Viaero Center

What Viaero Center does

Viaero Center, operated by Vee Arena, LLC, is a privately held multi-purpose events arena located at 609 Platte Road in Kearney, Nebraska, serving the Kearney tri-city region of central Nebraska. The venue's primary function is hosting live entertainment and sporting events, with the Tri-City Storm (a Tier 1 USHL junior hockey franchise in its 24th season) as the exclusive anchor tenant. The facility has a general capacity of 7,800, with event-specific configurations of 4,745 for hockey, 4,599 for basketball, and 4,800+ for concerts, and is equipped with a permanent ice rink, 20 luxury suites (20-40 seats each), a 200' x 85' configurable floor, staging up to 80' wide, dressing rooms, green room, and a loading dock accommodating two semi-trailers.

The core product surface spans ticketed event attendance (hockey, concerts, family shows, community events), public and private ice programming (public skating sessions, private ice rentals, youth and adult hockey leagues), luxury suite rentals (annual, single-game, and season-ticket configurations), and full-venue rentals for promoters. Technology is conventional venue infrastructure: house lighting and sound controlled from the press box, one Lycia 1.2 follow spot with additional spots rentable per show, and an Etix-powered online ticketing platform with a 3% credit card processing fee, sold through the venue's website (kearneyevents.net), phone, and on-site box office.

The business model is a multi-stream venue operator: transaction-fee ticket sales routed through box office, website, and phone channels; one-time/annual suite rentals; private ice rentals to hockey leagues, teams, and organizations; and corporate sponsorship arrangements with Coca-Cola, Viaero Communications (naming-rights sponsor), Chi Health, and Cash WA. Distribution is regionally concentrated in the Kearney tri-city area along Interstate 80, with hotel partnerships (Best Western Mid-Nebraska Inn & Suites, Holiday Inn Express) supporting touring productions. The company employs 11-50 people and has no disclosed revenue, funding, or institutional ownership.

Name

Viaero Center

Legal name

Vee Arena, LLC

Website

https://kearneyevents.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Viaero Center is a privately held, 7,800-capacity multi-purpose arena in Kearney, Nebraska, hosting Tri-City Storm USHL hockey, concerts, community events, public skating, and suite rentals for the central Nebraska tri-city market.

Ownership category

akta.pro rank

Product category

Event Venue / Arena Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Fitness and Recreational Sports Centers (713940)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Ice Rinks & Winter Sports Facilities (MPAKAEAG), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Multi-purpose event venue
• Arena event management
• Hockey arena operations
• Concert venue hosting
• Ice rink rentals

Headquarters

HQ city

Kearney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from ticket sales for Tri-City Storm hockey games, concerts, and special events through box office, website, and phone channels. Processing fees of 3% apply to credit card orders.
2. Suite Rentals: 20 luxury suites available for concerts, hockey, and other events. Suites hold between 20 and 40 people and can be used for small meetings and breakout rooms during conventions.
3. Private Ice Rentals: Ice rink available for private rentals, supporting hockey leagues, youth hockey programs, and public skating sessions.
4. Sponsorships: Corporate sponsorship arrangements with sponsors including Coca-Cola, Viaero, Chi Health, and Cash WA displayed at the venue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Viaero Center operates a multi-purpose arena in Kearney, Nebraska, hosting Tri-City Storm USHL hockey games, concerts, and special events. The venue provides ticketing, public skating sessions, private ice rentals, suite rentals, and full venue rentals to event promoters. It serves as the only major arena in the tri-city area with a 7,800 general event capacity and flexible configurations for hockey (4,745), concerts (4,800+), and basketball (4,599).

Product overview

Viaero Center is a multi-purpose event venue in Kearney, Nebraska, operating as a unified offering centered around its 7,800-capacity arena. The venue provides ticketing and box office services through Etix, operates a public ice rink with private rental options, and hosts hockey programs including the Tri-City Storm (USHL junior hockey), youth hockey association, and adult league. The facility offers 20 luxury suites for events ranging from concerts to hockey games and conventions. Event promoters can rent the full venue with configurable stage, seating, and support facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Box Office Ticketing Services Ticket sales and customer service for all events at Viaero Center, offering online (via Etix), phone, and in-person purchasing options with credit card processing and Will Call services. Includes child pricing for ages 4-12 and adult pricing for ages 12+.
• Public Skate Open recreational ice skating sessions open to the general public at scheduled times at the Viaero Center ice rink.
• Private Ice Rental Private rental of ice rink time for groups, teams, leagues, or organizations for exclusive use of the arena's ice surface.
• Luxury Suite Rentals 20 luxury suites accommodating 20-40 people for concerts, hockey games, and other events, also available for small meetings and breakout rooms during conventions. Annual suite, single game suite, and season ticket holder options with included parking passes.
• Event Venue Rental Full venue rental for promoters and touring productions featuring 200' x 85' floor size, 55' ceiling height, 4,500-5,500 seating capacity, stage up to 80' wide x 4' tall, three dressing rooms, green room, and loading dock accommodating two semi-trailers. Includes 200 and 400 Amp power circuits.

