Richmond Flying Squirrels
The Richmond Flying Squirrels are a Minor League Baseball franchise and Double-A affiliate of the San Francisco Giants, playing at CarMax Park in Richmond, Virginia, and generating revenue through tickets, merchandise, suites, concessions, and themed special events for fans and corporate groups.
- Company typePrivate
- Founded2010
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Richmond Flying Squirrels does
The Richmond Flying Squirrels are a professional Minor League Baseball franchise and the Double-A affiliate of the San Francisco Giants, playing home games at CarMax Park in Richmond, Virginia. Founded in 2010 following the relocation and rebranding of the former Richmond Braves, the team operates in the Eastern League (Double-A Northeast) and serves as a developmental pipeline for Giants prospects while functioning as a community-anchored entertainment property for the Richmond metropolitan area. The franchise does not maintain a proprietary technology platform and instead operates on MLB/MiLB centralized infrastructure for ticketing (MLB Tickets), streaming (MiLB.TV), broadcasting (Bally Sports Live), and merchandise (MiLB Store). Its product portfolio centers on the live baseball game experience and extends into premium hospitality (suites), group outings, membership clubs (Kids Club, Silver Squirrels), year-round special events (Star-Spangled Squirrels Fest, Summer Music Series, EDM Night, Futbol Night), community programs (Flying Squirrels Charities, Squirrels In Schools, Baseball Camps, Richmond 34), and original media (Funnville Nine Podcast). The franchise holds a Core partnership with CarMax, whose naming-rights deal underwrites the home ballpark and is referenced as a key sponsor across digital channels.
The business model is direct-to-consumer and diversified across five revenue streams: ticket sales (individual, season memberships, postseason packages, group outings), merchandise (via the team store and MiLB Store), ballpark hospitality (suites and group event bookings), concessions and dining, and special events. Go-to-market is multi-channel, combining MLB's centralized digital ticketing and streaming platforms, the CarMax Park box office, a dedicated e-commerce storefront, direct field sales for corporate suites and group outings, and event-based promotional nights designed to drive attendance. The franchise serves two primary customer segments: general sports fans and families seeking affordable Minor League Baseball entertainment (primary), and corporate groups seeking entertainment, client entertainment, and team outing venues (secondary). Marketing reach spans email newsletter, YouTube, the Funnville Nine Podcast, organic social media, and in-park promotional events.
Operating status is active, with a lean employee base of 11-50, consistent with the operating profile of a MiLB franchise that outsources significant functions to the league's shared services. No acquisitions, funding rounds, leadership changes, or regulatory actions are disclosed in the available data. Strategic activity is concentrated on product and event diversification, community programming expansion, and broadcast reach rather than M&A or capital-raising activity, reflecting the structural nature of MiLB ownership and the league's centralized economics.
Richmond Flying Squirrels firmographics
Firmographics- Name
- Richmond Flying Squirrels
- Legal name
- Richmond Flying Squirrels
- Website
- https://squirrelsbaseball.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Richmond Flying Squirrels are a Minor League Baseball franchise and Double-A affiliate of the San Francisco Giants, playing at CarMax Park in Richmond, Virginia, and generating revenue through tickets, merchandise, suites, concessions, and themed special events for fans and corporate groups.
- Ownership category
- akta.pro rank
Richmond Flying Squirrels industry classification
Industry- Product category
- Professional Minor League Baseball Entertainment
- NAICS
- Spectator Sports (7112), Other Spectator Sports (711219), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Fairgrounds & Expo Parks (THAHAAAH)
Keywords
Where Richmond Flying Squirrels is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Richmond Flying Squirrels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Revenue from individual game tickets, season memberships, postseason tickets, and group outings at CarMax Park.
- Merchandise: Sale of team merchandise through the Flying Squirrels team store, including refreshed merchandise lines.
- Ballpark Hospitality: Revenue from suites, hospitality packages, and group event bookings for corporate entertainment at CarMax Park.
