St. Joseph of the Pines
St. Joseph of the Pines is a Life Plan Community in Southern Pines, North Carolina, owned by Trinity Health Senior Communities. It provides independent living, assisted living, memory care, skilled nursing, and short-term rehabilitation services to senior adults on a single campus.
- Company typePrivate
- Founded1948
- HeadquartersSouthern Pines, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What St. Joseph of the Pines does
St. Joseph of the Pines is a Life Plan Community (Continuing Care Retirement Community) founded in 1948 and located on a single campus at 100 Gossman Drive in Southern Pines, North Carolina. It is owned and operated as part of Trinity Health Senior Communities, the senior living arm of the non-profit Catholic health system Trinity Health. The organization provides a full continuum of senior care, including independent living (Pine Knoll and Belle Meade communities with 30+ floorplans ranging from 300 sq ft studios to 2,400 sq ft homes), assisted living (The Coventry and Pine Meadows), specialized memory care (Caritas within The Coventry), skilled nursing, and short-term rehabilitation through its Therapy Village, which delivers physical, occupational, and speech therapy. The community also runs a Mobile Rural Health Clinic serving residents across Moore County.
The business model is a recurring monthly subscription model for residency and care services, with two distinct financial programs offered for independent living. Fees bundle dining options, local medical transportation, maintenance, groundskeeping, security, utilities, landline phone, basic cable, and access to on-site healthcare; specific pricing is quote-based and not publicly disclosed. Go-to-market is sales-led, driven by a dedicated Sales and Marketing Team that schedules confidential financial appointments, supports direct campus visits, and increasingly uses virtual tours and digital lead forms through the Trinity Health Senior Communities website and social channels (Facebook, YouTube, LinkedIn).
The organization serves four primary customer segments — independent living seniors, assisted living residents, memory care residents, and short-term rehabilitation patients — with resident counts and occupancy not publicly disclosed. Headcount is reported at 501-1,000 employees. The community has earned the U.S. News & World Report "Best" designation for short-term rehabilitation (2023-2024) and has been named "Best" Retirement and Assisted Living Community in the Best of the Pines program for four consecutive years, reflecting durable brand strength in the Moore County market.
St. Joseph of the Pines firmographics
Firmographics- Name
- St. Joseph of the Pines
- Legal name
- St. Joseph of the Pines
- Website
- https://sjp.org
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- St. Joseph of the Pines is a Life Plan Community in Southern Pines, North Carolina, owned by Trinity Health Senior Communities. It provides independent living, assisted living, memory care, skilled nursing, and short-term rehabilitation services to senior adults on a single campus.
- Ownership category
- akta.pro rank
St. Joseph of the Pines industry classification
Industry- Product category
- Senior Living and Continuing Care Retirement Community Services
- NAICS
- Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)
- akta.pro secondary industries
- Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI), Luxury/Resort-Style Independent Living Communities (HLADAAAC)
Keywords
Where St. Joseph of the Pines is headquartered
LocationHeadquarters
- HQ city
- Southern Pines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
St. Joseph of the Pines business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Senior Living Residency Fees: Monthly fees for independent living, assisted living, and memory care accommodations. Fees cover a full range of dining options, local transportation to medical appointments, maintenance, groundskeeping, security, utilities, landline phone, extended basic cable, and access to healthcare services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Two financial programs for Independent Living |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
St. Joseph of the Pines product offering
Product offeringCore offering
St. Joseph of the Pines operates a Life Plan Community (Continuing Care Retirement Community) providing a continuum of senior living and healthcare services in Southern Pines, North Carolina. It offers two independent living communities (Pine Knoll and Belle Meade), assisted living options (The Coventry and Pine Meadows), specialized memory care for Alzheimer's and dementia patients (Caritas Memory Care), and short-term rehabilitation services (The Therapy Village) including physical, occupational, and speech therapy. The community also runs a Mobile Rural Health Clinic serving individuals in need throughout Moore County.
Product overview
St. Joseph of the Pines is a Life Plan Community offering a continuum of senior living options centered around two distinct independent living communities—Pine Knoll (historic elegance) and Belle Meade (resort-style gated living)—that provide the foundation for residents who may later need higher levels of care. These connect to assisted living facilities (The Coventry and Pine Meadows), with The Coventry housing the specialized Caritas Memory Care wing for Alzheimer's and dementia support. The community also includes The Therapy Village for short-term rehabilitation services. All residents have access to amenities including dining, transportation, wellness facilities, and optional golf memberships at local courses.
Differentiator
Problem solved
Functional benefit
Brands
- Pine Knoll: Historic independent living community offering comfortable residences with convenient access to senior living amenities.
- Belle Meade
- The Coventry
- Pine Meadows
- Caritas Memory Care
- Therapy Village
Products and services
- Pine Knoll Historic independent living community offering comfortable residences with convenient access to senior living amenities, surrounded by lush greenery. Provides active older adults with freedom from home maintenance while having access to comprehensive healthcare if needed.
- Belle Meade Gated, resort-style independent living community offering spacious homes and lavish apartments (300 to 2,400 square feet) with a wide variety of senior living options and access to nine local golf courses.
- The Coventry Assisted living facility for older adults seeking social activities and support with activities of daily living. Houses the Caritas Memory Care wing providing specialized care for Alzheimer's and Dementia patients.
