Somerset Patriots

Minor League Baseball Entertainmentsomersetpatriots.com

The Somerset Patriots is a privately held Minor League Baseball franchise and Double-A affiliate of the New York Yankees, operating from TD Bank Ballpark in Bridgewater, New Jersey. It generates revenue from ticket sales, concessions, merchandise, sponsorships, and group events serving regional baseball fans, families, corporate clients, and youth/community groups.

Company typePrivate
Founded1998
HeadquartersBridgewater, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Somerset Patriots does

The Somerset Patriots is a Minor League Baseball franchise and the official Double-A affiliate of the New York Yankees, competing in the Eastern League and operating from TD Bank Ballpark in Bridgewater, New Jersey. The organization runs a single-unit live entertainment and sports business centered on home baseball games, supported by a diversified ticket product suite (single-game, season, mini-plans, 7-game plans, and flex-ticket books), group outing packages (private suites, SK Club, Ballpark BBQ, Diamond Club, birthday parties, field trips, scout nights, and fundraising events), and ancillary community programs such as the Somerset Sluggers Kids Club.

The franchise monetizes attendance through five primary revenue streams: ticket sales, ballpark concessions, merchandise (sold through the online team store), corporate sponsorships (anchored by TD Bank's ballpark naming rights deal), and group/hospitality events. Digital services—including a mobile app, the Patriots Plus membership program, Bally Sports Live game streaming, and an email newsletter—supplement core game-day revenue but do not constitute a separate platform business; technology is essentially consumer-facing content and ticketing infrastructure, with no proprietary IP or technical stack disclosed.

The go-to-market is direct-to-consumer, with tickets distributed via the official website, MLB's centralized ticketing platform, and an on-site box office. Marketing spans owned digital channels (website, email, app), organic social (Facebook, X, Instagram, YouTube), Bally Sports broadcast, and a heavy calendar of themed promotional nights (e.g., Star Wars Night, Harry Potter Night, Yankees Heritage Night, Sopranos appearances, fireworks shows). The team is privately held with no disclosed funding, M&A activity, or institutional ownership.

Somerset Patriots firmographics

Firmographics

Name: Somerset Patriots
Legal name: Somerset Patriots
Website: https://somersetpatriots.com
Company type: Private
Founded year: 1998
Operating status: Operating
Headcount range: 11–50 employees
Short description: The Somerset Patriots is a privately held Minor League Baseball franchise and Double-A affiliate of the New York Yankees, operating from TD Bank Ballpark in Bridgewater, New Jersey. It generates revenue from ticket sales, concessions, merchandise, sponsorships, and group events serving regional baseball fans, families, corporate clients, and youth/community groups.
Ownership category
akta.pro rank

Somerset Patriots industry classification

Industry

Product category: Minor League Baseball Entertainment
NAICS: Sports Teams and Clubs (711211), Spectator Sports (71121)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Professional Live Sports Leagues & Tours (MPAGAMAA)
akta.pro secondary industries: Professional & Major League Stadiums (MPAKAEAA), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

Minor league baseball
Sports entertainment tickets
Stadium hospitality services
Team merchandise sales
Game day concessions

Where Somerset Patriots is headquartered

Location

Headquarters

HQ city: Bridgewater
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Somerset Patriots business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

Ticket Sales: Revenue from single game tickets, season tickets, mini-plans, 7-game plans, and flex-ticket books for home games at TD Bank Ballpark.
Merchandise Sales: Online merchandise store selling team apparel and memorabilia through the team store.
Food and Beverage Concessions: Ballpark food and beverage operations during home games.
Sponsorship and Naming Rights: Corporate sponsorships including TD Bank ballpark naming rights and other partnership opportunities.
Group Events and Hospitality: Revenue from group outings, private suites, birthday parties, field trips, and scout nights.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Single game tickets available for all home games
Subscription	Annual	Full season ticket packages
Subscription	Annual	Mini-plan ticket packages
Subscription	Annual	7-game plan packages
Subscription	Annual	Flex-ticket books
Other	Pay-as-you-go	Group outing packages

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Somerset Patriots product offering

Product offering

Core offering

The Somerset Patriots operate a Minor League Baseball franchise, providing live professional baseball entertainment as the Double-A affiliate of the New York Yankees at TD Bank Ballpark in Bridgewater, NJ. Core revenue-generating offerings include ticket products (single-game, season, mini-plans, flex-books), group outing and hospitality packages, ballpark concessions, team merchandise, and corporate sponsorships, supported by digital fan engagement services such as a mobile app, e-newsletter, and streaming access.

