Soroi Collection

What Soroi Collection does

Soroi Collection is a private Kenyan hospitality company operating a portfolio of eco-luxury safari camps, lodges, and curated wildlife travel experiences across Kenya. Founded in 1998 and headquartered in Nairobi, the company owns and operates nine properties spanning the country's premier wildlife destinations: three camps in Maasai Mara (Mara Bush Camp, Private Wing, Luxury Migration Camp), three within Lumo Community Wildlife Conservancy on the edge of Tsavo West (Lions Bluff Lodge, Leopards Lair, Cheetah Tented Camp), two in Samburu (Larsens Camp on the Ewaso Nyiro River and the 48-room Samburu Lodge), and Soroi Blue at Diani Beach. Two additional properties—Soroi Amboseli and Soroi Nairobi (inside Nairobi National Park, scheduled to open June 1, 2027)—are announced. Total operational accommodation capacity across the portfolio is approximately 143 units (rising toward 159 with announced openings), ranging from five-tent cottages to the 48-key Samburu Lodge. The customer base is individual leisure travelers: affluent safari guests, honeymooners, families, photography enthusiasts, and sustainability-conscious tourists.

The revenue model combines three streams: luxury accommodation (per-night stays), safari activities and experiences (game drives, walking safaris, photographic-hide sessions, cultural visits), and curated multi-day packages (honeymoon, family, photography). Pricing is quote-based and not publicly disclosed. Distribution is dual-channel: a direct-to-consumer booking engine on Profitroom (booking.profitroom.com) plus a dedicated reservations team, and a tiered B2B travel-agent portal (agents.soroi.com). Operating technology is otherwise commodity—PCI DSS-compliant third-party payment gateways and standard booking stack—supplemented by a Wildview autonomous wildlife telemetry system at photographic hides and a dedicated photography studio with editing and printing services in Maasai Mara.

Sustainability, conservation, and community integration sit at the core of brand and operations. The company has been single-use plastic-free since 2018, holds the only tourism-business seat on the Kenya Plastics Pact Steering Committee, and maintains long-running partnerships with Community & Wildlife Conservation (CWC), Reteti Elephant Sanctuary (Africa's first community-run elephant orphanage), and Lumo Community Wildlife Sanctuary. Marketing runs through Instagram, Facebook, LinkedIn, the Soroi Chronicles blog, and a photography-focused content channel; brand recognition was validated externally by an ATTA® Eco-Innovation Award 2026 finalist placement. No financial figures, employee headcount, external funding rounds, or ownership disclosures beyond an apparent Sunworld Safaris Ltd operating entity are present in the available sources.

Name

Soroi Collection

Legal name

Soroi Collection

Website

https://soroi.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Soroi Collection is a Kenya-based private hospitality company operating nine eco-luxury safari camps and lodges across Maasai Mara, Tsavo West, Samburu, and Diani Beach, serving affluent leisure, honeymoon, family, and photography-traveler segments through direct bookings and a travel-agent portal.

Ownership category

akta.pro rank

Product category

Luxury Safari Lodges & Camps

NAICS

Nature Parks and Other Similar Institutions (71219), Tour Operators (56152)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Safari & Wilderness Luxury Resorts (THAGACAD)

akta.pro secondary industries

Safari Lodges (Big Five/Game Reserves) (THAGAIAA), Safari Camps & Tented Lodges (THAGAOAF), Safari Lodges & Tented Camps (THAAAHAC)

Keywords

• Luxury safari camps
• Eco-luxury lodges
• Wildlife tourism Kenya
• Safari accommodation
• Curated safari experiences

