Star Reklame B.v.

What Star Reklame B.v. does

Star Reklame B.v. is a privately held Dutch graphic design and printing studio (grafimediabureau) founded in 1977 in Bodegraven and currently headquartered at Leeghwaterstraat 2D, Reeuwijk, Netherlands. The company provides an integrated suite of services spanning corporate identity design (huisstijlontwerp), logo creation, web design, and in-house printing production for materials including business cards, flyers, posters, brochures, stickers, signage, vehicle lettering, packaging, exhibition materials, and digital billboards. All deliverables are custom (maatwerk), and the company handles the full process from concept through production to on-site delivery.

The business operates on a project-based, pay-as-you-go pricing model with no publicly disclosed standard rates or recurring SaaS-style revenue. Its go-to-market is sales-led and highly localized, relying on direct relationships with SMBs, mid-market enterprises (notably in the food and dairy sector such as Van der Heiden Kaas B.V., Intercheese Holland, and Jumbo supermarkets), and local government clients (Gemeente Bodegraven-Reeuwijk, Brandweer Zeeland, GHOR). Marketing is conducted primarily through organic social channels (Instagram, Facebook, LinkedIn) and word-of-mouth referrals within the Bodegraven-Reeuwijk community.

Star Reklame is owner-operated by Elly de Knikker with a team of approximately 6-7 employees and operates under the same roof as its sister company Graficelly since 2022/2023, jointly branded as 'Team Star Reklame & Graficelly.' The firm is bootstrapped with no institutional investors, no funding history, and no disclosed revenue; production technology consists of standard offset and digital printing capabilities rather than proprietary platforms, and there is no evidence of AI/ML capabilities or software products.

Name

Star Reklame B.v.

Legal name

Star Reklame

Website

https://www.starreklame.nl

Company type

Private

Operating status

Operating

Short description

Star Reklame B.v. is a privately held Dutch graphic design and printing studio founded in 1977, serving SMBs, mid-market enterprises, and local government in the Bodegraven-Reeuwijk region with custom design, web design, and in-house print production.

Ownership category

akta.pro rank

Product category

Graphic Design & Printing Services

NAICS

Graphic Design Services (541430), Commercial Printing (except Screen and Books) (323111)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Commercial Printing (2750)

akta.pro primary industry

Naming & Verbal Identity (BPAFAEAB)

akta.pro secondary industries

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Graphic design services
• Commercial printing services
• Corporate identity design
• Web design services
• Signage and displays

Headquarters

HQ city

Reeuwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Graphic Design Services: Custom design services including logo design, branding, advertising, illustrations, social media campaigns, and websites. Revenue generated through project-based fees for creative design work.
2. Printing and Production: Physical production of designed materials including business cards, flyers, posters, brochures, stickers, banners, magazines, and custom printing. One-time transaction-based revenue for printed products.
3. Web Design Services: Website design and development services for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Star Reklame B.v. is a Dutch graphic design and printing agency that creates corporate identities, logos, illustrations, packaging, and printed materials (business cards, flyers, brochures, posters, menus, banners, stickers) for local businesses. The firm also designs websites and supports social media campaigns, providing an integrated design-to-print service to SMBs in the Netherlands.

