Graficelly
Graficelly is a Reeuwijk-based Dutch full-service marketing and media agency serving SMBs and non-profits in South Holland and Utrecht, with 14 staff offering strategy, design, content, and websites, plus publishing and print subsidiaries.
- Company typePrivate
- Founded1996
- HeadquartersReeuwijk, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Graficelly does
Graficelly is a privately-held, full-service marketing and media agency (marketing- en mediabureau) headquartered in Reeuwijk, Netherlands, founded in February 1996 by Elly de Knikker and operating for 30 years. The agency serves mid-sized and small businesses (mkb) and non-profit organizations primarily in the South Holland and Utrecht provinces, delivering integrated campaigns that combine strategy, copywriting, design, and execution across digital and print channels. Its service portfolio spans brand development, campaign creation, website design and development, visual identity, signing, content creation (blogs, social media, interviews, ghostwriting), marketing and communication strategy, positioning, and SEO. The firm employs 14 people across roles including marketeer, art director, illustrators, designers, copywriters, developers, and account managers, working with standard industry tools (Adobe, Microsoft365, Copilot, Semrush, Gripp, WordPress, Mach3) rather than proprietary technology.
Graficelly operates two integrated sub-brands: Star Reklame, a wholly-owned design and print production subsidiary handling physical production work, and Kijk op Bodegraven-Reeuwijk, a local regional newspaper that Graficelly has published since 2010/2011. The newspaper functions as both a community-facing media property and an intelligence channel into local market needs, while Star Reklame extends delivery into physical print without outsourcing. Go-to-market is sales-led and relationship-driven, emphasizing personal contact, critical client engagement, and co-creation; some client relationships have persisted for over 20 years (e.g., NVML, Lansigt).
The revenue model is professional services on a project and retainer basis with custom pricing per engagement; no public pricing tiers are disclosed. Customers span education (Leonardo College, Pool West), retail (Biowinkel, Odin, Jumbo Jim Koster), professional services (Lansigt, Piet de Wit), healthcare and non-profit (Humanitas, OPBR Duurzaam, NVML), and theater (Evertshuis). The firm holds no patents, has no external funding rounds, and operates as a founder-controlled independent with no disclosed institutional investment. Recent strategic activity has centered on repackaging services into named pillars (Durf te Shinen, Durf te Maken, Durf vooruit te kijken, Durf vindbaar te zijn), introducing optimization for language models alongside traditional SEO, and active content marketing via the Laad.me blog.
Graficelly firmographics
Firmographics- Name
- Graficelly
- Legal name
- Graficelly
- Website
- https://graficelly.nl
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Graficelly is a Reeuwijk-based Dutch full-service marketing and media agency serving SMBs and non-profits in South Holland and Utrecht, with 14 staff offering strategy, design, content, and websites, plus publishing and print subsidiaries.
- Ownership category
- akta.pro rank
Graficelly industry classification
Industry- Product category
- Marketing Agency Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
- akta.pro secondary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where Graficelly is headquartered
LocationHeadquarters
- HQ city
- Reeuwijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Graficelly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Services: Professional marketing and media agency services including strategy development, copywriting, design, campaign execution, website development, and branding for mkb and non-profit clients. Services are delivered on a project and retainer basis with personalized pricing.
- Publishing: Publisher of Kijk op Bodegraven-Reeuwijk, the local newspaper covering news, stories, and initiatives from the region. Publishing since 2010 for Kijk op Reeuwijk and 2011 for Kijk op Bodegraven, combined as Kijk op Bodegraven-Reeuwijk.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing for marketing services |
Go-to-market motion1 record
Graficelly product offering
Product offeringCore offering
Graficelly is a full-service marketing and media bureau delivering integrated marketing services — strategy, copywriting, graphic design, branding, campaigns, websites, visual identity, signing, content creation, social media, and SEO — to SMBs and non-profit organizations in the South Holland and Utrecht provinces. The agency also publishes the local newspaper Kijk op Bodegraven-Reeuwijk and operates a wholly-owned design and print production subsidiary called Star Reklame.
Product overview
Graficelly is a full-service marketing and media agency (marketing- en mediabureau) operating as a unified service offering, not a software platform. The core offering combines strategy, copywriting, design, and persistence to deliver marketing campaigns. The portfolio includes brand development, campaigns, websites, visual identity, signing, content creation (blogs, social media, interviews), marketing/communication strategy, and SEO optimization. The company also operates two sub-brands: Kijk op Bodegraven-Reeuwijk (local newspaper publishing since 2010/2011) and Star Reklame (design and printing daughter company). Additional services are organized into six categories: Strategie, Communicatie, Verhaal, Design, Online, and Offline.
Differentiator
Problem solved
Functional benefit
Brands
- Star Reklame: Design and print production subsidiary of Graficelly, handling form-giving and printing work for clients.
