Sales Education Foundation

Name

Sales Education Foundation

Legal name

Sales Education Foundation

Website

https://salesfoundation.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Sales Education Foundation is a 501(c)-style non-profit organization that supports professional sales education through university partnerships, resources, grants, and talent programs for students, educators, and employers. Founded in 2007 by Sally and Howard Stevens, it serves 250+ university sales programs across 42 US states and 14 countries, generating revenue primarily through donations and SEF Annual magazine advertising.

Ownership category

akta.pro rank

Product category

Professional Sales Education

NAICS

Educational Services (611), Educational Support Services (61171), Educational Support Services (6117)

SIC

Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Sales & Customer Service Training (EDAGANAC)

akta.pro secondary industries

Reference Works & Academic Databases (Encyclopedias, Indexes, Abstracts) (MPAJABAI), Fundraising & Annual Giving (EDALAOAB)

Keywords

• Professional sales education
• University sales programs
• Sales talent pipeline
• Sales career development
• Sales educator resources

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Friends of SEF Program: SEF relies on charitable donations from individuals and organizations who support sales education. The 'Friends of SEF' program allows supporters to contribute financially to the foundation's mission of elevating the sales profession through university education.
2. Advertising and Sponsorship in SEF Annual: SEF generates revenue through advertising packages in the SEF Annual publication and website recognition. Universities and corporations can purchase ad space ranging from quarter page to full page ads, with additional benefits including website recognition, printed copies, and social media promotion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Sales Education Foundation operates as a nonprofit that elevates the sales profession through university education. It publishes the SEF Annual — the only comprehensive annual directory of university sales programs worldwide — and runs a portfolio of education, assessment, scholarship, grant, competition, and employer-networking programs that connect university sales educators, students, and corporate recruiters across 250+ programs in the U.S. and internationally.

Product overview

The Sales Education Foundation operates as a non-profit organization that elevates the sales profession through university education. The organization provides a unified portfolio of products and programs including the SEF Annual publication (the flagship annual magazine and database showcasing university sales programs), the Chally Predictive Talent Assessment tool for student career assessment, the Sales Educators' Academy for professional development, the PSE/SEF Joint Research Grant Program for academic research, the Barbara Giamanco Memorial Scholarship Fund for female students, an Annual Listing Database for recruiters, and Sales Competitions for student engagement. The SEF Annual Advertising & Sponsorship program serves as a commercial add-on enabling organizations to promote their programs to the sales education community.

Differentiator

Problem solved

Functional benefit

Products and services

• SEF Annual Annual publication and free downloadable resource that showcases top university sales programs and their impact, featuring listings of universities offering sales programs, sales competitions, and career-fair information for recruiters, educators, and students.
• Chally Predictive Talent Assessment Predictive talent assessment tool provided to students through their university sales classes (in partnership with the Chally Group) to help determine career options and individual strengths.
• Sales Educators' Academy Professional development program for university sales educators, including conferences and resources designed to enhance teaching capabilities and connect academic professionals.
• PSE/SEF Joint Research Grant Program Annual research grant program that awards funds to doctoral students and professors to build academic sales research libraries and advance the field of sales education.
• Barbara Giamanco Memorial Scholarship Fund $1,000 annual scholarships awarded to female students in university sales programs at approved SEF schools, facilitated through a partnership with The Dayton Foundation.
• Annual Listing Database Searchable database listing universities and colleges with active sales programs, used by corporations and recruiters to explore potential partnerships and source students.
• Sales Competitions Competitive events showcasing next-generation sales professionals through various formats including role-play, team selling, speed selling, virtual, and elevator-pitch competitions, providing direct employer-student recruiting interaction.
• SEF Annual Advertising & Sponsorship Tiered advertising and sponsorship packages in the SEF Annual publication and on SEF's website (Full Page, Half Page, Quarter Page ads) with USCA/University and Corporate pricing and bundled benefits including online recognition and printed copies.

Quantifiable outcome

• 250+ university sales programs supported
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, founding and historical.

• Pi Sigma Epsilon National Educational Foundation (PSE-NEF)coreStrategic or Co-development Partner · 1 January 2021SEF entered a transformative partnership with PSE-NEF following Marty Holmes' retirement as Executive Director after 14 years of leadership. The partnership, themed 'Transformation: Collaborate to Elevate,' combines SEF's long-standing network and university sales education expertise with PSE's robust programming. Together, both organizations share a unified vision to foster a stronger, more interconnected sales education community.
• Chally Group / Chally AssessmentcoreStrategic or Co-development PartnerSEF provides the Chally Predictive Talent Assessment to students through university sales classes. Originally connected to Howard Stevens, CEO of the Chally Group, this assessment helps students determine their best career options and individual strengths.
• Ohio University (Shey Sales Center)foundingStrategic or Co-development PartnerIn early 2006, Ken Hartung of Ohio University's Shey Sales Center reached out to Howard Stevens of the Chally Group to discuss the need for national focus on sales education at the university level. This conversation sparked the formation of what became the University Sales Education Foundation and ultimately the Sales Education Foundation.
• Selling Power MagazinehistoricalStrategic or Co-development PartnerSEF's first Annual was published in partnership with Selling Power Magazine, highlighting the few sales programs in existence at the time. This early collaboration helped establish SEF's annual publication tradition.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sales-education-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales Education Foundation