Sero Project Inc
Sero Project, Inc. is a PLHIV-led 501(c)(3) nonprofit that operates advocacy programs, training academies, micro-grants, and resource tools to end HIV criminalization across the United States, Latin America, and the Caribbean.
- Company typePrivate
- Founded2012
- HeadquartersNashua, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sero Project Inc does
Sero Project, Inc. is a 501(c)(3) nonprofit advocacy organization founded in 2012 and formally incorporated in 2013, headquartered by mailing address in Nashua, New Hampshire. It is PLHIV-led (founded by Sean Strub and Robert Suttle) and centers the leadership of people living with HIV to end HIV criminalization, challenge mass incarceration, and address racial and social injustice affecting PLHIV. The organization operates a portfolio of interconnected programs: the HINAC National Training Academy and HINAC Day global awareness initiative, the Sero Project Justice Institute (SPJI) year-long leadership program, the AMP Micro-grant program for grassroots organizing, the Latin American/Caribbean Initiative for regional advocacy, the Turn It Up! wellness magazine for incarcerated individuals, the Holiday Card Project, the Network Empowerment Project, the HIV Bill Tracker for legislative reform monitoring, the To Be Free documentary, The Mic Is Ours podcast, and a Resource Hub with 100+ tools and a coalitions map. The technology footprint is non-proprietary, built on third-party SaaS tools including Aplos for nonprofit finance, Bonfire for merchandise e-commerce, Raisely for fundraising, and Google Analytics, with the website as primary distribution. Revenue is generated through foundation and corporate grants from major funders including Gilead Sciences, ViiV Healthcare, Johnson & Johnson Innovative Medicine, Merck, Broadway Cares/Equity Fights AIDS, Elizabeth Taylor AIDS Foundation, AIDS Healthcare Foundation, and Tides Foundation, supplemented by individual donations and merchandise sales through Bonfire. The organization is governed by a 7-member board led by Co-Executive Directors Tami Haught and Kamaria Laffrey since May 2023, and operates with approximately 6 core staff.
Sero Project Inc firmographics
Firmographics- Name
- Sero Project Inc
- Legal name
- Sero Project, Inc.
- Website
- https://seroproject.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sero Project, Inc. is a PLHIV-led 501(c)(3) nonprofit that operates advocacy programs, training academies, micro-grants, and resource tools to end HIV criminalization across the United States, Latin America, and the Caribbean.
- Ownership category
- akta.pro rank
Sero Project Inc industry classification
Industry- Product category
- HIV Advocacy and Justice Services
- NAICS
- Human Rights Organizations (813311), Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Humanitarian Coordination, Information Management & Needs Assessment (BPAGAAAL)
Keywords
Where Sero Project Inc is headquartered
LocationHeadquarters
- HQ city
- Nashua
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sero Project Inc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Foundation and Corporate Grants: Sero Project receives funding from major health foundations and pharmaceutical companies including Gilead Sciences, ViiV Healthcare, Johnson & Johnson, Merck, Broadway Cares Equity Fights AIDS, Elizabeth Taylor AIDS Foundation, AIDS Healthcare Foundation, Tides Foundation, and others.
- Individual Donations: The organization accepts individual donations through its website donate page, with a third Thursday newsletter keeping supporters engaged.
- Merchandise Sales: Sero Project operates a shop selling branded merchandise including t-shirts, swag materials, and the 2026 Snapshots Calendar through Bonfire Store and Aplos.
- Documentary Production: The organization produces documentaries (e.g., 'To Be Free' documentary on Tennessee) with funding from pharmaceutical partners like Gilead Sciences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free services for PLHIV community |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Sero Project Inc product offering
Product offeringCore offering
Sero Project is a 501(c)(3) PLHIV-led non-profit advocacy organization that operates a portfolio of programs to end HIV criminalization, mass incarceration, and racial/social injustice. It provides advocacy training, micro-grants for grassroots organizing, wellness resources for incarcerated populations, legal toolkits, an HIV Bill Tracker, and supports state coalitions plus a Latin American/Caribbean Initiative. All services are provided free of charge to beneficiaries.