- Kijk op Bodegraven-Reeuwijk
Products and services
- Graficelly Marketing & Media Services Full-service marketing and media bureau delivering strategy, copywriting, design, branding, campaigns, website development, content creation (blogs, social media, interviews), visual identity, signing, and SEO for SMBs and non-profit organizations in the Zuid-Holland and Utrecht region.
- Kijk op Bodegraven-Reeuwijk (Local Newspaper) Local newspaper publishing news, stories, and regional initiatives from the Bodegraven-Reeuwijk municipality in the Netherlands, with recurring distribution to local readers and businesses.
- Star Reklame (Design & Print Production) Wholly-owned subsidiary of Graficelly handling form design (vormgeving) and print production assignments for clients, executing graphic design and printing work as part of the combined Graficelly/Star Reklame operation.
Quantifiable outcome
- 30 reactions from Valentine's Day mailing to former substitute teachers, with approximately 5 indicating readiness to become active again
- +2 more outcomes
Companies that use Graficelly
Customer profileNamed customers15 records
Ideal customer profiles1 record
Graficelly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Graficelly partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Star ReklamecoreStar Reklame is a subsidiary/daughter company of Graficelly that handles form design and print work assignments. It is part of the Graficelly team and executes many graphic design and printing assignments for the combined operation.
- Kijk op Bodegraven-ReeuwijkcoreA local newspaper publisher for the Bodegraven-Reeuwijk municipality, where news, stories, and initiatives from the region come together. Graficelly serves as publisher since 2010/2011, combining Kijk op Reeuwijk and Kijk op Bodegraven.
- KobrminorListed as part of the Graficelly team network, appears alongside Star Reklame as a partner entity.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
Graficelly competitors and assessment
Company assessmentDirect peers
- The Valley: Amsterdam creative agency offering brand, campaign, and content services. Comparable in combining strategy, creative, and content production for Dutch commercial clients.
- Fitzroy: Dutch brand and design agency offering full-service creative work. Comparable as a similarly sized Dutch creative agency delivering integrated brand, campaign, and content services to commercial clients.
- Code d'Azur: Amsterdam-based creative agency offering integrated brand, content, and campaign services. Comparable in delivering full-service creative output with a similar Dutch market focus and mid-sized team.
- Hoppinger: Rotterdam-based digital agency offering full-service digital marketing, web development, and content services. Comparable in Dutch regional focus, similar team scale, and integrated marketing delivery.
- Achtung!: Amsterdam creative agency delivering brand campaigns and integrated communications. Comparable as a Dutch full-service creative shop with cross-channel campaign execution.
- N=5: Dutch media and creative agency offering media planning, buying, and campaign execution. Comparable in media-buying activity for cross-media campaigns and Dutch market focus.
- Whiteboard: Dutch creative agency focused on brand storytelling, content, and campaigns. Comparable in combining creative, content, and strategy services for Dutch commercial clients.
Broad incumbents
- Dept Agency: Large international Dutch digital agency offering end-to-end creative, technology, and marketing services. Comparable in offering integrated marketing capabilities but at significantly larger scale and global reach.
- TBWA\NEBOKO: Major Dutch creative agency (part of TBWA global network) offering full-service advertising and brand strategy. Comparable as a Dutch full-service agency but operating at national and international scale with significantly more resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Graficelly social profiles
Digital presenceGraficelly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graficelly leadership team
Management profileNumber of profiles
Profiles5 records
Graficelly subsidiaries and ownership
Company hierarchySubsidiaries1 record
Graficelly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graficelly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graficelly
What does Graficelly do?
Graficelly is a full-service marketing and media bureau delivering integrated marketing services — strategy, copywriting, graphic design, branding, campaigns, websites, visual identity, signing, content creation, social media, and SEO — to SMBs and non-profit organizations in the South Holland and Utrecht provinces. The agency also publishes the local newspaper Kijk op Bodegraven-Reeuwijk and operates a wholly-owned design and print production subsidiary called Star Reklame.
Is Graficelly a public or private company?
Graficelly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Graficelly founded?
Graficelly was founded in 1996. It employs 11 to 50 people.
Where is Graficelly based?
Graficelly is headquartered in Reeuwijk, Netherlands, in the Europe region.
How does Graficelly make money?
Two revenue lines are on record. Marketing Services are the primary driver. The others are publishing.
Who are Graficelly's main competitors?
Direct peers on record are The Valley, Fitzroy, Code d'Azur, Hoppinger, Achtung!, N=5 and Whiteboard. Broad incumbents are Dept Agency and TBWA\NEBOKO.
Does Graficelly have an API?
No public API is recorded for Graficelly.
What industry is Graficelly in?
Graficelly's product category is Marketing Agency Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic), with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 5418 and its SIC code is 7311.