What Sj Electric does

SJ Electric is an Australia-wide provider of specialised commercial and industrial electrical services, founded in Victoria in 1968 and operating through six state offices (Melbourne, Tasmania, Brisbane, Sydney, Perth, Adelaide). The company is a wholly-owned subsidiary of SCEE Group (ASX-listed ASX:SXE) following the 2020 Trivantage Group acquisition, with CEO Ben Weston and Divisional General Manager Russell Stanley overseeing operations.

Its core offering comprises nine integrated capabilities: electrical design and construction, electrical, instrumentation and control (EI&C) design, water and wastewater systems, switchboard design and manufacture (produced in-house via sister company Trivantage Manufacturing to AS/NZS 61439.1 standards up to 6300A), 24/7 electrical maintenance, communications infrastructure (Cat 5E/6/6A/7, fibre, wireless), Building Energy Management Systems (BEMS) on Schneider Electric EcoXpert and Siemens platforms, project services consultancy, and EV charging. Underlying technology includes EasyIO DDC controllers, ControlLogix PLC and Siemens S7-300/400 programming, structured cabling and fibre optics, and switchgear integration through OEM partnerships.

The business model is professional services-based, project-by-project with quote-based pricing and no disclosed standard pricing tiers. Revenue is generated through project delivery, multi-site rollouts for national supermarket, retail and telco clients, recurring maintenance contracts (including a 15-year formalised preventative maintenance contract), and turnkey infrastructure work for utilities and local government. Customer concentration is high by design, anchored on a small number of large national enterprise accounts and government clients such as Rockhampton Regional Council, with demonstrated 40+ year client relationships. The company is ISO 9001, 14001, 45001 and 27001 certified.

Name

Sj Electric

Legal name

S.J. Electric (WA) Pty Ltd

Website

https://sjelectric.com.au

Company type

Private

Founded year

1968

Operating status

Operating

Short description

SJ Electric is an Australia-wide provider of specialised electrical design, construction, maintenance and energy management services for commercial, retail and infrastructure clients, operating from six state offices as a subsidiary of SCEE Group (ASX:SXE).

Ownership category

akta.pro rank

Product category

Commercial Electrical Services

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Electrical Industrial Apparatus (3620)

akta.pro primary industry

Substation Systems & Integration (EPC, Engineering, Protection, Commissioning) (IMAGAAAC)

akta.pro secondary industries

Testing, Commissioning, Maintenance & Retrofit/Modernization (Substations/Switchgear) (EUADACAL), Network Engineering, Integration & Field Deployment Services (Design, Build, Test) (EUADAIAM), Circuit Breakers, Disconnectors, Earthing Switches & Switchgear Components (EUADACAH)

Keywords

• Commercial electrical services
• Switchboard manufacturing
• Building energy management
• Electrical maintenance services
• Instrumentation control design

Headquarters

HQ city

Thomastown

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Electrical Installation Services: Commercial and industrial electrical installation including refrigeration, lighting, and power systems for new builds, refurbishments, and upgrades
2. Maintenance Services: 24/7 reactive breakdown repair and routine preventative maintenance services including testing, tagging, and asset management
3. EV Charging Solutions: Turnkey EV charger installation and system optimisation for commercial and fleet applications

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SJ Electric delivers end-to-end electrical design, construction, and maintenance services for commercial, industrial, and infrastructure clients across Australia. The offering spans switchboard design and manufacture, building energy management systems (BEMS), structured communications, EV charging deployment, and specialized electrical, instrumentation and control (EI&C) work for water and wastewater utilities. Customers are large enterprises, government bodies, and national retail/utilities chains requiring multi-site rollout capability and ISO-certified delivery.

