What Stoughton Utilities does

Stoughton Utilities is a community-owned municipal utility department of the City of Stoughton, Wisconsin, established in 1886 and operating as a not-for-profit entity under regulation by the Public Service Commission of Wisconsin. It provides four core utility services — electricity, water production and distribution, wastewater collection and treatment, and stormwater management — to residential, commercial, and industrial customers within the City of Stoughton and five surrounding townships (Dunn, Dunkirk, Pleasant Springs, Porter, Rutland). Distribution is conducted through owned physical infrastructure, supplemented by customer self-service through the My Account online portal, an in-person office at 600 South Fourth Street, and a 24/7 emergency outage line.

The underlying technology stack combines conventional municipal utility infrastructure (electric distribution grid, water mains, wastewater collection systems, automated meter reading with electronic transmission, and bi-directional metering for customer solar interconnections) with customer-facing digital tools. Notable products include the Nights & Weekends Smart Plan time-of-use tariff ($0.0780/kWh off-peak vs. $0.1720/kWh on-peak), the Choose Renewable voluntary green power program sourced through WPPI Energy at $2 per 300 kWh block, the Power Partner Rewards demand response program executed via GreaterGrid, a Cross-Connection Control Program with a ten-year meter testing rotation, and a suite of residential efficiency incentives covering EV chargers (up to $250), electric lawn equipment ($25), ENERGY STAR appliances ($25), smart thermostats ($25), and home energy assessments ($100). The MyMeter Interval Data tool exposes granular usage, and the PowerClerk portal handles distributed generation interconnection applications.

Revenue is generated entirely through regulated rate tariffs on residential, commercial, and industrial customers within the franchise territory, with monthly customer charges layered onto usage-based volumetric charges (kWh for electric, gallons for water and wastewater) plus a Power Cost Adjustment Clause for wholesale power pass-through. Stormwater is billed per Equivalent Residential Unit. The business model is direct-to-consumer within the exclusive service territory, with no private capital structure: the utility is a department of the City of Stoughton, governed by a Utilities Committee with citizen members, council alderpersons, and the mayor, reinvesting all revenues into operations, infrastructure, and community programs such as Project RoundUP. The utility is in the design phase for a new operations facility (final plans expected spring 2026) and is recognized by the U.S. DOE National Renewable Energy Laboratory as a Top 10 utility for green power participation and sales rates in 2010, 2013, and 2016.

Name

Stoughton Utilities

Legal name

Stoughton Utilities

Website

https://stoughtonutilities.com

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

1–10 employees

Short description

Stoughton Utilities is a community-owned municipal utility owned by the City of Stoughton, Wisconsin, providing electric, water, wastewater, and stormwater services to residential and commercial customers in Stoughton and five surrounding townships since 1886.

Ownership category

akta.pro rank

Product category

Municipal Utilities (Electric, Water, Wastewater, Stormwater)

NAICS

Electric Power Generation, Transmission and Distribution (2211), Water, Sewage and Other Systems (2213), Utilities (221)

SIC

Electric Services (4911), Water Supply (4941), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Public Power Districts & State/Provincial Utilities (EUADABAD)

akta.pro secondary industry

Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ)

Keywords

• Electric utility services
• Water utility services
• Wastewater treatment services
• Municipal utility
• Stormwater management

Headquarters

HQ city

Stoughton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electric Service Revenue: Residential and commercial electric service including customer charges, energy charges per kWh, and Power Cost Adjustment Clause (PCAC) for wholesale power cost pass-through. Community-owned not-for-profit utility model.
2. Water Service Revenue: Water production and distribution service with customer charges, volume charges per gallon, and fire protection charges.
3. Wastewater/Sewer Service Revenue: Wastewater collection and treatment service with customer charges and volume-based charges.
4. Stormwater Service Revenue: Stormwater management service with ERU (Equivalent Residential Unit) charges.
5. Project RoundUP Donations: Voluntary program where customers' bills are rounded up to the next dollar, with proceeds donated to local community organizations. Approximately $2,500-$3,000 raised annually.
6. Choose Renewable Program: Optional renewable energy block purchases at $2.00 per block (300 kWh equivalent) supporting wind, solar, and biogas resources through WPPI Energy.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Stoughton Utilities is a community-owned municipal utility department of the City of Stoughton, Wisconsin, delivering electric, water, wastewater, and stormwater services to residential, commercial, and industrial customers within its exclusive service territory since 1886. The utility operates on a not-for-profit basis and supplements its core utility services with time-of-use pricing (Nights & Weekends Smart Plan), voluntary renewable energy blocks (Choose Renewable), residential energy efficiency rebates, income-qualified energy assistance programs, demand response (Power Partner Rewards), and solar interconnection support.