- Concessions and Dining: Food and beverage sales at CarMax Park through dining services.
- Special Events: Revenue from hosting special events at the ballpark including concerts, EDM nights, and soccer scarf giveaway events.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Richmond Flying Squirrels product offering
Product offeringCore offering
The Richmond Flying Squirrels operate as a Double-A Minor League Baseball franchise playing home games at CarMax Park in Richmond, Virginia, as the San Francisco Giants' Eastern League affiliate. They sell live game attendance via individual, season, postseason, and group tickets; premium suites and hospitality packages; membership clubs (Silver Squirrels and Kids Club); official team merchandise; ballpark concessions; and themed special events such as Star-Spangled Squirrels Fest, Summer Music Series, and Futbol Night. The franchise also runs community programs (Flying Squirrels Charities, Squirrels In Schools, Baseball Camps) and produces media content (Funnville Nine Podcast, Behind the Eye Black feature series).
Product overview
The Richmond Flying Squirrels operate as a single unified offering centered on professional Minor League Baseball entertainment at CarMax Park. The product portfolio consists of the core baseball game experience (tickets, seating, parking, dining), supplemented by premium hospitality offerings (suites and group packages), membership clubs (Silver Squirrels and Kids Club), e-commerce merchandise sales, special themed events (Star-Spangled Squirrels Fest, Summer Music Series, Futbol Night), community programs (charities, schools outreach, baseball camps), and media streaming services (MiLB.TV, Audio Listen Live, Funnville Nine Podcast). The team serves as the Double-A affiliate of the San Francisco Giants and competes in the Eastern League.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Game Tickets
- Season Memberships
- Postseason Tickets
- Group Outings
- Suites & Hospitality
- Silver Squirrels
- Kids Club
- Flying Squirrels Merchandise
- Promotions
- Star-Spangled Squirrels Fest
- Summer Music Series
- Futbol Night
- Flying Squirrels Charities
- Squirrels In Schools
- Baseball Camps
- Funnville Nine Podcast Official team podcast featuring interviews, game highlights, player features, and behind-the-scenes content distributed on the team media page.
- MiLB.TV Game Streaming Live video streaming of home games allowing remote fans to watch action in real time via the MiLB.TV platform.
- Audio Listen Live Live radio broadcast audio streaming of Richmond Flying Squirrels games for remote fan engagement.
- Richmond Flying Squirrels Baseball Games Professional Minor League Baseball games played at CarMax Park in Richmond, Virginia, as the Double-A affiliate of the San Francisco Giants; the core live entertainment product around which all ticketing, hospitality, and event offerings are built.
Companies that use Richmond Flying Squirrels
Customer profileSegments2 records
Ideal customer profiles2 records
Richmond Flying Squirrels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Richmond Flying Squirrels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CarMaxcoreCarMax is the naming sponsor of CarMax Park, the Flying Squirrels' home ballpark. The partnership includes prominent branding throughout the stadium and is referenced as a key sponsor with direct links to carmaxpark.com from the official team website.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Richmond Flying Squirrels competitors and assessment
Company assessmentDirect peers
- Akron RubberDucks: Double-A Eastern League affiliate of the Cleveland Guardians. Directly comparable as a same-league Double-A franchise with overlapping competitive schedule (confirmed by game results vs. 'Ducks in the source data), similar ballpark-based revenue model, and analogous corporate entertainment / merchandise / theme-night go-to-market.
- Erie SeaWolves: Double-A Eastern League affiliate of the Detroit Tigers operating out of UPMC Park. Same league, same tier, similar MiLB revenue stack (tickets, suites, merchandise, theme nights), and directly comparable operational scale and target customer (regional family/corporate entertainment).
- Harrisburg Senators: Double-A Eastern League affiliate of the Washington Nationals, playing at FNB Field. Compete in the exact same league as the Flying Squirrels with identical revenue mix and competitive scheduling, making them a directly comparable peer for sponsorship, attendance, and ticket pricing benchmarks.
