What LINK Development does

LINK Development is a privately held IT services and software company founded in 1996 and headquartered in Cairo, Egypt, now operating as a subsidiary of Beyon Solutions following its 2025 acquisition. The firm employs approximately 900 people across eight offices spanning Egypt, Saudi Arabia, UAE, Bahrain, Oman, and Qatar, and claims to serve customers in more than 24 countries across the Middle East, Africa, and globally. Its business centers on Microsoft-centric digital transformation — certified implementation of Dynamics 365, the Power Platform, Azure, and Microsoft 365 — supplemented by partnerships with Liferay, AWS, Sitecore, Red Hat, OutSystems, Nintex, and K2.

The company operates a layered product and platform portfolio: 14+ pre-built products including ServeBig Suite, ServeStream (a low/no-code D365 and Power Platform automation builder), Project360 (portfolio and project automation), Strategy360, SellBig (real-estate sales on D365), CountBig Census, EventEX, and TeamBeats; plus seven vertical platforms including CitizenEver (government services), Digital Courts (justice), Patient First (healthcare), Retail Hub, SMBGO, Survey Management, and Knowledge Management. Underlying technology spans AI modalities including conversational AI for virtual assistants, predictive analytics and machine learning in its Data & Analytics offering, process automation, and Microsoft Copilot integration demonstrated at Cairo ICT 2025 and GITEX 2025.

LINK Development monetizes through three streams: professional services (full-cycle consulting, design, development, implementation and managed services on cloud, on-premises, or hybrid models); outsourcing and staff augmentation (dedicated development teams, project and product outsourcing across on-shore, nearshore, offshore, and hybrid delivery); and product licensing of its proprietary platforms. The go-to-market is sales-led enterprise field engagement complemented by technology partner channels and event-driven demand generation (Cairo ICT, GITEX, Liferay Customer Summits). Customer segments are vertically organized with Government and Banking & Finance as primary, alongside Retail, Healthcare, Real-Estate, Aviation, Justice, Telecom, and Sports; named logos include ALEXBANK, IKEA Saudi Arabia, Avaya, Microsoft Egypt, Egypt Ministry of Justice, Egypt Ministry of Investment and International Cooperation, Egyptian Radio and Television Union, and Orascom Development Holding.

Name

LINK Development

Legal name

Link Development

Website

https://linkdev.com

Company type

Private

Founded year

1996

Operating status

Acquired

Headcount range

251–500 employees

Short description

LINK Development is an Egypt-headquartered IT services and software firm (~900 employees, 8 MENA offices, subsidiary of Beyon Solutions) that delivers Microsoft-centric digital transformation — Dynamics 365, Power Platform, Azure implementations plus proprietary vertical platforms for government, banking, justice, and healthcare — across 24+ countries.

Ownership category

akta.pro rank

Product category

Enterprise IT Services & Digital Transformation

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Development & Modernization (BPAEAFAF)

akta.pro secondary industries

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL), Low-Code/No-Code Integration Builders (BPAMAOAL), Digital Development & ICT4D / GovTech Technical Assistance (BPADAEAL)

Keywords

• Digital transformation services
• Enterprise software development
• Microsoft Dynamics consulting
• Custom application development
• Cloud infrastructure services

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Consulting and Implementation: Full-cycle technology consulting, design, development, implementation and management of integrated technology solutions. Services delivered on cloud, on-premises or hybrid models addressing digital transformation needs.
2. Outsourcing and Staff Augmentation: Dedicated development teams, project and product outsourcing, staff augmentation across on-shore, nearshore, offshore and hybrid engagement models for extending client expertise and teams.
3. Product Licensing: Licensing of proprietary platforms including ServeBig Suite, Project360, SellBig, ServeStream, and industry-specific platforms. Products are fast-to-deploy and open-to-customize.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

LINK Development is an end-to-end technology services and solutions provider that delivers digital transformation through consulting, custom software development, implementation, and managed services. The company builds proprietary platforms (ServeBig Suite, Project360, SellBig, CitizenEver, Digital Courts, Patient First) and leverages Microsoft, Liferay, Sitecore, AWS, and Red Hat ecosystems to serve enterprises and governments across the Middle East and global markets.