Product overview

Stoughton Utilities is a community-owned municipal utility serving the City of Stoughton, Wisconsin since 1886, providing electricity, water, wastewater, and stormwater services. The company operates as a not-for-profit public utility and offers a comprehensive customer-facing service platform centered on the My Account portal, which integrates billing, payments, and usage monitoring. Core products include standard utility services (electric, water, wastewater, stormwater), time-of-use pricing options (Nights & Weekends Smart Plan), renewable energy options (Choose Renewable), and community programs (Project RoundUP). Additional offerings encompass energy efficiency incentives, solar interconnection support, water quality programs, and assistance programs for income-qualified customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Electric Service (RG-1) Standard residential electricity service with monthly customer charge, energy charge per kWh, and variable Power Cost Adjustment Clause (PCAC) for wholesale power cost pass-through. For residential customers in the Stoughton service territory.
• Residential Water Service Residential water production and distribution service with monthly customer charge, fire protection charge, and volume charge per gallon. For residential customers in the Stoughton service territory.
• Wastewater Service Residential wastewater collection and treatment service with monthly customer charge and volume charge per gallon. For residential customers in the Stoughton service territory.
• Stormwater Service Stormwater management service with monthly ERU (Equivalent Residential Unit) charges for runoff management. For residential customers in the Stoughton service territory.
• Choose Renewable Voluntary program allowing residential and commercial customers to purchase blocks of renewable energy at $2.00 per block (equivalent to 300 kWh) to support wind, solar, and biogas resources sourced through WPPI Energy.
• Nights & Weekends Smart Plan Optional time-of-use pricing plan offering lower off-peak electric rates during evenings, overnight, and weekends, with higher on-peak rates during weekday daytime hours. Customers must shift at least 65% of usage to off-peak periods to realize savings.
• Power Partner Rewards Demand response program offering residential or small business customers up to $50 for allowing small, temporary smart thermostat adjustments during periods of high electricity demand, operated in partnership with GreaterGrid.
• Project RoundUP Voluntary community donation program that rounds up customer utility bills to the next dollar, with funds awarded twice annually by the Stoughton Utilities Committee to local community service organizations. Average contribution about $6 per year.
• Residential Incentive Programs Collection of energy efficiency rebates offering bill credits for residential customers: $25 for electric lawn equipment, up to $250 for Level 2 EV charger installation, $25 for smart thermostats (via Focus on Energy rebate), $100 for home energy assessments, and $25 for ENERGY STAR appliances (dehumidifiers, dryers, washers, dishwashers, freezers, refrigerators, air purifiers).
• Energy Assistance Programs Financial assistance programs for income-qualified customers including the Wisconsin Home Energy Assistance Program (WHEAP), Dane County Human Services, Keep Wisconsin Warm/Cool Fund, and Wisconsin Help for Homeowners.
• Solar Interconnection Program Program guiding residential and commercial customers through installing solar distributed generation systems, including application requirements, interconnection agreements, fee schedules, and bi-directional metering, managed through the PowerClerk online portal operated by WPPI Energy.
• Cross-Connection Control Program Water system safety program testing residential water meters on a rotating ten-year cycle and inspecting plumbing systems for potential cross-connections that could contaminate the water distribution system, as mandated by the Wisconsin Department of Natural Resources.
• AutoPay Automatic payment service that debits utility payments directly from a customer's checking account or credit/debit card on the monthly billing due date.
• E-Billing (Paperless) Electronic billing service delivering monthly statements via email notification with secure online access, eliminating paper bills.
• Budget Billing Plan Equalized monthly payment plan based on estimated annual consumption and applicable rates, with payment amounts adjusted twice yearly to reflect current circumstances for predictable monthly bills.
• MyMeter Interval Data Energy usage monitoring tool allowing customers to view detailed interval data on their electricity consumption patterns to manage usage and costs.
• Diggers Hotline Free underground utility marking service coordinated through Wisconsin's Diggers Hotline (dial 811) for excavators, required by state law at least three working days before any digging project.
• Storm & Outage Center Emergency information center providing outage safety tips, preparation guidance, and 24/7 emergency contact (608-873-9322) for reporting power outages.