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Luxury Accommodation: Revenue from eco-luxury tented camps, lodges, and suites across 9+ properties in Kenya's premier wildlife destinations including Maasai Mara, Tsavo West, Samburu, Amboseli, and Diani Beach. Accommodations range from 12 safari tents to 48-room lodges.
2. Safari Activities and Experiences: Game drives, walking safaris, bush breakfasts, sundowners, cultural village visits, night game drives, and specialized photography experiences including use of photographic hides and studio services.
3. Curated Safari Packages: Tailored African safari packages including honeymoon packages, family adventures, photography safaris, and seasonal specials offered through exclusive deals section.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Soroi Collection operates a portfolio of eco-luxury safari camps, lodges, and tented accommodations across Kenya's premier wildlife destinations including Maasai Mara, Tsavo West, Samburu, Diani Beach, and upcoming Amboseli and Nairobi properties. The company sells accommodation, game drives, walking safaris, photographic hide experiences, cultural visits, and curated safari packages to affluent travelers seeking authentic wilderness immersion combined with premium service and conservation engagement.

Product overview

Soroi Collection is a portfolio of eco-luxury safari camps and lodges across Kenya, comprising 10 distinct properties spanning Maasai Mara (3 camps), Tsavo West (3 camps), Samburu (2 properties), Amboseli (1 upcoming property), and Diani Beach (1 coastal retreat). The collection will also include Soroi Nairobi (opening June 2027), an urban safari camp within Nairobi National Park. Properties range from intimate tented camps (5-12 units) to larger lodges (48 rooms), offering game drives, walking safaris, photography hides, and cultural experiences. A photography studio and dedicated agents portal serve as supporting services for wildlife photographers and travel trade partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Soroi Mara Bush Camp A 12 safari tent eco-luxury camp in a riverine forest along the Olare Orok River in Maasai Mara, designed for intimate wildlife encounters and proximity to wildebeest migration crossing points. Caters to romantic getaways, family adventures, and solo travelers.
• Soroi Private Wing A 12 luxury tent property in Maasai Mara with 8 river-facing and 4 forest-facing tents overlooking a hippo pool, designed for guests seeking seclusion, exclusive amenities, and personalized service.
• Soroi Luxury Migration Camp 10 luxury river-facing tents and family units along the seasonal Olare Orok River in Maasai Mara, featuring floor-to-ceiling glass and private verandas optimized for year-round Great Migration viewing.
• Soroi Lions Bluff Lodge An 11 luxury suite boutique lodge perched above a cloud forest in Lumo Conservancy bordering Tsavo West, offering hilltop savannah views and access to a wildlife photography hide.
• Soroi Leopards Lair Five en-suite private cottages co-located on the Lions Bluff hilltop in Tsavo West, offering an off-the-beaten-path safari experience for guests seeking solitude in nature.
• Soroi Cheetah Tented Camp Eight rustic safari tents in Lumo Conservancy, Tsavo West, providing a comfortable adventure base with private terraces overlooking the Kenyan wilderness for nature enthusiasts.
• Soroi Larsens Camp Sixteen exclusive suites on the banks of the Ewaso Nyiro River in Samburu, inspired by explorer Eric Larsen, offering luxury safari experiences in northern Kenya and access to a photography hide.
• Soroi Samburu Lodge A 48-room lodge with 1 villa in Samburu offering a balance of safari adventure and modern comfort in northern Kenya's rugged wilderness.
• Soroi Blue - Diani Beach An 11 guest room intimate beachfront retreat on Diani Beach, offering barefoot luxury, privacy, and personalized service on the Indian Ocean coast.
• Wildlife Photography Hides Exclusive camouflaged wildlife photography hides at Soroi Lions Bluff Lodge and Soroi Larsens Camp providing elevated, eye-level vantage points for capturing wildlife in natural habitats; targeted at amateur and professional photographers.
• Soroi Photography Studio Professional photo editing and printing studio in Maasai Mara equipped with cutting-edge editing software, professional workstations, and custom printing services to transform safari captures into finished works.
