Staunton YMCA

What Staunton YMCA does

The Staunton-Augusta YMCA (SAYMCA) is a charitable 501(c)(3) nonprofit organization founded in 1870 and headquartered at 708 N Coalter Street in Staunton, Virginia, serving the Shenandoah Valley community. It delivers a broad portfolio of community programs including youth development (swim lessons, youth sports leagues, Youth Volunteer Corps), licensed childcare (Community Child Care Center preschool, Afterschool Adventure Club, Summer Camp, Teen Center), aquatics (lap swim, swim lessons, lifeguard certification), adult fitness (group classes, personal training, racquet sports), and specialized health-and-wellness programming for active older adults (Neuro-Wellness, Rock Steady Boxing for Parkinson's, Oncology Yoga). Membership spans all age cohorts from 2 months to 90+ years through tiered subscriptions ranging from $15 to $95 per month.

Name

Staunton YMCA

Legal name

The Staunton-Augusta Family YMCA

Website

https://saymca.org

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

1–10 employees

Short description

The Staunton-Augusta YMCA is a 501(c)(3) nonprofit founded in 1870 that delivers fitness, aquatics, licensed childcare, youth and adult sports, and senior wellness programming to members from 2 months to 90+ years across the Shenandoah Valley from its single Staunton, Virginia facility.

Ownership category

akta.pro rank

Product category

Community Fitness and Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Community fitness center
• Youth development programs
• Aquatic swim lessons
• Childcare preschool services
• Senior wellness programs

Headquarters

HQ city

Staunton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Monthly and annual membership fees ranging from $15 to $95 per month depending on membership category (Adult, Family, Senior, etc.). Membership includes access to fitness equipment, aquatics, group exercise classes, youth spaces, and court reservations.
2. Annual Giving Campaign: Annual fundraising campaign targeting $160,000 to provide scholarships, expand mission programs, and ensure cost is never a barrier to participation. Supports memberships, child care, summer camp, and program scholarships.
3. Program Fees: Fees for swim lessons ($67 members/$82 non-members), private lessons ($25 members/$40 non-members), sports programs, and specialty classes. Siblings receive 10% discount after first child enrollment.
4. Donations: Tax-deductible donations supporting mission programs, adaptive programming, scholarships, and general organizational operations.
5. Guest Fees: Local adult guests pay $20 and youth guests pay $10 per visit. Guests outside 50-mile radius may visit free up to four times per month.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Staunton-Augusta YMCA is a community charitable nonprofit that sells recurring memberships and program fees for access to fitness, aquatics, child care, youth and adult sports, and senior wellness programs at its Staunton, Virginia facility. Core sellable offerings include tiered memberships ($15–$95/month), child care (preschool, afterschool, summer camp, teen center), swim lessons, group fitness and personal training, tennis and racquet sports, and adaptive wellness programs such as Rock Steady Boxing and Oncology Yoga. Membership and program fees are supplemented by an Annual Giving Campaign that funds scholarships and mission programs.

Product overview

The Staunton-Augusta YMCA is a community-focused charitable organization offering a comprehensive portfolio of programs and services rather than a unified tech product. Its core offerings include: Youth Programs (swim lessons, youth sports, leadership development, Youth Volunteer Corps); Child Care Programs (preschool, Afterschool Adventure Club, Summer Camp, Teen Center); Aquatics (group/private swim lessons, water fitness, lifeguard certification); Health & Wellness (Neuro-Wellness, Rock Steady Boxing for Parkinson's, Oncology Yoga); Fitness (group fitness, personal training, wellness center with equipment, 2 basketball courts, indoor track); Tennis & Racquet Sports (tennis, pickleball, racquetball); and Active Older Adults programs. The organization also offers mission programs funded by its Annual Giving Campaign providing scholarships and community support. Membership tiers range from $15-$95/month with benefits including facility access, group fitness classes, pool, courts, and teen center. Programs serve members from 2 months to over 90 years old across the Shenandoah Valley community.

Differentiator

Problem solved

Functional benefit

Brands

• Afterschool Adventure Club: Licensed afterschool care program for elementary-aged children serving all Staunton City elementary schools
• Summer Camp
• Teen Center
• Neuro-Wellness
• Rock Steady Boxing
• Oncology Yoga
• Youth Volunteer Corps
• Y Not Sing Singers

Products and services

• YMCA Membership Tiered monthly subscription memberships ($15–$95/month) granting access to the Y's fitness center, aquatics, group fitness classes, teen center, racquetball and tennis courts, wellness center, and indoor track, with the addition of Nationwide Membership access to other participating YMCA locations.
• Child Care Programs