Quantifiable outcome

• Top 10 utility nationwide for green power participation rate and sales rate
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• WPPI EnergycoreStrategic or Co-development PartnerRegional power company serving Wisconsin, Upper Michigan, and Iowa. Provides wholesale power supply to Stoughton Utilities and access to renewable energy resources including wind, biogas, and solar through the Choose Renewable program.
• Diggers HotlinecoreOthersFree statewide locate service for excavation projects. Coordinates marking of underground utilities including phone, electric, cable, water, and natural gas. Over 1,100 utilities are members.
• Focus on EnergycoreStrategic or Co-development PartnerWisconsin's statewide energy efficiency program providing cash incentives for residential and commercial customers for solar, geothermal, HVAC upgrades, smart thermostats, and other efficiency measures.
• PowerClerkcoreTechnology or IntegrationOnline portal for solar and distributed generation interconnection applications. Operated by WPPI Energy for member utilities including Stoughton Utilities.
• Five Star Energy ServicesminorImplementation/ SI/ Consulting PartnerContractor that performed the 2021 lead service line replacement project, replacing 703 water service lines (653 private and 340 public) in the City of Stoughton.
• Wisconsin Home Energy Assistance Program (WHEAP)coreOthersFederally-funded energy assistance program administered by Energy Services, Inc. Helps income-restricted households with heating and electric costs. Over 100,000 Wisconsin households served annually.
• Keep Wisconsin Warm/Cool FundminorOthersNonprofit providing emergency energy assistance and weatherization services. 95% of those helped are elderly, disabled, or families with young children.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Alliant Energy: Large investor-owned utility serving Wisconsin and neighboring states; broader incumbent in the same regulatory and service region with electric and gas offerings.
• WPPI Energy: Regional wholesale power supplier serving 51 member utilities including Stoughton; not a direct retail competitor, but the upstream partner that defines Stoughton's power supply, renewable portfolio, and PowerClerk interconnection platform.
• Sacramento Municipal Utility District (SMUD): Large California municipal utility; broader incumbent example of a community-owned utility offering green pricing, energy efficiency, and TOU programs that Stoughton's offerings are modeled after.
• Madison Gas and Electric: Investor-owned Wisconsin utility serving Madison and surrounding areas with electric and natural gas; broader incumbent operating in the same regulatory market with overlapping customer-adjacent territory.
• Austin Energy: Large municipal electric utility in Texas; broader incumbent example of a publicly-owned utility operating renewable programs, demand response, and time-of-use pricing at scale.

Direct peers

• Marshfield Utilities: Wisconsin municipal utility providing electric, water, and wastewater services to a small city; closely comparable structure, services, and regulatory environment to Stoughton Utilities.
• Sun Prairie Utilities: Wisconsin municipal water and electric utility serving a similarly-sized community; comparable business model as a city-owned, multi-service utility in Wisconsin.
• Cedarburg Light & Water: Small Wisconsin municipal utility providing electric and water service; comparable in scale, ownership, and service profile to Stoughton Utilities.
• Kaukauna Utilities: Wisconsin municipal electric and water utility owned by the City of Kaukauna; comparable city-owned multi-service utility model in the same regulatory jurisdiction.
• Oconomowoc Utilities: Wisconsin municipal electric and water utility serving a small city west of Milwaukee; comparable municipal ownership structure, service mix, and scale to Stoughton.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stoughtonutilities
• Instagraminstagram.com/stoughtonutilities
• LinkedInlinkedin.com/company/stoughton-utilities

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoughton Utilities