical realities of barn work—muddy boots, full hands, and intermittent Wi-Fi—and unifies real-time care tracking, staff assignments and checklists, barn-wide alerts, centralized calendars (vet, farrier, lessons, clinics), horse profiles with health document management (Coggins, vaccines, waivers) and expiration alerts, digital billing tied to daily services, in-app issue reporting, and owner-client messaging.

Name

rHerd

Legal name

rHerd, LLC

Website

https://rherd.app

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

rHerd is a mobile-first, offline-capable SaaS platform that unifies real-time care tracking, staff coordination, horse profiles, billing, and messaging for boarding, training, and lesson barns and the equine professionals who serve them.

Ownership category

akta.pro rank

Product category

Barn Management Software

NAICS

Support Activities for Animal Production (115210)

SIC

Agricultural Services (700)

akta.pro primary industry

Client Engagement & CRM Platforms (Reminders, Messaging, Loyalty, Reviews) (HLAMAGAC)

akta.pro secondary industry

Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD)

Keywords

• Barn management software
• Equine management platform
• Horse care tracking
• Stable operations software
• Equine billing software

Headquarters

HQ city

North Branch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Mobile-first barn management platform with digital billing and care tracking. Founding barns receive preferential pricing that stays with them as the company grows. Pricing details not publicly disclosed.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

rHerd is a mobile-first, offline-capable barn management platform designed for boarding, training, and lesson barns. It unifies real-time care tracking, staff assignments and checklists, horse profiles with health documents, centralized scheduling for vets/farriers/lessons, barn-wide mass alerts, digital billing and invoicing, issue reporting, and owner communication in a single product for the full barn ecosystem (owners, managers, staff, trainers, equine professionals).

Product overview

rHerd is a single, unified mobile-first barn management platform that serves the entire barn ecosystem. The platform integrates real-time care tracking, staff scheduling and checklists, barn-wide announcements, digital billing and invoicing, horse profiles with health documents, calendar management for vet/farrier/lesson scheduling, issue reporting, and owner-client messaging into one centralized system. As a unified product, it does not offer separate modules or sub-products; instead, all features are part of the core platform designed for Barn Owners/Managers, Barn Staff, Trainers, and Equine Professionals (vets, farriers, bodyworkers, nutritionists).

Differentiator

Problem solved

Functional benefit

Products and services

• rHerd Barn Management Platform Mobile-first, offline-capable SaaS platform that unifies real-time care tracking, staff assignments and checklists, horse profiles with health documents and expiration alerts, centralized calendars for vet/farrier/lesson scheduling, instant barn-wide mass alerts, digital billing and invoicing, in-app issue reporting, and unified messaging across barn staff, owners, trainers, and equine professionals.

Quantifiable outcome

• 89% of horse owners want to send care requests from home
• +5 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Taite Walmsley (Vitality Horsemanship)coreOthersTaite Walmsley serves as an advisor to rHerd, bringing expertise as a barn manager, trainer, and lifelong equine care expert. She keeps rHerd grounded in the real world of barn life, shaping feature priorities, user experience, and ensuring barn owners and staff feel seen in the product.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Hippo Manager: Hippo Manager is a veterinary practice management software used by equine and mixed-animal practices; it overlaps with rHerd at the vet/barn interface, particularly around horse records, scheduling, and invoicing with equine professionals.
• Cornerstone Software: Cornerstone provides veterinary practice management software widely used in animal hospitals and equine specialty practices, competing for the same equine-veterinary segment that rHerd targets via its professional-version features.
• IDEXX: IDEXX is a large incumbent in animal health diagnostics and practice management software (e.g., IDEXX Neo), serving equine veterinarians with records, imaging, and lab integrations — a broader but adjacent competitor for the equine-professional user.
• ezyVet: ezyVet is an established cloud veterinary practice management platform that, while focused on clinical workflows, targets equine and large-animal practices and competes for the equine-professional stakeholder that rHerd also serves via its professional-version functionality.
• Stringsoft: Stringsoft offers veterinary practice management systems used by equine and large-animal clinics, overlapping with rHerd on horse records, scheduling, and barn-vet communication workflows.

Direct peers

• BarnManager: BarnManager is a web- and mobile-based barn management platform for equestrian facilities, offering horse records, scheduling, billing, and staff coordination — the same core use cases rHerd targets for boarding, training, and lesson barns.
• Paddock Pro: Paddock Pro provides barn and equine business management software for trainers, boarding barns, and lesson programs, covering scheduling, billing, and horse records — overlapping directly with rHerd's multi-stakeholder barn operating platform.
• Stable Secretary: Stable Secretary is a long-standing horse and barn management SaaS used by boarding and training barns for horse records, scheduling, invoicing, and communication, directly competing for the same barn-manager and trainer personas as rHerd.

Emerging players

• BarnTools: BarnTools provides barn management and staff-communication software for horse boarding and training facilities, directly competing with rHerd's mobile-first staff coordination, alerts, and task-tracking use cases.
• EquiManagement: EquiManagement is an equine-focused operations and records platform serving similar barn and equine-professional personas as rHerd, with overlapping scheduling and horse-profile capabilities aimed at small and mid-sized barn operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rHerd