Product overview
Sero Project Inc is a non-profit advocacy organization that operates a portfolio of PLHIV-led programs focused on ending HIV criminalization. The organization offers a platform of interconnected programs including: the HINAC National Training Academy for advocacy skills building; SPJI (Sero Project Justice Institute) for leadership development; the AMP Micro-grant program for grassroots organizing funding; and the Latin American/Caribbean Initiative for regional advocacy. Supporting programs include Turn It Up! wellness magazine for incarcerated people, the Holiday Card Project, the Network Empowerment Project, HINAC Day awareness events, the HIV Bill Tracker for legal reform monitoring, the To Be Free documentary, The Mic Is Ours podcast, and a Resource Hub with coalitions map. These programs work together to advance the organization's mission of centering people living with HIV leadership to end criminalization, mass incarceration, and social injustice.
Differentiator
Problem solved
Functional benefit
Brands
- Turn It Up! Staying Strong Inside: A magazine-format wellness guide for people who are incarcerated, published by the Sero Project.
- HINAC (HIV Is Not a Crime Academy)
- SPJI (Sero Project Justice Institute)
- AMP Micro-grant
- HINAC Day
- Holiday Card Project
- The Mic Is Ours
- Latin American/Caribbean Initiative
- Network Empowerment Project
Products and services
- Turn It Up! Staying Strong Inside
Quantifiable outcome
- 1,500+ HIV-specific criminal charges filed in the US
- +3 more outcomes
Companies that use Sero Project Inc
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles1 record
Sero Project Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Sero Project Inc partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, supporting and regional.
- HIV Justice NetworkcoreKey international partner collaborating on HIV justice advocacy. Co-creator of HINAC Day (HIV Is Not A Crime Awareness Day) along with Health Not Prisons Collective.
- AIDS-UnitedcoreNational HIV organization partner working to end the epidemic through strategic grantmaking, policy advocacy, and capacity building.
- Center for HIV Law & PolicycoreLegal resource organization providing expertise on HIV law and policy. Listed as key community partner.
- Health Not Prisons CollectivecoreCo-creator of HINAC Day awareness initiative. Collective working to end state-sanctioned violence against people living with HIV.
- HIV Justice WorldwidecoreInternational coalition partner supporting grassroots efforts led by people living with HIV globally.
- U.S. PLHIV CaucuscoreNetwork of Networks for people living with HIV in the U.S. Sero supports and collaborates through this national coalition structure.
- Positive Women's Network - USA (PWN-USA)coreNational organization of women living with HIV. Active partner in advocacy and coalition work.
- Positively TranscoreNational program of the Transgender Law Center focusing on trans people living with HIV.
- Southern AIDS CoalitioncoreCoalition working to end the HIV epidemic in the Southern United States through advocacy and policy.
- The Well ProjectsupportingOrganization focused on women and HIV, providing resources and support.
- SAGEsupportingAdvocacy organization serving LGBTQ+ elders, including those living with HIV.
- Equality FederationsupportingMovement-building organization supporting state-based LGBTQ+ advocacy groups.
- Northwestern LGBTQI+ Legal ClinicsupportingLegal clinic providing research and advocacy support on LGBTQI+ issues including HIV criminalization.
- Save HIV FundingsupportingCoalition focused on protecting and maintaining HIV funding streams.
- Inspira CambioregionalRegional partner in Mexico working on HIV justice and trans rights. Victoria Samano from LLECA participated in protests for trans and HIV positive community rights.
- Real Justice PlusregionalRegional partner organization working on HIV justice issues.
- ICW ArgentinaregionalLatin American partner organization working on women and HIV community rights.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Sero Project Inc competitors and assessment
Company assessmentBroad incumbents
- Lambda Legal: Major LGBTQ+ civil rights legal organization with HIV-related litigation and advocacy. Comparable given shared legal-advocacy orientation and intersectional LGBTQ+/HIV mission, though Lambda Legal operates much more broadly.
