Selling Portland Real Estate

What Selling Portland Real Estate does

Selling Portland Real Estate (DBA: OR+ WA Real Estate Team) is a residential real estate brokerage team operating under Real Brokerage, LLC across Oregon and SW Washington. Founded by lead broker Rebecca Green, who has 30+ years of real estate experience, the firm provides buyer representation, seller representation, and complimentary in-house home staging through a dedicated design team, plus a distinctive no-upfront-cost renovation program that covers pre-listing painting, roofing, and landscaping expenses. The team also offers real estate marketing services including professional photography and multi-channel listing distribution. The firm is ranked the #4 medium-sized team in the Portland Metro Area by Real Trends and is in the top 1% of brokers nationally.

The company's revenue model is purely transactional, earning commissions on buyer and seller representation in residential property sales across Portland Metro, SW Washington, the Columbia Gorge, and Central Oregon. Distribution occurs through branded property search portals (homes.sellingportlandrealestate.com), content marketing (blog, buyer/seller guides), Instagram organic social, and direct agent-led sales. The team currently includes named brokers Rebecca Green, Jessica Venable, Meghan Gray, and Tory, supported by a broader affiliated broker network. Backed by 50+ years of combined experience and strong community ties, the firm differentiates itself by absorbing staging and renovation costs that competitors typically pass through to sellers. The company is privately held, with no disclosed funding, acquisitions, or revenue figures, and operates from offices in Portland (2175 NW Raleigh Street, Suite 110) and Lake Oswego (525 3rd Street, Suite 200).

Name

Selling Portland Real Estate

Legal name

Real Brokerage, LLC

Website

https://sellingportlandrealestate.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Selling Portland Real Estate is a residential real estate brokerage team operating under Real Brokerage, LLC across Oregon and SW Washington, offering buyer and seller representation, complimentary in-house staging, and no-upfront-cost renovation programs to homeowners in the Portland Metro area.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller representation
• Complimentary home staging
• Real estate marketing

Headquarters

HQ city

Lake Oswego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based revenue model where agents earn a percentage of the home sale price for representing buyers and sellers in residential property transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Selling Portland Real Estate is a residential real estate brokerage team that represents home buyers and sellers across Oregon and SW Washington. Its core offerings include buyer representation, seller representation, complimentary home staging via an in-house design team, and a no upfront cost repair and renovation program covering painting, roofing, and landscaping to prepare homes for sale.

Product overview

Selling Portland Real Estate is a real estate brokerage team offering buyer and seller representation services in Oregon and SW Washington. The company's core product portfolio consists of Buyer Representation, Complimentary Home Staging, No Upfront Cost Home Renovations, and Real Estate Marketing. These services are complemented by educational resources including a Buyer's Guide, Seller's Guide, and Glossary of Real Estate Terms. The company differentiates itself through in-house staging capabilities and an upfront renovation cost program, operating under the OR+ WA Real Estate Team brand while affiliated with Real Brokerage, LLC.

Differentiator

Problem solved

Functional benefit

Brands

• REAL (Real Brokerage): Real estate brokerage firm with cloud-based model, offering 85/15 commission splits, tech platforms, and agent support services.

Products and services

• Buyer Representation

Quantifiable outcome

• Staged homes sell for 17% more than unstaged homes
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Real Brokerage, LLCcoreOthersLicensed real estate brokerage affiliation. The team operates under Real Brokerage, LLC with offices at 2175 NW Raleigh Street, Suite 110, Portland, OR 97210. Real Brokerage offers agents 85/15 commission splits with a $12,000 annual cap.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• John L. Scott Real Estate: Pacific Northwest regional brokerage headquartered in the Seattle area with significant Oregon operations; competes for the same agents, listings, and seller-side representation business in Portland Metro.
• eXp Realty: Cloud-based brokerage with a commission-split and tech-platform model directly analogous to the team's parent affiliation (Real Brokerage); competes for productive agents migrating from legacy brokerages.
• Windermere Real Estate: Large Pacific Northwest-headquartered residential brokerage with deep Portland Metro presence; directly comparable as a regional full-service buyer/seller representation firm competing for the same agents and listings.
• Real Brokerage: Parent brokerage operating platform under which Selling Portland Real Estate runs; provides the agent commission structure (85/15, $12K cap) and tech stack the team leverages, and houses comparable teams nationwide.

Broad incumbents

• RE/MAX: Global residential brokerage franchise with established Portland-area agents; competes in the same residential transaction category as a broad incumbent rather than as a specialized local team.
• Coldwell Banker: National residential brokerage franchise with established Portland Metro agents; competes in the same buyer/seller representation category but with a broader, national brand portfolio rather than the team's local specialization.
• Keller Williams Realty: Largest residential brokerage franchise in North America by agent count, with sizable Portland-area operations; competes for agents and listings but operates as a broad, multi-market incumbent rather than a focused local team.
• Compass: Tech-forward national residential brokerage expanding in Portland; competes for high-producing agents and premium listings with a broader platform and capital base than the subject team.
• Berkshire Hathaway HomeServices: National residential brokerage brand with Portland Metro presence; competes for agents and listings, leveraging a broader corporate identity rather than the subject team's local service-bundle differentiation.

Emerging players

• Redfin: Tech-enabled residential brokerage operating in Portland with a discount-fee model; competes for the same buyer and seller clients with a fundamentally different cost structure, pressuring industry commission rates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sellingportlandrealestate
• Facebookfacebook.com/sellingportlandrealestate
• LinkedInlinkedin.com/company/selling-portland-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selling Portland Real Estate