• Soroi Travel Agents Portal Tiered access hub for travel agents and tour operators providing exclusive resources, booking management, commission structures, and promotional materials for B2B distribution of the Soroi Collection portfolio.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Community & Wildlife Conservation (CWC)coreStrategic or Co-development PartnerLong-standing partnership with Community & Wildlife Conservation organization focused on fostering harmonious coexistence between wildlife and local communities in Kenya. The partnership supports conservation projects, community development initiatives, and provides guests with meaningful engagement opportunities with conservation efforts.
• Reteti Elephant SanctuarycoreStrategic or Co-development PartnerPartnership with Africa's first community-run elephant orphanage in Samburu. Soroi Collection promotes visits to the sanctuary as part of guest experiences, connecting travelers with conservation efforts and allowing them to witness orphaned elephants being cared for by dedicated Samburu keepers before wild release.
• Kenya Plastics Pact Steering CommitteeflagshipStrategic or Co-development PartnerSoroi Collection serves as the only tourism business represented on the Kenya Plastics Pact Steering Committee, demonstrating leadership in sustainable tourism policy and industry transformation at the national level.
• Lumo Community Wildlife SanctuarycoreStrategic or Co-development PartnerPartnership with Lumo Conservancy where Soroi Lions Bluff Lodge, Soroi Leopards Lair, and Soroi Cheetah Tented Camp operate. The conservancy provides authentic safari experiences with diverse wildlife including elephants, lions, cheetahs, and giraffes.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mahali Mzuri: Mahali Mzuri is a luxury tented camp in the Maasai Mara, part of Virgin Limited Edition. Directly comparable to Soroi Mara Bush Camp as a single high-end Mara property competing for the same migration-season clientele.
• &Beyond: &Beyond operates ultra-luxury safari lodges and camps across Africa including Kenya (Maasai Mara, Laikipia). Directly comparable to Soroi on eco-luxury positioning, conservation-led brand, and high-end safari experiences in the same destinations.
• Sanctuary Retreats: Sanctuary Retreats operates luxury safari lodges and river cruise boats across Africa, including camps in Kenya's Maasai Mara. Comparable to Soroi on multi-property luxury safari operations and curated wildlife experiences.
• Governors' Camp Collection: Governors' Camp is a long-established Kenya safari operator with multiple camps in the Maasai Mara. Comparable to Soroi on Kenya-only focus, intimate tented camp format, and traditional luxury safari positioning.
• Singita: Singita runs luxury safari lodges in Tanzania, South Africa, and Rwanda with a strong conservation and community model. Closely comparable to Soroi on eco-luxury positioning, conservation partnerships, and premium photographic safari offerings.
• Asilia Africa: Asilia Africa operates a portfolio of safari camps and lodges across East Africa, including the Maasai Mara and the Kenyan coast. Closely comparable to Soroi as a multi-property East African safari collection targeting mid-to-upper market travelers.
• Great Plains Conservation: Great Plains operates luxury tented camps across Botswana, Kenya, and Zimbabwe with a strong conservation and anti-poaching model. Comparable to Soroi on eco-luxury positioning, photographic hides, and conservation-led branding.
• Elewana Collection: Elewana Collection runs luxury tented camps and lodges across Kenya and Tanzania, including properties in the Maasai Mara, Amboseli, and coastal regions. Highly comparable as a Kenya-anchored eco-luxury safari portfolio with similar unit economics and customer segments.

Broad incumbents

• Wilderness Safaris: Wilderness Safaris is the largest dedicated safari operator in Africa, with camps across multiple countries. Comparable to Soroi on safari camp operations and conservation focus, but materially larger and more geographically diversified.
• Fairmont Hotels & Resorts (Kenya safari properties): Fairmont operates luxury safari lodges in Kenya (Fairmont Mara Safari Club, Mount Kenya Safari Club). Comparable to Soroi as a Kenya-based luxury safari lodging provider, but with broader brand distribution and corporate ownership structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/soroicollection
• LinkedInlinkedin.com/company/soroi
• Instagraminstagram.com/soroicollection

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soroi Collection