Product overview

SJ Electric is a nationwide provider of specialized electrical services and solutions rather than a software product company. The company's portfolio consists of eight core service capabilities that work together to deliver comprehensive electrical solutions: Electrical Design and Construction provides end-to-end project delivery; Water and Wastewater System Specialists handles utility infrastructure; Electrical Maintenance Services offers 24/7 support; Switchboard Design and Manufacture produces custom LV power distribution products; Project Services delivers consultancy across project lifecycles; Electrical, Instrumentation & Control Design ensures compliance and engineering; Communications provides network infrastructure and BMS integration; and Building Energy Management Systems (BEMS) optimizes building energy performance. The EV Charging service rounds out the offering with electric vehicle infrastructure solutions. As part of the SCEE Group, the company leverages Trivantage Manufacturing for switchboard production and operates across commercial and infrastructure markets nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Design and Construction End-to-end electrical design and construction services for commercial, industrial, and infrastructure projects delivered by SJ Electric's in-house engineering and field teams across six Australian states.
• Electrical Maintenance Services Ongoing electrical maintenance, breakdown support, and lifecycle service for commercial, industrial, retail, telecommunications, and government customers delivered through regional service operations.
• Water and Wastewater System Specialists Specialist electrical, instrumentation and control, and PLC-based automation services for water and wastewater treatment plants and pumping stations serving utilities and industrial operators.
• Switchboard Design and Manufacture Design and manufacture of electrical switchboards through affiliated Trivantage Manufacturing, supplied to SJ Electric projects and external customers.
• Project Services End-to-end project delivery services including multi-site rollout program management for national retail, telecommunications, and government accounts across Australia.
• Electrical, Instrumentation and Control (EI&C) Design Specialist EI&C design services for industrial and utility customers, covering instrumentation, control system architecture, and PLC-based automation for process plants.
• Communications Structured data and communications cabling, network infrastructure, and related electrical works for telecommunications carriers, commercial, and government facilities.
• Building Energy Management Systems (BEMS) Design, integration, and deployment of building energy management systems using platforms such as Schneider and Siemens to optimize energy use across commercial and retail facilities.
• EV Charging Deployment of electric vehicle charging infrastructure for commercial, retail, and infrastructure customers as part of broader electrical and energy management programs.

Quantifiable outcome

• Energy cost reduction of up to 48% in first year with BEMS implementation
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• SCEE GroupcoreStrategic or Co-development PartnerParent company of SJ Electric. SCEE Group (ASX:SXE) is a leading national provider of specialised electrical, instrumentation, communications, security, fire and maintenance services. SJ Electric is part of the Trivantage Group division acquired in 2020. The Group is diversified across resources, commercial and infrastructure sectors.
• Trivantage ManufacturingcoreTechnology or IntegrationTrivantage Manufacturing is a leading manufacturer of packaged electrical solutions including switchboards, kiosk substations and switchrooms. SJ Electric utilises Trivantage's local factories for switchboard design and manufacturing, providing customers with customisation capabilities and factory acceptance testing.
• Schneider ElectriccoreTechnology or IntegrationBEMS solutions are built on platforms from Schneider Electric. SJ Electric is an EcoXpert Partner providing building energy management systems using Schneider Electric technology platforms.
• SiemenscoreTechnology or IntegrationBEMS solutions are also built on Siemens platforms. SJ Electric implements building energy management systems using Siemens technology for automation and control.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nilsen: Australian electrical, instrumentation, and communications contractor with nationwide coverage and a long history in commercial and industrial projects. Closely comparable to SJ Electric in EI&C design, switchboard manufacturing, and maintenance services, with similar enterprise clients in retail and infrastructure.
• Reddrop: Australian electrical services contractor specialising in commercial, industrial, and data centre electrical installations and maintenance. Directly comparable to SJ Electric in service portfolio and enterprise customer base, with adjacent capabilities in critical infrastructure.
• Barden Electrical: NSW-based electrical contractor delivering commercial, industrial, and infrastructure projects with similar multi-site delivery focus. Comparable to SJ Electric in core electrical construction and maintenance services, though smaller in geographic reach.
• Stowe Australia: One of Australia's largest privately held electrical and communications contractors, offering design, installation, and maintenance services across commercial, industrial, and infrastructure sectors. Directly comparable to SJ Electric in service mix, multi-site capability, and customer verticals (retail, commercial, utilities).

Emerging players

• AZZO: Australian smart buildings and BEMS specialist focused on building energy and analytics platforms. Comparable to SJ Electric's BEMS capability but as a software-led specialist rather than a full electrical services contractor.

Broad incumbents

• Downer Group: ASX-listed (DOW) major infrastructure services provider with a large electrical and communications services division serving utilities, transport, and commercial markets. Overlaps with SJ Electric in commercial electrical services and infrastructure work but operates at materially larger scale and across non-electrical disciplines.
• John Holland: Major Australian infrastructure and building contractor (owned by CCCC International) with significant electrical and MEP capability on commercial and infrastructure projects. Comparable to SJ Electric in commercial electrical delivery but operates as a diversified tier-1 contractor.
• Honeywell Building Technologies (Australia): Global BMS/BEMS platform vendor with established Australian presence serving commercial buildings and retail chains. Directly competes with SJ Electric's BMS/BEMS integration offering and shares similar enterprise customers in retail and commercial real estate.
• Spotless (owned by Downer): Large facility management and maintenance services provider in Australia, offering preventative maintenance and asset management across retail and commercial estates. Compares to SJ Electric's maintenance services stream, particularly in multi-site retail/FM contracts.
• Schneider Electric (Australia): Global energy management and automation OEM and EcoXpert partner-program owner whose platforms (including StruxureWare/EasyIO) underpin SJ Electric's BEMS offering. Directly comparable in BEMS/BMS product space as a technology incumbent, though Schneider's Australian business model is largely equipment and partner-led rather than direct service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sj Electric