Quantifiable outcome

• 350+ NCAA Division I college players produced
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor, core and flagship.

• Zawyer Sports EntertainmentminorStrategic or Co-development Partner · 16 June 2026Entered into a partnership with Zawyer Sports Entertainment in June 2026 related to Tri-City Storm hockey operations.
• Tri-City StormcoreStrategic or Co-development PartnerTri-City Storm is the exclusive hockey tenant of Viaero Center and has been a member of the United States Hockey League (USHL) for 24 seasons. The partnership positions Viaero Center as the premier hockey venue in the tri-city area. Tri-City Storm has produced over 350 NCAA Division I players and 60+ NHL Draft picks.
• EtixcoreTechnology or IntegrationOfficial online ticketing partner for Viaero Center. All tickets for Tri-City Storm and other events are sold through the Etix platform at etix.com.
• Coca-ColaminorGTM or Marketing PartnerSponsorship partner with logo displayed at Viaero Center. Coca-Cola provides beverage products and marketing support.
• Viaero CommunicationsflagshipGTM or Marketing PartnerNaming rights sponsor of Viaero Center. Viaero Communications is a regional telecommunications company providing the venue's official name. Displays logo prominently on venue signage.
• Chi HealthminorGTM or Marketing PartnerSponsorship partner with logo displayed at Viaero Center.
• Cash WAminorGTM or Marketing PartnerSponsorship partner with logo displayed at Viaero Center.
• United States Hockey League (USHL)coreStrategic or Co-development PartnerTri-City Storm is a member of the USHL, the only Tier 1 junior hockey league in the United States. The league connection brings high-level hockey to Viaero Center.
• Tri-City Adult Hockey LeagueminorStrategic or Co-development PartnerCurrently in 24th year. League supports and develops hockey in a non-checking, sportsmanship-focused setting. Members must be 18+.
• Tri-City Youth Ice Hockey AssociationminorStrategic or Co-development PartnerNon-profit organization founded in 2000. Provides atmosphere of fair play and fun that promotes progressive skills development for youth hockey players.
• Best Western Mid-Nebraska Inn & SuitesminorOthersRecommended hotel located at 224 2nd Ave South, Kearney, NE 68847. Within walking distance of venue.
• Holiday Inn ExpressminorOthersRecommended hotel located at 508 2nd Avenue South, Kearney. Within walking distance of venue.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Allen County War Memorial Coliseum: Fort Wayne, Indiana arena hosting ECHL hockey (Fort Wayne Komets) and touring events. Similar mid-market arena profile with single-anchor tenant and comparable capacity.
• Huntington Center: Toledo, Ohio arena of similar capacity hosting ECHL hockey (Toledo Walleye) and touring events. Comparable mid-market arena economics with single-anchor tenant model.
• Tyson Events Center: Multi-purpose arena in Sioux City, Iowa of comparable size hosting the Sioux City Musketeers (USHL Tier 1) along with concerts and events. Same junior-hockey anchor tenant model and similar upper-Midwest small-market dynamics.
• Scheels Arena: Fargo, North Dakota arena of similar capacity serving as home to the Fargo Force (USHL Tier 1). Closest direct peer given USHL tenant, comparable scale, and similar rural-Midwest catchment.
• Denny Sanford Premier Center: Sioux Falls, South Dakota multi-purpose arena in a comparable regional market, home to the Sioux Falls Stampede (USHL Tier 1). Same anchor-tenant structure and similar upper-Midwest demographic profile.
• Broadmoor World Arena: Colorado Springs arena hosting the Colorado Springs Thunderbirds (USHL Tier 1) and other events. Direct USHL peer with similar capacity range and event-mix approach.
• Cross Insurance Center: Bangor, Maine multi-purpose arena of similar capacity hosting ECHL hockey (Maine Mariners), concerts, and community events. Comparable mid-size, mid-market regional arena profile.

Broad incumbents

• Baxter Arena: Omaha, Nebraska arena operated by the University of Nebraska Omaha. Same-state venue with overlapping concert, family show, and hockey programming but larger institutional backing and university affiliation.
• Pinnacle Bank Arena: Lincoln, Nebraska arena of similar capacity serving as home to the Lincoln Stars (USHL Tier 1) and major touring acts. Same-state competitor with a larger corporate catchment and stronger promoter pull.

Regional players

• Bismarck Event Center: Multi-purpose venue in Bismarck, North Dakota hosting hockey, concerts, and conventions in a comparable small-state-capital market. Similar capacity profile and mix of sporting/entertainment programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ViaeroCenter
• Facebookfacebook.com/ViaeroCenter
• LinkedInlinkedin.com/company/viaero-event-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viaero Center