Product overview

Star Reklame is a full-service graphic design and printing agency (grafimediabureau) offering a complete solution for all graphic and print needs. The company provides a unified portfolio of services spanning corporate identity and logo design, printing production, and web design. Their core offerings include Huisstijlontwerp (corporate identity), Logo ontwerp (logo design), Drukwerk (printing), and Webdesign (web design), supported by an extensive range of printed products including business cards, flyers, posters, brochures, menus, stickers, signage, vehicle lettering, roll-up banners, illustrations, packaging design, and exhibition materials. The company handles the entire process from design through production and delivery, providing custom solutions for both standard and specialized requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Identity & Logo Design Design of complete corporate identities (huisstijl) including logos for local Dutch businesses that need consistent branding across print and digital channels.
• Printing Services Commercial printing of business cards, flyers, folders, posters, advertisements, brochures, magazines, menu cards, stickers, advertising boards, roll-up banners, calendars, newsletters, and Christmas cards for Dutch SMBs.
• Web Design Design and build of websites for small and mid-sized Dutch businesses seeking a basic online presence.
• Signage & Outdoor Advertising Production and installation of facade signage (gevelreclame) and digital signage boards (digiborden) for local businesses.
• Vehicle Lettering Design and application of branding/lettering on business vehicles (autobelettering) for local Dutch companies.
• Packaging Design Design of product packaging (verpakkingen) for Dutch businesses needing branded packaging artwork.
• Trade Show & Exhibition Materials Design and production of exhibition materials (beursmateriaal) such as banners, roll-ups, and booth collateral for businesses attending trade shows.
• Illustration Services Custom illustration work (illustraties) commissioned by local businesses for use in print or digital communications.
• Social Media Campaign Design Design of social media campaign assets for Dutch SMBs to support their online marketing efforts.

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• GraficellycoreStrategic or Co-development Partner · 1 January 2022Graficelly is a sister company operating under the same roof with Star Reklame since 2022. The two companies work closely together as 'Team Star Reklame & Graficelly'. They collaborate on various projects and share marketing efforts. Star Reklame handles design and printing while Graficelly likely focuses on other graphic services.
• ESH.MediaminorChannel Partner/ Reseller/ DistributorESH.Media handles the installation/placement of outdoor advertising materials such as road signs and billboards for Star Reklame's municipal clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Drukwerkdeal.nl: Drukwerkdeal.nl is a major Dutch online commercial printing platform offering flyers, business cards, brochures and signage to Dutch SMBs. Directly comparable to Star Reklame's printing-and-design offering in the same Dutch market, differing primarily in delivery model (online/e-commerce vs. local in-person service).
• MOO: MOO is a premium online printing company specializing in business cards, marketing materials, and bespoke print products for SMBs and professionals. Comparable to Star Reklame in product scope (business cards, flyers, branded collateral) and customer focus (SMBs), competing mainly on premium online print.
• Smartphoto: Smartphoto is a European online photo, print and gift platform serving consumers and small businesses with personalized printed products. Comparable to Star Reklame's printed product range (cards, calendars, custom printed goods) across a similar SMB buyer profile.

Emerging players

• Canva: Canva is a global online graphic design platform enabling SMBs to self-design logos, flyers, social media graphics and print materials. Comparable to Star Reklame in addressing SMB branding and marketing-design needs, though operating as a self-service software platform rather than a local design-and-print agency.

Broad incumbents

• Graphius: Graphius is a large European commercial printing group producing magazines, brochures, books and marketing materials. Comparable as a broader commercial-print incumbent offering similar product categories (brochures, magazines, marketing collateral) that overlap with Star Reklame's print services.
• Vistaprint: Vistaprint is a large, global online commercial printing and marketing-services platform serving SMBs. Highly comparable to Star Reklame as a broad incumbent targeting the same SMB customer base with printing and marketing collateral, though it competes at much higher scale and via self-service online channels rather than local in-person service.

Regional players

• Drukkerij Zwart: Zwart op Wit is a Dutch commercial printing company offering offset, digital printing and graphic services across the Netherlands. Comparable to Star Reklame as a Netherlands-based commercial print and design services provider serving similar SMB and mid-market clients.
• Landré Belettering: Landré Belettering is a Dutch vehicle wrapping, signage and visual communication services provider. Comparable to Star Reklame's autobelettering (vehicle lettering), signage and exterior branding services for Dutch SMB and mid-market customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stargrafimedia
• LinkedInlinkedin.com/company/1436870/admin
• Instagraminstagram.com/star_reklame

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Reklame B.v.