Product overview

Somerset Patriots is a Minor League Baseball team and Double-A affiliate of the New York Yankees, operating as a single-unit entertainment and sports product rather than a platform-plus-modules architecture. The core offering consists of live baseball games at TD Bank Ballpark in Bridgewater, NJ, supported by ticket products (single-game, season, and mini-plans), group outing packages (suites, BBQ, birthday parties, field trips), and the Somerset Sluggers Kids Club community program. Digital services include the Patriots Plus membership, mobile app, Bally Sports Live streaming, and an email newsletter. The team's merchandise is available through the MLB team store.

Differentiator

Problem solved

Functional benefit

Products and services

Single Game Tickets

Companies that use Somerset Patriots

Customer profile

Segments3 records

Ideal customer profiles2 records

Somerset Patriots technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Somerset Patriots partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

TD BankmajorGTM or Marketing PartnerTD Bank holds the naming rights for TD Bank Ballpark, the home stadium of the Somerset Patriots. The partnership includes ballpark branding and sponsorship visibility at games and events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Somerset Patriots competitors and assessment

Company assessment

Direct peers

Reading Fightin Phils: Eastern League Double-A club with comparable ticketing tiers, themed promotional nights, and ballpark sponsorship programs — directly comparable mid-market MiLB operator.
Tampa Tarpons: Single-A affiliate of the New York Yankees; same Yankees-system talent pipeline and player-development narrative that drives Somerset's value proposition.
Bowie Baysox: Eastern League Double-A affiliate (Orioles) with overlapping revenue mix (tickets, suites, sponsorship, merchandise) and shared league scheduling dynamics.
Trenton Thunder: Former Double-A affiliate of the New York Yankees based in Trenton, NJ — the Patriots' direct predecessor in the Yankees' Eastern League slot and the closest geographic peer in the New Jersey market.
Hudson Valley Renegades: High-A affiliate of the New York Yankees in the same NY-metro geography as Somerset; directly comparable Yankees-system operator with overlapping fan base and Yankees prospect pipeline.
Altoona Curve: Eastern League Double-A affiliate (Pirates) — comparable franchise size, ballpark economics, and sponsorship profile; same league scheduling and operational cadence.
Richmond Flying Squirrels: Eastern League Double-A affiliate (Giants) running a similar gameday entertainment, group sales, and community-program model against the Patriots.
Hartford Yard Goats: Eastern League Double-A affiliate (Rockies) operating a modern ballpark with a comparable mix of season tickets, suites, group outings, and sponsorship inventory.
Binghamton Rumble Ponies: Double-A affiliate in the Eastern League directly competing in the same league as the Patriots with a similar season-ticket, group, and sponsorship structure.
Scranton/Wilkes-Barre RailRiders: Triple-A affiliate of the New York Yankees operating in the same MiLB system; comparable Yankees-affiliated franchise with similar ticketing, sponsorship, and group-event revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Somerset Patriots financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Somerset Patriots leadership team

Management profile

Number of profiles

Somerset Patriots funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Somerset Patriots M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Somerset Patriots

What does Somerset Patriots do?

Is Somerset Patriots a public or private company?

Somerset Patriots is a private company. It is classified as unknown and is currently operating.

When was Somerset Patriots founded?

Somerset Patriots was founded in 1998. It employs 11 to 50 people.

Where is Somerset Patriots based?

Somerset Patriots is headquartered in Bridgewater, United States, in the North America region.

How does Somerset Patriots make money?

Five revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, food and Beverage Concessions, sponsorship and Naming Rights and group Events and Hospitality.

Who are Somerset Patriots's main competitors?

Direct peers on record are Reading Fightin Phils, Tampa Tarpons, Bowie Baysox, Trenton Thunder, Hudson Valley Renegades, Altoona Curve, Richmond Flying Squirrels, Hartford Yard Goats, Binghamton Rumble Ponies and Scranton/Wilkes-Barre RailRiders.

Does Somerset Patriots have an API?

No public API is recorded for Somerset Patriots.

What industry is Somerset Patriots in?

Somerset Patriots's product category is Minor League Baseball Entertainment. Its primary akta.pro industry code is MPAGAMAA, Professional Live Sports Leagues & Tours, with a secondary code of MPAKAEAA, Professional & Major League Stadiums. Its NAICS code is 711211 and its SIC code is 7900.