Sketch Agency

What Sketch Agency does

Sketch Agency is a privately held, boutique full-service marketing and communications bureau headquartered in Brussels, Belgium, with additional hubs in Ghent and Kortrijk. Founded in 2017 by Laurence Steyt, who serves as Founder & Art Director, the agency delivers an integrated service portfolio built on a strategic communications foundation and extending into branding, social media management, website design and development, public relations, graphic design, photography, video, and content creation. Its core target segment is premium Belgian brands and organisations seeking distinctive, character-led marketing, with a secondary network of creative freelancers (designers, web developers, illustrators, photographers, videographers) who contribute project capacity.

The agency's operating model is professional services: client engagements are initiated through a "Discovery Meeting" consultation, after which work is delivered either as discrete projects or on a retainer basis. Pricing is not publicly disclosed, and the firm runs a sales-led GTM with no productized offering, no proprietary technology platform, no API or app surface, and no disclosed external funding. Distribution is domestic-only across Belgium, supported by a wide organic social presence (Instagram, Facebook, LinkedIn, TikTok, YouTube), a WhatsApp inquiry line, and a newsletter, alongside direct outreach to enterprise and SMB prospects.

Sketch monetises through project fees and retainers tied to creative scope and channel mix. Customer logos span luxury and lifestyle (Maison Monéger, Curbstone Events, Château Lacrou), fashion and jewelry (Dianna David, Juwelier Roelens, Juwelier Bouverne), hospitality and consumer brands (Heytens, Nespresso, Be Amazed), and Belgian SMEs and non-profits (Slagerij Peter & Sabine, Manège La Cambre, Belgium Pastry Lions). The agency has also extended into education via guest lectures and "Strategie Lab" sessions at Thomas More college. Ownership is concentrated in the founder; there is no evidence of external institutional capital, parent entities, or M&A activity in the source material.

Name

Sketch Agency

Legal name

Sketch Agency

Website

https://sketchagency.be

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Sketch Agency is a privately held Belgian boutique marketing and communications bureau, founded in 2017 and headquartered in Brussels with hubs in Ghent and Kortrijk, providing branding, strategy, social media, PR, web, and content services to premium Belgian brands.

Ownership category

akta.pro rank

Product category

Marketing and Communications Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Brand strategy services
• Marketing communications agency
• Social media management
• Content creation services
• Graphic design branding

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Creative Services: As a full-service marketing bureau, Sketch Agency generates revenue through project-based professional services including communication strategy development, branding, content creation, social media management, website development, graphic design, public relations, and photography/video services. The agency works on retainer arrangements and individual project engagements with clients seeking premium brand experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Sketch Agency is a boutique full-service marketing and communications bureau that develops a sharp communication strategy as the foundation for all client work, then executes through branding, social media management, website design and development, public relations, graphic design, and content creation (photography, video, illustrations, copywriting). Services are sold via project-based engagements and retainer arrangements to premium Belgian brands and organizations seeking distinctive, characterful marketing.

Product overview

Sketch Agency is a boutique full-service marketing and communications agency offering an integrated suite of services built around brand strategy. The core offering comprises Strategy (foundational marketing advisory), Social Media (strategy, management, content creation, community management, influencer marketing), Website (design, development, UX/UI, SEO/SEA), Public Relations, Graphic Design, Content Creation (photography, video, illustrations, copywriting), and Branding services. The agency operates as a unified service portfolio rather than a software product, delivering services through co-creation with clients from strategy through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie (Marketing & Communication Strategy) Strategic marketing advisory that develops a sharp communication strategy as the foundation of all client work, addressing visibility, customer acquisition, and community building for premium brands and organizations.
• Social Media End-to-end social media offering including strategy, management, content creation, community management, and influencer marketing for brands seeking to grow their social presence and customer engagement.
• Website Website strategy, design, development, UX/UI design, responsive design, and SEO/SEA services for brands needing a high-end digital presence.
• Public Relations Public relations services including press dossiers, press kits, press releases, media relations, and PR strategy to build earned media presence for premium brands.
• Grafisch Ontwerp (Graphic Design) Graphic design services for magazines, brochures, catalogs, posters, presentations, infographics, and other print and visual communication materials.
• Content Creation Content creation services including photography, video production (including stop-motion), illustrations, copywriting, content strategy, and content marketing for brands across channels.
• Branding Branding services covering brand identity, logo and house style, brand guidelines, brand experience, storytelling, brand assets, and full rebranding engagements.
• Strategie Lab & Gastcollege (Strategy Lab & Guest Lectures) Educational services and workshops that translate target-audience insights into marketing strategies, delivered as Strategy Lab sessions and guest lectures, including at Thomas More college.

Quantifiable outcome

• Manneken Bizz business club grew to 70 members following agency engagement

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Duval Branding: Belgian boutique branding and design studio serving premium European brands with strategy, identity, and creative work — directly comparable to Sketch Agency's boutique premium positioning and integrated service model.
• mortierbrigade: Brussels-based creative agency known for integrated brand campaigns, content, and design for premium Belgian clients — a direct Belgian competitor in the boutique creative space.
• LDV United: Belgian full-service creative agency offering branding, content, and integrated campaigns for premium brands — overlaps directly with Sketch's full-service boutique offering and Belgian client base.
• FamousGrey: Belgian creative agency within the Grey network offering integrated campaigns, branding, and digital work for premium brands — comparable in scope and Belgian market focus.
• Happiness Brussels: Brussels-based creative agency delivering integrated advertising, branding, and content work — competes with Sketch for premium Belgian brand mandates in the same size band.

Broad incumbents

• Publicis Groupe Belgium: Belgian presence of Publicis, offering integrated advertising, media, digital, and brand services — competing incumbent for premium Belgian brand budgets at network scale.
• DDB Brussels: Belgian office of global network DDB offering full-service advertising and brand-building — competes with Sketch for premium brand briefs but with significantly broader scale and network resources.
• TBWA\Belgium: Belgian operations of the TBWA global creative network — provides integrated advertising and brand strategy at scale, representing a larger incumbent alternative for premium Belgian clients.
• Wunderman Thompson Belgium: Belgian operations of Wunderman Thompson offering creative, digital, and brand experience services — competing incumbent with broader capabilities and multinational delivery.
• BBDO Belgium: Belgian office of BBDO Worldwide offering full-service creative, content, and brand strategy — overlaps with Sketch's premium full-service positioning but with global network scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xinstagram.com/sketchagency
• YouTubeyoutube.com/@sketchagency2097
• Facebookfacebook.com/sketchagencybrussels
• LinkedInlinkedin.com/company/sketchagencybrussels
• Instagraminstagram.com/sketchagency
• TikToktiktok.com/@sketchagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sketch Agency