Product overview

LINK Development offers a comprehensive portfolio of technology solutions organized across multiple layers: a Products ecosystem (14+ solutions including SellBig, ServeBig Suite, ServeStream, Project360, Strategy360, CountBig Census, EventEX, Globby 4.0, InspAction, Leaper, Meeting360, TeamBeats, VisitStream) and Platforms tier (7+ sector-specific solutions including CitizenEver, Digital Courts, Patient First, Retail Hub, SMBGO, Open for Investments, Survey Management, Knowledge Management). The company operates a platform-plus-modules architecture where core products like SellBig (Dynamics 365-based real estate sales), ServeBig Suite (service digitization), and ServeStream (Power Platform-based automation) serve as foundational systems, supplemented by specialized modules and industry platforms. All offerings support cloud, on-premises, and hybrid deployment models with open-to-customize architecture. The portfolio spans customer experience, operational excellence, data analytics, and infrastructure solutions, with strategic partnerships across Microsoft, Liferay, Sitecore, OutSystems, K2, Nintex, AWS, and Red Hat ecosystems. Recent acquisition by Beyon Solutions positions the company for expanded global digital transformation initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Project360: Portfolio and project automation and management platform
• ServeBig Suite
• ServeStream
• SellBig
• CountBig
• EventEX
• Globby 4.0
• InspAction
• Meeting360
• VisitStream
• TeamBeats
• ServeBig Appointments
• ServeBig Automation
• ServeBig Inspections
• CitizenEver
• Digital Courts
• Patient First
• Retail Hub
• SMBGO
• Survey Management
• Knowledge Management
• Open for Investments
• Leaper

Products and services

• SellBig A Microsoft Dynamics 365 solution that enables selling real-estate properties easily and profitably through automated sales workflows and customer management, targeted at real-estate developers and property management companies.
• ServeBig Suite An intelligent, quick-to-implement suite of products to digitalize services and service delivery models across multiple channels, offering appointments, automation, and inspections modules for service-based organizations.
• ServeStream A Dynamics 365 and Power Platform based solution to quickly build automated services using low/no-code technologies, targeted at enterprises seeking rapid service delivery automation.
• Project360 A portfolio and project automation and management platform for automating project portfolios and resource allocation, designed for enterprise project tracking and execution.
• Strategy360 A strategic planning and alignment platform for enterprise-wide strategy execution and monitoring, targeted at organizations pursuing operational excellence.
• CountBig Census A census management solution for large-scale population and demographic data collection and analysis, targeted at government statistical agencies.
• EventEX An event management solution for organizing, managing, and tracking events and conferences, targeted at organizations running large-scale events.
• Globby 4.0 A survey and feedback management platform for collecting and analyzing stakeholder input, targeted at enterprises seeking customer and employee feedback management.
• InspAction A field inspection and action tracking solution for operational compliance and quality assurance, targeted at organizations with field-based inspection operations.
• Leaper A digital productivity and workflow optimization tool for enterprise operations, targeted at organizations seeking productivity improvements.
• Meeting360 A meeting management and collaboration platform for organizing and conducting virtual and hybrid meetings, targeted at enterprise meeting-heavy teams.
• TeamBeats A team collaboration and engagement platform for workforce productivity and communication, targeted at distributed enterprise teams.
• VisitStream A field sales and visit management solution for tracking sales representative activities and customer interactions, targeted at organizations with field-based sales operations.
• CitizenEver A government services platform enabling digital transformation of citizen-facing services and public administration, targeted at government agencies modernizing citizen engagement.
• Digital Courts A justice sector platform for digitalizing court operations, case management, and legal processes, targeted at courts and justice-sector organizations.
• Patient First A healthcare platform for digitalizing patient services, medical records management, and healthcare delivery optimization, targeted at healthcare providers.
• Retail Hub A retail sector platform for omnichannel commerce, inventory management, and customer experience enhancement, targeted at retail brands.
• SMBGO An SMB-focused digital operations platform providing integrated business management capabilities for small and medium businesses.
• Open for Investments An investment management platform for digitalizing investment processes, portfolio tracking, and investor relations, targeted at investment firms and corporate investment arms.
• Survey Management An enterprise survey and feedback management platform for collecting and analyzing stakeholder insights.
• Knowledge Management An organizational knowledge management platform for capturing, storing, and retrieving institutional knowledge and documentation.
• Professional Consulting and Implementation Services Full-cycle technology consulting, design, development, implementation and management of integrated technology solutions delivered on cloud, on-premises or hybrid models for enterprise digital transformation.
• Outsourcing and Staff Augmentation Dedicated development teams, project and product outsourcing, and staff augmentation across on-shore, nearshore, offshore and hybrid engagement models for extending client expertise and teams.