Quantifiable outcome

• Serves members from 2 months to 90+ years old with comprehensive programming
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Waynesboro Family YMCAcoreStrategic or Co-development Partner · 16 May 2026Strategic partnership with the Waynesboro Family YMCA enabling cross-advertising of events and programs, staff shadowing opportunities, and collaborative event development. Anne Hudlow, Executive Director of WFYMCA, works with SAYMCA leadership to leverage strengths of each location. Both organizations participate in the YMCA Nationwide Membership program allowing members to visit either facility.
• Local SchoolscoreStrategic or Co-development PartnerPartnerships with local schools including Wilson Elementary, Churchville Elementary, and Clymore Elementary enable the YMCA to provide before and after school childcare programs at these locations, extending reach into the community and supporting working families.
• Local Businesses and ChurchesminorStrategic or Co-development PartnerCollaborations with local businesses, churches, and organizations throughout Staunton and Augusta County to expand community reach, respond to emerging community needs, and amplify the YMCA's mission of youth development, healthy living, and social responsibility.
• Sole Focus Running (Heidi Austin-Cook)minorGTM or Marketing PartnerLocal running store owner and certified race organizer Heidi Austin-Cook provided expertise in organizing the SAYMCA 8K race, helping to bring community together and honor Bobby Fitzgerald while supporting the Annual Giving Campaign.
• Community Child Care Center (CCC)coreStrategic or Co-development PartnerThe Community Child Care Center operates under the SAYMCA umbrella as a licensed preschool facility serving local families, extending the YMCA's youth development mission to early childhood education.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boys & Girls Clubs of America: Federated national nonprofit network with local clubs offering youth development, after-school programs, sports leagues, and summer camps to school-age children. Operates a similar mission-driven, multi-site, donation-supported model with comparable programming structure to SAYMCA's youth, afterschool, and teen center offerings.
• Waynesboro Family YMCA: Closest geographic peer and strategic partner of Staunton-Augusta YMCA, operating under the same YMCA federated network in adjacent Waynesboro, VA. Shares Nationwide Membership reciprocity, cross-advertising arrangements, and a comparable member-based fitness, aquatics, youth, and senior programming model serving the same Shenandoah Valley community.
• JCC (Jewish Community Center) of Richmond: Faith-rooted community center offering membership-based fitness, aquatics, childcare, and senior programming with a comparable fee structure. Operates the same diversified member-services model targeting families, youth, adults, and seniors across a regional Virginia community.

Broad incumbents

• Anytime Fitness: 24/7 access franchise gym operating across Virginia with membership pricing comparable to YMCA's monthly tiers. Targets the same working-adult demographic with convenience-led positioning, often co-located in smaller markets like Staunton, Augusta County, and surrounding Shenandoah Valley towns.
• Gold's Gym: Established national fitness chain offering strength training, group fitness, and personal training at comparable price points to the YMCA's adult and family tiers. Targets similar adult demographic seeking full-service fitness facilities and competes for share of wallet in regional markets like Staunton-Augusta.
• Planet Fitness: National low-cost gym franchise operating in the Staunton market with a $10-$25/month price band that directly overlaps the YMCA's Youth ($15) and Young Adult ($39) tiers. Competes for the same budget-conscious fitness consumer with a streamlined, no-frills model and broad brand recognition.
• Snap Fitness: Compact 24/7 franchise gym with regional Virginia locations competing for the same adult fitness consumer as YMCA membership tiers. Offers streamlined equipment-based access without the breadth of programming (swim lessons, childcare, senior wellness) that differentiates SAYMCA.

Emerging players

• Aqua-Tots Swim Schools: Specialized national swim instruction franchise that competes head-to-head with the YMCA's swim-lesson curriculum across age groups. Targets the same parents seeking water-safety and stroke instruction but with a more focused, premium-positioned offering rather than a multi-program community center.
• Shenandoah Valley Discovery Museum: Regional nonprofit youth-education organization in Winchester, VA serving Shenandoah Valley families with hands-on programming. Comparable community-based nonprofit model targeting youth and family engagement, overlapping the YMCA's youth-development mission and family membership segment.

Regional players

• Augusta County Parks & Recreation: Public-sector recreation provider in the same Augusta County geography offering youth sports leagues, fitness programming, and aquatics at subsidized rates. Directly competes for community recreation dollars and youth-program registrations in the Staunton-Augusta service area.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stauntonaugustafamilyymca
• Instagraminstagram.com/saymca/?fbclid=IwY2xjawQo_d1leHRuA2FlbQIxMQBicmlkETEyRm9XR2JicGZpNDNIcWZwc3J0YwZhcHBfaWQBMAABHswdh2YUrCy0jQ-t9OEcDggWSX_9ontMd1vjpHX_042tU2GyqsGaGtxo6Fj0_aem_PPfuMPNRduFC2yoKYn12hg
• LinkedInlinkedin.com/company/staunton-ymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staunton YMCA