Sbs Fotomarketing
SBS Fotomarketing, founded in 2005 and headquartered in Groningen, Netherlands, designs, rents, and sells custom interactive PhotoBooths and photo activations for events, hospitality venues, and global brands, with 200+ permanent installations across 43 countries.
- Company typePrivate
- Founded2005
- HeadquartersGroningen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sbs Fotomarketing does
SBS Fotomarketing, headquartered in Groningen, Netherlands and founded in 2005 by Stanley Boonstra, designs, rents, sells, and custom-builds interactive PhotoBooths and photo activations. Its product portfolio spans the standard PhotoBooth, VideoBooth, and GifBooth core lines; specialty experiences including the 360° Spinner VideoBooth (36 cameras, expandable to 72), the 180° PhotoBooth, and a TikTok VideoBooth that posts directly to a brand's TikTok account; mobile units such as the TukTuk PhotoBooth, Festival PhotoBooth Bus, and Landrover Defender PhotoBooth; plus purpose-built hardware/software solutions embedded in walls, vehicles, or full retail fixtures. Technical differentiators include motion-sensor activation, English-language voice control for menu navigation, digital virtual backgrounds (no physical greenscreen required), contactless PIN payment integration, QR-code social sharing, and full custom branding wrapping. SBS has deployed 200+ permanent installations across 43 countries and is currently active in 18, with enterprise brands such as M&M's/Mars International Travel Retail, Cloetta (Jelly Bean Factory), Max Verstappen, Kinepolis Belgium, Haribo, Grolsch, Pepsi, and Hooghoudt among its named customers.
The company operates three revenue streams: short-term rental of PhotoBooths for events, festivals, and corporate functions (transaction-based, quote-priced, available from a few hours); one-off sale or multi-year lease of custom-built PhotoBooths and Fotohokjes for permanent venue installation; and a zero-investment revenue-sharing model under which SBS places hardware at venues (clubs, restaurants, food halls) at no upfront cost and shares transaction revenue with the venue operator. Go-to-market is predominantly direct sales via website quote requests, phone, and WhatsApp, supplemented by event-driven marketing, an extensive case-study portfolio, and word-of-mouth referrals. Distribution covers direct enterprise sales globally (notably via travel retail and airport activations) and a venue-channel motion for the zero-investment model in the Benelux hospitality market. A long-term co-development partnership with advertising agency DCVF supports large bespoke builds (e.g., the Jelly Bean Factory Prague airport shop), and the wider execution network relies on third-party activation agencies, designers, event companies, and signmakers rather than expanding headcount.
SBS Fotomarketing is a privately held, bootstrapped business (no disclosed funding rounds, no parent company) with a stated 11-50 employee range and a small named in-house core team covering development, operations, delivery, installation, photography, and event execution. Operating geographies span the Netherlands, Belgium, and most of Western and Central Europe, with travel-retail installations reaching Turkey, the UAE, Qatar, Malaysia, the UK, and the USA. Awards, patents, M&A activity, and regulatory actions are not evidenced in the input data.
Sbs Fotomarketing firmographics
Firmographics- Name
- Sbs Fotomarketing
- Legal name
- SBS Fotomarketing
- Website
- https://sbs-fotomarketing.nl
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SBS Fotomarketing, founded in 2005 and headquartered in Groningen, Netherlands, designs, rents, and sells custom interactive PhotoBooths and photo activations for events, hospitality venues, and global brands, with 200+ permanent installations across 43 countries.
- Ownership category
- akta.pro rank
Sbs Fotomarketing industry classification
Industry- Product category
- Photo Booth Equipment and Event Technology
- NAICS
- Commercial Photography (541922), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)
Keywords
Where Sbs Fotomarketing is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Sbs Fotomarketing business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- PhotoBooth Rental: Rental of various PhotoBooth types (standard, 360, TukTuk, VideoBooth, GifBooth) for events, festivals, corporate functions, and exhibitions. Short-term hire model starting from a few hours.
- PhotoBooth Sales: Sale of custom-built PhotoBooths and Fotohokjes for permanent installation in venues. Customization options including branding, payment systems, and integration. Buy or lease options available.
- Revenue Sharing Partnership: Zero-investment model where SBS places PhotoBooths at venues at no cost. Visitors pay for photos, and revenue is split between SBS and venue owner. This is the core 'PhotoBooth without investment' business model.
- Custom Development: Design and build bespoke PhotoBooth solutions for unique locations and applications, including full shop builds (e.g., The Jelly Bean Factory airport shop)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Rental pricing - customized quote |
| One time/ perpetual license | Multi-year contract | Purchase pricing - customized quote |
| Transaction based/ take rate | Pay-as-you-go | Revenue sharing - zero investment model |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Sbs Fotomarketing product offering
Product offeringCore offering
SBS Fotomarketing designs, manufactures, rents, and sells interactive PhotoBooths for events, venues, and brand activations. Founded in 2005 and headquartered in the Netherlands, the company converts vehicles such as TukTuks, Land Rover Defenders, buses, and other unique form factors into branded photo booths, offering them through rental, purchase, and revenue-sharing programs to clients worldwide.
