SportChrono

What SportChrono does

SportChrono (legal entity Sport Chrono 2013 Inc.) is a Quebec-based private company founded in 2013 that delivers end-to-end race-day timing and event operations infrastructure primarily to sports event organizers across Quebec and Canada. The company bundles three to four products into a turnkey stack: a professional on-site timing service (subscription priced at $119/year per event package), an autonomous ATY Box hardware SKU ($249 one-time) that combines a 4-meter retractable RFID timing mat, proprietary ATY software, and access to the online registration and results platforms, plus add-on custom bib production on ecological paper and a newsletter/promotional distribution product reaching 10,000+ Quebec runners. The technology core is RFID-based athlete identification with a self-reported 99.9% reading accuracy validated across 100,000+ timed individuals, paired with a web-based registration site (inscriptions.sportchrono.com) and a real-time results hosting site (resultats.sportchrono.com).

The company monetizes via three revenue streams: (i) recurring professional timing service subscriptions at $119/year plus custom enterprise quotations; (ii) one-time hardware sales of the ATY Box; and (iii) newsletter advertising/promotion revenue. Its go-to-market mixes direct field sales to event organizers, an event-presence model (timing 120+ Quebec events in 2024), and product-led self-service via e-commerce for the ATY Box. Customer segments are organized horizontally — running event organizers, triathlon organizers, trail/ultra organizers, and autonomous-timing buyers — and are served by long-tenured marquee partnerships with races including the Grand Défi de Victoriaville, Marathon Baie-des-Chaleurs, Marathon Mont Mégantic, Ultra Trail des Chic Chocs, Triathlon Piopolis, and Courir en Estrie, several of which date to 2019.

Operationally, SportChrono is a bootstrapped, founder-owned SMB headquartered in Brompton, Quebec, with no disclosed external funding, institutional investors, M&A activity, or headcount figures. All data is hosted in Canada via Digital Ocean Canada (Toronto, ON), supporting a Canadian data-residency posture. The company's leadership surfaces Thomas Daigneault-Desroches as the responsible person for personal-information processing. Its primary stated differentiators are the turnkey integration of timing, registration, bib production, and results publishing in a single service, regional reliability credentials (99.9% accuracy, 500+ events managed since inception), and the unique ATY Box product not available from competitors.

Name

SportChrono

Legal name

Sport Chrono 2013 Inc.

Website

https://sportchrono.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

SportChrono is a Quebec-based private company providing turnkey sports event timing, online registration, custom bib production, and autonomous ATY Box RFID timing systems to race organizers across Quebec and Canada.

Ownership category

akta.pro rank

Product category

Sports Event Timing Services

NAICS

Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

akta.pro secondary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

Keywords

• Sports event timing
• Online race registration
• RFID race timing
• Autonomous timing systems
• Custom race bibs

Headquarters

HQ city

Magog

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Professional Timing Services (Subscription): On-site professional timing services delivered by experienced team who arrive 1h30 before race start. Includes use of online registration platform, custom bibs, and live results hosting. Billed annually at $119 per event package.
2. ATY Box Hardware Sales: One-time purchase of autonomous timing system (ATY Box) for organizations preferring self-service timing. Includes timing software, 4-meter RFID mat, registration platform access, and 3 years of updates.
3. Newsletter/Marketing Services: Access to SportChrono's newsletter audience of 10,000+ subscribers for promotional content, promo codes, and race guide distribution for event organizers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

SportChrono delivers sports event timing services across Quebec, sending a professional team on-site to time races with 99.9% reading accuracy and publish live results. The bundled offering includes an online event registration platform, custom race bib production on ecological paper, and either turnkey professional timing ($119/event) or a self-service ATY Box autonomous timing system (RFID mat + proprietary software) sold for $249 to organizers who prefer to run timing themselves.

Product overview

SportChrono provides a unified event timing solution combining hardware (ATY Box autonomous system, RFID timing mats), software (ATY Software, online registration platform, results hosting), and services (professional on-site timing, custom bibs). The ATY Box is a self-service timing system for organizations that want autonomy, while the standard chronométrage service provides professional on-site timing with full service. Both options include access to the online registration platform and results hosting. Custom bibs serve as an add-on component for complete event branding.

Differentiator

Problem solved

Functional benefit

Brands

• ATY Box: Autonomous timing system for sports events, designed and developed in Quebec, including timing software, RFID mat, and online results hosting.

