S-tier Rentals

What S-tier Rentals does

S-tier Rentals, operating as STR Car Rentals, is a privately held, single-location vehicle rental agency headquartered at 4540 Austin Boulevard, Island Park, New York. The company rents standard, luxury and premium, long-term, and airport pickup/drop-off vehicles to individual consumers, with a specialty offering for Uber and other rideshare drivers. Optional services include vehicle delivery and pickup, optional insurance coverage, and ancillary fees (fuel, tolls, traffic violations, late returns, cleaning, damages); pricing is quote-based and not publicly listed.

The operating stack is a standard web-based booking platform built on Next.js with a Sanity CMS, supporting online reservations, a contact form, and an SMS short-code messaging service for confirmations and updates. There is no proprietary technology, API, SDK, or mobile app; distribution is direct-to-consumer through the company's own website, phone reservations, and walk-ins at the Island Park office, with delivery, pickup, and airport services extending the serviceable footprint within the broader New York region. Marketing is limited to the website, organic search, email, and phone — no paid advertising, social media, content marketing, or third-party partnerships are documented.

Commercially, the company generates revenue from per-rental transaction fees (base rental, optional insurance, delivery/airport services), security deposit holds (released on return, partially forfeitable for damages/violations), and ancillary pass-through charges. The business is actively operating (Terms of Service last updated December 26, 2025; website copyright 2026), but no revenue, headcount, funding, ownership, or management information is disclosed in the source material. The entity is presented as an independently operated, locally rooted small business with no institutional investors, parent company, or subsidiaries.

Name

S-tier Rentals

Legal name

STIER RENTAL

Website

https://stierrental.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

S-tier Rentals is a privately held, single-location car rental agency in Island Park, New York, offering standard, luxury, long-term, and airport rentals to individual consumers and rideshare drivers, with booking via website, phone, and walk-in.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Local City / In-Town Car Rental (THADAAAC)

akta.pro secondary industries

Long-Term / Monthly Car Rental (THADAAAE), Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

Keywords

• Car rental services
• Luxury vehicle rental
• Long-term car rental
• Airport car rental
• Rideshare vehicle rental

Headquarters

HQ city

Island Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle rental fees: Core revenue from per-rental charges for standard, luxury/premium, long-term, and airport pickup/drop-off rentals. Pricing varies by rental type and duration.
2. Optional insurance coverage: Optional insurance coverage offered at the time of rental, providing incremental per-rental revenue.
3. Security deposit holds: Security deposits held on customer credit/debit cards for the duration of the rental; released upon return, but may be partially forfeited for damages or violations.
4. Additional charges and fees: Ancillary revenue from fuel charges, tolls, traffic violations, late returns, cleaning fees, and damage costs passed through to renter.
5. Delivery and pickup service fees: Revenue from vehicle delivery and pickup services as well as airport pickup/drop-off services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

S-tier Rentals (operating as STR Car Rentals) is a single-location New York car rental agency based in Island Park, NY that provides standard, luxury and premium, long-term, and airport pickup/drop-off vehicle rentals. Reservations can be made online, by phone, or in person, with optional add-on services such as vehicle delivery/pickup, airport drop-off, and optional insurance coverage. The agency also caters to Uber and other rideshare drivers needing eligible vehicles.

Product overview

S-tier Rentals (operating as STR Car Rentals) is a single unified vehicle rental service based in Island Park, New York, rather than a platform-plus-modules architecture. The core offering consists of standard car rentals supported by several distinct service lines: luxury and premium vehicle rentals, airport pickup and drop-off services, long-term rental options, and delivery and pickup services. Additionally, the company offers specialty rentals for Uber and other rideshare drivers. All of these services are delivered through a single business with online, phone, and in-person reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Car Rentals Standard vehicle rental services offered at the Island Park, NY location and via online, phone, or in-person reservations. Targeted at adult consumers (age 21+) needing temporary personal vehicle access.
• Luxury and Premium Vehicle Rentals Rental of luxury and premium vehicles, with age 25+ requirements for certain vehicles. Targeted at customers seeking high-end vehicles for events, business travel, or premium personal use.
• Airport Pickup and Drop-off Services Airport pickup and drop-off vehicle rental service for travelers needing direct airport vehicle collection and return.
• Long-Term Rental Options Long-term vehicle rental options for customers needing extended use, such as travel, temporary relocation, or extended business needs.
• Delivery and Pickup Services Optional delivery and pickup of rental vehicles to/from customer locations, reducing customer friction.
• Rideshare Driver Rentals (Uber) Rentals offered specifically for Uber or other rideshare drivers needing eligible vehicles to meet rideshare platform requirements, referenced in the company FAQ.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Emerging players

• Zipcar: Car-sharing service owned by Avis Budget. Overlaps with STR on short-duration urban vehicle access in New York but targets hourly rather than daily/weekly rentals.
• Turo: Peer-to-peer car rental marketplace. Competes with STR for short- and long-term consumer rentals in the New York area, including luxury and specialty vehicles, with a fundamentally different asset-light model.
• Getaround: Peer-to-peer car-sharing platform. Competes with STR on short-term and specialty vehicle access in urban markets, with a technology-led, asset-light operating model.
• Kyte: Delivery-based car rental startup that brings vehicles directly to the customer. Directly comparable to STR's delivery and pickup service as a core differentiator, and competes in the same New York and major-metro markets.

Broad incumbents

• Hertz Global Holdings: Major global rental brand with strong airport presence and a premium/luxury fleet. Comparable to STR on luxury, airport, and long-term rentals, and competes in the same New York travel market for inbound airline passengers.
• Enterprise Rent-A-Car: The largest U.S. car rental chain with a broad fleet and extensive neighborhood and airport locations. Directly comparable to S-tier Rentals across standard, luxury, and long-term rental categories, but at vastly greater scale and with corporate-account infrastructure STR lacks.
• Avis Budget Group: Parent of Avis, Budget, and Payless. Overlaps with STR across standard, premium, and long-term rentals and serves the same New York metro customer base via airport and city locations.
• Sixt Rent a Car: European-rooted global rental operator with a strong premium/luxury fleet. Comparable to STR's luxury tier offering and increasingly active in the U.S. airport and city rental market.

Others

• Uber (Uber Rent / vehicle solutions): Uber's own vehicle rental and partner programs target the same gig-driver customer base that STR explicitly serves. A platform-led entrant that could either compete with or distribute the agency's rideshare rental inventory.
• Hertz (rideshare/Uber vehicle rental program): Hertz historically operated a partnership with Uber to supply rental vehicles to drivers. The most direct large-scale competitive analog to STR's rideshare-driver rental offering, validating the segment while representing a much larger rival.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/s-tierrentals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S-tier Rentals