TapSnap
TapSnap is a Canadian photo booth company that designs, manufactures, and rents proprietary Luna photo booth hardware and software through 120+ franchise and corporate locations across North America, serving weddings, corporate events, and social gatherings since 2012.
- Company typePrivate
- Founded2012
- HeadquartersNorth Vancouver, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What TapSnap does
TapSnap (TapSnap Venture Inc.) is a privately held Canadian photo booth company founded in 2012 and headquartered in North Vancouver, British Columbia. The company designs, manufactures, and distributes the Luna product line — ultra-portable photo booths (30-45 lbs) running on a proprietary Luna OS, integrated with Canon DSLR cameras and DNP photo printers — and rents photo booths directly to end customers through 120+ franchise and corporate locations across the United States and Canada. Hardware is produced at a Detroit, Michigan facility, and the lineup spans the entry-level Luna Go ($2,495), the mid-range Luna Pro (iPad, $5,195), the flagship Luna Pro with Canon mirrorless camera ($7,895-$8,750), and modular add-ons such as the Luna Glow LED upgrade ($600) and Mobile Photo Studio. Supporting accessories include the Sharing Station, Luna Printer Kit, and a Virtual Booth browser-based experience for remote events.
The business model blends hardware sales to entrepreneurs and franchisees, direct event rentals to corporate and consumer clients ($700-$1,000 for social events, $1,000-$2,000 for corporate), a recurring $50/month Luna Cloud software subscription, in-house financing up to $50,000, and custom graphics services delivered by an in-house design team. Customers span weddings, corporate events and brand activations, social gatherings, bar/bat mitzvahs, hospitality venues, and seasonal parties. TapSnap claims experience at 50,000+ events since inception and counts Google, Coca-Cola, Microsoft, Netflix, Amazon, Meta, NFL, Ford, NBC, Visa, Red Bull, and American Idol among past users of its booths. Go-to-market combines direct enterprise sales for large corporate events, a website-driven reservation flow for consumers, an e-commerce shop for hardware, and a franchise distribution model that underpins the 120+ North American service locations.
TapSnap firmographics
Firmographics- Name
- TapSnap
- Legal name
- TapSnap Venture Inc.
- Website
- https://tapsnap.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TapSnap is a Canadian photo booth company that designs, manufactures, and rents proprietary Luna photo booth hardware and software through 120+ franchise and corporate locations across North America, serving weddings, corporate events, and social gatherings since 2012.
- Ownership category
- akta.pro rank
TapSnap industry classification
Industry- Product category
- Photo Booth Equipment and Event Photography Services
- NAICS
- Amusement Parks and Arcades (7131), Consumer Electronics and Appliances Rental (532210), Photography Studios, Portrait (541921)
- SIC
- Services-Amusement & Recreation Services (7900), Photographic Equipment & Supplies (3861), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)
Keywords
Where TapSnap is headquartered
LocationHeadquarters
- HQ city
- North Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices18 records
Markets served
TapSnap business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Photo Booth Hardware Sales: Sale of Luna photo booth equipment including Luna Go, Luna, and Luna Pro models. Hardware prices range from $2,495 to $8,750 USD. Includes accessories like printers, lighting kits, backdrops, and marketing panels.
- Photo Booth Rental Services: Rental of photo booths for events including TS42 and Studio models. Typical pricing: $700-$1,000 for social events, $1,000-$2,000 for corporate events. Unlimited prints included.
- Software Subscription (Luna Cloud): $50/month subscription for Luna OS cloud services including unlimited events, sharing, cloud syncing, offline mode, and analytics.
- Financing Program: In-house financing for photo booth purchases up to $50,000, competitive rates for startups and established businesses.
- Custom Graphics and Design Services: In-house design team creating custom overlays, animations, green screen backgrounds, wraps, and photo collages for events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Luna Go - Entry-level affordable photo booth |
| One time/ perpetual license | Pay-as-you-go | Luna Pro (iPad) - Mid-range professional photo booth |
| One time/ perpetual license | Pay-as-you-go | Luna Pro (Canon) - Flagship marketing photo booth |
| One time/ perpetual license | Pay-as-you-go | Luna - Professional photo booth |
| Subscription | Monthly | Luna Cloud Software Subscription |
| Unit Pricing | Pay-as-you-go | Social Event Rentals |
| Unit Pricing | Pay-as-you-go | Corporate Event Rentals |
| Other | Multi-year contract | Photo Booth Financing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
TapSnap product offering
Product offeringCore offering
TapSnap designs, manufactures, and sells the Luna line of portable photo booths (Luna Go, Luna, Luna Pro) powered by proprietary Luna OS software and Luna Cloud management platform. The company also rents these booths directly for weddings, corporate events, social gatherings, and seasonal celebrations through 120+ locations across North America, while offering financing and custom graphics services to entrepreneur-owners.