- Human Rights Campaign: Largest US LGBTQ+ civil rights advocacy organization. Comparable as a civil rights advocacy organization overlapping with Sero on HIV-related policy and LGBTQ+ equality, though HRC operates at a much larger scale.
- amfAR (Foundation for AIDS Research): Established international HIV/AIDS organization supporting research and advocacy. Comparable given shared HIV advocacy mission and incumbent status in the HIV nonprofit space, though amfAR focuses more on research funding.
- GMHC (Gay Men's Health Crisis): Established HIV/AIDS services and advocacy organization with broader service delivery scope than Sero. Comparable as a major HIV advocacy incumbent operating across the US, though GMHC emphasizes direct services whereas Sero focuses on criminalization reform.
Direct peers
- Southern AIDS Coalition: Coalition working to end the HIV epidemic in the Southern US through advocacy and policy. Directly comparable as a regional HIV advocacy coalition and active partner of Sero Project, with overlapping focus on states where HIV criminalization cases concentrate.
- AIDS United: National HIV/AIDS advocacy organization focused on policy, grantmaking, and capacity building. Directly comparable as a US-based HIV policy and advocacy nonprofit working to end the HIV epidemic through strategic advocacy — Sero Project lists AIDS-United as a key partner.
- HIV Justice Worldwide: International coalition advocating to end HIV criminalization globally. Directly comparable given overlapping mission on HIV criminalization reform and listed as a core strategic partner of Sero, co-creator of HINAC Day.
- The Well Project: Organization providing resources and advocacy for women living with HIV. Directly comparable as a PLHIV-serving advocacy and resource organization and listed partner of Sero Project.
- Center for HIV Law & Policy: Legal resource organization focused on HIV law and policy reform. Directly comparable given Sero's HIV Bill Tracker, SPJI Toolkit, and Be B.R.A.V.E. Card Template — all legal-policy tools — and listed as a key Sero partner.
- Positive Women's Network - USA: National organization of women living with HIV engaged in advocacy and policy. Directly comparable as a PLHIV-led advocacy organization and active partner of Sero Project in coalition work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sero Project Inc social profiles
Digital presenceSero Project Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sero Project Inc leadership team
Management profileNumber of profiles
Profiles14 records
Sero Project Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sero Project Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sero Project Inc
What does Sero Project Inc do?
Sero Project is a 501(c)(3) PLHIV-led non-profit advocacy organization that operates a portfolio of programs to end HIV criminalization, mass incarceration, and racial/social injustice. It provides advocacy training, micro-grants for grassroots organizing, wellness resources for incarcerated populations, legal toolkits, an HIV Bill Tracker, and supports state coalitions plus a Latin American/Caribbean Initiative. All services are provided free of charge to beneficiaries.
Is Sero Project Inc a public or private company?
Sero Project Inc is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sero Project Inc founded?
Sero Project Inc was founded in 2012. It employs 1 to 10 people.
Where is Sero Project Inc based?
Sero Project Inc is headquartered in Nashua, United States, in the North America region.
How does Sero Project Inc make money?
Four revenue lines are on record. Foundation and Corporate Grants are the primary driver. The others are individual Donations, merchandise Sales and documentary Production.
Who are Sero Project Inc's main competitors?
Broad incumbents on record are Lambda Legal, Human Rights Campaign, amfAR (Foundation for AIDS Research) and GMHC (Gay Men's Health Crisis). Direct peers are Southern AIDS Coalition, AIDS United, HIV Justice Worldwide, The Well Project, Center for HIV Law & Policy and Positive Women's Network - USA.
Does Sero Project Inc have an API?
No public API is recorded for Sero Project Inc.
What industry is Sero Project Inc in?
Sero Project Inc's product category is HIV Advocacy and Justice Services. Its primary akta.pro industry code is BPAGAAAL, Humanitarian Coordination, Information Management & Needs Assessment. Its NAICS code is 813311 and its SIC code is 8300.