Footprints of Fight

What Footprints of Fight does

Footprints of Fight is a Washington State 501(c)(3) nonprofit organization founded in 2016 by Jake and Briana Nettleton following their son Mason's pediatric cancer diagnosis. The organization provides free practical support services — including house cleaning, grocery cards, gas cards, landscaping, babysitting, and meal delivery — to families with children (19 years or younger) undergoing active pediatric cancer treatment in Washington State. Services are delivered for the full duration of treatment, which the organization estimates ranges from three months to three years, and are provided at no cost with no financial eligibility requirement. Referrals flow primarily through the three hospitals in Washington that treat pediatric cancer.

The operating model is community-driven and lean. Footprints of Fight is governed by a working board of directors, hired its first paid staff member in spring 2024, and runs with very low overhead so that donor dollars flow primarily to direct family support. The technology footprint is intentionally minimal: a Typeform-based service request application, a WordPress website, and active Facebook, Twitter, and Instagram accounts, with no proprietary platform or AI/ML capability. Families apply online and are onboarded by a Family Services team; in-kind and vendor-coordinated services are then delivered directly to the household.

Revenue is generated entirely through donations and fundraising — one-time and recurring individual gifts, corporate sponsorships, grants, and an annual calendar of events including the FOF Golf Classic, Climb for a Cause, Footprints Gala, Hop for Hope 5K, and Christmas Toy Drive. The organization maintains a corporate partner ecosystem of more than 24 entities, with the Puyallup Tribe of Indians identified as a Charity Trust Board-level core supporter. The organization publicly discloses Form 990 tax filings and operates under IRS Tax ID 47-4812821 from Covington, Washington.

Name

Footprints of Fight

Legal name

Footprints of Fight

Website

https://footprintsoffight.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Footprints of Fight is a Washington State 501(c)(3) nonprofit, founded in 2016, that provides free practical support services — house cleaning, grocery and gas cards, meal delivery, and babysitting — to families with children undergoing pediatric cancer treatment, funded by donations and fundraising events.

Ownership category

akta.pro rank

Product category

Pediatric Cancer Family Support Services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

akta.pro secondary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Pediatric cancer support
• Family support services
• Nonprofit family assistance
• Childhood cancer relief
• Community cancer support

Headquarters

HQ city

Covington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Footprints of Fight generates revenue through donations from individuals and corporate partners, fundraising events (golf tournaments, galas, climb for cause events), and grant support. The organization is a 501(c)(3) nonprofit, making all donations tax-deductible. They operate with very low overhead costs to maximize direct support to families.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Footprints of Fight is a 501(c)(3) nonprofit that provides free, in-kind practical support services to families in Washington State whose children (19 or younger) are undergoing pediatric cancer treatment. Services include house cleaning, grocery cards, gas cards, landscaping, babysitting, and meal delivery, sustained for the duration of the child's treatment (3 months to 3 years). The organization accepts applications online and delivers services directly to qualifying families regardless of financial status or insurance coverage.

Product overview

Footprints of Fight is a 501(c)(3) non-profit organization offering a unified set of free support services for families with children undergoing pediatric cancer treatment in Washington State. The core offering consists of practical family support services (house cleaning, grocery cards, gas cards, landscaping, babysitting, meal delivery) delivered through an online service request application. The organization also accepts donations and manages volunteers to sustain operations, with full financial transparency provided through public tax filings. All services are provided at no cost to qualifying families regardless of financial status or insurance coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Support Services Free-of-charge practical in-kind support services for families with children (19 years or younger) undergoing pediatric cancer treatment in Washington State, including house cleaning, grocery cards, gas cards, landscaping, babysitting, and meal delivery, sustained for the duration of treatment (3 months to 3 years) regardless of financial status.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered minor and core.

• Cedar CountyminorGTM or Marketing PartnerCorporate partner providing support to Footprints of Fight's mission to support families with pediatric cancer.
• Bath FitterminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight's family support services.
• BBR SpeedminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight's mission.
• BellmontminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.
• Carrera DevelopmentminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.
• Curtis LangminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.
• Eagle CreekminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.
• Oak Harbor FreightminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.
• Olympic EagleminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.
• JetCity TextilesminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.
• Chinn ConstructionminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.
• LendingTreeminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.
• Movement StackminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.
• Excel Real EstateminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.
• LamarminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.
• Ross FinancialminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.
• Aim Star LearningminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.
• First Citizens BankminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.
• Live WellminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.
• Sunflower Dream StudiominorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.
• NW Hair RestorationminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.
• SalmonBlackminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.
• Puyallup Tribe of IndianscoreGTM or Marketing PartnerCharity Trust Board and significant supporter of Footprints of Fight, providing foundational financial support.
• Kahler Mountain ClubminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.
• Sound BeverageminorGTM or Marketing PartnerCorporate partner supporting Footprints of Fight.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Family Reach Foundation: Provides financial support and resources to families facing cancer, closely matching Footprints of Fight's mission of removing financial and logistical burdens during a child's cancer treatment.
• Ronald McDonald House Charities: Provides housing and family support services to families of seriously ill or injured children during medical treatment, the same family population Footprints of Fight serves, though at a much larger national scale and focused on lodging.
• National Pediatric Cancer Foundation: Funds pediatric cancer research and supports affected families, directly comparable in mission and nonprofit structure to Footprints of Fight though operating at a larger national scale.
• American Childhood Cancer Organization: National nonprofit offering support, education, and advocacy for children with cancer and their families; comparable as a family-services-oriented pediatric cancer nonprofit rather than a treatment provider.
• Alex's Lemonade Stand Foundation: Funds pediatric cancer research and provides family support resources for children with cancer and their families, directly overlapping Footprints of Fight's mission to serve the WA pediatric oncology population.

Others

• Children's Oncology Group: Cooperative research organization for pediatric cancer; not a direct service peer but is adjacent because the three WA hospitals that refer families to Footprints of Fight participate in its research network.
• Seattle Children's Hospital: Primary pediatric oncology treatment center in Washington and the hospital that cared for the founders' son; functions as both a referral partner and an ecosystem anchor rather than a competing nonprofit.

Broad incumbents

• CureSearch for Children's Cancer: National pediatric cancer organization funding research and supporting families; comparable donor base and mission alignment even though its primary lever is research funding.
• Make-A-Wish Foundation: Grants wishes to children with critical illnesses including cancer; serves the same pediatric illness population but with a wish-granting model rather than wraparound practical support.
• St. Jude Children's Research Hospital: Leading pediatric cancer treatment and research institution that also addresses family non-medical needs; serves the same patient population but as a treatment provider rather than a community-based family support nonprofit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/footprintsfight
• Facebookfacebook.com/footprintsoffight
• Instagraminstagram.com/footprintsoffight
• LinkedInlinkedin.com/company/footprints-of-fight

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Footprints of Fight