Product overview
TapSnap operates as both a photo booth rental service and hardware/software provider. Their Luna product line includes three photo booth models (Luna Go, Luna Pro, Luna iPad) powered by proprietary Luna OS software with Luna Cloud for remote management. Luna Pro features Canon DSLR cameras while Luna Go uses iPad cameras. The ecosystem includes accessory products like Sharing Stations, printer kits, lighting kits, and custom graphics services. Rental services cover corporate events, weddings, social gatherings, bar/bat mitzvahs, and seasonal events, with add-ons including Mobile Photo Studio and Virtual Booth. Hardware is manufactured in Detroit, Michigan and ships throughout North America.
Differentiator
Problem solved
Functional benefit
Brands
- Luna: Second-generation ultra-portable Luna photo booths combining next-generation features with portability, expandability, and affordable pricing. Includes Luna Go, Luna, Luna Pro, and Luna Glow models.
- Luna Pro
- Luna Go
- Luna Glow
- Virtual Booth
- TS4B (TapSnap for Business)
Products and services
- Luna Pro Photo Booth Flagship photo booth with integrated Canon R100 DSLR camera, studio flash system, front and back branding panels, and aluminum legs; designed for marketing events and brand activations with up to 8 hours of battery life.
- Luna Go Photo Booth Affordable iPad-powered photo booth with 10.6-inch touchscreen, HD integrated camera, continuous LED lighting, and handcrafted birch legs; starting weight 30 lbs with up to 10 hours of battery life.
- Luna iPad App (Luna OS) Proprietary photo booth operating software powering Luna systems, supporting photos, animated GIFs, Boomerang videos, green screen, collages, overlays, filters, surveys, data capture, and cloud syncing.
- Luna Cloud Cloud-based platform for remote event management, photo booth monitoring, graphic uploads, real-time event dashboards, and analytics, sold on $50/month subscription.
- Photo Booth Rental Service Rental service for weddings, corporate events, social gatherings, bar/bat mitzvahs, and seasonal events; includes unlimited prints, social media sharing, custom graphics, and professional attendants, with typical pricing of $700-$1,000 for social events and $1,000-$2,000 for corporate events.
- Mobile Photo Studio (MPS) Stand-alone roaming photo unit that captures photos from the center of action at events, lets guests share photos online quickly, and keeps lines moving at larger parties.
- Sharing Station iPad-based sharing station that keeps lines moving at events by enabling quick social media sharing, custom graphics overlays, and survey integration; compatible with 9.7-inch iPads.
- Virtual Booth Web-based photo booth experience accessible via any device with a camera and browser for virtual conferences, meetings, and social events; requires no app download.
- Custom Graphics Design Service In-house design service that creates custom overlays, green screen backgrounds, photo collages, animated GIFs, digital props, and photo booth wraps for events.
- Luna Printer Kit DNP printer bundle with 4x6 inch media kit, printer stand, and travel case for Luna photo booths.
- Luna Pro Printer Kit DNP printer bundle with 4x6 inch media kit and travel case designed for the Luna Pro and its integrated printer shelf.
- Photography Lighting Kit Professional LED lighting kit with telescoping stands, wireless remote control, and 30W power output for photo booth lighting.
Quantifiable outcome
- Over 50,000 events served since 2012
- +2 more outcomes
Companies that use TapSnap
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles3 records
TapSnap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
TapSnap partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered minor and core.
- GoogleminorGoogle has used TapSnap photo booths at corporate events. TapSnap serves as a vendor for Google's event entertainment needs.
- NBCminorNBC has utilized TapSnap photo booths for television and corporate events.
- Coca-ColaminorCoca-Cola has used TapSnap photo booths for brand activations and corporate events.
- Red BullminorRed Bull has utilized TapSnap for extreme sports events and brand activations.
- VisaminorVisa has used TapSnap photo booths at corporate events and conferences.
- American IdolminorAmerican Idol featured TapSnap Luna photo booth backstage for contestants to pose and share photos.
- MicrosoftminorMicrosoft has utilized TapSnap photo booths at corporate events and conferences.
- DreamworksminorDreamworks has used TapSnap for promotional events and entertainment.
- MaseratiminorMaserati has utilized TapSnap for luxury automotive brand activations.
- FordminorFord has used TapSnap photo booths at automotive events and corporate functions.
- Westin Hotels & ResortsminorWestin Hotels has partnered with TapSnap for guest entertainment at events.
- NetflixminorNetflix has utilized TapSnap for promotional events and premieres.
- AmazonminorAmazon has used TapSnap photo booths at corporate events.
- Facebook/MetaminorFacebook/Meta has utilized TapSnap for corporate events and brand activations.
- NFLminorNFL has used TapSnap photo booths at events.
- Gordon RamsayminorCelebrity chef Gordon Ramsay chose TapSnap for the Fetch Bistro relaunch on '24 Hours to Hell and Back' TV show.
- MonstercatminorMusic label Monstercat uses Luna Pro for interactive fan engagement at marketing activations and festivals.