Quantifiable outcome

• Digital transformation enabling disruptive infrastructure change from legacy systems
• +1 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core, major, standard and flagship.

• MicrosoftcoreTechnology or IntegrationPremier technology partner providing Dynamics 365, Power Platform, Azure, and Microsoft 365 solutions. LINK Development is a certified Microsoft partner implementing Microsoft's enterprise software portfolio for digital transformation projects across government and enterprise customers.
• LiferaycoreTechnology or IntegrationStrategic partner for digital experience platforms. LINK Development implements Liferay solutions for government and enterprise customers, featured in customer summits and co-marketing activities. Liferay executives have publicly praised LINK Development as a key partner in Middle East markets.
• AWScoreTechnology or IntegrationCloud infrastructure partner providing AWS cloud services for digital transformation implementations. LINK Development leverages AWS for cloud migration, modernization, and application deployment projects.
• SitecoremajorTechnology or IntegrationDigital experience platform partner providing content management and customer experience solutions. LINK Development implements Sitecore for enterprise digital experience projects.
• OutSystemsmajorTechnology or IntegrationLow-code application platform partner for rapid application development and modernization projects. Supports LINK Development's low/no-code service offerings.
• Red HatmajorTechnology or IntegrationEnterprise open-source solutions partner providing Red Hat enterprise Linux, middleware, and cloud infrastructure solutions for enterprise transformations.
• NintexstandardTechnology or IntegrationBusiness process automation platform partner. LINK Development leverages Nintex for workflow and process automation implementations.
• K2standardTechnology or IntegrationBusiness process automation and workflow solutions partner. K2 platform extends LINK Development's process automation capabilities.
• Beyon SolutionsflagshipStrategic or Co-development PartnerParent company following acquisition. Beyon Solutions acquired LINK Development to create new horizon in digital transformation and innovation. Represents strategic consolidation positioning LINK Development within larger technology group.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Avanade: Avanade is the largest pure-play Microsoft ecosystem services firm globally (Accenture/Microsoft JV), specializing in Dynamics 365, Power Platform, and Azure implementations. Directly comparable technology stack and service portfolio to LINK Development, but at significantly larger global scale with broader geographic footprint.
• Devoteam: Devoteam is a European IT consultancy with strong Microsoft partnership focus on cloud, data, and digital transformation. Comparable Microsoft-centric service portfolio and similar vertical expertise, though larger and EU-anchored with expanding MENA presence.
• Computacenter: Computacenter is a large European-headquartered IT services and infrastructure provider with significant Microsoft partnership and enterprise transformation capabilities. Comparable Microsoft-stack implementation focus, though much larger scale with broader hardware/infrastructure integration.

Regional players

• Giza Systems (e& enterprise): Giza Systems is a leading Egyptian/MENA IT services and systems integration firm, now part of e& (Etisalat). Comparable MENA digital transformation focus, similar government and enterprise customer base, and overlapping Microsoft and enterprise software capabilities.
• Benya Group: Benya is a major Egyptian technology and digital infrastructure group providing IT services, cloud, and digital transformation to enterprise and government clients across MENA. Closest Egypt-based peer in terms of vertical breadth and government exposure.
• Raya Information Technology: Raya IT is an Egyptian IT services and solutions provider covering enterprise software, cloud, and digital transformation across MENA. Direct Egypt-based peer competing for similar government and enterprise IT modernization contracts.

Direct peers

• Endava: Endava is a mid-size global IT services firm focused on digital transformation, custom software development, and enterprise modernization across financial services, telecom, and other verticals. Similar size band, similar services-led model, similar vertical specializations to LINK Development.
• Globant: Globant is a digital transformation and software development firm with proprietary platforms (Augoor, GeneXus) and deep Microsoft/AI partnerships. Comparable business model combining services with platform products, similar enterprise vertical focus, though larger and Latin America-anchored.
• Slalom: Slalom is a mid-size global consulting and technology services firm with deep Microsoft ecosystem partnerships (Dynamics 365, Azure, Power Platform). Similar services-plus-solutions model, similar mid-market and enterprise customer profile, comparable size band.

Emerging players

• Telelink Business Services: Telelink is a Bulgarian IT services firm specializing in Microsoft ecosystem implementations, enterprise software development, and digital transformation across Central and Eastern Europe. Comparable Microsoft-centric services model and similar mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/linkdevelopment
• Facebookfacebook.com/213958768630238
• LinkedInlinkedin.com/company/145787

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LINK Development