Re/max Northwest

What Re/max Northwest does

RE/MAX Northwest operates as a private residential real estate brokerage serving home buyers and sellers across Oregon and Washington, with headquarters at 300 Northeast 97th Street in Seattle. The legal operating entity is EA2, LLC (Oregon-domiciled), and the brokerage is publicly branded under the unified RE/MAX Equity Group | Integrity | Northwest identity, indicating a multi-entity consolidation within the Pacific Northwest. The firm is part of RE/MAX Gold Nation, a franchise network spanning 135 locations and 3,000+ agents across six states (Arizona, California, Nevada, Utah, Oregon, Washington), and operates under the broader RE/MAX brand that the Gold Nation network ranks #1 globally and #10 nationally by sales volume.

The brokerage delivers services through independent contractor agents and offers a tiered service portfolio. The core offering is standard residential buyer/seller representation, supported by an integrated technology platform — MAXTech Powered by BoldTrail (kvCORE) — that bundles lead generation (LeaDS), customizable IDX websites with SEO tools, a Smart CRM with AI-driven automation, and automated marketing/social-posting packages. A luxury tier, The REMAX Collection, provides premium marketing for high-value properties, including a quarterly magazine distributed to 25,000 luxury homeowners and 100,000+ RE/MAX agents worldwide.

The revenue model is commission-based on closed transactions. Brokers completed 6,500+ transactions with nearly $4 billion in aggregate sales volume in the most recent reported year, generating commission revenue split between the brokerage (via desk fees and commission splits) and individual agents. Distribution is primarily direct broker-to-consumer in Oregon and Washington, supplemented by a multi-channel marketing footprint including SEO, organic social (Facebook, LinkedIn, YouTube, Instagram), client referrals, and luxury print marketing. No external funding, M&A activity, or ownership changes are disclosed.

Name

Re/max Northwest

Legal name

EA2, LLC

Website

https://remax-pnw.com

Company type

Private

Operating status

Operating

Short description

RE/MAX Northwest is a private residential real estate brokerage operating under EA2, LLC, serving home buyers and sellers across Oregon and Washington as part of the RE/MAX Gold Nation franchise network. It runs an integrated MAXTech/BoldTrail technology stack and a luxury tier (The REMAX Collection) on a commission-based revenue model.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: The brokerage generates revenue through commissions on real estate transactions when brokers sell or purchase homes for clients. The company completed 6,500+ transactions last year with nearly $4 billion in sales volume.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

RE/MAX Northwest operates as a residential real estate brokerage providing buyer and seller representation services across Oregon and Washington through experienced brokers. The brokerage supports independent agent business owners with a collaborative team environment, training, marketing tools, and an integrated technology platform (MAXTech Powered by BoldTrail) covering lead generation, CRM, IDX websites, and automated marketing. Its luxury property sellers are served through The REMAX Collection marketing program.

Product overview

REMAX Equity Group | Integrity | Northwest operates as a real estate brokerage offering residential and commercial property buying and selling services through experienced brokers across Oregon and Washington. The company provides a technology platform (MAXTech Powered by BoldTrail) that integrates lead generation (LeaDS), customizable IDX websites, Smart CRM with AI-driven automation, and marketing automation tools. The REMAX Collection is a luxury service tier for high-value properties featuring exclusive print and digital marketing.

Differentiator

Problem solved

Functional benefit

Brands

• The REMAX Collection: Luxury real estate service featuring homes that reflect luxury, character, quality and beauty. Products include quarterly magazine mailed to 25,000 luxury homeowners and 100,000+ REMAX Agents worldwide.
• REMAX Hustle
• MAXTech Powered by BoldTrail

Products and services

• Residential Real Estate Brokerage Services Core buyer and seller representation services for residential properties throughout Oregon and Washington, delivered by experienced brokers with extensive market knowledge and industry-leading technology tools.
• The REMAX Collection Luxury real estate service tier for high-end homes, featuring exclusive marketing including a quarterly magazine mailed to 25,000 luxury homeowners and distributed to 100,000+ REMAX agents worldwide.

Quantifiable outcome

• 6,500+ transactions completed last year
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• MAXTech Powered by BoldTrailcoreTechnology or IntegrationTechnology platform powering the brokerage's real estate business operations. MAXTech provides comprehensive real estate technology solutions including lead generation, CRM, websites, and marketing automation tools.
• kvCOREcoreTechnology or IntegrationPlatform referenced as part of the MAXTech ecosystem for powering real estate business operations with top-to-bottom results.
• REMAX CollectionflagshipStrategic or Co-development PartnerLuxury property marketing program featuring The REMAX Collection Magazine distributed to 25,000 luxury homeowners and 100,000+ REMAX agents. Qualifies exceptional homes for premium marketing status.
• REMAX Gold NationflagshipStrategic or Co-development PartnerThe larger franchise network that RE/MAX Northwest operates within. Gold Nation encompasses 3,000+ agents across 135 locations in Arizona, California, Nevada, Utah, Oregon, and Washington. RE/MAX Northwest is part of this network and benefits from its brand, resources, and referral network.

Scale indicators6 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Compass: National tech-enabled residential brokerage with a similarly agent-centric model and aggressive technology investment. Direct competitor for agents, listings, and seller clients in the Pacific Northwest and beyond.
• Redfin: Tech-enabled residential brokerage with a hybrid agent/model consumer experience. Direct competitor on listings, lead generation, and consumer-facing real estate technology, particularly in the Seattle market.
• HomeSmart: National residential brokerage with a tech-forward, agent-friendly commission structure. Comparable in scaling agent productivity, technology adoption, and competing for mid-market agents and transactions.
• Sotheby's International Realty: Luxury-focused residential brokerage franchise with a global referral network. Directly comparable to RE/MAX Northwest on the high-end of the market, particularly versus The RE/MAX Collection program.
• eXp Realty: Cloud-based, agent-owned brokerage model with a national footprint and aggressive commission split. Competes directly with RE/MAX Northwest for agent recruitment and transaction share, especially in suburban PNW markets.
• Keller Williams Realty: Agent-centric, training-heavy residential franchise with one of the largest U.S. agent counts. Closely comparable in its focus on agent productivity, training, and collaborative team models used by RE/MAX Northwest.
• Berkshire Hathaway HomeServices: National residential brokerage franchise network with strong brand and a comparable mix of buyer and seller representation. Directly comparable on franchise structure, agent economics, and luxury network positioning.
• Coldwell Banker: Long-established national residential brokerage franchise with a similar full-service, commission-based model. Comparable in agent productivity programs, brand marketing, and luxury tiers (e.g., Coldwell Banker Global Luxury).

Regional players

• John L. Scott Real Estate: Pacific Northwest-based residential brokerage with deep roots in Washington and Oregon. Competes for agents and listings in the same regional markets as RE/MAX Northwest, with a similar traditional full-service model.
• Windermere Real Estate: Long-established Pacific Northwest residential brokerage headquartered in the region. Directly comparable on geographic footprint in Oregon and Washington, and competes for the same agent and client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/161800894755653
• LinkedInlinkedin.com/company/remaxnorthwest
• YouTubeyoutube.com/remaxpnw
• Instagraminstagram.com/remaxpnw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re/max Northwest