- Moxy Hotel AtlantaminorMoxy Hotel Atlanta features TapSnap Luna photo booth in their mid-century modern lounge for guest entertainment.
- Stumpy's Hatchet HouseminorAxe throwing franchise uses Luna to entertain guests while creating shareable social media content.
- Whole FoodsminorWhole Foods has utilized TapSnap for corporate events.
- CanoncoreCanon R100 mirrorless camera is included with Luna Pro. Software supports most modern Canon cameras for studio-quality photo capture.
- DNPcoreDNP DS620A professional photo printer is offered as part of Luna Printer Kit and Luna Pro Printer Kit for high-quality 4x6 prints.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
TapSnap competitors and assessment
Company assessmentDirect peers
- DSLR Booth: DSLR Booth provides photo booth software for Windows running on DSLR-based booths, widely used by rental operators and event companies. Directly comparable to TapSnap's Luna OS in feature scope and operator customer base.
- Smilebooth: Smilebooth sells portable photo booth hardware and software targeting event rental companies and brand activations. Comparable to TapSnap on both the hardware product and the operator customer base.
- Snappic: Snappic is a photo booth software platform with iPad support, sharing, overlays, and analytics for event rental businesses. Directly comparable to TapSnap's Luna Cloud at the software/SaaS layer serving photo booth operators.
- Simplebooth: Simplebooth designs and sells portable iPad-based photo booths with proprietary software, serving weddings, corporate events, and entrepreneurs starting photo booth businesses. Directly comparable to TapSnap's Luna Go and Luna product line in hardware form factor and target buyer.
- Darkroom Software (Breeze Booth): Darkroom Software makes Breeze Booth, a leading photo booth software platform for DSLR and iPad booths with events, GIFs, video, and sharing features. Directly comparable to TapSnap's Luna OS at the software layer that powers most third-party photo booth operators.
- Photobooth Supply Co. Photobooth Supply Co. sells open-booth photo booth hardware (Booth 2.0) along with software and supplies to operators. Directly comparable to TapSnap on the hardware side, though with a more DIY/open architecture.
- MagiClick Photo Booth: MagiClick manufactures DSLR-based photo booth enclosures for event rental businesses, with software supporting green screen, GIFs, and social sharing. Directly comparable to TapSnap's flagship Luna Pro DSLR-based booth product.
Broad incumbents
- FotoBox: FotoBox is one of Europe's largest photo booth and event photo operators with broad event, retail, and brand activation services. Comparable to TapSnap at the rental/operator layer but with a wider European footprint and larger enterprise focus.
Others
- DNP Photo Imaging (Dai Nippon Printing): DNP manufactures professional photo printers (DS620A) that TapSnap resells as part of its Luna Printer Kit and Luna Pro Printer Kit. An adjacent ecosystem participant — supplier of the printing subsystem rather than a direct photo booth competitor, but central to the photo booth value chain.
Emerging players
- Pixi Photo Booth: Pixi offers a portable iPad-based photo booth with branded microsites, GIF/Boomerang creation, and analytics. Comparable to TapSnap's Luna Go in form factor and target customer, with overlap in software feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
TapSnap social profiles
Digital presenceTapSnap financial estimates
Financial estimateRevenue estimate
Valuation estimate
TapSnap leadership team
Management profileNumber of profiles
Profiles1 record
TapSnap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TapSnap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TapSnap
What does TapSnap do?
TapSnap designs, manufactures, and sells the Luna line of portable photo booths (Luna Go, Luna, Luna Pro) powered by proprietary Luna OS software and Luna Cloud management platform. The company also rents these booths directly for weddings, corporate events, social gatherings, and seasonal celebrations through 120+ locations across North America, while offering financing and custom graphics services to entrepreneur-owners.
Is TapSnap a public or private company?
TapSnap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TapSnap founded?
TapSnap was founded in 2012. It employs 51 to 100 people.
Where is TapSnap based?
TapSnap is headquartered in North Vancouver, Canada, in the North America region.
How does TapSnap make money?
Five revenue lines are on record. Photo Booth Hardware Sales are the primary driver. The others are photo Booth Rental Services, software Subscription (Luna Cloud), financing Program and custom Graphics and Design Services.
Who are TapSnap's main competitors?
Direct peers on record are DSLR Booth, Smilebooth, Snappic, Simplebooth, Darkroom Software (Breeze Booth), Photobooth Supply Co. and MagiClick Photo Booth. FotoBox is listed as a broad incumbent. DNP Photo Imaging (Dai Nippon Printing) is listed as an others. Pixi Photo Booth is listed as an emerging player.
Does TapSnap have an API?
No public API is recorded for TapSnap.
What industry is TapSnap in?
TapSnap's product category is Photo Booth Equipment and Event Photography Services. Its primary akta.pro industry code is MPAEAJAF, Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards). Its NAICS code is 7131 and its SIC code is 7900.