Product overview
SBS Fotomarketing offers a comprehensive portfolio of interactive PhotoBooth products and services for rental, purchase, and custom installation. The core product lineup includes PhotoBooth, VideoBooth, GifBooth, and Fotohokje (photo cabinet), supplemented by specialty experiences like the 360° Spinner VideoBooth and 180° PhotoBooth for immersive content creation. Mobile offerings include TukTuk PhotoBooth, Festival PhotoBooth Bus, and Landrover Defender PhotoBooth. The company provides standard and custom-branded solutions with features like greenscreen, voice activation, motion sensors, and contactless payment systems. They operate a zero-investment business model for venue partners and have deployed 200+ permanent PhotoBooths across 43 countries worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom PhotoBooth Design and Build
Quantifiable outcome
- PhotoBooths deployed in 43 countries worldwide
- +4 more outcomes
Companies that use Sbs Fotomarketing
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles3 records
Sbs Fotomarketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
Sbs Fotomarketing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- De Combinatie van Factoren (DCVF)coreLong-term partnership with advertising agency DCVF. Collaborated on multiple interactive PhotoBooth projects for M&M's and created the complete Jelly Bean Factory airport shop including custom PhotoBooth with voice control and virtual backgrounds.
- Monkey SquadminorSBS Fotomarketing's 'large sister' company that collaborated on office interior projects including custom builds like light boxes and bookcases for DCVF.
- Various Creative Partners (Agencies, Designers, Event Companies, Signmakers)minorWorks with various advertising agencies, activation agencies, designers, event companies, and signmakers to deliver PhotoBooth solutions. Keeps internal team small through these partnerships.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sbs Fotomarketing competitors and assessment
Company assessmentDirect peers
- The Booths (by Simplebooth): Maker of iPad-based photo booth hardware and software sold to event rental companies and venues. Comparable as a provider of photo-booth technology used for events, brand activations, and venue installations.
- TapSnap: North American photo-booth franchise offering open-air, enclosed, and social-sharing photo experiences for events and brand activations. Directly comparable as an event and activation-focused photo-booth provider.
- Pixster Photo Booths: US-based photo booth rental company specializing in corporate events, weddings, and brand activations with social sharing features. Comparable in product scope (photo booths, GIF/video booths, branding) and customer base (corporate/event buyers).
- Glow Event Co. Event entertainment provider offering photo booths, 360 booths, and brand activation experiences primarily across corporate and private events. Comparable as an event-services peer bundling interactive photo experiences into event packages.
- Mirror Photo Booth (by Photo Booth International): Specialty photo booth manufacturer and rental operator focused on mirror-style interactive booths for weddings, corporate events, and brand experiences. Comparable as an event-driven photo-booth provider with branded customization capabilities.
- Booth Events Group: Event production company offering custom photo activations, step-and-repeats, and photo booth experiences for corporate clients and brand activations. Comparable in customer base (enterprise/brand marketers) and bespoke activation model.
Emerging players
- Lumio (Pixter/360 Booth operator): Photo booth rental company specializing in 360° video booths, mirror booths, and AI-powered photo experiences for events. Comparable as an emerging player focused on the same 360°/social-sharing booth formats popular in brand activations.
Regional players
- Fotozo (Selfiebooth.nl): Dutch photo booth rental company serving the Netherlands and Benelux event market with similar booth rentals, GIF booths, and venue installations. Comparable as a regional Dutch/Benelux competitor in the same event and venue rental segment.
- Airfinity (Photo Booth Hire): UK-based photo booth hire company offering 360°, magic mirror, and traditional booths for corporate and private events. Comparable as a regional European photo booth rental competitor with similar product formats and event-driven GTM.
Broad incumbents
- Photo-Me International: Publicly listed operator of self-service photo booths (ID/passport photos, amusement/photo booths, laundry, print) across Europe and Asia. Comparable as a global commercial photo-booth operator with installed hardware fleets and venue-partner relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sbs Fotomarketing social profiles
Digital presenceSbs Fotomarketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sbs Fotomarketing leadership team
Management profileNumber of profiles
Profiles1 record
Sbs Fotomarketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sbs Fotomarketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sbs Fotomarketing
What does Sbs Fotomarketing do?
SBS Fotomarketing designs, manufactures, rents, and sells interactive PhotoBooths for events, venues, and brand activations. Founded in 2005 and headquartered in the Netherlands, the company converts vehicles such as TukTuks, Land Rover Defenders, buses, and other unique form factors into branded photo booths, offering them through rental, purchase, and revenue-sharing programs to clients worldwide.
Is Sbs Fotomarketing a public or private company?
Sbs Fotomarketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sbs Fotomarketing founded?
Sbs Fotomarketing was founded in 2005. It employs 11 to 50 people.
Where is Sbs Fotomarketing based?
Sbs Fotomarketing is headquartered in Groningen, Netherlands, in the Europe region.
How does Sbs Fotomarketing make money?
Four revenue lines are on record. PhotoBooth Rental is the primary driver. The others are photoBooth Sales, revenue Sharing Partnership and custom Development.
Who are Sbs Fotomarketing's main competitors?
Direct peers on record are The Booths (by Simplebooth), TapSnap, Pixster Photo Booths, Glow Event Co., Mirror Photo Booth (by Photo Booth International) and Booth Events Group. Lumio (Pixter/360 Booth operator) is listed as an emerging player. Regional players are Fotozo (Selfiebooth.nl) and Airfinity (Photo Booth Hire). Photo-Me International is listed as a broad incumbent.
Does Sbs Fotomarketing have an API?
No public API is recorded for Sbs Fotomarketing.
What industry is Sbs Fotomarketing in?
Sbs Fotomarketing's product category is Photo Booth Equipment and Event Technology. Its primary akta.pro industry code is HSACAAAG, Event Rentals (Tents, Furniture, A/V, Decor). Its NAICS code is 541922 and its SIC code is 7330.