- Bowie Baysox: Double-A Eastern League affiliate of the Baltimore Orioles, based in nearby Maryland. Same league, same tier, comparable ballpark operations, season-membership structure, and Mid-Atlantic regional fan base overlap with Richmond.
- Reading Fightin Phils: Double-A Eastern League affiliate of the Philadelphia Phillies playing at FirstEnergy Stadium. Comparable MiLB franchise operations, group-outing model, themed promotions, and ballpark revenue mix; competing for regional East Coast entertainment dollars.
- Hartford Yard Goats: Double-A Eastern League affiliate of the Colorado Rockies at Dunkin' Park. Same tier and league, comparable family- and corporate-oriented ballpark experience with group outings, suites, and themed events.
- Somerset Patriots: Double-A Eastern League affiliate of the New York Yankees, playing at TD Bank Ballpark. Direct league peer with similar ticket, suite, hospitality, and merchandise revenue mix, and an iconic MLB parent brand affiliation driving prospect storylines.
- Portland Sea Dogs: Double-A Eastern League affiliate of the Boston Red Sox, playing at Hadlock Field. Same tier with very strong MLB parent-brand draws, comparable ballpark revenue model including group outings, concessions, and merchandise.
Regional players
- Norfolk Tides: Triple-A affiliate of the Baltimore Orioles operating in the same Virginia region as the Flying Squirrels. Regional competitor for Virginia sports entertainment dollars and a logical peer for ballpark operation benchmarks, though at a higher playing tier.
- Fredericksburg Nationals: Minor League team based in Fredericksburg, Virginia, competing for Virginia/Richmond-area family entertainment and corporate sponsorship dollars. Operates a smaller-market ballpark with similar MLB Partner-League economics to the Flying Squirrels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Richmond Flying Squirrels social profiles
Digital presenceRichmond Flying Squirrels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Richmond Flying Squirrels leadership team
Management profileNumber of profiles
Profiles2 records
Richmond Flying Squirrels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Richmond Flying Squirrels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Richmond Flying Squirrels
What does Richmond Flying Squirrels do?
The Richmond Flying Squirrels operate as a Double-A Minor League Baseball franchise playing home games at CarMax Park in Richmond, Virginia, as the San Francisco Giants' Eastern League affiliate. They sell live game attendance via individual, season, postseason, and group tickets; premium suites and hospitality packages; membership clubs (Silver Squirrels and Kids Club); official team merchandise; ballpark concessions; and themed special events such as Star-Spangled Squirrels Fest, Summer Music Series, and Futbol Night. The franchise also runs community programs (Flying Squirrels Charities, Squirrels In Schools, Baseball Camps) and produces media content (Funnville Nine Podcast, Behind the Eye Black feature series).
Is Richmond Flying Squirrels a public or private company?
Richmond Flying Squirrels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Richmond Flying Squirrels founded?
Richmond Flying Squirrels was founded in 2010. It employs 11 to 50 people.
Where is Richmond Flying Squirrels based?
Richmond Flying Squirrels is headquartered in Richmond, United States, in the North America region.
How does Richmond Flying Squirrels make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise, ballpark Hospitality, concessions and Dining and special Events.
Who are Richmond Flying Squirrels's main competitors?
Direct peers on record are Akron RubberDucks, Erie SeaWolves, Harrisburg Senators, Bowie Baysox, Reading Fightin Phils, Hartford Yard Goats, Somerset Patriots and Portland Sea Dogs. Regional players are Norfolk Tides and Fredericksburg Nationals.
Does Richmond Flying Squirrels have an API?
No public API is recorded for Richmond Flying Squirrels.
What industry is Richmond Flying Squirrels in?
Richmond Flying Squirrels's product category is Professional Minor League Baseball Entertainment. Its primary akta.pro industry code is THAHAAAH, Fairgrounds & Expo Parks. Its NAICS code is 7112 and its SIC code is 7900.