Products and services

• ATY Box Autonomous Timing System Self-contained autonomous timing system sold to event organizers who want to time races themselves. Bundle includes the ATY Box hardware, ATY timing software, a 4-meter retractable RFID mat, access to the online registration platform, real-time results hosting, 1 year of technical support, and 3 years of software updates. Priced at $249 per one-time purchase and reusable across events.
• Standard Chronométrage (Professional Timing Service) Professional on-site race timing service where the SportChrono team travels to the event, arrives 1h30 before race start, and delivers turnkey timing at 99.9% reading accuracy. Package includes the online registration platform, custom bib production, and real-time results hosting. Priced at $119 per event per year.
• Online Registration Platform Online event registration platform accessible at inscriptions.sportchrono.com that allows organizers to set up custom registration sites, distribute promotional codes, view real-time participant statistics, and manage their event through an organizer dashboard.
• Results Hosting Platform Real-time race results publishing platform at resultats.sportchrono.com that streams live timing data from timed events and hosts complete race results for participants to review.
• Custom Bibs (Dossards) Production Custom race bib production service using high-quality printing on resistant, lightweight, and ecological paper. B supports custom logos, colors, and sponsor integration. Included with Standard Chronométrage or available as an add-on.

Quantifiable outcome

• 99.9% timing accuracy rate across 100,000+ timed individuals
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Courir en EstriecoreChannel Partner/ Reseller/ DistributorLong-standing loyal partner organization hosting running events in the Estrie region of Quebec. Annual collaboration for timing and registration services.
• Marathon Mont MéganticcoreChannel Partner/ Reseller/ DistributorAnnual partner for mountain marathon timing services. Long-term collaboration for this signature Quebec running event.
• Triathlon PiopoliscoreChannel Partner/ Reseller/ DistributorLoyal partner for triathlon timing services. Recurring annual collaboration for triathlon event management.
• Marathon Baie-des-ChaleurscoreChannel Partner/ Reseller/ DistributorAnnual partner for marathon timing and registration services in the Gaspésie region. Long-term collaboration since establishment.
• Ultra Trail des Chic ChocscoreChannel Partner/ Reseller/ DistributorPartner since 2019 for ultra trail running event timing and registration. Collaboration includes custom platform development for specific needs.
• Grand Défi de Victoriaville - Défi des NeigescoreChannel Partner/ Reseller/ DistributorLoyal partner for winter running event timing services. Annual collaboration for Défi des Neiges winter race.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Race Roster: Race Roster is a North American race registration and timing platform that offers bundled services (registration, results, timing) very similar to SportChrono's stack. It competes directly for the same race organizer customers but at a much larger national/international scale.
• RunSignUp: RunSignUp is one of the largest U.S. race registration and timing platforms, providing online registration, results, and timing technology to race directors. It is the most direct competitor to SportChrono's bundled offering, serving overlapping customer types (running, trail, triathlon organizers) at national scale.
• Sportstats: Sportstats is a Canadian race timing and results company that has timed many of Canada's largest marathons and road races. It is the closest Canadian-headquartered direct competitor to SportChrono, offering professional timing services and results hosting for mass participation events.
• Athlinks: Athlinks is a U.S.-based endurance athlete database and race results platform acquired by Runsignup. It overlaps with SportChrono's results-hosting and registration business and competes for the same race organizer customer base in North America.
• ChronoTrack: ChronoTrack provides RFID-based race timing systems (similar mat-based technology to SportChrono's ATY Box) plus registration software for race organizers globally. It is a direct peer in the autonomous/hardware timing category that SportChrono targets with the ATY Box product.
• It's Race Time: It's Race Time provides race timing services, online registration, and results publishing for road races, marathons, and multi-sport events. It directly competes with SportChrono's service bundle for similar event organizer customers across North America.

Emerging players

• RaceJoy: RaceJoy is a mobile app-based runner tracking and live results platform used at endurance events. While not a direct timing service, it competes in the live-results and participant-engagement category that SportChrono addresses with its results hosting platform.

Broad incumbents

• MYLAPS Sports Technology: MYLAPS is a global leader in sports timing technology, providing RFID chip, mat, and timing systems across running, cycling, motorsport, and swimming. It is a broad incumbent whose RFID timing technology overlaps with SportChrono's ATY Box platform but serves a much wider sports portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sportchrono

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportChrono