Soulumination

What Soulumination does

Soulumination is a Seattle-based 501(c)(3) nonprofit founded in 2005 by Lynette Huffman Johnson that delivers free professional legacy photography to families in Washington State facing the critical illness of a child (18 and under) or of a parent with children 18 and under. Its service portfolio comprises the Child Legacy Program and the Parent Legacy Program, both of which bundle a one-hour professional photo session conducted by vetted volunteer photographers, a secure online gallery of up to 60 images in color and black and white at 300 dpi delivered within 7-10 days, and custom legacy gifts including prints and mini albums, all provided at no cost to qualifying families. The underlying technology stack is intentionally minimal: a secure online gallery system for image delivery and a Stripe integration for processing tax-deductible donations; there are no proprietary AI, ML, or platform components.

The organization operates with a lean paid team of three (Executive Director McKenzie Johnson and Program Coordinators Amy Campbell and Judy Gaffney), a 14-member Board of Directors, 70+ volunteer professional photographers, and 40+ community volunteers. It runs 250+ photo sessions per year across the greater Seattle, Tacoma, and Spokane areas, reaching families through healthcare provider referrals (Seattle Children's Hospital, Providence Sacred Heart Medical Center NICU), self-referrals via website request forms, and cross-referrals from four partner nonprofits (Footprints of Fight, The Coco Project, Camp Agape Northwest, Austen Everett Foundation). Revenue is generated entirely through donations from individuals, businesses, and foundations, third-party fundraisers with suggested goals of $1,000+, and signature annual events including the Fourth Annual Legacies (May 14, 2026) and the Fifth Annual Soul Soiree. Marketing channels center on Facebook, Instagram, YouTube, email newsletters, and the soulumination.org website.

Name

Soulumination

Legal name

Soulumination

Website

https://soulumination.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Soulumination is a Seattle-based 501(c)(3) nonprofit, founded in 2005, that provides free professional legacy photography sessions, secure online galleries, and custom legacy gifts to Washington State families with a child or parent facing critical illness.

Ownership category

akta.pro rank

Product category

Nonprofit Legacy Photography Services

NAICS

Photography Studios, Portrait (541921)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Media Archiving & Long-Term Preservation Planning (HSAFAGAK)

Keywords

• Legacy photography
• Nonprofit photography services
• Family memory preservation
• Professional photo sessions
• Memorial photography gifts

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Donations and Fundraising: As a 501(c)(3) nonprofit organization, Soulumination is funded entirely through donations from individuals, businesses, and foundations. They receive cash donations that are tax-deductible and organize third-party fundraisers.
2. Third-Party Fundraising: Community members organize fundraisers to support Soulumination's mission, with suggested goals starting at $1,000. Facebook fundraising and direct donations are accepted.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Soulumination provides free professional legacy photography services to families in Washington State with children (18 and under) or parents experiencing critical illness. Each qualifying family receives a one-hour professional photo session conducted by a vetted volunteer photographer, a secure online gallery of up to 60 unique images in color and black-and-white at 300 dpi (delivered within 7-10 days), and custom legacy gifts including prints and mini albums — all at no cost.

Product overview

Soulumination offers a unified legacy photography program consisting of professional photo sessions, secure online photo galleries, and custom legacy gifts—all provided free of charge to eligible families. The organization operates two core legacy programs: the Child Legacy Program for children 18 and under facing critical illness, and the Parent Legacy Program for families with children 18 and under who have a parent experiencing critical illness. All services include a one-hour professional photo session, a secure online gallery of up to 60 images in both color and black and white at 300 dpi, plus custom legacy gifts including prints and mini albums.

Differentiator

Problem solved

Functional benefit

Products and services

• Child Legacy Program Free professional photo session program for Washington State families with children aged 18 and under who are experiencing a critical illness or life-threatening condition, also serving patients over 18 being treated in a children's hospital. Includes a one-hour professional session, secure online gallery of up to 60 images, and custom legacy gifts.
• Parent Legacy Program Free professional photo session program for Washington State families with children 18 and under who have a parent experiencing critical illness or life-threatening condition. Includes a one-hour professional session, secure online gallery of up to 60 images, and custom legacy gifts.
• Professional Photo Session One-hour professional photo session conducted by a vetted Soulumination volunteer photographer. Sessions can be arranged in hospitals or at mutually agreed locations in the greater Seattle, Tacoma, and Spokane areas of Washington State. Follow-up sessions are available every 18 months for continuing patients or after 6 months if continuously hospitalized.

Quantifiable outcome

• 250+ photo sessions per year
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Footprints of FightcoreStrategic or Co-development PartnerFootprints of Fight offers services free of charge to families in Washington that are undergoing treatment for pediatric cancer. Services include house cleaning, grocery cards, gas cards, and other items to alleviate family stress. Services are provided for the duration of the child's treatment.
• The Coco ProjectcoreStrategic or Co-development PartnerThe Coco Project supports people impacted by medical complexities and traumatic grief. Their projects eliminate isolation, provide opportunities for people to thrive, and instill rebellious hope of better things to come.
• Camp Agape NorthwestcoreStrategic or Co-development PartnerA cost-free, week-long camp for kids with cancer and their families located near Gig Harbor, Washington. Gives children with cancer a chance to feel normal, siblings a chance to feel special, and parents a time to be together.
• Austen Everett FoundationsupportingStrategic or Co-development PartnerProvides AEF/HERO grants of $250 to cancer-fighting kids for sharing their inspiring stories, honoring their courage and the powerful role sports have played in their fight.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Others

• Bella Baby Photography: Commercial in-hospital newborn portraiture provider that operates inside the same hospital-channel environment as Soulumination — comparable delivery setting (hospital bedside photography) and beneficiary touchpoint, but commercial revenue model rather than free-donation nonprofit.
• Compassionate Friends: National nonprofit providing peer-support grief services to families after the death of a child — thematically adjacent audience (bereaved families) that Soulumination ultimately serves, but supports through peer support groups rather than legacy media.

Broad incumbents

• Alex's Lemonade Stand Foundation: National childhood cancer charity that absorbed the legacy-photography nonprofit Flashes of Hope — comparable beneficiary base (pediatric cancer families in WA) but with research-funding and broad-program scope far beyond photography.
• Ronald McDonald House Charities: Global nonprofit supporting families of seriously ill children through lodging and family-centered services — adjacent in mission and hospital partnerships (referral overlap with children's hospitals such as Seattle Children's) but offers housing rather than memory-making.
• Starlight Children's Foundation: National nonprofit delivering programs to seriously ill children and their families across hospital and home settings — broader mission overlap with Soulumination's family-support target population, but operating at significantly larger scale.
• Make-A-Wish Foundation: Large national 501(c)(3) granting wishes to children with critical illnesses — a much larger incumbent serving the same beneficiary population (critically ill children and families) but with a fundamentally different service (wish-granting vs. legacy photography).

Direct peers

• Now I Lay Me Down to Sleep: National nonprofit that provides free professional portraiture to families experiencing the loss of a baby — the closest direct peer, operating the same free-professional-photography-for-bereaved-families model at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Soulumination1/videos
• Facebookfacebook.com/Soulumination
• Instagraminstagram.com/soulumination
• LinkedInlinkedin.com/company/soulumination

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soulumination