- Pine Meadows Assisted living option for seniors who want activities, social engagement, and light daily living support in a supportive environment.
- Caritas Memory Care Specialized memory care wing nestled within The Coventry providing structured support for seniors progressing in their Alzheimer's and Dementia journey, in a secure and compassionate environment.
- The Therapy Village Short-term rehabilitation facility offering physical, occupational, and speech therapy services to help patients recover from surgery, illness, or injury and return home. Recognized as one of U.S. News & World Report's 'Best' for 2023-2024.
- Mobile Rural Health Clinic Mobile clinic initiative operated as part of the organization's community giving programs, serving individuals in need throughout Moore County, North Carolina.
Quantifiable outcome
- Short-term rehabilitation program ranked as one of U.S. News & World Report's 'Best' for 2023-2024
Companies that use St. Joseph of the Pines
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
St. Joseph of the Pines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
St. Joseph of the Pines partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
St. Joseph of the Pines competitors and assessment
Company assessmentDirect peers
- Life Care Services: Operator and manager of CCRCs and senior living communities across the US. Direct comparable in operating Life Plan / Continuing Care Retirement Communities similar to St. Joseph of the Pines.
- Erickson Senior Living: Operator of large-scale Continuing Care Retirement Communities (CCRCs) across the US. Direct comparable as a CCRC / Life Plan Community model that SJP operates under, providing independent living through higher-acuity care.
- Atria Senior Living: Major private senior living operator offering independent living, assisted living, and memory care communities across the US. Comparable in providing a continuum of senior living services with resort-style amenities in desirable locations.
- Brookdale Senior Living: Largest operator of senior living communities in the US, offering independent living, assisted living, memory care, and skilled nursing across multiple campuses. Directly comparable to St. Joseph of the Pines as a multi-service senior living operator serving aging residents.
- Sunrise Senior Living: National senior living provider focused on assisted living and memory care with a strong emphasis on personalized care and quality of life. Comparable as a multi-service senior living operator with similar resident demographic.
- Five Star Senior Living: Senior living operator providing independent living, assisted living, and memory care, with significant rehabilitation services through Diversified Healthcare Trust. Comparable in offering the same continuum of services SJP provides.
Regional players
- Liberty Senior Living: Regional senior living operator with communities in North Carolina and the Southeast, offering independent living, assisted living, and memory care. Comparable as a Southeast-based competitor with overlapping geography and service lines.
- Pennybyrn at Maryfield: Faith-based Life Plan Community in the Piedmont Triad region of North Carolina offering independent living, assisted living, memory care, skilled nursing, and rehabilitation. Comparable as a NC-based CCRC with full continuum of care.
- Givens Communities: Non-profit Life Plan Community operator in western North Carolina offering independent living, assisted living, memory care, and skilled nursing. Comparable as a NC-based faith-affiliated CCRC with similar continuum-of-care model.
Broad incumbents
- Welltower: Healthcare real estate investment trust with significant senior housing operating portfolio. Comparable as a capital partner/owner of senior living real estate relevant to CCRC operators like St. Joseph of the Pines, though at much greater scale and as a REIT rather than operator.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
St. Joseph of the Pines social profiles
Digital presenceSt. Joseph of the Pines financial estimates
Financial estimateRevenue estimate
Valuation estimate
St. Joseph of the Pines leadership team
Management profileNumber of profiles
St. Joseph of the Pines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St. Joseph of the Pines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St. Joseph of the Pines
What does St. Joseph of the Pines do?
St. Joseph of the Pines operates a Life Plan Community (Continuing Care Retirement Community) providing a continuum of senior living and healthcare services in Southern Pines, North Carolina. It offers two independent living communities (Pine Knoll and Belle Meade), assisted living options (The Coventry and Pine Meadows), specialized memory care for Alzheimer's and dementia patients (Caritas Memory Care), and short-term rehabilitation services (The Therapy Village) including physical, occupational, and speech therapy. The community also runs a Mobile Rural Health Clinic serving individuals in need throughout Moore County.
Is St. Joseph of the Pines a public or private company?
St. Joseph of the Pines is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was St. Joseph of the Pines founded?
St. Joseph of the Pines was founded in 1948. It employs 501 to 1,000 people.
Where is St. Joseph of the Pines based?
St. Joseph of the Pines is headquartered in Southern Pines, United States, in the North America region.
How does St. Joseph of the Pines make money?
One revenue line is on record: senior Living Residency Fees.
Who are St. Joseph of the Pines's main competitors?
Direct peers on record are Life Care Services, Erickson Senior Living, Atria Senior Living, Brookdale Senior Living, Sunrise Senior Living and Five Star Senior Living. Regional players are Liberty Senior Living, Pennybyrn at Maryfield and Givens Communities. Welltower is listed as a broad incumbent.
Does St. Joseph of the Pines have an API?
No public API is recorded for St. Joseph of the Pines.
What industry is St. Joseph of the Pines in?
St. Joseph of the Pines's product category is Senior Living and Continuing Care Retirement Community Services. Its primary akta.pro industry code is HLADACAD, Continuing Care Retirement Communities (CCRC) with Memory Care, with a secondary code of HLADABAI, Behavioral Health–Capable Assisted Living (Mental Health/SUD Support). Its NAICS code is 623311 and its SIC code is 8050.