Secure 24 ADT

What Secure 24 ADT does

Secure24 Alarm Systems is a private, Earth City, Missouri-based ADT Authorized Dealer that sells, installs, and services ADT-branded home security and smart home automation systems for residential customers across the continental United States (excluding Hawaii, Alaska, Montana, Idaho, North Dakota, and South Dakota). Founded in 2006, the company distributes ADT's full product suite - including indoor/outdoor cameras, video doorbells, smart door locks, thermostats, garage door controllers, door/window sensors, and smoke/carbon monoxide/flood sensors - integrated with the ADT mobile app and 24/7 professional monitoring service.

The underlying technology is entirely ADT's: Secure24 is a reseller and installer rather than a developer of its own platform. Revenue is generated through three streams: (1) recurring monthly monitoring subscriptions of $53.99/month under 36-month agreements (or 24-month California-specific contracts at $1,295.76 total), (2) one-time professional installation fees of $99 offset by a $100 Visa card incentive, and (3) pass-through hardware sales of ADT equipment bundled into the monitoring package. Customers must pass a credit check and commit via credit card or electronic bank charge.

Go-to-market is direct-to-consumer via the company's website (s24alarms.com) and a 1-800 phone sales line, with in-person professional installation arranged by Secure24 technicians. The company holds multi-state alarm contractor and locksmith licenses across 20+ jurisdictions and has earned ADT's Customer for Life and Outstanding Performance Award eleven times, signaling strong execution within the dealer network. No institutional funding, M&A, leadership, or headcount data is disclosed in the source material, indicating a private, owner-operated dealer with no visible scale signals beyond its nationwide licensing footprint.

Name

Secure 24 ADT

Legal name

Secure24 Alarm Systems

Website

https://secure24promos.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Secure24 Alarm Systems is a Missouri-based ADT Authorized Dealer that sells, installs, and professionally monitors ADT home security and smart home automation systems for residential homeowners across the continental United States, excluding six states.

Ownership category

akta.pro rank

Product category

Home Security Services

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Video Doorbell & Intercom Monitoring Services (HSAHAAAH)

akta.pro secondary industry

Alarm Systems & Monitoring Kits Retail (CRAIAMAG)

Keywords

• Home security systems
• Smart home automation
• Professional alarm monitoring
• Security system installation
• ADT authorized dealer

Headquarters

HQ city

Earth City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Professional Monitoring Subscriptions: Monthly recurring monitoring fees charged to homeowners under 36-month (standard) or 24-month (California) monitoring agreements. $53.99/month for 36 months ($1,943.64 total); $1,295.76 for 24 months in California. Early termination fee applies. Form of payment must be credit card or electronic bank charge.
2. Installation Services: One-time professional installation charge of $99 per customer. Customers receive a $100 Visa card 30 days after installation as an incentive. Local permit fees may also be required.
3. Hardware Sales (through ADT): Secure24 sells and installs ADT hardware including cameras, door locks, sensors, doorbell cameras, and thermostats as part of its bundled home security packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Secure 24 ADT is an ADT-Authorized Dealer that sells, installs, and provides 24/7 professionally monitored home security and smart home automation systems for residential customers across the continental United States. The company offers ADT-branded intrusion, fire, carbon monoxide, and flood detection systems bundled with mobile app control, video monitoring, and smart home device integration under multi-year monitoring contracts.

Product overview

Secure24 is an ADT Authorized Dealer offering a unified home security and smart home automation platform. The core offering consists of ADT Security Systems with 24/7 Professional Monitoring and Burglary Detection services. This is complemented by the ADT Mobile App as the primary control interface, which enables remote access to Live Video Feeds and In-Home Alerts. The product portfolio includes add-on modules such as Indoor/Outdoor Cameras, Video Doorbell, Smart Door Locks, Smart Thermostat, Door and Window Sensors, Smoke/Carbon/Flood Sensors, and Smart Garage Door controllers—all integrated into a single smart home ecosystem. The company operates as a reseller providing ADT products with exclusive pricing and customer service across most U.S. states.

Differentiator

Problem solved

Functional benefit

Products and services

• ADT Home Security System
• 24/7 Professional Monitoring Service
• ADT Mobile App
• Professional Installation Service

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ADTcoreChannel Partner/ Reseller/ DistributorSecure24 is an ADT-Authorized Dealer, exclusively distributing ADT's home security and smart home automation products and professional monitoring services. The company operates under a dealer agreement, using ADT's brand, systems, and monitoring infrastructure to serve homeowners. Secure24 has received ADT's Customer for Life and Outstanding Performance Award eleven times.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ADT Inc. ADT is the parent brand and primary infrastructure partner for Secure24. As the largest professionally monitored home security company in North America, ADT operates broadly across security, smart home, and commercial monitoring — overlapping directly with Secure24's offering but at a national corporate scale rather than through a dealer model.
• Xfinity Home (Comcast): Xfinity Home bundles professionally monitored home security and smart home automation with Comcast's broadband service. It competes for the same homeowner segment but as part of a much larger telecom/connectivity platform rather than a dedicated security dealer model.

Direct peers

• Ring (Amazon): Ring is a major DIY home security and video doorbell brand owned by Amazon. It competes directly with Secure24's video doorbell, indoor/outdoor cameras, and monitored offerings, primarily via self-install and optional professional monitoring on flexible terms.
• CPI Security: CPI Security is a professionally installed, contract-based home security provider operating primarily in the southeastern U.S. It offers the same combination of 24/7 monitoring, smart home integration, and multi-year contracts as Secure24, with a comparable authorized dealer-style operating model.
• Frontpoint Home Security: Frontpoint is a professionally monitored home security company offering DIY-installed systems with smart home integration. It overlaps with Secure24's monitoring-plus-smart-home value proposition while differentiating on self-install and shorter contract terms.
• Vivint Smart Home: Vivint is a leading professionally installed, contract-based home security and smart home provider. It competes head-to-head with Secure24 for homeowners willing to commit to multi-year monitoring agreements and integrated smart home packages, with a comparable product breadth across cameras, locks, thermostats, and sensors.
• Brinks Home Security: Brinks Home is a long-standing professionally monitored home security provider using a multi-year contract model very similar to Secure24's. It targets the same homeowner buyer and offers comparable packages of alarm, camera, smart home, and 24/7 monitoring services through direct and dealer channels.
• Guardian Protection: Guardian Protection is a professionally monitored home security and smart home provider with multi-year contract offerings and bundled installation. It serves a similar homeowner customer and competes in overlapping product categories including cameras, locks, and environmental sensors.
• SimpliSafe: SimpliSafe is a direct competitor in home security, offering professionally monitored alarm systems with DIY installation and no long-term contracts. It targets the same homeowner segment as Secure24 but with a fundamentally different go-to-market that pressures traditional dealer-based contract models.

Regional players

• Bay Alarm: Bay Alarm is a regional home and business security provider concentrated on the West Coast, offering professionally installed and monitored systems with smart home features. It is comparable to Secure24 in product offering and contract structure but with a more geographically concentrated footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secure 24 ADT